TYPOGRAPHY WITH BRAND IDENTITY
How does typography reflect the brand
Without knowing its content, the typography a company will use to represent their brand can be tied to “personality-like� traits. Similar to color can be associated with a mood or feeling, the same can be said about typefaces. Each typeface can affect how people perceive the company as well as the purpose of its existence. Serif, sans serif, and script fonts are most commonly used in branding and advertising. 3
