BRIEF
The brief was to produce an ‘original and inventive packaging design for a new personalised chocolate product’. The packaging consists of a box and an outer sleeve and we were encouraged to use the s p a c e i n a n o r i g i n a l w a y. I chose to do this brief as I really wanted to see how my illustrations could be applied to products. Working with two graphic designers meant that we could utilise each of our skillsets to cover all aspects of the brief and I could learn new s k i l l s a l o n g t h e w a y.
MARKET RESEARCH
I did some research into contemporary packaging design to provide the group with inspiration and to ensure we were on the same page, in terms of the aesthetic we’d like to produce. Some key trends I picked out were: colour blocking, geometric shapes, pattern based illustration, and metallic (foiled) accents/text. We all agreed upon making a pattern-based design, with a focus on bright colours.
INITIAL IDEAS
These are the initial drawings I produced, drawing inspiration from the theme of cocoa beans and abstracting them. I also started to think about representing t h e b e a n s a s j e w e l s t o s i g n i f y l u x u r y, a n d the idea of ‘hidden gems’ to allude to the mystery of the product.
DEVELOPMENT
After receiving feedback from my group about my initial drawings, these are the paintings I produced, ready to be made into a repeat pattern using Photoshop. I took cues from the colour palette of the brand and aimed to combine the representational drawings that my partners favoured with my preferred abstracted images.
FINALS AND MOCK UPS
This is the final illustration I produced for the project, a repeat pattern tile that I feel ties in with the brand aesthetic, while bringing a new contemporary approach. I chose a third colour that complements the brand’s palette and has created a vibrant but sophisticated scheme. Seeing my work in the context of the packaging and website mock up is rewarding and I feel that as a team we have worked well to produce designs that make good use of our respective abilities.