About Foursquare
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What is Foursquare? Location based social network. Available for users with a smart phone, ipod, or other GPS capable device. Foursquare in action
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Who’s using it? Approximately 7 million users who share the same interest in connecting themselves with the world around them. Everyday people Students Professors
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How it works Users check in to different locations to earn points, work towards mayorships, and unlock badges. Sharing locations with friends - everything is more fun with friends!
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What are points?
Points are assigned per check-in Compare your points with friends on the leaderboard.
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How are points given? Generally every check-in counts for 3 points Users have more than 20 things for which they can earn points. Some examples are: You’re the Mayor! (+3 points) You just became the mayor! (+5 points) You’re creeping on a friend’s mayorship turf! (+2 points) Friday, April 29, 2011
What’s
mayorship?
If you've been to a place more than anyone else you will be crowned the "The Mayor" of that place.
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What are badges? Badges are earned by checking into various venues Some cities have city-specific badges that can only be earned in a specific city. Some badges are made for specific sponsors
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Foursquare For Universities
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What we can do with it Claim venues and set incentives - special offers and campaigns. Increase business to University stores and eateries. (Drago and Putnam) Encourage students to go to different places such as the library or SAAS by using campaigns. See examples of special offers on next two slides.
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Get valuable statistics It gives us what days of the week our University has the most check-ins Time of day users check in most Complete list of people with time of day they check in Which buildings users check into the most Where users are sharing their locations (Facebook or Twitter) Gender and age breakdown
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Our badges
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Student involvement It can get new students to explore campus more Students can connect with each other Students can add tips for their friends to see
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Reaching out Shouts and tips Can include link to a university web page Examples: Last day to charge books to your account Library will have extended hours today SGA meets in Lybyer on Thursdays at 4 PM
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Tips & Shouts
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How others are using it
Springfield is using it to target students to explore campus and shop at their bookstore. The bookstore has an unlocked check-in special Friday, April 29, 2011
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WEST PLAINS ON FOURSQUARE
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INTERESTING USES
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Questions? Sue Ingram Sueingram@missouristate.edu 417-255-7910 Grayson Gordon Graysongordon@missouristate.edu 417-255-7913 Slideshow courtesy of: Dalton Schultz IT Assistant Dalton992@live.missouristate.edu Friday, April 29, 2011