Siouxland Business Journal January 2011 by Sioux City Journal

Vol. 21 No. 9 PO Box 118, Sioux City, Iowa 51102

January 2011

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SIOUXLAND

BusinessJournal Ron Peterson, publisher Dave Dreeszen, editor

Siouxland Business Journal is published monthly by Sioux City Newspapers Inc., in cooperation with the Siouxland Chamber of Commerce. Requests for a free subscription, or address changes should be sent to: Nan Stettnich Siouxland Business Journal Box 118 Sioux City, Iowa 51102

Editorial copy should be sent to: Dave Dreeszen Siouxland Business Journal editor Box 118 Sioux City, Iowa 51102 dave.dreeszen@lee.net

For more information: Editorial: (712) 293-4211 or 800-397-9820, ext. 4211 Advertising: (712) 224-6275 or 800-728-8588 Circulation: (712) 293-4257 or 800-397-2213, ext. 4257 On the web: www.SiouxlandBusinessJournal.com

Index Business Know How ........................................page 14

Home & Office ..................................................page 13

Business People ................................................page 11

On the move .......................................................page 9

Chamber anniversaries ...................................page 12

Ribbon cuttings ................................................page 12

Chamber investors...........................................page 12

ON THE COVER

Business Journal photo by Jerry Mennenga

Brothers Dan, left, and Dale Nothdurft, owners of Tires Tires Tires, stand beneath the companyâ&#x20AC;&#x2122;s iconic â&#x20AC;&#x153;Tire Man,â&#x20AC;? a 15-foot-tall structure of steel and rubber statue that stands guard at the dealershipâ&#x20AC;&#x2122;s location at 2620 Gordon Drive. Tires3 was recently named the top independent tire dealer in North America.

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Group seeks to bring ideas to fruition in effort to improve city BY DAVE DREESZEN

If you go

Business Journal editor

The Sioux City Growth Organization has launched a new project called â&#x20AC;&#x153;Innovation Market: Growing Local Ideas.â&#x20AC;? The initiative is aimed at cultivating positive action in the community by connecting local residents who have ideas, both big and small, with like-minded people who can help make them happen. Sioux City Growth Organization, or SCGO, invites the public to submit ideas at its web site: www. siouxcitygo.com. Once collected, all of the ideas will be shared at a public event from 6 to 9 p.m. on Feb. 17 in the basement of the former Hatch Furniture building at 413 Pierce St. Pre-registration is required for the networking event, which will be limited to about 300 people. Those submitting ideas also will be asked to fill out a form at the SCGO web site, but they will not be identified at the public event, said Beth Trejo, SCGOâ&#x20AC;&#x2122;s outgoing

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WHAT: Innovation Market: Growing Local Ideas WHEN: 6 to 9 p.m. Feb. 17 WHERE: Former Hatch Furniture building, 413 Pierce St. COST: Free HOW TO PARTICIPATE: Suggest your idea at www.siouxcitygo.com; and pre-register for the Feb. 17 meeting.

suggestions for each idea, as well as offer various connections to help â&#x20AC;&#x153;bring it to market.â&#x20AC;? â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s going to be kind of a netCourtesy photo working event,â&#x20AC;? Trejo said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re Some members of the Sioux City Growth Organization talk about the hoping to have a lot of energy in the Innovation Market project. From left are: Kari Kellen, Sioux City Art room because there will be all these Center; Greg Hoffman, Security National Bank; Jonalee Jackes, United fun ideas ... Hopefully, something Way of Siouxland; Reed Burson, J&L Enterprises and Lisa Kalaher, PLaN cool will come out of it.â&#x20AC;? Architecture. After the meeting, all the feedpresident. events and non-profit groups â&#x20AC;&#x201C; and back and connections will be presented to those who came up with At the networking event, the posted on the wall, Trejo said. ideas will be grouped into three colAttendees will have the opportu- the ideas. or-coded categories â&#x20AC;&#x201C; businesses, nity to write down comments and Trejo said the Innovation

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Market is the next major initiative for SCGO, which has most recently sponsored â&#x20AC;&#x153;Sculpt Siouxland,â&#x20AC;&#x2122;â&#x20AC;&#x2122; which showcased works by local artists in the downtown business district. Nearly half of SCGOâ&#x20AC;&#x2122;s 113 members have signed up to contribute to Innovation Market, she said. The concept grew out of brainstorming sessions over how to fill vacant commercial space, particularly in the downtown corridor. â&#x20AC;&#x153;As time went along, this idea kind of morphed into the concept we have today, which basically will be connecting like-minded businesses to hopefully help them with their business or their event or their nonprofit,â&#x20AC;? Trejo said. The events will help showcase available locations, like the former Hatch Furniture space, that people might not otherwise see, she said.

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Durham ends tenure at Siouxland Chamber Debi Durham reflects on Chamber career, challenges of new state job

(mail processing) center. We’re the first community, I think, ever that met with the postmaster general. That was set up by (Sens.) Harkin and Grassley. Even though we’re all about consolidation and trying to gain efficiencies, we didn’t feel they made a case for that from a business point of With the inauguration of Gov. Terry view. Branstad on Jan. 14, Debi Durham began And then all these quality of life initiaher new duties as Iowa’s economic develtives we’ve done. I think of the Climbing opment director. Wall with my good friend Dave Bernstein. I Branstad, who won election last fall to can remember how it started out on a napa fifth term as governor after a 12-year kin, and all of a sudden we have this huge break, tapped the longtime Siouxland climbing wall that obviously exceeded Chamber of Commerce president to transeven our expectations. form the state economic development I could just go on and on. All the initiadepartment into a public-private partnertives I’ve worked with Regina (Roth). Talk ship. about somebody who makes things hapPrior to leaving for Des Moines, Durham pen. sat down with Business Journal editor Dave Dreeszen to talk about her 15-year Q: What was your biggest disapcareer with the Chamber, as well as the pointment? new challenges awaiting her. A: I think the biggest disappointment for Journal photo by Tim Hynds me, and maybe because I was so personQ: How has the Chamber changed Debi Durham, president of the Siouxland ally invested, was that the Morrell plant during your tenure? Chamber of Commerce, speaks during an closed... We were very. very proactive as a A: The organization has moved in a interview at the Chamber’s main conference community, the Chamber in partnership direction of a very holistic growth plan. room in Sioux City on Dec. 15. Durham with the city, to try to prevent that from We’ve been able to bring staff in that have recently ended her tenure with the Chamber happening. Unfortunately, the market very high skills, highly regarded within to become director of the Iowa Department forces just were not in our favor. their area of expertise. I think from an orof Economic Development. I look back, and there’s nothing we could ganization point of view we’re extremely have done differently, but it certainly well ran. We’re taking on some pretty big wasn’t the outcome we were looking for. issues within our area. A: Oh my gosh there’s been so many. We’ve obviously increased our memThere’s some that I look back in my career Q: How do you go about fulfilling bership, we’ve increased our volunteer that I think were transformational, not Branstad’s campaign promise to tranparticipation within organization. We’re only for our community, but for the state. sition the state economic development developed task forces to respond to comOne was the penny sales tax (to build local department to a public-private partmunity needs. schools). nership. We’re also more future oriented as we’ve As you know, that legislation was A: It isn’t like I haven’t given this a lot ever been in the past. I think we’ve done a drafted, with bipartisan support from this of thought. Back in 2001, David Roederer better job of doing strategic planning... but community. It passed, and we were the (Branstad’s former campaign manager and at the same time we’re nimble enough as first community in the state to co it. All you the new director of the state management an organization that we can deal with ishave to do is drive around the community department) and myself authored a white sues as they come up. and see what a difference it’s making and paper, on behalf of the Iowa Chamber Alliance, really talking about this very initiaQ: What’s been your most memorable now it’s statewide. I look at when they wanted to close our tive. moments at the Chamber?

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Debi Durham AGE: 50 PROFESIONAL: New director of the Iowa Department of Economic Development; President, Siouxland Chamber of Commerce, The Siouxland Initiative, and Siouxland Chamber Foundation, 1995 to 2011. STATEWIDE OFFICE: Former member of Iowa Transportation Commission; Past chair of Iowa Chamber Alliance. POLITICAL: Republican nominee for lieutenant governor in 2002. EDUCATION: Bachelor of science degree in business administration, marketing and management, Missouri Southern State University. FAMILY: Husband, Joe, two children, Beau and Jordan.

There are models around the country we have looked at extensively. As I’ve said previously, there is not a perfect model out there. But there are certainly best practices that we can pull from some of these models and expand. Q: At the Nov. 30 news conference with Branstad, you described his campaign proposal to create at least 200,000 new jobs over five years as a “stretch” goal. A: I’ve changed the adjective. It’s not a stretch goal, it is a bold goal. That’s a better choice of words. People thought I was backpeddling, and I’m actually not backpeddling. Clearly, anyone who does the numbers knows how bold of an initiative that is. Here’s the good thing I’ve learned from Gov. Branstad. I’ve known him for years, but being able to work side by side with

DURHAM, PAGE 7

To learn more, go to WeKnowChildren.org

Siouxland Business Journal, January 2011

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Husker fan finds Hawkeye niche Mapleton bar/ restaurant serves fans of all kinds BY TIM GALLAGHER Business Journal staff writer

MAPLETON, Iowa – Seems odd to learn where Marty Flanigan directs his football cheers. “I’m a die-hard Husker fan,” Flanigan says. What’s odd? He’s co-owner of The Hawkeye Bar in downtown Mapleton. The place is decked out in black and gold, including a Hawkeye men’s basketball poster from the early 1980s that features Todd Berkenpas, native son of this Monona County town. Flanigan remembers scrimmaging in basketball as a senior when Berkenpas, Iowa’s first Mr. Basketball, was an eighth-grader. “I think we had nine players, so Todd’s dad (Coach Alden Berkenpas) would have Todd come in and scrimmage with us.” The Hawkeye Bar greets visitors with the familiar Tiger Hawk emblem atop the entrance along North Fourth Street. While there’s a black-and-gold feel to the place, people don’t come here for Herky. They come for daily specials like the hot beef sandwich (Thursdays), the burrito (Tuesdays), broasted chicken, liver and onions and more. Liver and onions? “Yup. We serve liver and onions as a special four times per year,” says Flanigan, who owns and operates the bar and restaurant with wife Lynnette Flanigan. Both entered this trade from a business, not a restaurant, background. Lynnette worked for a few years at Western Iowa Co-op. Marty still sells seed corn for Crop Production Services of Battle Creek, Iowa. The couple purchased the bar four years ago this month from buddy Brian Bumann. He ran it for a decade after purchasing from founders Dewey Jochims and Larry Mordhorst. “It was a good business and Brian was going to sell,” Marty says. “I hadn’t ever had a business like

Journal photos by Tim Gallagher

The Hawkeye Bar features a variety of Iowa Hawkeye decorations and even those that feature the Nebraska Cornhuskers and the UNI Panthers. Owner Marty Flanigan is a native of Mapleton, but is also a diehard Nebraska fan.

If you go Owners Marty and Lynnette Flanigan offer a variety of dishes at the Hawkeye Bar, which features decorations that celebrate both the Huskers and Hawkeyes. The Flanigans say they also have tributes to the University of Northern Iowa Panthers.

The Hawkeye Bar at 110 N. Fourth St., in Mapleton, Iowa, opens at 10 a.m. Monday through Saturday, and at 2 p.m. Sunday. Lunch is offered daily, except Sunday. Supper is offered each evening.

this, but I’d been in a lot of them (bar/restaurants).” While Iowa’s no-smoking ordinance could have diminished the bar business here, the Flanigans noticed a different dynamic. Food sales grew in the months after passage of the controversial law that outlawed smoking in bars and restaurants. Now, it’s common to see people of all ages enjoying meals here throughout the day. The kitchen serves lunch daily for three hours and each night until 9 p.m., 10 p.m. on weekends. Friday and Saturday prime rib offers are especially popular. “I think the coolest thing is that we’ve got people of all ages coming here,” Marty says. And, yes, many of them come to cheer on the Hawkeyes. Or the Cyclones. Or the Huskers. Though small in number, there are Big Red items behind the bar. “On Saturdays during the fall we get a lot of Nebraska fans who come here from Timber Ridge,” says Flanigan of the campsite near Mapleton.

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Siouxland Business Journal, January 2011

American Pop Corn Co. president Garry Smith, fourth from left, and American Pop Corn chairman Carlton Smith, fifth from left, accept the Growing Sioux City Award from the city of Sioux City during a recent ceremony in the City Council chambers. Also pictured, from left, are Councilman Keith Radig, Councilman Aaron Rochester, Mayor Mike Hobart, Councilman Tom Padgett and Councilman John Fitch. Courtesy Photo

City recognizes American Pop Corn Company The Sioux City Economic Development Department recently presented its â&#x20AC;&#x153;Growing Sioux City Businessâ&#x20AC;? award to American Pop Corn. American Pop Corn is expanding its facilities in Sioux City in response to an increased demand for its Jolly Time microwave products and endorsement by Weight Watchers of its Healthy Pop variety. American Pop Corn plans to build a

second microwave plant on the south side of its existing plant near 41st Street. The 43,000-square-foot factory will initially create at least 17 new jobs. Construction on the new plant is underway with an anticipated completion date this spring. Beginning operations in 1914, American Pop Corn sells products in all 50 states and 45 countries around the world with about

150 people currently employed at its Sioux City facilities. At a recent ceremony, city officials presented company president Garry Smith and his cousin, chairman Carlton Smith, with a plaque incorporating the Sioux City skyline, Sioux City wind shirts and a certificate to receive a complimentary tree to be placed on the company property, recognizing their commitment to growing Sioux City.

Durham: Sioux City is still home FROM PAGE 5 him the last few weeks, when he says, â&#x20AC;&#x2DC;I will be available to do whatever you need me to do, to call on prospects,â&#x20AC;&#x2122; he means it. Heâ&#x20AC;&#x2122;s already making phone calls, weâ&#x20AC;&#x2122;re already scheduling visits. Heâ&#x20AC;&#x2122;s very hands on on this. Heâ&#x20AC;&#x2122;s also given a directive to all agencies in this state, if it has to do with job creation, then thatâ&#x20AC;&#x2122;s a priority for your department. Q: Your husband, Joe, a regional manager for Electronic Engineering, and you plan to maintain your home in Sioux City. A: Joeâ&#x20AC;&#x2122;s career is here. Heâ&#x20AC;&#x2122;s doing very well. Thereâ&#x20AC;&#x2122;s no intention for him to make any change.... Weâ&#x20AC;&#x2122;ve been married 28 years. Our kids are grown. I guess itâ&#x20AC;&#x2122;s the season and time that if we wanted to do this, this is the time. Iâ&#x20AC;&#x2122;m going to take an apartment in Des Moines during the week. Iâ&#x20AC;&#x2122;m going to be out on the road. I want to meet with businesses and call on people. Iâ&#x20AC;&#x2122;m going to be home on weekends, much like our congressional representatives. This is still going to be home.

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South Sioux signs off on wind power A row of windmills are shown at the Gill Landfill west of Jackson, Neb. in this file photo. The city of South Sioux City has signed a letter of understanding with a company looking to bring modern wind turbines to the Jackson area.

BY MICHELE LINCK Business Journal staff writer

SOUTH SIOUX CITY — First it was two wind turbines, now it may be as many as 10 that could soon dot the hills of Northeast Nebraska. South Sioux City has signed a letter of understanding with Michael Garvin, whose company, RENAIS Energy, is looking for more customers to buy the energy from windmills it will install in the region, two perhaps as close as Jackson, Neb. If the proposed project goes ahead, South Sioux City customers could be consuming some wind-generated electricity by August. RENAIS — an acronym for Renewable Energy Network for Aggregated and Integrated Services — is in talks with Nebraska Public Power District to carry the wind energy over its transmission lines to South Sioux City and other prospective customers. City Administrator Lance Hedquist said his town is very interested in putting wind energy onto the grid. Although the city offers plenty of affordable electricity through the power district, he said, some companies in its Roth Industrial Park want wind energy because they want that green image for marketing materials. In addition, Hedquist said, power-gobbling data centers the city is recruiting also ask about green energy. Garvin said green energy is also “a real premium” for recruiting Japanese and German companies.

OTHER CITIES LIKE PROJECT Under South Sioux City’s agreement with the publicly owned power district, it can get only 2 megawatts of energy from an outside source. RENAIS’ preferred windmills are 2.3-megawatt turbines, and so, Hedquist said, the city would need to split the turbine’s output with other customers. That won’t be a problem. Hedquist said

Business Journal photo by Tim Hynds

other cities, such as Randolph and Wakefield, Neb., began calling him when they learned of the project, looking to get on the green energy train, too. Hedquist said that given the interest among a number of small cities, as many as 10 wind turbines could pop up in the region. A strong selling point is that customers will not pay for the windmills, only for the energy, which RENAIS guarantees will cost no more than that from the power district and, over time, less. “That’s what’s unique about the proposal,” Hedquist said. “There’s no reason to say no.” In fact, the city of Wayne, Neb., has recently said yes. It has signed a power purchase agreement with RENAIS, according to Garry Poutre, public works and utilities superintendent. Poutre said Wayne also sees wind energy as another feather in its new-business

recruiting cap.

LANDOWNER EQUITY Another difference is that instead of leasing windmill sites from farmers, RENAIS will give landowners equity in the company. He said the equity is probably worth three to four times the $1,000 to $4,000 a year paid on conventional leases. Hedquist said that if the city arrives at a contract with RENAIS soon, the first one or two turbines could be built and spinning by late summer. One or both could be erected on land at L.P. Gill Landfill in Jackson. Owner Leonard Gill, who displays his collection of traditional windmills across the landfill’s U.S. Highway 20 frontage, said RENAIS is still gathering wind data at his site. He said wind power would complement the methane wells he installed a few years

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About RENAIS Energy RENAIS Energy, founded in 2008 and based in North Liberty, Iowa, is involved in more than new wind power projects. The company aggregates alternative energy projects to get a better purchase price for equipment and engineering costs, and integrates its projects into the existing energy distribution network. It has also partnered with Iowa Northern Railway Co. to form the Iowa Northern Energy Corridor. That company pairs advanced biomass, wind and photovoltaic energy production along the small-haul railroad corridor that runs through Cedar Rapids, Waterloo and Manly, Iowa. RENAIS’ Michael Garvin said that area could generate 300 megawatts of electricity, 3 million tons of biomass pellets that would replace 3 million tons of coal, and 6 million gallons of synthetic fuel, starting in 2012. Garvin said the company plans to build DC, or direct current, electrical transmission lines to send its alternatively derived electricity as far as Chicago. Building DC transmission lines is many times more expensive than sending typical AC, or alternating current, electricity. But DC can travel much farther without losing its power, a major obstacle to exporting wind energy.

ago to capture gas from decaying garbage and pipe it a mile away to help power an ethanol plant there, instead of letting it release into the air. Gill said the payback on wind energy is long-term, but he is still interested. “Anytime we can save a barrel of oil, that’s what we should be doing,” he said. Garvin said he and his partners believe that the cost of coal and turning it into energy will steadily increase over the next 20 years, making wind energy increasingly the better option.

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Siouxland Business Journal, January 2011

OnTheMove Luke’s names clinical nurse specialist

Tim Johnston has joined United Real Estate Solutions’ residential sales division. Johnston m ove d to Sioux City in 1990 to become service meat manager for the Southern Hills Hy-Vee Tim Johnston store. He was hired as manager of Gene Smith Cleaners in 1993, which he later purchased. Upon selling that business in 2010, he decided to put his business knowledge and skills to good use by kicking off a new career in real estate.

St. Luke’s announces Terri Ferrell’s new role as clinical nurse specialist and educator for the hospital’s surgery unit. A surgery nurse at St. Luke’s since 1998, Ferrell will assume responsibilities for education, performance improvement, and research of best practices for St. Luke’s surgical area in her new role. In addition, she will also develop and implement plans to measure nursing staff Terri Ferrell competency and collaborate on establishing unit standards of care. Ferrell has vast nursing experience which includes volunteer work with the American Red Cross on their disaster response teams for Hurricane Katrina and the Pentagon on 9/11. She has also served with the Siouxland Red Cross as a grief and growth facilitator. In addition, she previously served as an assistant professor of nursing at the University of Iowa, nurse educator at Case Western Reserve College of Nursing in Cleveland, Ohio, and morgue assistant during the recovery of Flight 232. Ferrell received bachelor of science and master of arts in nursing degrees, both from the University of Iowa. Currently, she’s involved with St. Luke’s infection prevention task force, nursing practice council, nurse education council and has served as a St. Luke’s nursing preceptor in surgery for Briar Cliff University and Morningside College nursing students.

Area ethanol plant hires manager

JC Hoyt has joined Siouxland Ethanol in Jackson Neb., as commodity manager. In his new position he is working to maximize profitability out of the markets. An experienced speaker, Hoyt also will present educational seminars to area farmers to let them know how to get the best prices from Siouxland Ethanol and work with the plant. In his new position he works closely with Susan Bostwick, assistant commodity buyer. Hoyt has more than 15 years of marketing, sales and client-relationship management experience in the areas of agriculture, futures trading and risk management. A fourth generation dairy producer, Hoyt started his career with Pioneer Hi-Bred and has worked for Harvest States, Koch Industries and RWA Financial Services and, most recently, GoGrain LLC. Over the years he has delivered presentations at com- Mercy appoints chief modity industry and trade nursing officer conferences in the U.S. and abroad. Mercy Medical Center Hoyt is an Iowa State Uni- in Sioux City announces versity graduate and licensed the appointment of Tracy Series 3 commodities broker. Larson as vice president of

Patient Care Services and Chief Nursing Officer. Mercy president and CEO Bob Peebles said Larson’s appointment is a reflection of her passion towards patient care. She has been with Mercy Tracy Larson since 2001. Prior to her appointment as director of Inpatient Nursing/Therapies, she served as clinical nurse manager of Mercy’s intensive care unit. Larson earned her bachelor’s of science degree in nursing from Briar Cliff University, her master’s of science degree in healthcare administration from Kennedy Western University and her master’s of science degree in nursing from California Colleges of Health Science, Independence University. She is also certified as a Nurse Executive Advanced with the American Nurses Credentialing Center.

Younglove adds project manager Younglove Construction LLC of Sioux City has appointed Matthew Haden to its project management staff.

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A native of Lytton, Iowa, Haden received his bachelor of science degree in agricultural engineering from Iowa State University in 2006 with a concentration in environmental, wa te r re - Matthew sources and Haden strucutural analysis. Prior to coming to Younglove, Haden worked for Snyder & Associates as a water resources engineer.

Maher joins Clarion Hotel staff Packard Hospitality Group LLC announces that Dan Maher has joined the Sioux City Clarion Hotel as its director of sales. Maher will be responsible for sales and marketing programs to bring business to the downtown hotel. He has been in the hospitality industry for 14 years wtih Hyatt and Hilton property in Arizona and most recently Dallas, Texas. Maher graduated from Bishop Heelan High School, and his wife, Debbie, graduated from East High School in Sioux City.

StoneyBrook names consultant

She serves as a Siouxland Chamber of Commerce Ambassador and is a member of Cari Kellen has joined Sioux City Growth Organilocally-owned StoneyBrook zation. She is also a former Suites Assisted Living as a Small Business Roundtable senior living chair for the Siouxland, and consultant. is a volunteer for the March She also will of Dimes and the Alzheimperform er’s Association - Big Sioux m a rke t i n g Chapter. responsibilities for S.T.A.R.S. names all five South new director Dakota fa- Cari Kellen cilities in Michael Jefferson has Huron, Watertown, Brook- been named executive diings, Sioux Falls and Dakota rector for the SpeDunes. Kellen has more than 15 cial Troopyears of marketing and sales ers Adapexperience. Her empha- tive Riding sis has been in healthcare, School. having served as director of Jefferson marketing for Morningside has been a Nursing and Rehabilitation rider parent Michael and most recently as com- and for the Jefferson munity relations director for past three years with the non-profit Bickford Senior Living. She also has served as director of creative services CONTINUED ON PAGE 10 for KPTH-TV and a sales and marketing specialist for Vantus Bank, formerly First Federal Bank. Kellen is a graduate of Spalding Catholic High School in Granville, Iowa, and 1998 graduate of Briar Cliff University. She lives in LeMars with her two sons, Colten and Caleb.

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FROM PAGE 9 Sioux City-based organization, which provides therapeutic horseback riding, canine assisted therapies and other animal assisted activities to persons of all ages with physical, cognitive and emotional disabilities. Jefferson was formerly a manager at Wal-Mart. He and his wife Tricia and their children, JaCinda and Jarron, have lived in Sioux City for eight years. J e f fe rs o n w i l l j o i n S.T.A.R.S. board of directors Nick Votek, Jean Gill, Lori Shaffer, Doug Marx, Gary Frey, and Ryan Waite; and staff members Julie Dorn, Jessie Christopherson and Elizabeth Brockhaus.

Berenstein firm adds two partners Berenstein, Moore, Heffernan, Moeller & Johnson announces Greg L. Berenstein and Jason Gann have joined the Sioux City law firm as partners. Berenstein, whose appointment Greg was effective Berenstein Sept. 1, returned to the Siouxland area following 25 years of in-house and private practice in the Chicago Jason Gann area. He will continue his practice in the areas of commercial law transactions for public and privately-held companies in the manufacturing, retailing, and consumer product sections; life sciences, pharmaceutical, biotechnology, information technology, and medical device sectors and other intellectual property intensive businesses. Berenstein earned a B.A. degree with distinction from the University of Iowa and his law degree with

distinction in 1985 from the University of Iowa College of Law. In addition to his practice of law, he has been an adjunct professor at Kent College of Law in Chicago and has authored published academic writings and presentations. Berenstein is currently licensed to practice law in Iowa and Illinois, and is a member of The Iowa State Bar Association. Gann, who becomes a partner effective Jan. 1, joined the firm as an associate in 2005 and will continue his practice in the areas of litigation, commercial law, debtor and creditor, corporate law, criminal law, immigration, personal injury and contracts. Gann, who was raised in Sioux City, graduated from the University of Iowa in 2000. He received his law degree from the University of Southern Illinois School of Law in 2004. His professional memberships include The Iowa State Bar Association and the Woodbury County Bar Association. He also provides pro-bono legal services as a member of the Volunteer Lawyers Project.

Diocese appoints marketing position The Diocese of Sioux City announces the appointment of Heather Marreel as development and m a rke t i n g coordinator as part of the Stewardship & Commu- Heather n i c a t i o n s Marreel Office. Prior to joining the Diocese, Marreel served as the director of recruitment and marketing at the Siouxland Community Blood Bank (now known as LifeServe Blood Center). Additionally, she has several years of television advertising experience. In her new position, Marreel will be responsible for

the coordination of programs such as the Diocesan Annual Appeal and the Monsignor Lafferty Tuition Foundation. Her experiences in grant writing and fundraising will also be key components in her new duties. Marreel is a member of several area organizations, including the Sioux City Growth Organization and Siouxland Chamber Ambassadors. She currently serves on the Board of Directors for the Sioux City Community Theater, and she also will become a board member of the Grotto of Redemption in West Bend, Iowa. Marrell, her husband, Brandon, and their two daughters, attend Immaculate Conception Church in Morningside.

Vondrak joins Impact Accounting Daniel A. Vondrak has joined Impact Accounting LLC as a partner in the Sioux City practice. The firm offers accounting, tax and book- Daniel A. keeping with Vondrak offices at 301 W. 7th St. Vondrak will be offering a variety of services including traditional accounting, tax, and bookkeeping services as well as business consulting and contract work in the areas of internal audit, controllership and CFO positions. Vondrak has more than 27 years of related experience in the areas of accounting, audit, consulting, and tax. He has work experience in the areas of public accounting, internal audit, controllership and CFO positions. He holds a Certified Public Accounting certificate in Nebraska, having passed the CPA exam in 1983. Editorâ&#x20AC;&#x2122;s note: An incorrect photo of Vondrak appeared in the December Business Journal.

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Siouxland Business Journal, January 2011

BusinessPeople National group to learn about Roth park South Sioux City economic development director Dan McNamara has been invited to speak at the International Economic Development Councilâ&#x20AC;&#x2122;s 2011 Leadership Summit, Jan. 23-25, in San Diego. The IEDC bills itself as the worldâ&#x20AC;&#x2122;s l a rge s t membership organization serving the economic development Dan McNamara profession. McNamara was asked to address a Jan. 23 session, titled â&#x20AC;&#x153;Ainâ&#x20AC;&#x2122;t Nothing Small About It,â&#x20AC;? which will explore how smaller communities have created award winning economic development programs and be competitive in the global economy. The organization was especially interested to learn more about the Roth Industrial Park. The 450acre industrial park, on the south end of town, is named for Eldon and Regina Roth, founders of Beef Products Inc., which is in the midst of a $400 million expansion that is creating more than 300 new jobs. City officials say they also working to bring more than 1,000 or more additional jobs to the park, which is currently home to a number of other new industries and businesses.

Sioux City Press Club elects officers Members of the Greater Sioux City Press Club elected officers and board members for 2011 at their annual Christmas meeting on Dec. 1. The new terms began on Jan. 3. Officers include: president, Jake Moreland, KWIT-KOJI; presidentelect, Jessica Cihacek,

with outstanding production and leadership, making significant contributions to the company over the course of their careers. Semon, who has been with Bankers for more than 26 years and is a lifetime member of the Presidentsâ&#x20AC;&#x2122; Honor Circle, one of the prerequisites for the Hall of Fame Lukeâ&#x20AC;&#x2122;s employees award. He is also a Certified Term Care Specialist receive certification Long and a member of the Million Cynthia Billiar and Nan- Dollar Roundtable. cy Rentel of St. Lukeâ&#x20AC;&#x2122;s Birth Center have received certifi- Faculty member cation as International Board to present paper Certified Lactation Consultants from the International Jeremy Schnieder, asBoard of Lactation Consul- sistant professor of writing tant Examiners. and rhetoric at Morningside In order to take the exam, College, recently received healthcare professionals an award from the Internamust meet stringent require- tional Jourments involving pre-exam nal of Sport education and extensive and Society hours of patient education for a paper with breastfeeding mothers. he wrote,. The day-long exam is offered He has been invited to only once per year. As lactation consultants present the in St. Lukeâ&#x20AC;&#x2122;s Birth Center, paper at an Jeremy Billiar and Rentel offer sup- u p c o m i n g Schnieder port to breastfeeding fami- conference lies at St. Lukeâ&#x20AC;&#x2122;s seven days in India. a week. In addition, they Schnieder won the Interteach a breastfeeding class national Award for Excelevery month for moth- lence in the area of Sport ers before they deliver and and Society. His paper, â&#x20AC;&#x153;And staff St. Lukeâ&#x20AC;&#x2122;s baby weigh the Crowd Goes Wild: Fan clinic, open every Monday Participation as Epideictic for breastfeeding moms and Rhetoric,â&#x20AC;? was selected by editors for the award from their babies. the 10 highest-ranked papers Semon nominated for emerging from the referee process. Bankers Hall Schnieder has been inRoy Semon of Sergeant vited to be acknowledged at Bluff, an insurance repre- the upcoming International sentative with Bankers Life Conference on Sport and and Casualty Co., has been Society to be held Feb. 28 nominated through March 2 at the Unitfor the comedworld School of Business panyâ&#x20AC;&#x2122;s Hall in Kolkata, India. o f Fa m e , Sc h n i e d e r c a m e to the highest Morningside College this fall honor for an after having recently served agent. as a teaching assistant, placement essay evaluator The individuals in- Roy Semon and assistant to the director ducted into of the general studies writing this honorary membership program at Bowling Green have shown their dedication State University in Ohio. to Bankers over the years, KCAU; secretary, Laura Wehde, Sioux City Journal; and treasurer, Lynn Barteck, Paradoxx Enterprises. Board members are Matt Rixner, KPTH, and Kim Friesse, Boys and Girls Home. Michelle Stuhr, KMEG, serves on the board as past president.

Briar Cliff honors faculty for service Briar Cliff University recognized 430 years of service to the institution at BCUâ&#x20AC;&#x2122;s annual Employee Recognition Luncheon, held recently on campus. Of the 25 employees who were recognized, nine have 30 or more years of service to Briar Cliff. Honored for 45 years of service to Briar Cliff were Paul Ermak, assistant professor of philosophy, and Dr. Sister Grace Ann Witte, associate professor of sociology and criminal justice. Those recognized for 35 years of service were Dr. Richard Delfs, professor of physics, and Dr. Charles Shaffer, professor of mathematics and department chairperson. Those recognized for 30 years of service were Dr. Sister Mary Day, associate professor of music and department chairperson; Dr.

Jeanne Emmons, professor of English and writing; Dr. Richard Steinbach, professor of music; Dr. Judy Thompson, professor of business administration; and Dr. Paul Weber, professor of chemistry and department chairperson. Honored for 15 years of service to Briar Cliff was Judith Scherer Connealy, executive director of continuing and professional studies. Receiving 10-year service awards were Dr. Victoria Britson, professor of nursing; Monica Bush, events coordinator; Lana Johnson, administrative assistant for Admissions; Mary Kay Miller, assistant to the vice president for Enrollment Management; Mike Power, head womenâ&#x20AC;&#x2122;s basketball coach; and David Viers, assistant director of Security. Recognized for five years of service were Maxine

Kilstrom, assistant professor of nursing; Rita Langhorst, admissions counselor for Continuing Education; Justin Malenosky, assistant baseball coach; Jessica McCormick, assistant director for Upward Bound; Laurel Meine, counselor; Bernice Metz, executive administrative assistant to the President; Mary Kay Nissen, assistant professor of nursing; Dr. Paul Olson, associate professor of sociology and Honors Program advisor; and Marilee Thomas, administrative assistant for Student Support Services.

Hettinger honored as Sertoman of the Year Dr. Richard Hettinger has been named the Sioux City Noon Sertoma Clubâ&#x20AC;&#x2122;s Sertoman of the Year for 2010.

CONTINUED ON PAGE 15

Long-term investments really do pay off. Happy Anniversary Rick Dehner. Northwestern Mutual is pleased to announce that Rick Dehner will celebrate his 20 year anniversary as a financial representative of the company in February, 2011. We applaud Rickâ&#x20AC;&#x2122;s 20 years of service to his clients and his community.

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05-2799 ÂŠ 2010 The Northwestern Mutual Life Insurance Company, Milwaukee, WI (Northwestern Mutual). Rick Dehner is an Insurance Agent of Northwestern Mutual (life and disability insurance, annuities) and a Registered Representative of Northwestern Mutual Investment Services, LLC (securities), a subsidiary of Northwestern Mutual, broker-dealer and member FINRA and SIPC.

Siouxland Business Journal, January 2011

RibbonCuttings

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photos courtesy of the Siouxland Chasmber of Commerce

COUNCIL ON SEXUAL ASSAULT & DOMESTIC VIOLENCE

FAMILY DENTAL CENTER OF MORNINGSIDE

SIOUX CITY FORD LINCOLN MERCURY

204 W SHORE DRIVE, MCCOOK LAKE Members of the Chamber joined with CSADV last month at a news conference on Dec. 1 to announce the sale of poinsettias. One of the largest fundraisers for CSADV, the poinsettias are the gift that gives twice - one for CSADV and one for the recipient of the holiday plant.

4016 MORNINGSIDE AVE. Family Dental Center of Morningside commemorated their investment in the Siouxland Chamber with a recent ribbon cutting ceremony and open house

3601 SINGING HILLS BLVD. Sioux City Ford Lincoln Mercury hosted a grand opening and ribbon cutting on Dec. 2 to celebrate the opening of the new Sioux City dealership. Helping general manager Rob Brooks cut the ribbon is Carrie Determann (Ford Credit), Rory Cashman ( Ford Motor Co.) and Jon Purdy (Ford Credit).

REMAX OF SIOUXLAND

PRAIRIEWOOD TOWNHOMES

KUM & GO

201 PIERCE ST. RE/MAX of Siouxland hosted a ribbon cutting ceremony on Dec.3. Owners Cindy Kinzey and Nigel Chapman cut the ribbon with their agents: Don Karrer, Jana Sullivan, Michele Vander Weide, Vicki Jenkins, Jean Midland, and Rick Schorg. Also in attendance was Lynda Connell from RE/MAX Central in Lincoln, Neb. Kinzey and Chapman purchased the 17-year-old Sioux City business in September and moved it to 201 Pierce St., Suite 201.

627 STREETER DRIVE, NORTH SIOUX CITY Prairiewood Townhomes hosted a recent ribbon cutting and open ceremony to showcase its one, two or three-bedroom apartments and townhomes. From left, Missy Meinen, Denise Hanzlik, Craig Lloyd, and Stef Silva cut the ribbon.

1373 PIERCE ST. Kum & Go general manager, Gary Leclair cuts the ribbon while Steve Kimmes, senior vice president of operations for Kum & Go, looks on. The Dec. 10 marked the opening of the newly-built Kum & Go #226 at 1373 Pierce St.

ChamberInvestors QUADIS TECHNOLOGIES JoAnn Bechtold 401 Douglas St., Suite 411 Sioux City, IA 51101 (712) 234-0774 http://www.quadistech.com/

TECHNICAL CONSULTANTS & SUPPORT Robert W. Baird & Co. Mark Stuck 600 4th St., Suite 700 Sioux City, IA 51101 (712) 234-4020 Investment Advisor

ChamberAnniversaries 5 YEARS STARBUCKS COFFEE CO. Ruben Lopez 4735 Sergeant Road Sioux City, IA 51106

The following businesses and organizations this month are observing anniversaries of five or more years as Siouxland Chamber of Commerce

PORTIONABLES INC., DIVISION OF SARGENTO FOODS David Oberg 803 N. Derby Lane North Sioux City, SD 57049

15 YEARS

10 YEARS

COLDWELL BANKER/ASSOC BROKERS REALTY INC Julie Skaff-Gregg 1222 Pierce St. Sioux City, IA 51105

BEN FISH TIRE CO Sarilye Atlas 1400 Center St. Sioux City, IA 51103

SCREEN BUILDERS Brenda Perrin 1500 S. Second St. Cherokee, IA 51012

20 YEARS IOWA STATEWIDE POISON CONTROL CENTER Linda Kalin 401 Douglas St , Ste 402 Sioux City, IA 51101

FIRST CLASS CREDIT UNION John Parks 930 Third St. Sioux City, IA 51101

HENJES CONNER & WILLIAMS PC John Williams Frances Building 505 Fifth St., Ste. 800 Sioux City, IA 51102

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Siouxland Business Journal, January 2011

Get your winter exercise When the weather cooled, and the leaves began to turn, outdoor workouts became even more enticing â&#x20AC;&#x201C; a long hike on a nature trail, a leisurely run or biking excursion through the country. Winter exercise is another matter. Whether you exercise in the morning or late afternoon, you find yourself battling the dark as well as the unfriendly elements. And on those dark winter days when the wind is howling and snow is falling, only the hardy are eager to venture out. Whatever you do, donâ&#x20AC;&#x2122;t give in to the urge to curl up in front of the fire and hibernate. Exercise is a lifetime commitment; give up the habit for only a week, and itâ&#x20AC;&#x2122;s hard to get back into the swing; give it up for six to eight weeks, and youâ&#x20AC;&#x2122;re back to a couch potato level of fitness. Some exercise-minded individuals use winter as an excuse to take up a new activity â&#x20AC;&#x201C; cross country skiing, ice skating or snow shoeing. Devoted runners and walkers, of course, continue their regular routines throughout the year and may even prefer the winter workouts to the sweaty summer ones. When youâ&#x20AC;&#x2122;re moving at a constant brisk pace, your body generates plenty of heat, and thereâ&#x20AC;&#x2122;s something nice about surveying the winter landscape while feeling a light sweat build inside your exercise clothes. The hardest part is getting out the door. An adequate warm up is essential before working out â&#x20AC;&#x201C; whether indoors or outdoors. Your muscles and joints are much more vulnerable to injury when theyâ&#x20AC;&#x2122;re cold. The key to staying warm while exercising is dressing in layers, preferably of lightweight, high-tech fabrics especially made for winter exercise. The inner layer, made of polypropylene or a similar microfiber, should be breathable and able to wick moisture away from the skin. The middle layer should provide insulation, and synthetic fleece is ideal for this purpose. Many fleeces are waterproof as well, or at least quick drying to get rid of perspiration. The outer layer or shell should be as windproof and waterproof as possible. Dress so that you feel a bit cold for the first mile or so; after that time, youâ&#x20AC;&#x2122;ll feel 20 degrees warmer than the actual temperature. The advantage of dressing in layers is that you can strip the outer layers off if conditions change or you get too warm. Some fabrics can be compressed and stuffed into a fanny pack or pouch. A hat is crucial since about 40 percent of body heat is lost through the head and neck.

Gloves are also essential and, like the hat, should be made of breathable, water-resistant material. Although hands and feet are farthest away from the heart and lacking insulating fat tissue, they also tend to sweat during exercise. It may be more important to have polypropylene glove and sock liners to wick the moisture than to have too KIRA OREGON much insulation. When itâ&#x20AC;&#x2122;s very cold, itâ&#x20AC;&#x2122;s important to keep skin covered. Wet skin exposed to a chilling wind can become frost bitten very quickly. Frost bite doesnâ&#x20AC;&#x2122;t occur in temperatures above freezing, however, no matter how bitter the wind. Although you may not realize that youâ&#x20AC;&#x2122;re sweating, youâ&#x20AC;&#x2122;re losing fluids during winter exercise. You need to get plenty to drink before going out and consume about eight ounces of water for every 15 minutes of exercise. Since outdoor water fountains are rarely operating in the winter months, it may be necessary to take along some water in your fanny pack. Finally, itâ&#x20AC;&#x2122;s important not to try to do too much. An hour is probably long enough for a winter workout unless youâ&#x20AC;&#x2122;re a seasoned veteran at cold weather activities. And observe some sensible limits: donâ&#x20AC;&#x2122;t venture out when the temperature or chill factor is below zero or when visibility and traction are severely limited by snow and ice. For those occasions â&#x20AC;&#x201C; and for those whoâ&#x20AC;&#x2122;d just rather not brave the elements â&#x20AC;&#x201C; try some indoor workout options. At a health club, you can mix and match your exercise activities â&#x20AC;&#x201C; 20 minutes on a treadmill followed by 20 minutes on an elliptical. Each machine works a different set of muscles, allowing you to work harder without fatiguing or overusing certain muscles. The kind of cross training thatâ&#x20AC;&#x2122;s possible at the health club will help you avoid injuries and it will also allow you to get regular exercise even when you are hobbled by an injury. You can save money on membership fees by getting your own exercise equipment. January is a great month to find great buys on all types of equipment. Staying fit requires a varied, balanced program as well as a firm commitment to stay motivated, regardless of weather conditions.

Home & Office

For more information about Mercy Business Health Servicesâ&#x20AC;&#x2122; worksite wellness services, contact Kira Oregon, coordinator of Worksite Health Promotion at 712-274-42161 or via email at Oregonk@mercyhealth.com.

Your Health Personalizing healthy living with Mercy Business Health Physical Therapist Kory Zimney

Are all exercises created equal? With the plethora of exercises, products, and health fads in the news and hitting the market these days, it is conKory Zimney, PT, DPT fusing to know what the â&#x20AC;&#x153;bestâ&#x20AC;? exercises or products are for you. Many products or types of exercise will make claims of â&#x20AC;&#x153;scientiďŹ cally provenâ&#x20AC;? or â&#x20AC;&#x153;research showsâ&#x20AC;? on why their type of exercise is better than another to lose weight, tone-up, live healthier and get the body you have always wanted. Unfortunately, these exaggerations or misinterpretations of scientiďŹ c literature (which I like to refer to as exercise babble) are all too common in popular culture. Exercise babble aside, most research currently shows the type of exercise you do is of little importance, however it is very well proven exercising in general will make you healthier! So after sorting through all the misinformation, here is a simple guide for picking the â&#x20AC;&#x153;bestâ&#x20AC;? exercises for you: t (PBM 4FUUJOH Match your exercises to your health goals. If you want to exercise for athletic competition, you will want to perform exercises that match that speciďŹ c event. For the average person wanting to exercise to live a healthier life, the speciďŹ cs of exercise are of less importance. For

those that do no exercise, a little more of anything is all you need. Set goals and if you are unable to reach your goals, ďŹ nd a professional that can help you. t &OKPZ JU Find activities that you like. If your brain does not like something, you simply will not do it the rest of your life. One golden rule to live by is: Exercise should never cause pain! t 4UJDL XJUI UIF UISFF CBTJDT 1. Cardiovascular (aerobic) exercise that will increase your heart rate for a period of time. 2. Strength training exercises targeting speciďŹ c activities or general movements. 3. Movement activity that moves your body through full range of motion. t "QQSPQSJBUF TUSFTT The ďŹ ne line is stressing the body enough for improvement to meet your goals and still enjoying the exercise. This is where many exercise routines go wrong. You apply too much stress leading to burnout or injury, or not enough stress and are unable to make positive changes to meet your goals. Exercising should be simple and has too many beneďŹ ts for healthy living not to be done. Donâ&#x20AC;&#x2122;t let advertisements or people confuse you with exercise babble into not wanting to exercise or spending more time or money on gimmicks you donâ&#x20AC;&#x2122;t need. Remember good health should be inexpensive and easy; injury and illness will be expensive and difďŹ cult.

3500 Singing Hills Blvd. 4JPVY $JUZ *" t zimneyk@mercyhealth.com

Siouxland Business Journal, January 2011

F.I.T.T. Method

www.siouxlandbusinessjournal.com

Breaking through weight loss and wellness plateaus

Have you ever gotten discouraged in your journey to lose weight? Or, have you ever started an exercise program and became discouraged when your success or weight loss plateaud? If you can relate to either of these scenarios, I encourage you to read on about the ERIK NIEUWENHUIS F.I.T.T. method, a researched and proven way to break through your weight loss and wellness plateaus. Please note: Before you start any exercise program or increase your throughout the day. It’s also recommended to break up or limphysical activity level, you should speak if your family physician. it sitting activities with activity bursts for three to five minutes throughout your day; THE FOUR PARTS OF THE F.I.T.T. METHOD ARE: this will help your energy level and quality FREQUENCY: HOW OFTEN SHOULD I EXERCISE? of life soar. It is recommended all American adults get INTENSITY: HOW HARD SHOULD YOU EXERCISE? 30-plus minutes of moderate intense physiIntensity is the most important item to cal activities (start to sweat and experience tweak to breakthrough your weight loss an increase in breathing and heart rate) on and fitness plateaus (think of “The Biggest five days each week (two and a half hours Loser”). There are four zones of intensity: per week). If you want to lose weight, slowly work towards 30 to 90 minutes of physical ZONE P=PAIN: Represents too much intenactivity 5 or more days each week. It is rec- sity. If you experience pain, you should reommended children get 60+ minutes daily. duce your intensity or stop exercising. If you Increase your activities of daily living are experiencing any pain with exercise or by walking, using the stairs at work and at physical activity, you should speak with your home or doing chores around the house doctor about being referred to a physical

Business Know How

therapist.

Morning is the optimal time to exercise

ZONE D=DISCOMFORT: exercising in this zone as people seem to stay committed over the

is ideal. You must recognize and find your own discomfort zone level for each exercise you do. ZONE C=COMFORT: represents too little intensity and will not be challenging. However this is the best zone to start with for those who are new to exercise to reduce risks for injury. ZONE R=REST/SLEEP: Represents minimal movement and is essential for the body to recover. For adults, seven or eight hours per day is ideal for recovery and restoration of your body and mind. (Source: Smart Exercise-think quality, not quantity – December 06, Human Performance Institute) TIME: HOW LONG SHOULD YOU EXERCISE?

Physical activity guidelines state you should exercise 30 minutes, five days each week. You may have two or three bouts of 10 to 15 minute activities to reach your 30 minutes per day and work up to 45 to 90 minutes based on your goals. If you have been sedentary or inactive, start with five to 10 minutes and slowly work your way up to 30+ minutes daily.

long term. After work, your body is warmed up and this is an ideal time for exercise, however, we all have more schedule demands from our children, community, etc., and this may be more difficult to stay consistent with this schedule. Any time that works into your life and daily schedule is the key! TYPE: WHAT TYPE OF EXERCISE SHOULD YOU DO?

Choose an activity you enjoy. Variety is a must to break you through your workout and weight loss plateaus. Plus, it’ll make exercising more fun. Ask yourself the following questions: What is your current fitness level? What are your SMART goals and motivation for exercising? What barriers, beliefs, or roadblocks do you have to overcome? What do you enjoy doing and have access to? Erik Nieuwenhuis is St Luke’s WorkSmart Injury Prevention Specialist, WELLness consultant and health coach. Contact him at Nieuween@stlukes.org or 712-279-1842.

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FROM PAGE 11 Hettinger, a member of the club since 1980, was club president from 2004-2005 and is presently a director. He has been active in many club a c t iv i t i e s, including bell ringing for the Sal- Richard vation Army, Hettinger helping with the annual Community Fund Day at Sertoma Park, participating in clean up days at the park, and serving hot chocolate to sledders during the winter. He also volunteers with Goodwill Industries’ annual Christmas Shoe and Mitten Party, helping fill and distribute bags with candy, fruit and peanuts to children. In 2009, Hettinger also joined the Gehlen Catholic School Mission to Honduras. Hettinger is a past president of the Iowa Dental Association and currently chairs the Iowa Mission of Mercy, an organization that was a recipient of Sertoma’s Pay it Forward in 2009. He and his wife, Marry,

Siouxland Business Journal, January 2011

have two children and seven Assistants. grandchildren. Other Northwest Iowan serving on the association’s S.T.A.R.S. announces 2010-2011 board include Laurie Bolluyt of the Sioux board officers County Attorney’s Office in The Special Troopers Orange City, Iowa; and Jill E. Adaptive Riding School, or Freed of the Hamilton Law S.T.A.R.S., announces offi- Firm in Storm Lake, Iowa. cers for its board of directors The association promotes for 2011. and advances the legal proPresident, 2011, Jean Gill, fession and the status of occupational therapist, Hos- legal assistants/paralegals pice of Siouxland, Sioux City throughout the state. For Physical; President-elect, more information, visit: Doug Marx, Western Eq- www.ialanet.org. uity Group; Treasurer, Lori Shaffer, Henjes, Conner White Horse Patrol and Williams P.C.; and Secinstalls officers retary, Nick Votek, Great West Casualty Co. The Abu Bekr Shrine S.T.A.R.S. is a non-profit White Horse Mounted Patrol organization that changes installed its officers for 2011 the lives of people of all ages in Decemwith physical, cognitive ber. Elected and emotional disabilities o f f i c e r s through therapeutic horse- are: Presiback riding and canine-as- dent-Gary S c h i n sisted activities del, MerLegal assistant leads rill, Iowa; Vice-Pres- Gary statewide group ident-Vern Schindel Rhonda Henning of Dahlman, Buckmeier & Daane Law- Pender, Neb.; Treasureryers, P.C. in Sioux City has Neal Anthony, LeMars, been elected president of Iowa; Secretary-Wayne the Iowa Association of Legal Peterson, Sioux City;

Co-Business ManagersLeon Bruns, Pender; and Ron Michener, Anthon, Iowa. Line officers are: Captain-Curtis McCline, Sioux City; First LieutenantRichard Porter, Sioux City. Newly elected board members are Don Konopasek, Remsen, Iowa; Dick Smith, Pender; and Ken Wright, Remsen. Clubhouse president is Dan Dekker, Sioux City; and vice president is Jim Lane, Sioux City. The Abu Bekr Shrine White Horse Mounted Patrol maintains about 25 white haired, pink skin horses at the stables on Old Highway 141 near Sergeant Bluff. The Patrol, formed in 1920, consists of amateur riders and operates under the auspices of Abu Bekr Shrine and Shriners International. The Patrol has performed in parades and shows across the United States and Canada. The goal of the patrol is to represent Siouxland and to bring the public’s attention to the “World’s Greatest Philantrophy,” Shriners Hospitals for Children.

Priekstat to lead Trinity initiative at Mercy Trinity Health, the parent organization of Mercy Medical Center, has named Diane Prieksat to be the accountable clinical executive at the Sioux City hospital. Novi., Mich.-based Trinity has instituted an organization-wide initiative designed to Diane deliver “world class Prieksat care for every patient,

every time, in every location.” As a component of the Unified Clinical Organization, each Trinity facility has identified a leader who will direct the efforts at the local level and serve on the Trinity UCO operations team. Prieksat, who joined Mercy in 1978, is currently director of Quality, Informatics and Medical Staff Services. She has been a frequent presenter at conferences across the state and at Trinity on issues dealing with quality, patient safety and clinical outcomes.

In her additional role at Mercy, Prieksat will work with other Trinity facilities on finding ways to build on the best practices and expertise present across the organization’s 46-hospital system. Prieksat earned her BSN in nursing from Augustana College and her masters in health care administration from Bellevue University.

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Riding high

Tires Tires Tires crowned No. 1 dealer in North America

BY DAVE DREESZEN ddreeszen@siouxcityjournal.com

Tires Tires Tires owners Dan and Dale Nothdurft follow two simple rules in running their business. “One is to be honest,” said Dan, the elder of the two brothers. “The other is to live by the golden rule – treat other people the way you’d like to be treated.” Those simple lessons, instilled in the Nothdurfts by their parents while growing up on their family farm near Beresford, S.D. formed the foundation for the growth and prosperity of their tire and service dealership during the past 24 years. Treating customers with a smile and respect, and offering them quality service at a reasonable price, helped Tires Tires Tires, or Tires3, build a large and loyal clientile, with 53 employees in three locations – two in Sioux City and one in Sioux Falls. Over the years, the Nothdurfts also have donated their time and money to a myriad of local charities, youth groups and civic organizations. That track record was one of the reasons Tires3 was recently named the top independent tire dealer in North America. Tire Review, a trade magazine serving more than 30,000 dealers in the U.S. and Canada, last fall awarded Tires3 its annual “Top Shop Award.” A panel of judges, comprised of industry experts and a member of the Tire Review staff, selected the tri-state dealership after narrowing a long list of nominees to four finalists. The Nothdufts were humbled by all the attention that accompanied the prestigous honor. During a trade show where they were crowned the Top Show winners, their photos were plastered on a huge screen at the Las Vegas Convention Center. The brothers and their business were also featured in a lengthy story in Tire Review’s latest issue. “It’s a little overwhelming,” Dale said.

‘ACCIDENTAL DEALERS’ The Tires Review spread described the brothers as “two accidental tire dealers who, as founder Dan says, “didn’t know anything about tires or cars or how to run a business. We just knew how to be honest.” “But make no mistake - the Nothdurfts are no country bumpkins,” Tire Review editor Jim Smith wrote. “Dan and Dale are both shrewd businesspeople, and while they started in the business with no background

Journal photos by Jerry Mennenga

Brothers Dale, left, and Dan Nothdurft, owners of Tires Tires Tires, are shown at their Sioux City warehouse at 2620 Gordon Drive. A trade publication recently named their business as the top independent tire dealer in North America.

to call on, they have learned as quickly and efficiently as their stores operate.” After high school, Dan started farming, but soon afterwards was forced to quit, one of the many victims of the 1980s Farm Crisis. He went to work selling used tires for an uncle, who later encouraged him to open his own shop in Sioux City. His search took him to an old two-bay gas station at the corner of Gordon Drive and South Fairmount Street. The foundation of that building can still be seen in the parking lot of Tires3’ current store at 2620 Gordon Drive.

Dan borrowed $1,500 to start up his venture. In his business plan, he budgeted up to $600 per month for rent. When the landland said he couldn’t take less than $500 per month, and agreed to throw in an air compressor to boot, Dan saw it as a sign from God. “He’s blesssed us ever since,” he said. The Nothdurfts, who grew up in a family where church was a focal point for social events, said they regularly pray about every aspect of their business. Tires3’ grand opening in late October of 1986 coincided with an early snowfall. “It

was busy all day,” Dan recalled. It was like pennies from heaven.” Dale, who is 10 years his brother’s junior, worked part-time at the dealership while attending Augustana College. He joined the business full-time in 1991 after graduating from the Sioux Falls school. During the first two years, Tires3 staff worked on vehicles outdoors, while storing its tires and equipment in the small building. As sales grew, more bays were added. In 1998, the company built its current Gordon Drive facility, which boasts 17 bays. In 2004, Tires3 opened a second Sioux

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Siouxland Business Journal, January 2011

Clockwise from top left: Tires Tires Tires employee Tony Soule works on a vehicle’s transmission. Shannon Sullivan pours a treatment additive into a vehicle’s oil receptor as Ryan McNaughton watches. Roul Evans adjusts a motor into position as co-worker Mark Pederson (not seen) slowly lowers it back into a vehicle the two are working on. Tires Tires Tires employee Brandon Cunningham makes an adjustment to a tool as he works on a vehicle’s tire mount.

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City location at 329 W. 19th St., just off Hamilton Boulevard. In order to find land along the busy corridor and make the deal work, the brothers built a strip mall at the site. The retail space quickly filled in with tenants that included Panera Bread and Radio Shack. In 2008, Tires3 expanded into Sioux Falls, extensively remodeling a former Dodge dealership along South Minnesota Avenue, the second busiest street in South Dakota’s largest city. Dale, based in Sioux Falls, and Dan, in Sioux City, share administrative duties, with the younger brother handling the business side and the elder one the marketing end. “We don’t argue too much,” Dan quipped. “We’re brothers. We’re going to have disagreements. But they’re no longer bloody.”

and tools, the business can do everything that a new car dealership offers, Dan said. Tires3 also boasts seasoned, experience technicians and front counter staff. “We’ve hired the best people we can. We try to treat and pay them very well,” Dan said. “People come in and say, ‘You guys know what you’re talking about.’ “ Because none of the staff work on a commission, they don’t have the added incentive to push customers to buy added services they don’t really need, he said. Each vehicle goes through a complete 27-point inspection after coming into the dealership. With multiple bays and a large floor plan, all the service can be completed without the vehicles ever being moved outside, creating added convenience for the employees. The business also works hard to keep cusSERVICE DRIVES BUSINESS tomers comfortable while they wait for their Living up to its name, Tires Tires Tires vehicle, with lounges that offer such perks as sells all major brands of tires, including such free WiFi, coffee, tea, soft drinks and fresh names as Michelin, BFGoodrich, Bridges- baked cookies. tone, Goodyear, Firestone and Uniroyal. The independent dealership gets shipments TIRE MAN twice a day, and keeps more than 8,000 tires Trying to stand out in a competitive secon hand. tor, the Nothdurft brothers have developed Tires represent just under half of the com- several creative effective marketing initiapany’s total business, with vehicle service tives over the years. They’ve offered varinow accounting for the majority. Service ous free services or parts, such as oil changes has growing at a click of nearly 4 percent in and brake pads, to help drive traffic and raise recent years, as frual, cash-strapped con- their profile. Tires3 is probably best known for its towsumers try to keep their existing vehicles ering, hulking mascot, known as Tire Man. running longer. Investing in the latest training, equipment A 15-foot-tall structure made of steel pipe

drop off point for the local non-profit organization, Support Siouxland Solidiers. The dealership collected items for more than 300 TYPE BUSINESS: Independent dealer of tires care packages, which were sent to Siouxland and vehicle service soldiers deployed overseas. FOUNDED: 1986 in Sioux City It’s one of a number of local groups and OWNERS: Brothers Dan and Dale Nothdurft causes the business has contributed to over LOCATIONS: 2620 Gordon Drive and 329 W. the years, from awarding scholarships to 19th St., Sioux City;2317 S. Minnesota Ave., area students that exhibit safe driving, volSioux Falls unterism and good grades, volunteerism to making good-quality used cars available to NO. OF EMPLOYEES: 53 needy families. ON THE WEB: wwww.tires3.com The Nothdurft brothers view the donations as simply a way to give back to the two and covered with tires stands guard outside communities that have been so good to them each of the locations. over the years. Over the years, the behemoth has been “I don’t think we could have picked two dressed in clothing to depict a farmer, biker, better communities to be in,” Dale said. hockey player and even Santa Claus. When Tire Review came calling, Tire Man was donned in camoflague. Military tents also were erected in the parking lot, serving as a

Tires Tires Tires

Siouxland Business Journal, January 2011

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Trucking companies must adopt new technologies to meet EPA emissions standards Trucking companies are having to change the way they do business because of new emissions standards set by the Environmental Protection Agency (EPA). A 2010 EPA mandate requires that NOx levels from new trucks be reduced to almost zero, 0.2g/bhp-hr (braking horse power per hour). NOx, or Oxides of Nitrogen) is an exhaust element that contributes to acid rain, smog and greenhouse gas levels. This environmental pollutant is a byproduct of the high-temperature diesel combustion process. The hotter the combustion temperature, the more NOx is created. Because of the mandate, Freightliner and other manufacturers of medium- and heavy-duty trucks are choosing to use new technologies to meet the standards, said Joe Swanson, sales manager at Holcomb Freightliner. The technology most commonly used is Selective Catalytic Reduction, a simple, cost-effective NOx reduction solution that delivers reduced maintenance, increased fuel economy and requires fewer regenerations. SCR is an exhaust aftertreatment that controls emissions downstream from the engine. SCR takes place after the combustion process and uses diesel exhaust fluid (DEF) to reduce NOx levels. With SCR, DEF (Diesel Exhaust Fluid) is

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injected into the exhaust stream, which reacts with the NOx in the SCR catalyst, forming harmless nitrogen and water. The other solution is In-Cylinder EGR. Exhaust gas is cooled and recycled back through the engine. This reduces the amount of oxygen available for combustion, which in turn reduces the combustion temperature in the cylinder. The costs for In-Cylinder EGR and air handling needs with potential for additional turbocharging capability and decreased engine life. Some companies combine both technologies to efficiently reduce harmful emissions and provide better performance. Tom Schoening, marketing communications manager at Peterbilt in Sioux City, said the cost of manufacturing new green trucks to meet new emissions stan-

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to sell to some customers in the market. â&#x20AC;&#x153;The Mitsubishi Fuso prodXFW OLQH ÂżOOV D QLFKH ORFDOO\ IRU the Sioux City community,â&#x20AC;? Swanson said. â&#x20AC;&#x153;We can sell to muncipalities and companies seeking trucks for local delivery, lawn care services, and more. This product line will JHW XV Âż[HG XS VR ZH FDQ FORVH the gaps in markets.â&#x20AC;? Holcomb Freightliner continues to offer Freightliner parts, sales and service, and Sterling parts and service. Freightliner is a class 5-8 franchise with a lot of payload and big components. Freightliner Trucks is a division of Daimler Trucks HOLCOMB, PAGE 23

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FROM PAGE 21

North America, the largest manufacturer of heavy-duty vehicles in North America and a leading manufacturer of medium-duty vehicles. Freightliner recently launched the Cascadia product line in 2008 and the Coronado line in 2010. They are also in the process of launching a new set forward axle in the M2 114 class. â&#x20AC;&#x153;This will open up some of the construction and municipality segments we have been missing - concrete, heavy haul and vocations,â&#x20AC;? he said. Holcomb Freightliner caters to the trucking market by staying open when most businesses are closed. They offer service on Saturday and Sunday. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re the only truck dealer open on Sunday. With the service factor, we can work with customers so they are ready to rock nâ&#x20AC;&#x2122; roll and go back to work on Monday,â&#x20AC;? he said. Holcomb Freightliner is a family-owned business that has served the trucking industry since 1969. It was started

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INTERSTATE 29 CONSTRUCTION

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A construction worker shoots cement out away from a southbound lane of I-29 just south of the Riverside exit as work continues.

Think I-29 construction is a nuisance in 2011? Just wait for 2013 BY BRET HAYWORTH Business Journal staff writer

Motorists can expect more headaches in the Riverside area when Interstate 29 work resumes in the spring, marking the third year of a decadelong upgrade to widen an 11-mile stretch to six lanes and extend the on/off ramps. And itâ&#x20AC;&#x2122;s only going to get worse when the project reaches its planned downtown phase in 2013, affecting not only traffic flow but also access to businesses. â&#x20AC;&#x153;It is going to be devastating to downtown unless we as a downtown are proactive in working with the Iowa Department of Transportation in maintaining access,â&#x20AC;? said Larry Jensen, general manager of Holiday Inn at 701 Gordon Drive. Motorists will have to make their way through a maze of detours and will find such major arteries as Floyd Boulevard,

Dace Avenue, Leech Avenue, Gordon Drive, Pierce Street, Virginia Street, Wesley Parkway, Third Street and Hamilton Boulevard inaccessible from certain directions. IDOT has held informational meetings as downtown planning has proceeded, and IDOT District 3 transportation planner Dakin Schultz said the goal is to keep the public informed. â&#x20AC;&#x153;We want everybody to be able to be aware of what is going on,â&#x20AC;? he said. However, he said, itâ&#x20AC;&#x2122;s too early to know exactly in what order the complex downtown work will be staged over several years. Details will emerge as the Iowa Highway Commission approves funding for that segment of the project. The estimated cost is well in excess of $200 million. â&#x20AC;&#x153;One year, it is going to be Gordon Drive that will be severely impacted. One year, it is going to be Wesley

INSIDE Plan ahead by looking at the various phases of the project with our Interstate 29 map. Page 28 Take a closer look at the first five years of the 10-year project. Page 28 The projectâ&#x20AC;&#x2122;s cost is significant. Find the cost by year for the first five years. Page 27 The history of Interstate 29 is long and diverse. Journal reporter Lynn Zerschling takes a look back. Page 30

Parkway. One year, it is going to be parts of Hamilton, so it is going to be different areas at different times,â&#x20AC;? Schultz said. â&#x20AC;&#x153;Anytime you do a major reconstruction project in the ballpark of hundreds

CONTINUED ON PAGE 27

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of millions of dollars, there are going to be impacts on the traveling public,” he added. “One of the things that we try to minimize is those impacts. There are not great alternatives for rerouting traffic through the downtown area.” The Holiday Inn’s Jensen has attended IDOT’s informational meetings but said the potential impact on the hotel is hard to quantify at this point. He said he’s trying to be optimistic and plans to keep the hotel open during the prime construction time. He just hopes the detours will be clearly marked so travelers and other patrons can get to Holiday Inn.

Larsen looms large in interstate’s history BY LYNN ZERSCHLING Business Journal staff writer

RIVERSIDE DELAYS In the meantime, the Riverside work hit a snag, and contractor Knife River Midwest lost out on a $450,000 bonus, when construction planned for 2010 wasn’t completed.That means motorists who’ve been dealing with ramp closures, head-to-head traffic, lane switches and tricky merge maneuvers since 2009 will have more of the same this year. The $17.3 million contract to pave three southbound lanes on Iowa’s northernmost section of I-29 included a “no excuses” bonus for a Dec. 17 completion date to ensure the work was done before winter. But IDOT Resident Construction Engineer Dean Herbst of Sioux City said Knife River completed only one of the two miles of southbound lanes, leaving the timing for 2011 work slightly up in the air. Herbst said IDOT originally planned to award a contract this month for the 2011 work but that there is now a question about whether to delay seeking bids for the northbound lane paving at Riverside. IDOT officials want to make sure there are no conflicts between the northbound and southbound projects. How long it will take Knife River to complete the southbound lanes is uncertain, Herbst said, but he estimates it could run from April to June. “The intent was to have all three southbound lanes paved (in 2010),” he said.

Sioux City Journal file photo

Construction of Interstate 29.

By the numbers: Proposed project cost 2011-14

2011-14:

$33.2 million in fiscal year 2011

$38.7

million in fiscal year 2012

$35.8

millionin fiscal year 2013

$70.2

million in fiscal year 2014

Regardless of that disappointing setback, Herbst said it doesn’t appear the goal to complete all planned reconstruction by 2008 is at risk. “We’re thinking it is not going to cause a problem with the 10 years,” he said.

SIOUX CITY – Interstate 29 runs through Sioux City in great part due to the efforts of Chris Larsen, Jr., a Sioux City businessman who once was described as a “towering giant of a man.” In 1955, Gov. Leo Hoegh appointed Larsen to what was then called the Iowa Highway Commission, where he was elected chairman. He also was a member of the Iowa Toll Road Authority from 1955-57. Civic and community leaders lauded Larsen’s influence in steering the course that resulted in highways being built or reconstructed in Northwest Iowa, including a segment of U.S. Highway 75 from Sioux City to Le Mars. After the passage of the Federal Aid Highway Act in 1956 to build the interstate highways throughout the country, Larsen lobbied to get I-29 routed through Sioux City and pushed construction ahead of other parts of I-29 in Iowa and in the rest of the country. The freeway parallels the Missouri River through Sioux City. The riverfront park between I-29 and the river bears Larsen’s name, as does the roadway along the park. Larsen owned and served as president of the National Printing and Letter Co. and was president of the Noon Rotary Club as well as being involved in a host of other community organizations. From 19601965, he served on the Woodbury County Board of Supervisors. After his death in 1969, members of the Rotary Club and other leaders lobbied to have the park along the riverfront named in his honor in recognition of his vision, influence and actions. During a dedication ceremony on July 26, 1972, Rep. Wiley Mayne, R-Iowa, stated, “He was a towering figure of a man who left not only an imprint on our hearts, but

Influential designers Along with Chris Larsen, Jr., chairman of the state highway commission, another man with Sioux City ties has been credited for designing the route of I-29 through Sioux City. Don McLean was that road engineer for the state, according to a Journal article. His father, J.C. McLean, was the Woodbury County highway engineer for almost 40 years until his retirement in 1951. Other key designers were James Wigstone, senior road designer for the state; Joseph Holdefer of Sioux City, assistant district engineer, in charge of construction, and Howard Gunnerson, assistant safety and traffic engineer who figured traffic patterns and speeds. Gunnerson lived in Sioux City from 1946 to 1949 while supervising the surveying and grading of the original Gordon Drive from the downtown area.

in what we see before us now.” Mayor Paul Berger described Larsen as “the type of man who makes things happen. He was quite forthright and spoke with candor.” Not everyone always agreed with Larsen’s views, Berger noted, but they all respected him. “He gave for himself for the betterment of his community. He leaves a legacy of service and devotion to his fellow man.” Rotary President John Q. Harris said the idea for the park and road bearing Larsen’s name was conceived in 1970 by Ray Kennedy, a past Rotary president and district governor. Harris noted he and Larsen had been friends since 1942, adding, “’He was not afraid to stand up for principles he believed in.”

CONTINUED ON PAGE 28

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Siouxland Business Journal, January 2011

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Project Study Area I-29 Sioux City Interstate Study

US Highway 20/75 & I-129 Interchange

I-29 SEGMENT 1: South of Sergeant Bluff to near the Burlington Northern Santa Fe Railway bridge over the Missouri River. Widen from four lanes to six lanes, upgrade several ramps at Singing Hills and I-129/U.S. 20/U.S. 75 interchanges.

129

SEGMENT 3: West of Hamilton Boulevard interchange to the South Dakota state line. Widen from four to six lanes, upgrade Riverside Boulevard ramps.

2,500

Segment 1

144

20 75 Singing Hills Boulevard Interchange

SEGMENT 2: Downtown, from Burlington Northern Santa Fe Railway bridge to west of Hamilton Boulevard interchange. Encompasses Floyd Boulevard, Pierce Street, Nebraska Street, U.S. 77/Wesley Parkway and Hamilton Boulevard interchanges, several local street connections.

143

Dakota City

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2009: IDOT focused on creating a new Riv-

FOCUS ON SAFETY

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148

Interstate 29: The first five years

Sergeant Bluff

erside Boulevard interchange, which set the The project, to be completed in three segstage for 2010 and 2011 work to widen the ments, runs from the border at South Dakota northernmost section of I-29.. to a bit south of exit 41, at Sergeant Bluff. Herbst said ideally, the northern segment, 2010: The section nearest the South Dakota from the state line to the Hamilton Bouleborder, running past the Riverside interchange south to a bit north of the Hamilton vard exit, will be finished this year, after the Boulevard exit, was affected most. At various northbound lanes are paved three-wide near times the number of drivable lanes dropped a railroad line. The estimated cost for that to one in either direction. piece is $12 million, since it is less complex than the southbound paving of the Riverside 2011: Construction this year be in four areas: area. ■ Paving northbound lanes in the northmost Still ahead for this year, in addition to the section of the project, along with three items Riverside work, are paving southbound lanes in the southmost section. from the U.S. Highway 20 intersection north ■ Paving southbound lanes from the U.S. to a railroad overpass, rebuilding the interHighway 20 intersection north to a railroad change ramps with U.S. 20, which will reoverpass. quire major detours at times, when the ramps ■ Rebuilding the interchange ramps with are closed, and creating a new bridge in the U.S. 20, which will require major detours northbound lane near the Singing Hills exit. when the ramps are at times closed. The project is designed to increase safety ■ Creating a new northbound bridge near of travelers moving through Sioux City while the Singing Hills exit. eliminating outdated entrances into and out 2012: Work involves widening the southern of the downtown area. segment and perhaps some middle segment “Several of the ramps don’t meet current work downtown. standards, so it will improve safety. It will provide additional (traffic) capacity as well,” 2013: Major work in the downtown area is Herbst said. “You drive it and you know there planned. are certain areas – the Floyd River entrance going southbound is scary at times.” RoseAnn Pridie, who has lived in Sioux inconvenience is the price for a better road. City for 32 years, agreed the interstate is in “It has been frustrating, but that is natural dire need of improvement. The Morningside with any kind of construction. Construction area resident said although she doesn’t drive is never easy,” Pridie said. through Riverside often, the construction there over the past two years has provided challenges. However, she said some

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First segment of I-29 opened in Sioux City BY LYNN ZERSCHLING

Air Guard takes aerial photos

Business Journal staff writer

SIOUX CITY – In 1956, Congress passed legislation paving the way for construction of what was called the greatest public works project in the country – the interstate highway system. President Dwight D. Eisenhower signed the act, which carried his name since he was the chief champion of the program. Initial cost estimates placed the construction bill at $25 billion over 12 years. The interstates ended up costing $114 billion and took 35 years to complete, according to a history of the interstates published by the Federal Highway Administration. Interstate 29 runs from Kansas City, Mo., north to the Canadian border near Pembina, N.D., where it connects with Manitoba Highway 75. In Iowa, the freeway begins near Hamburg, running north through Sioux City to the South Dakota border at the Big Sioux River. The first segment of I-29 in Iowa opened on Oct. 1, 1958, in Sioux City. That three-mile stretch ran from the Big Sioux River south to the U.S. 20/Highway 77 bridge across the Missouri River. At Thanksgiving a month-anda-half later, a 20-mile stretch of freeway opened to traffic from just north of Council Bluffs to Missouri Valley. By 1960, the interstate had opened to Sloan, Iowa. In September 1961, I-29 opened across the Big Sioux River into South Dakota. The last section of I-29 was completed on Dec. 15, 1972. Much of the efforts for the early start on the Sioux City leg of the project has been given to Chris Larsen, Jr., chairman of the state highway commission who was from Sioux City. Larsen, along with the Sioux City Chamber of Commerce, began working to secure the western Iowa route when discussion of the national network was first discussed in the early 1950s, according to Journal stories. They lobbied to have the new roadway follow the sweeping curve of the Missouri River past

File photo

Construction of Interstate 29.

the business district, the stockyards, the Floyd Monument and the airport. As a result of their planning efforts, the I-29 section through Sioux City was planned ahead of the rest of the project. Just one year after Congress passed the legislation launching the interstate system project, the first contract was let in Iowa – and it involved work in Sioux City. That contract was for the interchange at the Combination Bridge , which was replaced in the 1980s by the Veterans Memorial Bridge. As part of the planning efforts, Larsen and Earl Capel, district engineer for the state highway department, made presentations to a 126-member committee formed to promote the interstate project in Sioux City, as well as to the City Council. On June 18, 1956, the council approved the preliminary plan for the riverfront route from the foot of Pierce Street to the railroad bridge

just south of the mouth of the Floyd River. In a report a week later, Larsen and state engineers announced I-29 would consist of four lanes of traffic with hard-surfaced shoulders. Seven interchanges would be built at Riverside Boulevard behind the drive-in theater, Isabella Street, the Combination Bridge cloverleaf, Pierce/Nebraska streets, South Wall Street, about a half-mile south of the Floyd Monument and the main gate to the Sioux City Airforce Base. (Several of those interchanges were routed on what is now Hamilton Boulevard, Floyd Boulevard and U.S. 20/Highway 75 to Fort Dodge/ South Sioux City.) State engineers said the speed limit would be set at a minimum of 50 mph, but the top speed limit had not been designated. The cost of the 10.7-mile stretch through Sioux City was placed at $12.9 million.

In order to build I-29 through a narrow band of land between the river and Sioux City Stockyards, more than 100 houses in the South Bottoms had to be demolished or moved. Enrollment at the nearby Hobson Elementary School reflected the impact of the loss of those families. In 1956, Hobson had 267 pupils. By 1959, the number of children attending school there had dropped to 164, according to Journal stories. The neighborhood was often was described as a “mini United Nations” since residents were Polish, Lithuanian, Greek, African-American, German, Russian, Italian, Scandinavian, Syrian, Mexican and Irish, along with native Americans. Most worked for packing houses and the railroads. Construction of Interstate 29 and the channelization of the Floyd River proved the demise of that ethnic neighborhood, but not the residents’ spirit. South Bottom reunions are held annually.

For June 22, 1958, Sunday articles on the interstate project, the Sioux City Journal asked the 174th Air National Guard at the Sioux City Airbase to take aerial photographs of the Interstate 29 construction through Sioux City. In April of that year, the air guard had been converted from a defense fighter squadron to a photo tactical reconnaissance unit. Since the switchover, air guard members started training for their new role by taking and processing photographs in this area and agreed to take the pictures for the Journal as part of their training. Maj. Donald Forney, squadron commander, flew at an altitude of 4,000 feet. He took 172 pictures with new camera equipment provided the guard as part of their mission. Each negative measured nine inches by nine inches square. All the pictures were taken on one roll. After the negatives were developed, they were strung out in two long strips across the backs of dozens of chairs in an air guard hanger classroom to dry, according to a Journal story. Each print had to be cut in two and pasted together with the next one by Journal staff artists. The artists used Iowa highway commission blueprints and drawings to draw in the interstate highway and interchanges on the photographs. They added identification tags for streets and other locations.

On Dec. 15, 1971, a dedication ceremony and formal opening of 27 miles of Interstate 29 through Sioux City to Junction City, S.D., was held on the interstate bridge over the Big Sioux River. On hand were Iowa Gov. Normal Erbe and South Dakota Gov. Archie Gubbrud who rode in a $125,000 experimental Chrysler Corp. automobile to break the ribbon.

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