A BO U T US SIRK is a 20-year-old award-winning creative digital agency that mixes analytical data with outstanding creative to engage viewers, increase brand awareness and drive sales. Our goal is simple, make our clients look good.
We are experts in video, photography, social media, branding and web design.
We have worked extensively in the fields of non-profit, sports, publishing, consumer goods, and gaming collaborating with the likes of Altec Lansing, LG, Vivitar, Konami, Abrams Publishing, BET,
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VIDEO
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WEBSITE
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NBCTelemundo, New York Yankees, Netflix, The United Nations and many more.
2018 EMMY
NOMINATION
CL IE NT S
CA PA BILIT I ES Video Production
Social Media Management
Branding & Strategy
Website Design & Development
Graphic Design
Photography
TH E SI R K R E E L
P L AY
W OR K
“Breaking Barriers” Commercial Altec Lansing
“The Force Awakes” Animated Cover Art Abrams Publishing
Lifestyle Photography/Social Media ICON Eyewear
TH E SI R K R E E L
Wes Anderson Collection Animated Landing Page Abrams Publishing
Combate 11 Mexico Combate Americas
Social Media Campaign Beauty Tribe
R E S U LTS
VIDEO / S OCIAL / WEB / DESIGN Abrams Publishing recruited SIRK to create a promotional trailer and website for their upcoming book on one of the most important filmmakers of the 21st century, Wes Anderson. The result was over 80,000 books sold directly from the publisher and a “Site of the Day� prize from awwwards.com. What started as a new initiative is now a staple in their future. Sirk has gone on to make videos, microsites, and manage social media for popular titles such as Mad Men, Star Wars, The Simpsons and Diary of a Wimpy Kid. In 2017 Sirk was called upon by Abrams and Wes Anderson himself to create the video and microsite for the followup book The Grand Budapest Hotel. A combination of animated GIFs and jQuery served to create the many custom-created animations.
Watch the Videos Browse the Wes Anderson Website
VIDEO / S OCIAL / WEB / BRANDING/ ST RATEGY Since 1927, Altec Lansing has set new audio standards in product design and performance. Today, they are gearing up again to set the industry model straight. SIRK was hired to lead their from-the-ground-up rebrand and help them stand out in a sea of competitors. SIRK created the “JUST LISTEN” and “Est. FIRST.” campaigns and produced thousands of original video, photography, and graphic content for social, TV, outdoor, magazines, and radio. Our background in filmmaking and visual storytelling resonated with the 25 to 34-year-old demographic, which led to stolen market share from Bose & JBL and placement in all major outlets from Walmart to Target. Altec Lansing became the #1 selling brand for waterproof streaming audio speakers and had 7 of the top 10 models.
Watch the Videos View Branding & Ads
VIDEO / BRAND I NG / GRAPHIC D ESIGN Since 1936, Vivitar has been a dependable manufacturer of photographic equipment. Today, they are rebranding and retooling the company to distinguish itself from its competitors as the “fun” and affordable electronics brand. The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by SIRK started at the 2016 Consumer Electronics Show in Las Vegas, Nevada. Since then, Sirk has produced over 40 videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways in which Vivitar products complement her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous.
Watch the Videos
VIDEO / S OCIAL / WEBSI TE / DESIGN Since 2014, SIRK has collaborated with Combate Americas, the first U.S. Hispanic MMA sports franchise, to grow its fanbase of English and Spanish speaking fans. We’ve produced content in the thousands that include bilingual videos, graphics, and contests, and also have helped produce live broadcasts for Telemundo, Univision, and NBCSports. This May, the brand became the 2nd highest rated MMA organization in the United States (only trailing the UFC) and the highest rated in Mexico, Spain, and Latin America. Their engagement rate grew over 400%, eclipsing the combined rate of UFC, Bellator, Invictus, and World of Fight. Our content continues to be the driving force for brand awareness, engagement, event ticket sales, and event streams.
Watch the Videos View Branding & Ads
H OME
Production Studio 10-11 46th Ave Long Island City, NYC 11101 212.244.4934 Manhattan Office 15 E. 32nd St, 10th Floor Manhattan, NYC 10016 sirkproductions.com
THAN K Y O U .