Sista’s Keeper
I AM my Sista’s Keeper
2013-2014
Media Kit
Sista’s Keeper About the Magazine Sista’s Keeper is a bi-monthly magazine for African-American teenage girls age 12-19. Established in September 2012, the primary message is to promote sisterhood and fellowship between young black women through the concept “I AM my sista’s keeper”. Also, Sista’s Keeper strives to encourage self-esteem & inspire them to follow their dreams! There is a stereotype that women don’t support other women, especially African-American women. The purpose of Sista’s Keeper is to provide positive content for black teen girls age 12-19 that will inspire them and promote self-esteem and working together as young black women. The type of content featured in the magazine includes service pieces, feature stories, and other fun content for the target audience. The goal is to make the readers comfortable submitting questions to the magazine and turning to us for advice. We have also had high-profile teen stars on the cover of our issues: Gabrielle Douglas (September 2012), Keke Palmer (November 2012), The McClain Sisters (January 2013), Coco Jones (March 2013), the OMG Girlz (July 2013) and Chloe and Halle (September 2013).
Editorial Content There will be five (5) sections in the front of the book: Beauty Entertainment Fashion Health Relationships
“What are girls my age doing?”
The four (4) departments will be divided into the age groups of the demographic: Furaha (Swahili for “Joy”)- personal interest/happiness stories Jando (Swahili for “Initiation”)- stories about new experiences Maua (Swahili for “Blossom”) - coming of age stories Ndege (Swahili for “Flight”) – stories about transitions
Web/Social Media Presence Since our premiere issue in September 2012, we have had more than 60,000 views of our website, http:// www.sistaskeepermagazine.com. Also, we have had more than 11,000 views of our first six issues on the site, Issuu.com. 262 “likes”; 1,500+ weekly total reach (number of people viewing our posts) 1,146 followers (as of 09/04/13); followers include Keke Palmer, Coco Jones and Chloe & Halle 576 followers (as of 09/04/13); display daily positive and inspirational images and messages
Sista’s Keeper
Buying Power in Beauty
Some of the things that they spend their money on include:
• 44% spend more than $50 on hair styling/ accessories
• Clothing (83%) • Food and drink (78%) • Jewelry and accessories (67%)
• 55% of the target audience buys or wears makeup -Lipstick/lip-gloss (85%); Eye shadow/eyeliner (62%); Mascara (54%) • 86% say that they use facial wash/cleanser
African-American girls also has an influence on what their parents buy, as the majority asks them to buy clothes (94%) and shoes (89%), among other things.
• 50% use a doctor-prescribed medicine or acne treatment
• 47% percent of African-American girls receive an allowance or have a job
Advertising Rates Sista’s Keeper is looking for companies whose target audience includes black teen girls. Products that interest them include hair, makeup, clothing, shoes, and jewelry/accessories. We offer a discount for advertisers who purchase ads in continuous issues:
• 53% percent who spend $10 or more each week
5% discount for 2 continuous issues 10% discount for 3 continuous issues 15% discount for 4 continuous issues 20% discount for 5 continuous issues 25% discount for 6 continuous issues
$750
$500
$250
$175
FOURTH PAGE $125; ONLINE (background of website) $100 Contact us for ad deadlines & other special rates
Sista’s Keeper Contact Information (704) 338-2564 info@sistaskeepermagazine.com Follow us on Twitter: @SistasKeeperMag Find us on Facebook: Sista’s Keeper Magazine Visit our website: www.sistaskeepermagazine.com Sista’s Keeper I AM my Sista’s Keeper
September 2013 Vol. 2, Issue 1
Dark vs. Light: How Skin Color Divides Us
7 Habits Series: • Sharpen the Saw
Spotlight: Bria & Reginae “Paparazzi Princesses” Plus: Back To School Stress
Chloe and Halle Back To School Issue
Winners of Disney’s Next Big Thing Get Ready To Make Their Mark
OUR 1-YEAR ANNIVERSARY ISSUE!!!!!
“I AM my Sista’s Keeper”