Brand Guidelines. How should we look
SVAS WELLNESS BRAND MANNUAL
SVAS WELLNESS BRAND MANNUAL
Our Mission. What are we talking about We bring to you the traditional Indian marital arts and dances in form exciting fitness workouts that are not only exciting and exhilarating but effective too.
SVAS WELLNESS BRAND MANNUAL
Tone of Voice. How are we talking We are positive, warm and fun loving. We like to use light hearted humor in our language. We like our small humor yet we are responsible and ethical.
Our Brand Pyramid. How are we talking
SVAS WELLNESS BRAND MANNUAL
Our Values. What we believe in The Character
The Mindset
How We Make It Ours
ENCOURAGE
Positive and
“We believe one should
motivating
not sacrifice health, for
attitude- Does not
vanity. Hyper muscular
endorse media
body or size zero figure
driven body image,
are not signs of healthy, fit
dieting,etc
body. You can be fat and still fit. There is no one type.”
EMPOWER
ENTERTAIN
Responsible
“ We address your health
towards health-
concerns both physical
Provides safe
(heart diseases, posture
workouts that
problem) and mental
address your health
illnesses( depression,
concerns
stress) directly.”
The Fun Spirit-
“ We believe if people
Innovative workout
enjoy what they do,
options and social
they produce faster and
incentives
better results. Our fitness routines makes you workout without even realizing you ‘worked out’.”
“ We are nurturers. We seek only to encourage, empower and entertain.”
SVAS WELLNESS BRAND MANNUAL
Our offerings. What do we provide Body Fuel. Taste Of Good Health Freshy Squeezed Juices Healthy Hearty Wholesome Food
Social Workout. Friendly Means To Fitness Workout Buddy Programme Duel Nights Challenge/Showdown Online Fitness Community
Wellness Workout. Making Good Health Easy Posture Fixing Workout Anti Heart Attack Workout Spondilytes Arthritis Blues Busting Workout
Body Guide. Relating To Your Body Customized Fitness Programme Exercise Dvd’s Manuals Personal Trainers Expert Help Nutritionist
SVAS WELLNESS BRAND MANNUAL
Body Journal (Mobile App). Enjoy The Journey To Reach Your Goal Track Your Workout Fitness At Your Fingertips Progress Chart Fitness Blog Lifestyle Friendly Diet chart Monthly Planner
Flexi Routine. Excitement Of Daily Schedule Time Bound Regimes Quickie Workouts Breakfast Club Take A Break After Hours
Personalised Music. Pause Play Unwind Workout Mixes Itunes Library
SVAS WELLNESS BRAND MANNUAL
Our Logo. How do we look
SVAS WELLNESS BRAND MANNUAL
Our Logo Sizes. We do not want to go smaller than this.
0.4 inches Minimum Size
SVAS WELLNESS BRAND MANNUAL
Our Grayscale Logo. When we are out of coloured ink.
SVAS WELLNESS BRAND MANNUAL
Our Logo On Background. When we feature in different spaces. On Light Background
On Dark Background
On RGB Background
SVAS WELLNESS BRAND MANNUAL
Our Color Palette. The colors we like to use
Blue to Yellow - SVAS values/ benefits Yellow to Red - Martial Arts Workouts Red to Purple - Dance Workouts Purple to Blue - Relaxing Workouts
SVAS WELLNESS BRAND MANNUAL
Our Sub-brands. When our logo has its babies.
SVAS WELLNESS BRAND MANNUAL
Our Logo Treament. When we appear in really big size.
This form can be used when the logo has to feature on a size on 24 inches or more especially on ambient graphics. SVAS WELLNESS BRAND MANNUAL
Our Brand Benefits/ Values. When we have to describe the workouts.
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These icons can be used in the collaterals. They can change their colour according to collateral in which it is featuring. SVAS WELLNESS BRAND MANNUAL
Our Typeface. Whenever we are written about.
Aa Aa Aa Aa
The Gotham Family
Neutra Book Italic
SVAS WELLNESS BRAND MANNUAL
Aa Aa Aa
Frutiger Family
FOR WEB
SVAS WELLNESS BRAND MANNUAL
Verdana
Georgia
Our Visual System. Whenever we have to go beyond the logo
Chillout Workout
Action Workout
Dance Rhythms
Each form in the logo can be related to human body postures. For every workout a particular form has been assigned.
SVAS WELLNESS BRAND MANNUAL
Our Texture. Whenever we need a background
Chillout Workout
Action Workout
Dance Rhythms
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Example: Music CD cover
SVAS WELLNESS BRAND MANNUAL
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Chill Out Yoga Remix By Enya
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Our Photography. We use a particular image style only.
SVAS WELLNESS BRAND MANNUAL
How do we put it all together
SVAS WELLNESS BRAND MANNUAL
Our Visiting Card
Priyansh Sharma Manager 22, M Block, Connaught Place New Delhi 110001 India T (+91) 28939494 M (+91) 9810312345
www.svaswellness.in
l ti hea a v a bh e ham peac svast m a h svast llness c i e e n f w e a i s am a yg ara h asthy svasy k v s a y h h ast healt ss h hyakar t s odne a hyg ie o sva g a k nic asth he vasti svastha s alth m bhav svasya ati hea svastik s a f e l a good svastha ness m peac e svasthy am wel lnsvastham ess asthyakara hyg ienic bhavati heal svasth health svasya safe svastham peace
svastika goodness
svasthyam wellness
SVAS WELLNESS BRAND MANNUAL
Our Letterhead
www.svaswellness.in
22, M Block, Connaught Pla
SVAS WELLNESS BRAND MANNUAL
ce N ew Delhi 110001 India T (+91) 28939494 M (+91) 9810312345
Our Envelope
22, M Block, C onnaught Pla ce New Delhi 110001 India T (+91) 28939494 M (+91) 9810312345
22, M Block, Connaught Pla
SVAS WELLNESS BRAND MANNUAL
ce N ew Delhi
Our Ambient Graphic 1
SVAS WELLNESS BRAND MANNUAL
SVAS WELLNESS BRAND MANNUAL
Our Ambient Graphic 2 & 3
SVAS WELLNESS BRAND MANNUAL
Our Ambient Graphic 4
SVAS WELLNESS BRAND MANNUAL
SVAS WELLNESS BRAND MANNUAL
Chill Out Yoga Remix By Enya
Relax your body dy and put yo your mind in n the right frame with 90 minutes-worth es-worth of mu music taken straight ight from instructor Bethany hany Lyons’ Vinyas Vinyasa Yoga classes. 1. Narayana/For Your Love Krishna Da Das 2. Beauty In the World Macy Gray 3. Freedom Akon 4. Sun Caribou 5. 15 Step Radiohead 6. Ghosts (Single Edit) Ladytron rant & Spea pearhead 7. Skin On the Drum Michael Franti Spearhead 8. There, There Radiohead al 9. Blank Slate The National ational 12. Conversation 16 The National
22, M Block, Connaught Place New Delhi 110001 T (+91) 28939494 M (+91`) 9810312345 ww w. sv as we llness.i n
SVAS WELLNESS BRAND MANNUAL
Our Music CD Cover
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SVAS WELLNESS BRAND MANNUAL
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Chill Out Yoga Remix By Enya
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SVAS WELLNESS BRAND MANNUAL
SVAS WELLNESS BRAND MANNUAL
Our Packaging
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SVAS WELLNESS BRAND MANNUAL
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SVAS WELLNESS BRAND MANNUAL
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Our Uniform
SVAS WELLNESS BRAND MANNUAL
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SVAS WELLNESS BRAND MANNUAL
SVAS WELLNESS BRAND MANNUAL
Our Future. Where do we see ourselves We can play with the dynamic identity and develop a logo in devnagri script too. There can be numerous other applications ranging from towels to sipper bottles. Enjoy the new look!
SVAS WELLNESS BRAND MANNUAL