Study Task 6
Self managed/independent artists ● ● ● ● ● ● ●
Control of own output Position outside mainstream What are they rebelling against? Contextualise it Creating a brand identity - logos Having a creative outlet (artists within bands?) Platform for bands Managing own social media - Twitter - more of a connection with fans
Album bundles
Self authorship/publishing - zine culture ● ● ● ● ● ●
Music scene/culture - community DIY Fanzines - common interests, cult following Limited edition - elitism? Lo-fi - no pressure to be commercially viable 'instead of merely consuming something made by experts and sold by corporations'
Album art ● ● ● ● ●
Packaging Artist’s interpretation of music Interactivity Digital vs physical release (vinyl/CDs) Collecting - as cherished objects
'I like the challenge of having to interpret a brand new piece of music; sometimes the artwork will be a person's first point of contact with the music' Patrick Duffy, founder of design studio No Days Off
Kevin Umana
'record shops provided a free space for broke and lonesome youngsters to exist outside of the tedious glare of the mundane; they were a portal to other, more fascinating worlds' The City Is Ablaze
Jamie Reid