3 Methods to Generate Leads for Free
Getting and converting leads are the most pivotal points of any firm. And quite a few firms rely on the leads they buy from third-party resources. Sometimes, these firms get dependant on the outsourced leads so much that they came to the verge of trembling when those sources stop proving the leads.
Being a team leader in a prominent ​digital marketing company for 5 consecutive years, I have found that buying leads is not cost-effective at all. It’s rather an expensive choice and, sometimes, a necessity.
The same burden of dependency on the third-party resources inspired me to find some alternatives for the same situation. Being the outcome of months of thorough research, I find these pieces precious. However, I would be more than happy to share them with you:
1. Use Outbound and Inbound Marketing Techniques A recent research clearly indicates that there’s no doubt the ineffectiveness of outbound marketing over the inbound marketing. However, you shouldn’t ignore any of these. To be on the safer side, I suggest you spend 65% of your budget on the outbound marketing and 35% of it on the inbound one.
2. Use Twitter For some countries, Twitter is losing its popularity. And, why not? If celebrities and firms can say what they want in no character limit at all on the Instagram and Facebook, using the same old Twitter makes no sense. However, still big guys prefer Twitter and scrolling for a few minutes, you will hopefully get a handful of leads.
3. Focus on the Informative Aspect of your Content Thousands of Terabytes of content is being generated on Facebook every month. And the internet public doesn’t care about that. What actually can stand out your
firm in the eyes of businessmen is the uniqueness and informative aspect of the content you produce. Try to make your content as creative as you can. For ​social media marketing companies​, the aforementioned ways might appear slower. But once you make a good foothold on these, the number of organic leads who knock your door all by themselves will increase gradually. Furthermore, you may reach to a point where you need not spend a single penny on paid leads.
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