“I love to help people buy and sell property”
Delbert lb L. "Del"l Phelps hl Real Estate BROKER
Berkshire Hathaway Home Services Northwest Real Estate 1875 Hwy 101, P.O. Box 276, Florence, OR. 97439 C- 541-991-7787 * 541-997-6000 * 800-788-3319
dphelps@bhhsnw.com • oregoncoastallistings.com
SIUSLAW NEWS |BUSINESS QUARTERLY | APRIL 7, 2018
Business Quarterly Greater Florence Area
Siuslaw News’ Business Quarterly is a new way to seasonally highlight local businesses and economic development updates. It will be published next in July and October. To advertise, call 541-997-3441. To submit, email pressreleases@thesiuslawnews.com.
C&M Stables shows ‘Horse sense’ Florence’s premier corral takes Oregon coast visitors on horse rides to the beach, trails By Mark Brennan Siuslaw News
C&M
Stables is celebrating a birthday. And while the popular tourist destination is not having a party, staff find themselves celebrating. “We first opened our doors for business on April 1, 1980, so I guess that really makes me an April fool,” stable owner Jeff Chastain said. “We have been giving people the chance to take a ride on our spectacular Oregon beaches for about 37 years now.” For nearly four decades, visitors to the Oregon coast, and many Florence residents, have been able to get back to nature by taking a horseback ride on the beach from C&M Stables, 90241 Highway 101 north of Florence. “It’s springtime, which is always when we start to get busy. We get a lot of calls asking for information and then we get customers that come here from all over the world. We do get some visitors from Oregon and we get lots of folks from Canada, but a lot of our other customers come from Europe and some come from as far away as China,” he said. The trees and bushes on the long hillside behind the main corral at C&M are starting to bloom, and the fresh, clean smell from the ocean mixes with the earthy aromas of the nearby horses relaxing in the warming late morning sunshine. The sun is shining brightly and there is a steady breeze blowing in from the nearby ocean as Chastain takes a short break from his duties and gazes out the window, smile in place. “A lot of our visitors are traveling by, and they make a special stop here to take a ride on our beautiful Oregon beaches,” he said. “Some people come back every couple of
MARK BRENNAN/SIUSLAW NEWS
C&M Stables staff regularly takes groups of riders on trails and to the beach, from visitors from across the world to local neighbors from Florence.
years and bring kids and grandkids, making this a family part of their vacation trip.” A well-maintained area houses the horses that appear to be ready for the day’s tours and beach rides. There are about 10 horses waiting calmly in the corral and a group from Eugene is lined up at the entry gate, preparing to meet the horses that will take them for a ride on the beach. Staff members speak briefly with the riders, asking a few questions of each, to determine the experience level of the individual before matching them with a horse. The process takes a brief time, during which the newly paired horse and riders get acquainted while waiting
for the group to form for the day’s ride. I have some experience riding, although it has been years since I rode more than a short distance. My horse is a large, light brown gelding named CJ. I introduce myself to CJ and give him a slice of apple I brought with me, remembering a neighbor’s horse from my youth that loved the fruit. He is a friendly horse and he snuffles and lightly snorts as I swing my leg over the well-worn brown saddle and settle into the saddles. He gives me a second to get my bearings and then starts walking steadily towards the gate that leads to the short trail that will bring us to our first major obstacle, Highway 101.
The group makes its way down a slight incline that skirts C&M Stable’s main corral, the horses walking in line as we head the short distance west to the ocean. The traffic on 101 is flying by, and the slipstream from the fast-moving vehicles is unsettling to me but seems second nature to CJ as he stands calmly by the side of the road, his mane blowing back and forth. There is a gap in the traffic and our two guides post themselves on either side of the road, acting as crossing guards. The traffic approaching from both directions comes to a stop, allowing the line of horses and riders to cross Highway 101 safely. Next, we come to a short, paved road, lined with
3 new distinguished sponsors support chamber Florence Area Chamber of Commerce has gained three new distinguished sponsors, Christina Voogd, principal broker with Berkshire Hathaway Northwest; Darci Clark, broker with Keller Williams Realty Florence Coastal Team; and Best for Hearing. “The purpose of the chamber is to help our members develop their business,” said Chamber Executive Director Bettina Hannigan. “I am thrilled to welcome these businesses to our prestigious group of distinguished sponsors. Distinguished sponsors are just that — their generous support contributes to chamber events and operations.” Florence Area Chamber of Commerce offers memberships ranging from $125 for associate membership (nonprofit or individual), business
partner at $225, premier member- tion, promotional material place- leaders. Members receive timely, ship at $500, distinguished sponsors ment in relocation and visitor in- relevant information so that they may be kept informed; professional development workshops and seminars so that they may gain valuable knowledge and skills to help them succeed; and policy and communications expertise to assist them in advocating their at $2,500, all with extensive tiered formation packets distributed over positions and business interests. membership advantages. Corporate 500 times per year, and newspaper “The chamber is part of providUnderwriters contribute $10,000 and radio advertising, just to name ing the resources for businesses to per year and receive many chamber a few,” Hannigan said. “The cham- grow. And the businesses support resources. ber is honored to receive Christina the chamber. It’s a circle,” Hannigan “Being a sponsor comes with a Voogd, Best for Hearing and Darci said. plethora of benefits, including pre- Clark’s support.” For more information about joinmier placement on the website and The Florence Area Chamber of- ing the chamber, visit florencechaminside the Visitors Center with video fers its membership various net- ber.com/chamber/join/ or stop in presentation and materials, weekly working opportunities with peers, to the Florence Visitor’s Center, 290 e-blasts, printed directory recogni- government officials and business Highway 101.
trees that are 50 to 60 feet high and swaying in the wind. The horses are clearly used to this walk and quickly fall into a single file line, heading towards the waves now visible in the distance. The wind doesn’t deter the animals from walking the familiar route to the long, open stretches of sand that await. CJ starts to trot as soon as we hit the open sand and I hold on a little tighter, squeezing my legs around the leather saddle that suddenly seems much less comfortable than it did just a few minutes ago. CJ and a couple of the other horses canter, seeming to take pleasure in the opportunity to stretch their legs. See STABLES page 3
BONFIRE sets tastebuds ablaze at Three Rivers BONFIRE, the region’s newest culinary destination, is now open. Located at the Three Rivers Casino Resort in Florence, 5647 Highway 126, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. With the opening of BONFIRE, the vision of a specialized dining experience in Florence has now become a reality. BONFIRE diners will enjoy a selection of specialty appetizers including coconut shrimp, pan-seared scallops and Dungeness crab cakes. A signature wedge salad with smoked pecan bacon and imported Danish blue cheese has already become a popular favorite. Entrees include only the finest certified angus steaks, prime rib cooked and served on the bone, the freshest salmon, halibut and succulent lobster tail. BONFIRE is fine dining at its best. The restaurant is open Thursdays through Sundays from 4 to 9 p.m. For more information or to make a reservation, call 541-902-6619 or visit threeriverscasino.com.
“67.3% of Florence Area adults have read the local newspaper in the past 30 days.” ~ Pulse Research More than just a newspaper. There is no job too big or too small. We can come up with ideas and solutions to any of your marketing challenges. UPCOMING SPECIAL SECTIONS April- MidCoast WAVE, Visitors Guide June- 2018 Business Card Directory May- Official Program of the 111th Rhododendron Festival Father’s Day and Graduation Gift Guide Mother’s Day Gift Guide
Siuslaw News For more information or to be included in these special sections, contact us today! 541-997-3441 or advertising@thesiuslawnews.com
2 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, APRIL 7, 2018
Lori Gates celebrates 30 years with Oregon Pacific Bank Fitness expert holds Oregon Pacific Bank Vice President and Florence Branch Manager Lori Gates will celebrate her 30th anniversary at the bank on Monday, April 9. Gates started her career at OPB in the spring of 1980, only a few short months after the bank was originally established on Dec. 17, 1979. Beginning as a teller, she has worked through many transitions and watched the bank grow from a single-wide trailer in the current Florence branch parking lot to full service bank with locations in Coos Bay, Roseburg, Medford and Eugene. “Lori has been with us from the start, and I think many of us consider her to be the face of Oregon Pacific Bank within our Florence commu- Above, Lori Gates when nity,” says Ron Green, President and she began working at OPB, CEO of Oregon Pacific Bank. “I have and left, still smiling today. had the pleasure of working with Lori during my career here, and I am privileged to mittee and is Interact watch her mentor and lead our staff, always with a the for positive attitude and an infectious smile. Lori has co-chair inspired me to be not only a better banker, but a the Florence Rotary Club better person.” As strong of a leader as she is within the organi- and sits on the zation, Gates also takes on an active role in giving LCC Advisory back to the community. She currently volunteers at Board. Gates Siuslaw Outreach Services as board member and has also joined recenttreasurer. She is also on the Membership Com- the
ly formed Uptown 101 Committee, which seeks to grow local business outside of downtown Florence. Each year, she also helps with the distribution of Christmas baskets for Soroptimist, and throughout the year she volunteers her time as an educator to teach classes about credit and savings at Siuslaw Outreach Services, Mapleton High School and Siuslaw High School. Lori was also past vice president of the board of directors for Siuslaw Valley Fire and Rescue and an active member of the board for 14 years. “Lori is part of the glue that holds us together at the branch,” says Kim Erickson, Vice President and Manager of Residential Lending. “When I first started at the bank, I looked at Lori as a leader and to this day I still do, but I can also call her my friend now. Any day of the week I watch her help client after client, no matter what the task is, and she has a smile on the whole time. When I look at Lori, I tell myself I want to be just like her when I grow up; she is just absolutely amazing and we are so lucky to have her as part of our OPB family.” Oregon Pacific Bank welcomes the Florence community to join in on Lori’s celebration on Monday, April 9, at 2 p.m. at the Florence Branch, 1355 Highway 101. For more information, visit www.opbc.com.
OregonSaves retirement program readies to launch for small businesses SALEM—To help address the looming crisis of inadequate retirement savings, Oregon this month launched the test phase of OregonSaves, an innovative program that will allow hundreds of thousands of people to start saving at work. OregonSaves will be available statewide in phases starting in 2018, and will be open to workers with no saving option at their place of employment. Market research shows that roughly 1 million Oregon workers — representing more than half the workforce — have no workbased plan today. OregonSaves is the nation’s first state-based retirement program that gives private sector workers a chance to save their own money toward retirement automatically, through payroll deductions. To ensure the program works well for everybody, Oregon small and large businesses are helping to shape the program,
which was passed into law by the 2015 Legislature. “More saving will be good for every Oregonian,” said Treasurer Tobias Read, the chair of the Oregon Retirement Savings Board. “OregonSaves gives an added benefit to Oregon workers, helps employers to be more competitive and retain workers, and it will improve the overall economic health of our state in the long run.” Many employers offer a retirement savings option, like a 401(k) plan. Yet tens of thousands of businesses do not, particularly small employers, for a variety of reasons. OregonSaves will allow employees of those businesses to save part of their own paychecks, with no fees or fiduciary risk for employers. Businesses with 100 employees or more will start receiving notices this week informing them about OregonSaves, and what it means to them. Only employers that do not offer a
plan will facilitate the program. The Treasurer sent a letter this week to large businesses, urging them to watch their inboxes. Under the law, businesses that don’t offer a retirement option will automatically enroll employees in OregonSaves. Participation is voluntary and workers can opt out at any time. The goals of program are to help businesses thrive, help workers build retirement security and help taxpayers save millions. That’s because more saving and retirement wealth will reduce the demand for government safety net programs. Research shows that people are 15 times more likely to save when there is an option available at work. Participating workers automatically make contributions through payroll deductions, and it’s portable, allowing them to take their retirement savings with them from job to job.
Business input has played an important role in the development of OregonSaves, including statewide forums and rulemaking hearings. Treasury has visited businesses and associations statewide to help spread the word about the importance of retirement saving and how OregonSaves can help businesses and workers. Research shows that employees perform better when they are more financially stable. “Oregon small businesses care about their workers and, for many of them, OregonSaves will make a positive difference,” said Colene Martin, President and CEO of the Grants Pass and Josephine County Chamber of Commerce. “The Grants Pass and Josephine County Chamber of Commerce welcomes OregonSaves.” To learn more about the program, visit www.OregonSaves.com. An important point of clarification: OregonSaves is not PERS, and it has nothing to do with PERS.
signing for ‘Tipping Toward Balance’ on April 21 Everyone wants to be able to walk and move around safely. However, there are many people who have had strokes, neurological issues, or other conditions that make it difficult to walk. Tracy Markley, a local Oregon-based personal trainer, specializes in empowering people with mobility issues, and her latest book, “Tipping Toward Balance: A Fitness Trainer’s Guide to Stability and Walking,” allows a wider audience to take advantage of her tips, tricks, and ideas for fall prevention and regaining mobility. She will hold a book signing on April 21. Markley operates a personal training, Pilates and yoga studio, and she offers her fitness expertise in many different ways, including sports conditioning, stroke recovery, balance/fall prevention, BOSU ball training and more. In her job as a personal trainer, she has worked with many individuals who are prone to tripping, falling or simply feeling unsafe while walking around. Markley’s experience working with these people, along with her education and certifications in health and biomechanics, gave her the necessary knowledge to write “Tipping Toward Balance,” which includes a detailed, thorough guide to better mobility along with the eight most important exercises that a person needs for safe walking, balance and core functioning. Not only will this book empower people with mobility issues, but it will also offer peace of mind to family and friends of those with mobility issues. Many people worry about their parents, relatives or friends who have trouble walking, and this book can be of great help. “Tipping Toward Balance” is the author’s second published book. Markley’s previous book, “The Stroke of an Artist, The Journey of a Fitness Trainer and a Stroke Survivor,” was released in November 2017 in paperback, Kindle and Audible versions. This book is listed by the National Stroke Association as one of the Top 5 books in strokes. If you’re struggling with mobility issues, Markley has a few words of advice: “Don’t give up. Don’t quit. You can walk safely and feel normal again.” To meet Markley in person and pick up a copy of either of her books, you may visit the Waterfront Wine Store and Provisions at 1300 Bay St. in Historic Old Town Florence on Saturday, April 21. The signing will be held from 1 to 4 p.m. People may also visit www.tracyspersonaltraining.com to learn more about the author, her publications, and her personal training business.
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In no small measure our success is due to the able work of Associate Lawyer, Laurel Ferguson. Her addition to the firm has proven invaluable. Thanks again, Jane THE LAW OFFICE OF JANE C. HANAWALT P.C. 327 LAUREL STREET 541-997-2635 WWW.JANES-LAW.COM
SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, APRIL 7, 2018
3
STABLES from page 1
C&M Stables has initiated programs to work with Florence-area The program runs during the youth from Boys and Girls Club of Western Lane County and the school year from September to We make our way down the Twilight After-school Program at Siuslaw Elementary School. January and then from January beach and I decide to see how to May. fast CJ can go. I dig my heels in, “I’ve gotten some really posgently, and he responds immeWe all work our way slowly new initiatives undertaken by itive responses from teachers diately by breaking into a run. up the path leading between C&M to offer an alternative to on how much the kids enjoy the I suddenly find myself on the the wind-swept dunes and the traditional after-school activitime working with the horses back of an animal that seems to scrub pines. ties. — and that’s the reason we are think he is at the Kentucky DerThe re-crossing of the High“This is the first year we are involved,” Reno said. “We want by. The half-ton equine seems way 101 takes a few minutes, as doing this with the Twilight kids to have another option to want to run full out, so I let the traffic is denser later in the Program. We invited all the for their aft er-school activities, him, holding on with legs and day, but is accomplished with- kids participating in the prohands, hoping I won’t end up on out any problems. gram to come to C&M and tour and we want to show them how my butt in the sand. The two-hour ride ends with the stables. We are doing it over much fun horses can be.” Boys and Girls Club Acting The speed and strength of the all the horses and riders gather- a period of four weeks on MonDirector Chuck Trent said he is horse are somewhat unexpecting in the corral, spending a few day and Tuesday,” Reno said. pleased C&M Stables is adding ed, so I pull back on the reins. minutes discussing the ride and “We are going to show them an aft er-school option for stuCJ immediately slows down. I then going their separate ways, how a ranch works and how dents who may not be interestgive him a few yards to downmost stretching previously un- great horses are. We give them ed in more traditional activities. shift and we come to a mutually used muscles after dismount- a ride in the corral and an op“Having an opportunity like agreed upon stop. ing. portunity to do something that this, to be with animals up The wind has died down for a Everyone I talked with during might be a little different than close, is awesome for our kids. few moments and I take in the the ride and after had a good what they are used too.” sharp-edged ocean air and notime, many stating they will The second program Reno This provides them with the tice the strong connection I feel definitely be returning. is working on is The Horse chance to have something to do to CJ, sitting on his broad back. I give CJ the half apple I have Club. This a chance for stu- other than organized sports,” His breathing is heavy, as is been saving and he gives me dents spending time at the Trent said. “Doing this with mine, although he has done all a strong nose nudge as I leave Boys and Girls Club of West- C&M is a great partnership for the heavy lifting, carrying me him with the young people ern Lane County to participate us and we really appreciate their effortlessly over the last couple working in the corral. in a non-athletic option after willingness to work with us to make this happen.” of miles. Pat Reno, a C&M employee school. I let CJ pick his own pace as for the last few years, has been “The horse club program has COURTESY PHOTO For more information about we turn and head back the way working with another group really expanded this year. I typC&M Stables, call 541-997we came, and he seems comof happy riders, students from ically get a lot of students from fortable with a brisk walk. He hard-packed sand to join his heading north now, returning the Siuslaw School District. The the Boys and Girls Club and we 7540 or visit www.oregonhorse slowly angles across the wet, stable mates. All the horses are to their home at the stables. young people are part of two have 21 students now,” she said. backriding.com.
Shauna Robbers joins Windermere Real Estate Shauna Robbers, a real estate broker with 40 years’ prior experience, has joined the team at Windermere Real Estate in Florence. Robbers specializes in residential property as well as new construction. Prior to moving to Florence, she worked as a broker in Santa Monica and in Pennsylvania. She is a board member with the Florence Area Chamber of Commerce and also is a volunteer Ambassador for the Chamber. She enjoys playing Frisbee with her dog, hiking, fishing, camping and traveling.
Florence adds electric vehicle, Tesla charging stations Owners of Tesla automobiles and other electric vehicles (EVs) traveling through Oregon’s Central Coast can now charge their cars in Florence’s Historic Old Town district. Thanks to a unique partnership with Tesla, The River House Inn and The Old Town Inn have just powered up charging stations for EVs, making these lodging properties among the only publicly-available charging locations on Highway 101. The Old Town Inn is at 170 Highway 101 in Florence, and The River House Inn is at 1202 Bay Street, along the Siuslaw River in Historic Old Town Florence, just about a block off the high-way. The new charging station locations join several Tesla “Stage 2” charging stations on the coast. Others can be found in Port Orford (1), Bandon (2), Coos Bay (1), Yachats (1), Waldport (2), Depoe Bay (1), Lincoln City (1), Tillamook (2) and Cannon Beach (4). Rapid Tesla Supercharger stations are located in Bandon and Lincoln City, but more are planned for Oregon’s
MARK BRENNAN/SIUSLAW NEWS
coast. “Our new charging stations make it even easier for Tesla owners, and owners of other kinds of EVs, to make the exciting and scenic 363-mile drive on Highway 101 from California to Washington, and still have plenty of juice to get back over to I-5 if they choose,” explains Craig Sanders, president of Hoagland Properties, owner of the two inns. “Until now, many of these drivers had to miss out on the Oregon Coast experience — especially this section we call Oregon’s Coastal Playground.” Though the charging stations are primarily for the hotels’ guests, they are available for a
small charge to the rest of the EV motoring public. A charge lasting up to eight hours per vehicle costs around five dollars. Tesla and other EV drivers have apps like PlugShare and websites like plugshare.com that tell them where they can plug in and how long of a wait they might have. “We have worked diligently with the folks at Tesla to make it possible for their vehicle owners to drive the entire length of the Oregon coast, as Florence is the midpoint of Highway 101,” Sanders said. “In the past, Tesla owners had to stay along I-5 to see Oregon, or make a day trip between Portland or Grants Pass
on I-5 to Highway 101. Others had to be a paying customer at a hotel on the coast, and use fairly slow charging infrastructure.” There are four charging stations at each inn — one general Level 2 EV charger and three Tesla Stage 2 chargers. Hoagland Properties collaborated with Tesla and Travel Oregon to invest $21,000 in the project. Tesla paid for a local electrician to install their chargers at a rate of nearly $8,000 per property. Travel Oregon, the state’s primary tourism marketing agency, and ForthMobility — an organization whose mission is to advance electric, smart, and shared transportation in the Pacific Northwest — invested $2,500 per property. Both will add The Old Town Inn and The River House Inn to maps used by EV drivers and boost tourism to the Central Oregon Coast. The River House Inn and The Old Town Inn are top-rated in Florence. For more information on the hotels, visit RiverHouse-Florence.com or Old-Town-Inn.com.
Oregon RAIN plans Startup Happy Hours for entrepreneurial learning, networking Events will explore the inspiration, investigation & implementation of launching a startup
FLORENCE—Oregon RAIN, a state and regionally funded entrepreneurial support group, has planned three Startup Happy Hours for April, May and June. These informal events are for networking and exploring entrepreneurial topics, specifically the inspiration, investigation and implementation of launching a startup. The first Startup Happy Hour is next Tuesday, April 10. “No matter the industry, every entrepreneur goes through
inspiration, investigation and implementation stages. At these Startup Happy Hours, we will discuss how to do this effectively, and we will hear from guest speakers who have learned a lot about these phases through their own trial and error,” said Oregon RAIN Coastal Venture Catalyst David Youngentob. “This will also be a great forum for Florence area entrepreneurs to connect with folks who are also starting new ventures or seeking the inspiration to start one themselves.” Inspiration — April 10 5 to 7 PM Beachcomber Pub, 1355 Bay St. in Historic Old Town Florence Title: Do you know why the best company ideas come from the worst problems? Guest Speaker: Spencer Holton, Trail Supply Co. Investigation — May 8 5 to 7 PM Beachcomber Pub Title: Talking to customers before you have anything to sell is the best way to save money
Guest Speaker: Todd Edman, Waitrainer Implementation — Jun 5 5 to 7 PM Beachcomber Pub Title: A plan is the difference between a wish and a goal Guest Speakers: Joe Maruschak & Shane Johnson, RAIN Eugene The Startup Happy Hours are free to attend, and drinks and appetizers are provided. Anyone interested in starting a new venture is encouraged to attend. Guests can RSVP at www. Facebook.com/OregonRAIN. org/Events/. Following the Startup Happy Hour series, Oregon RAIN is planning to host a Startup Weekend in late June. The Startup Weekend is a three-day event where entrepreneurs with various skills meet to pitch ideas, form teams and build and present a prototype of a business or product. More information about Startup Weekend will be available at a later date. “We’re very excited to offer a Startup Weekend to the
Florence startup community because it’s a quintessential event in any entrepreneurial ecosystem. Anyone interested in participating in Startup Weekend is encouraged to attend the Startup Happy Hours because they will prepare you for what to expect that weekend,” said Youngentob. In addition to the Startup Happy Hours, Oregon RAIN, with the Florence Area Chamber of Commerce and the Small Business Development Center at Lane Community College (LaneSBDC), will offer Florence Pub Talks, a new, monthly business workshop and networking series. The next Pub Talk, titled “3 Ways to Reach More Customers with Digital Marketing,” is on April 26, from 5 to 7 p.m., at the LCC Florence Center (3149 Oak St). Tickets can be purchased in advance at FlorenceChamber. com. About Oregon RAIN The Regional Accelerator & Innovation Network (RAIN) is an Oregon consortium of government, higher education and
the business community. RAIN was founded by the State of Oregon’s Regional Solutions network and funded by the 77th Oregon State Legislative Assembly to advance the formation of highgrowth innovative startup companies located in Lane, Linn, Benton and Lincoln Counties. In coordination with the cities of Corvallis and Eugene, as well as communities throughout the region, RAIN is partnered with two accelerators to create a collaborative environment to assist entrepreneurs in establishing viable companies that generate jobs, wealth and opportunities for the region. RAIN also recently partnered with the City of Florence, Lincoln City, Newport, Toledo and the Economic Development Alliance of Lincoln County to launch two pre-accelerator programs serving the mid-coast region. One is based in Florence and the other in Newport. For more information about RAIN, visit www.oregonrain. org.
Florence Tech Solutions • Smart TV Setup • Virus Malware • Cloud/iCloud • Email Setup • Tutoring • iPad, iPhone, MAC • Universal TV Remote • Sound Bar Setup
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4 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, APRIL 7, 2018
BUSINESS BEAT 541-997-3128 290 Highway 101, Florence, OR 97439 www.FlorenceChamber.com www.facebook.com/florenceoregon www.twitter.com/FlorenceOrCoast
April 7, 2018
Welcome New Members! DISTINGUISHED SPONSORS Best for Hearing 2285 Hwy 101-M (Coastal Fitness Center) 541-997-8866 Best for Hearing is a family-owned business with a 30-year history in providing hearing care to those with hearing loss. Their stateof-the-art testing, fitting equipment, and services allow them to provide you with an unsurpassed level of comprehensive hearing care. www.BestForHearing.com Christina Voogd, Principal Real Estate Broker Berkshire Hathaway, 1875 Hwy 101 541-999-0239 Exceeding expectations; being a REALTOR means more than selling homes. It’s about people, families, and their hopes and dreams. It’s about a relationship based on trust, knowledge and expertise. My clients can be assured that I’ll always go that extra mile to make their experience the best they’ve ever had when buying or selling a home. www.CallChristina.com BUSINESS PARTNERS Best for Aquatics Florence Area 541-991-0609 Pool and Spa – Commercial and residential maintenance, repair, installation and removal. Help for Webs Florence Area 541-991-3207/805-305-4277 Dream It. Plan It. Do It. Create something wonderful. Free tips and guides for setting up your website. Coaching and tech help if needed. www.helpforwebs.com The Whole Package Florence Area 907-378-8845 Image consulting/personal stylist for mothers; helping them regain their sense of self and style. www.bethewholepackage.com
The chamber’s newest committee has launched a survey targeted towards non-tourism driven businesses up town and around town. This survey will help define challenges and opportunities so that this new committee can work towards meeting these needs. Please visit FlorenceChamber.com – Blog for a link to participate. You’re voice matters to the chamber!
From the Director’s Desk By Bettina Hannigan Chamber Executive Director
What is a servant’s heart and why do I ask? I hear frequently how Florence’s community represents a servant’s heart more than other areas from newcomers, nonprofit organizations and people in the know. We truly are special. A very wise man said “…the greatest among you, let him be as the younger; and the one leading, as the one serving”. Leadership opportunities abound around us, our non-profits depend on the faithfulness of precious volunteers who share their wisdom and resources to lead service clubs, faith organizations,
Wisdom Works By Bobby Jensen Jr. Chamber Board President
This month’s article is the first of four individual principles that I wanna expound upon and apply to business. They don’t have any particular order but are extracted from the hexaco.org personality quiz that has tested millions of people and is used for different facets of personality study due to its unbiased outcomes. A businessman named Tai Lopez recently pointed out that the section in which the most successful business developers score
and community resources. The chamber is also a benefactor of volunteer support. The volunteer board is dedicated to economic stability and marketing Florence as a destination for visitors and businesses. These board members are leaders, yet they’re servants to the chamber and to our community. I have seen many boards and organizations that have too many leaders not willing to follow, frankly, they don’t get much done. Good intentions, simply are not enough. The chamber’s board fortunately, is very functional and in my opinion, very productive. My vision for the chamber and our fellow stakeholders is that we work together; government agencies, business and non-profits, side by side building a strong and viable future. Leadership roles will ebb and flow, sometimes we follow, sometimes we lead. I had an excellent teacher who used to say “You’ll only have as much authority as you’re willing to submit to.” My position requires submission to our board,
I serve at their pleasure, yet I lead. The conundrum. As our community develops, the chamber represents both a servant and a leader, the chamber has a servant’s heart. Being a small historic community has many benefits, it also has an Achilles Heel – history. How many of our associations are held back by something that happened in the past? Misunderstanding, differences of opinion, different priorities, unfinished business that is impeding our future. The City has set an excellent example of moving forward – a city in motion. Their willingness to listen and implement change is making a difference in our economic culture. Together, we are making the circle bigger, leveraging relationships and programs at the state, county and local levels, partnering with similar purpose organizations, sharing resources and vision. Leading AND following – being conscious of the goal, working together for our community. Let’s do this!
higher numbers is called “consciousness” and then broken down into the four areas which I’m super excited to expound upon! This month we shall start with “prudence”. This word is so closely defined with wisdom that I personally prefer using it instead. With all the many references and thoughts around wisdom I want to make it clear and easy to comprehend by simply defining wisdom as the ability to see an outcome before it happens. Kinda like seeing the future but it’s a calculated future. It goes like this, you are confronted with a decision, so you start running the different scenarios of how you will deal with it. This is where the wisdom kicks in, you apply all of your applicable experiences, knowledge and training to the decision. Then you can mentally match the scenarios and have a fairly good idea of how things might work out. This is why elderly people are usually considered “wise”, they simply have more experiences to compare to a situation as well as more ac-
cumulated knowledge or understanding of a principle because of time. The idea is to beat the clock and acquire this wisdom at younger ages allowing it to be utilized for a longer period of time and deliver premeditated outcomes to your decisions. So how do we build up our wisdom bank? Do what you’re doing right now (reading this article). Listen to others and use their experience. Books, trainings, classes, all good ways to increase wisdom so you can see the outcome before any decisions are formally made! This brings up a good point, failure is very valuable wisdom that is often ignored. Even if you fail you’re actually winning if you own your failure. If you blame others or circumstances, you’re throwing away super valuable wisdom which is priceless. Just accept it and store it away in your wisdom bank to use next time or share it so we can use it too!
Rethinking Rhody Days By Russ Pierson Chamber President Elect
The Rhododendron Festival is coming around again (May 18-20), a fact that seems to spur both delight and dread in our local population—including the business community. This year, let’s minimize the dread and maximize for delight for our local businesses. There’s a science to running a successful and sustainable festival. Rhody Days is a medium-sized regional event with a particular profile based on our own unique cultural themes. To be successful, the experts say, “A city that is implementing a medium cultural event positioning strategy should create an event that will be held annually and become a symbol of the city and reflects its image in a local context.” Since this is the 111th Rhododendron Festival, I think we’ve got the science down.
But there is also an art to creating a successful, sustainable festival, and that’s where a smart business owner, manager or key employee can really step it up. A festival like ours has the potential to attract visitors from nearby cities as well as tourists from further afield, but our unique kind of event also needs to serve the local population, enhancing our common sense of pride in the city and celebrating our very own traditions and customs. Take just a few moments this week to consider ways to better engage your customers— and to make your business story part of the greater story of the Rhododendron Festival. To help you in this regard, here are some quick ways to jumpstart your thinking: 1. Do a little Googling to spy on the competition. What are other businesses offering as incentives? How are they involved in Rhody Days? Or look into some of the other
2017-2018 Welcome to our newest Distinguished Sponsors Best for Hearing, Christina Voogd, Principal Real Estate Broker and Darcie Clark, Real Estate Broker. This prestigious level of membership comes with marketing, advertising, and tractionable promotions. Distinguished Sponsors support the chamber and our community. Please welcome them and let them know they’re appreciated. April 19th - Business After Hours with Backstreet Gallery, 5:00 PM - 7:00 PM, 1421 Bay Street. Celebrate Florence Artists and the Chamber as Backstreet Gallery hosts Business After Hours on Thursday, April 19th, 5-7 pm. Meet the artists, and share food and drink with your neighbors and the Chamber. The event is free and open to the public. Please join us! May 3rd Su r f s i d e Restaurant @ Driftwood Shores “Rocks” Business After Hours, 5-7pm Join us at the Surfside Restaurant and Kick off our Brand New Menu! We will have tasty treats, tasty drinks and rockin’ music by Miles to Go! We are here to present our new management team and a whole new us! Join us to celebrate! Business After Hours are FREE and open to the public. Come out and make new connections and do some business!
plan. It allows employees to save a part of each paycheck through payroll deductions facilitated by their employer and invest their savings in professionally-managed investment options in a Roth individual retirement account. Hear more details and ask questions on how this can be a tool to retain employees. Lunch is available for $14.
Corporate Underwriters Driftwood Shores Resort The Korando Dental Group Three Rivers Casino Resort TR Hunter Real Estate
Distinguished Sponsors
Rhododendron Festivals on the west coast to see how businesses in Port Townsend, WA or Eureka, CA are maximizing their impact. 2. If you’re part of the tourism and hospitality industry, think about how you can create return customers. Consider discounts or coupons that you can advertise over Rhody Days to keep you busy in the slow seasons. 3. If you’re an uptown business, don’t just think of ways to get the tourists to your location—you can also take advantage of Rhody Days to create loyalty among your local customer base. What if you offered a secret, locals-only discount over the long weekend to fill your business with the people who live right here? Think ahead. Dream a little. And jump into the 111th Rhododendron Festival with enthusiasm and a plan of action.
April 12 - New State-Sponsored Retirement Program: What is Your Responsibility? 11:45 AM - 1:00 PM Join the chamber for Lunch & Learn. Learn about the new mandatory program OregonSaves. This is a state-run retirement program for employees of business who do not currently offer a retirement savings
Event Committee Meetings – Come join the fun! Want to grow your business? Business by referral is powerful. Participating on a Chamber Committee is an effective way to build relationships and referrals. Contact us for upcoming meetings and times at 541-997-3128.
101 Things to Do Magazine Banner Bank Bi-Mart Beachcomber Pub Best for Hearing Burns’s Riverside Chapel Blue Heron Gallery Christina Voogd, Principal Broker Darci Clark, Real Estae Broker Fred Meyer Stores Lofy Construction Oregon Pacific Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Spruce Point Assisted Living The Siuslaw News Turell Group Wind Drift Gallery
Be sure to thank these members for their investment in our community!
wanted RHODY DAYS BANNER CARRIERS & PARADE ENTRIES BANNER CARRIERS: 9-17 years old and get a carnival pass at the end of the parade route. PARADE ENTRY FORMS on the Rhododendron Festival event page on the Chamber of Commerce Website For more info or to sign up call or email Terry at events@florencechamber.com #541-997-3128