TYPOGRAPHY WITH BRAND IDENTITY
Why is typography important in branding Typography is something that companies should pay attention to when it comes to branding themselves. A company needs to understand and take advantage of what typography can do to elevate their business. First, the typography a company uses represents their identity. Similar to how a person’s handwriting reflects their identity and personality, the way brands use typography will reflect its identity. If you think about it, if every brand used the same typeface, nothing would set them apart from one another. The way brands use type can reflect how they want to appeal to potential customers.
Everything from the brand name, the box/package the product comes in, labels, and even admit tickets in movie theaters. If you were to look at your phone right now, you would notice that all of the text underneath the apps, in your messages, and even the time display uses typography to represent its brand. Third, typography can affect the consumer experience. This is most represented through websites and brochures, mostly to be accessible to the majority. The typography used in websites is used to improve the user experience. Easy to read and high contrast text are pleasing to the eye which is a perfect way to get someone to continue browsing your site.
Second, anything a company produces will involve typography.
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