City of Joondalup Branding Guidelines by Sivan Debeljakovic

Branding Guidelines

UPDATED DECEMBER 2010

The purpose of the style guide is to convey a strong, positive and consistent visual brand for the City of Joondalup.

Logo

Colour

Typography

Photography

Graphics

Grids

The brand is designed to be distinctive and consistently applied to all of the City of Joondalup’s communication tools within all markets. Six separate elements are combined to create the City’s corporate identity and communicate the branding vision. This identity forms the basis for all our visual communications across all media and all markets. The elements of the visual branding are: Logo Colour Typography Photography Graphic Elements Grid The creation and application of each of these elements are detailed in the following pages. If you have any queries relating to the application of the guidelines, please contact Marketing at the City of Joondalup on 9400 4424. With your support we can maximize the value of the brand and uphold our vision. NOTE: Please refer to the sub brand style guides for City of Joondalup Leisure Centres and Libraries.

Contents 1. Elements

3. Advertising & Editorials

7. Civic Events

The Logo

Editorials 24

Civic Events: Generic

The Icon

Display Advertisements

Civic Events: Special

Logo Variations

Advertisements 27

Services & Ceremonies

Mono Usage

Corporate Events

Logo Size and Position

Common Mistakes

City News

Primary Typeface

Brochures 31

Corporate Signage

Secondary Typefaces

Corporate Documents

Project Signage

Colours 7

Corporate Forms

Event / Program Signage

Grid System

General 34

Vehicle Signage

The Stripe

The Dashed Line

Images 14 Contact Details

2. Stationery Stationery Styles

Business Cards

Envelopes 18

4. Publications: External Distribution

Rates Notices

5. Publications: Internal Distribution

8. Signage

9. Corporate Uniform Corporate Uniform

City Chat

Council & Staff

Council & Executive

10. Corporate Merchandise Merchandise

6. Publications: Electronic e-Publications 39

Folders 19 Agendas and Minutes

Certificates 21 Electronic Stationery

22 C

The Elements The Logo This is the correct version of the City of Joondalup logo. The logo must not be scanned traced or recreated in any way. Electronic artwork is available for all print, digital, embroidery and signage applications. Please contact Marketing for electronic artwork. NOTE: The logo should not appear at a width less than 35mm on printed material, or less than 75mm as an embroidery.

The Icon The icon for the City of Joondalup symbolises the harmony of the built and natural environments. The leaf shapes are derived from local native plant species and emanate from the grid pattern representing the planned City. * NOTE The icon should not be used in isolation. The icon should always appear together with the ‘City of Joondalup’ lettering.

The Elements Logo Variations Date:

Your Ref:

Enquiries:

Our Ref:

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To ensure the branding system is as flexible as possible the logo can appear in a variety of ways on communication material: Corporate teal logo, white background White logo, coloured background Black logo, white / light coloured background*

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Newsletter

SUMMER 2007

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Boas Avenue Joondalup WA 6027 PO Box 21 Joondalup WA 6919 T: 08 9400 4000 F: 08 9300 1383

www.joondalup.wa.gov.au

City of Joondalup 2010 Rates Prize Draw Sponsorship Proposal

Mono Usage If the logo is being used in a mono publication, then the black or white version of the logo must be used. * NOTE The black logo may appear in a full colour publication only at the discretion of Marketing, after consideration of the overall design.

The Elements Logo Size and Position

ONE THIRD TRIM

ONE THIRD

PRINT EDGE

TRIM

ONE THIRD

The logo must always be positioned in the top right corner of the page. The size and position of the logo is fixed and these specifications must be carefully followed to ensure a visually consistent and pleasing proportion. The size of the logo is determined by the page size and format. Generally, a third of the page width on smaller material (less print edge), half the width on narrow material (less print edge), and a quarter of the width on larger material (less print edge). Please see pages 8 - 10 for more detailed explanation. This example shows the size and position of the logo on an A4 page. Note:

For non-A sizes, please contact Marketing on 9400 4424 for advice on proportion and position of the logo.

The Elements Common Mistakes

The following examples highlight some common mistakes when using the City’s logo: 1. Stretched / warped logo 2. Altered colour 3. Size and space relationship between icon and wordmark 4. Teal logo over coloured background 5. Substituted type 6. Spacing to other elements or page edges

CITY OF JOONDALUP

The Elements HELVETICA NEUE 45 LIGHT

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Primary Typeface The typographic style of the City’s corporate identity forms a strong basis for the overall look of the branding material. The primary typeface chosen for all communication material is Helvetica Neue. The Helvetica Neue typeface offers a broad range of weights and densities with a contemporary and modern feel. For publications created in Microsoft Word, Arial may be substituted for Helvetica. NOTE: Where space is limited in certain publications or on signage, variations of Helvetica Neue Condensed may be used. Contact Marketing for confirmation.

HELVETICA NEUE 65 MEDIUM

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abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz HELVETICA NEUE 75 BOLD

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The Elements Secondary Typefaces

TRIPLE X LIGHT

Triplex is used to emphasise important headings, or pull-out quotes in certain publications, such as the Joondalup Voice or What’s On. This font may be used for headings and feature text, for example, in an Arts publication, with Helvetica Neue as the body text.

28 january 2010

TRIPLE X BOLD

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Joint Australia Day Citizenship Ceremony I would like to congratulate all our new Australian citizens who took part in the very special and successful North Metropolitan Zone joint Australia Day citizenship ceremony at Kingsway on Tuesday. Jointly held by the Cities of Wanneroo, Joondalup and Stirling, the event saw more than 2600 people taking the pledge to become citizens in what was the biggest citizenship ceremony ever held in Australia. This remarkable ceremony brought thousands of people from different races, cultures and backgrounds together to become Australians and once again brought national attention to the northern corridor of Perth. Our newest citizens represented almost 100 countries from around the world including the UK, China, Kenya, Bangladesh, South Africa and Zimbabwe – truly highlighting what a multicultural society Australia is.

Opening of Craigie Leisure Centre outdoor 50m Pool and Water Playground The new outdoor 50m pool and fantastic children’s water playground at Craigie Leisure Centre will be open to the public on Sunday, 7 February from midday with the Splashdown Family Fun Day opening event.

Construction on the aquatic facilities has finished and they will cater for families, social and competition swimmers, schools and community groups as well as meeting the needs of the wider community. The outdoor extension at the leisure centre will be a wonderful addition to Craigie and will strengthen its reputation as one of the most outstanding facilities in Perth.

Council Briefing

Valentine’s Concert Reminder

Boas Avenue, Joondalup

Tickets for the Valentine’s Concert featuring David Campbell are available on Saturday, 30 January between 9.00am and 1.00pm at the City’s customer service centres on Boas Avenue, Whitford City Shopping Centre and Craigie Leisure Centre. At the concert there will be a gold coin collection Youth for charity Teen Challenge and the Haiti earthquake appeal.

Tickets for the concert may only be collected by City Thursday of Joondalup residents or ratepayers aged 18 and 8 April over this year with four tickets per person and when collecting tickets, patrons will be required to provideFriday a drivers licence, a utility bill or a City of Joondalup 9 April ratepayer notification. Monday

FUTUR A BOLD

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12 April

Free ticketed event - NO TICKET, NO ENTRY

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Tickets may only be collected by City of Joondalup residents or ratepayers aged 18 and over. When collecting tickets you will be required to provide proof of residency or a City of Joondalup ratepayer notification. Children over the age of 6 require a ticket to attend the event. Tickets may only be obtained from the following outlets on Saturday 30 January 2010 from 9.00am – 1.00pm: Joondalup Customer Service Centre – City of Joondalup Administration Building, 90 Boas Avenue, Joondalup Whitford Customer Service Centre – Shop 283, Whitfords City Shopping Centre, Cnr of Marmion and Whitfords Avenue, Hillarys Craigie Customer Service Desk – City of Joondalup Leisure Centre – Craigie, Whitfords Avenue, Craigie PREMIER PARTNERS

Joondalup Civic Centre

Tuesday 16 February 2010, 7.00pm Council Chambers Joondalup Civic Centre Boas Avenue, Joondalup Action Program April School Holidays Public Holiday

No activities.

10.30am* Sizzler, Beldon and Movies, $25.00 Lunch provided. Whitford City.

Interested in volunteering?

9.00am* $25.00 TemporaryVolunteer tattoo workshopResource Joondalup Centre and Go-Karting, Wanneroo. Bring a packed lunch or purchase from Lakeside Joondalup food court. City of Joondalup Library – Joondalup Please wear enclosed shoes.

BoasAdventure Ave Joondalup 8.30am* World, Bibra Lake.

The Volunteer Centre will

$25.00 Bring a packed lunch or purchase from the kiosk.2 February, reopen

and operates Tuesday Thursday 9.00am 9.00am* $20.00 Q-Zar laser on games and The and Bring a packed lunch or purchase from Poolroom, Fremantle. -2.30pm during school terms. Fremantle. $15.00has so many 8:45am* Indoor rock and Volunteering inclimbing the community Bring a packed lunch or purchase from swimming at Bayswater benefits and there are many opportunities Galleria food court. Waves. Please wear enclosed shoes. available in Joondalup! Movies, Whitford City and Scitech, City West.

$20.00 Bring a packed lunch or purchase from Whitford City food court.

Wednesday 9:00am* 14 April

The Maze and Ice Skating, Malaga.

$20.00 Bring a packed lunch or purchase from the ice arena kiosk.

Thursday 9.30am* 15 April

AQWA visit and Timezone, Whitford City.

$25.00 Bring a packed lunch or purchase from Whitford City food court.

Friday 10.45am* Ski Biscuiting on the Swan 16 April River.

As part of its commitment to becoming a Waterwise region and due to State Government requirements, the City of Joondalup is reducing and monitoring its groundwater use for irrigation. All Local Governments have a restricted allocation of groundwater they can use every year and this is regulated by the Department of Water to ensure WA water resources are adequately maintained. If moderate restrictions are put in place now the likelihood of total water restrictions, which have been in place in other parts of Australia in particular Queensland and Victoria over recent years, will be reduced. The City is closely monitoring all its parks, which will be ongoing to assess the effect of the modified water reduction strategies. For more information on the new City’s irrigation and watering scheme, visit the City’s website www.joondalup.wa.gov.au or call 1300 369 972.

Youth typeface

Council Meeting

Tuesday 8.30am* 13 April

City of Joondalup – Irrigation and Watering

Valentine’s Tickets Available this weekend!

Tuesday 9 February 2010, 6.30pm Conference Room 1

Monday 5 April

I encourage everyone attending the Valentine’s Concert to rally and dig deep on the night to give Tuesday to a very good global humanitarian cause – the money6 April Wednesday we raise will be helping the devastated people of 7 April Haiti.

FUTUR A BOOK

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What’s on in Joondalup

$25.00 Lunch Provided.

Rebates 4 Residents and Business Program * Indicates the latest time that young people

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FUTUR A LIGHT

Mayor’s Column – Troy Pickard

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Futura is used for headings and feature text in Youth Action Program April School Holidays youth publications, with Helvetica Neue as the body text. Monday 5 April

Public Holiday

No activities.

Tuesday 10.30am* Sizzler, Beldon and Movies, $25.00 6 April Lunch provided. Whitford City.

Wednesday 9.00am* 7 April

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Thursday 8.30am* 8 April

Temporary tattoo workshop $25.00 and Go-Karting, Wanneroo. Bring a packed lunch or purchase from Lakeside Joondalup food court. Please wear enclosed shoes. Adventure World, Bibra Lake.

$25.00 Bring a packed lunch or purchase from the kiosk.

Q-Zar laser games and The Poolroom, Fremantle.

$20.00 Bring a packed lunch or purchase from Fremantle.

Monday 8:45am* 12 April

Indoor rock climbing and swimming at Bayswater Waves.

$15.00 Bring a packed lunch or purchase from Galleria food court. Please wear enclosed shoes.

Tuesday 8.30am* 13 April

Movies, Whitford City and Scitech, City West.

$20.00 Bring a packed lunch or purchase from Whitford City food court.

Wednesday 9:00am* 14 April

The Maze and Ice Skating, Malaga.

$20.00 Bring a packed lunch or purchase from the ice arena kiosk.

Thursday 9.30am* 15 April

AQWA visit and Timezone, Whitford City.

$25.00 Bring a packed lunch or purchase from Whitford City food court.

Friday 9.00am* 9 April

Friday 10.45am* Ski Biscuiting on the Swan 16 April River.

$25.00 Lunch Provided.

in any activity.

* Indicates the latest time that young people can arrive at the centre for participation in any activity.

for whole week bookings: a program that aims to save electricity and water All Activities Week One: $90.00 All Activities Week Two: $100.00 in our community. Residents and businesses

Discounted prices available for whole week bookings: All Activities Week One: $90.00 All Activities Week Two: $100.00

can arrive at the centre for participation As part of the City’s commitment to the

environment it has joined SwitchDiscounted Your Thinking, prices available

are now eligible for

Bookings essential discounts onContact a range of of Joondalup the City Senior Youth Worker on 9400 4226

environmental technologies including:

Bookings essential Contact the City of Joondalup Senior Youth Worker on 9400 4226

 Rainwater tanks from WA Poly Tanks;  Solar hot water systems from Solar Hart;  Home window tinting and films from Tint-a-

car;  Roof and wall insulation paint from Insulpaint;  Pool covers from Elite Pool Covers; and  Photo Voltaic systems from Greenday Today

and Solar Shop Australia These offers are available until 31 March 2010. For more information and terms and conditions, call 9400 4544 or visit the City’s website

PARTNER

www.joondalup.wa.gov.au

SMOKE FREE EVENT

Information and events hotline 9400 4705

www.joondalup.wa.gov.au

The Elements Colours The City’s corporate colour is PMS 5473. The values shown left represent the closest matching colour, across various reproduction processes, to the corporate colour. CORPORATE COLOUR TEAL PMS 5473

1. PROCESS PRINTING: C=83 M=14 Y=23 K=50

2. SPOT COLOUR PRINTING [COATED ONLY}: PMS 5473c

3. SPOT COLOUR PRINTING [UNCOATED ONLY}: PMS323u

Primary colour palette The corporate colour is to be reproduced using the values shown and according to the required process: 1. Used for internal printing, and digital or lithographic process printing by an external supplier 2. Spot colour or screen printing by an external supplier on gloss stock, metal or fabric 3. Spot colour printing by an external supplier on matte stock Note:

Process colour is not a direct conversion of the spot colour for PMS 5473. Use values shown.

Secondary colour palette Secondary colours are used to complement the corporate or feature colour and to add visual interest. These colours are subjective and should be chosen from visual graphics or photographs used in the publication.

The Elements Grids have been developed to ensure consistency across all page layouts. The grids indicates the position of the logo, the colour band and the stripe element in visual ratio to the page size.

ONE THIRD

TRIM

PRINT EDGE

LOGO DEPTH 33MM

90MM MASTHEAD DEPTH

LOGO DEPTH 18MM

65MM MASTHEAD DEPTH

40MM MASTHEAD DEPTH

LOGO DEPTH 13MM

Grid System

A4 portrait On corporate material, the logo appears within the teal masthead, occupying one third of the width of the page, less the print edge, and positioned 13mm from the top edge.

A3 portrait On corporate material, the logo appears within the teal masthead, occupying one third of the width of the page, less the print edge, and positioned 18mm from the top edge.

A2 portrait On corporate material, the logo appears within the teal masthead, occupying one third of the width of the page, less the print edge, and positioned 33mm from the top edge.

A4 PORTRAIT

NOTE: For further detail on font styles, paragraph styles and logo measurements, contact Marketing.

A3 PORTRAIT

A2 PORTRAIT

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The Elements Grid System

ONE HALF

TRIM

PRINT EDGE

LOGO DEPTH 9MM

30MM MASTHEAD DEPTH

PRINT EDGE ONE THIRD

TRIM

30MM MASTHEAD DEPTH

LOGO DEPTH 10MM

A5 portrait On corporate material, the logo appears within the teal masthead, occupying one third of the width of the page, less the print edge, and positioned 10mm from the top edge.

DL portrait On corporate material, the logo appears within the teal masthead, occupying one half of the width of the page, less the print edge, and positioned 9mm from the top edge. NOTE: For sizes other than ISO and JIS A Standard Paper Sizes, please contact Marketing for clarification on proportionate sizing of the logo.

A5 PORTRAIT

DL PORTRAIT

â&#x20AC;&#x201A;9

The Elements Grid System For landscape format corporate material, the proportion of the logo changes to fit one quarter of the page width, less print edge, as shown on the examples, left.

A4 LANDSCAPE

PRINT EDGE

The logo occupies one quarter of the width of the page, less the print edge, and positioned 11mm from the top edge.

ONE QUARTER A3 LANDSCAPE

A3 LANDSCAPE TRIM

A4 LANDSCAPE

The logo occupies one quarter of the width of the page, less the print edge, and positioned 18mm from the top edge.

A2 LANDSCAPE The logo occupies one quarter of the width of the page, less the print edge, and positioned 26mm from the top edge.

A5 LANDSCAPE

DL LANDSCAPE

The logo occupies one quarter of the width of the page, less the print edge, and positioned 9mm from the top edge.

DL LANDSCAPE The logo occupies one quarter of the width of the page, less the print edge, and positioned 9mm from the top edge. A5 LANDSCAPE

A2 LANDSCAPE

â&#x20AC;&#x201A; 10

The Elements Grid System For City-branded campaign material that does not use the corporate masthead, the proportion and placement of the logo remains consistent with the corporate style, as shown on the examples, left. For measurements, see pages 8 - 10.

A5 PORTRAIT

DL PORTRAIT

A3 PORTRAIT

A4 PORTRAIT

DL LANDSCAPE

The Elements CORPORATE MATERIAL – PROCESS c=28 / m=2 / Y=8 / K=5

c=19 / m=1 / Y=7 / K=3

CORPORATE MATERIAL – SPOT, ON COATED PMS 5473 @ 30%

The Stripe

STRIPE SECTION ALIGNS WITH EDGE OF LOGO

EXTENDS TO BLEED EDGE

PMS 5473 @ 15%

CORPORATE MATERIAL – SPOT, ON UNCOATED PMS 323 @ 30%

PMS 323 @ 15%

Around the City

MONO PUBLICATIONS BLACK @ 30%

BLACK @ 15%

Scooby-Doo Live

Tiny Tots Tennis

Cards 4 Planet Ark

Tuesday 8 January - Saturday 12 January 11am and 1pm daily The Great Space, Lakeside Joondalup Shopping City During Lakeside Joondalup’s daily shows, Daphne, Shaggy and Scooby-Doo decide to go to Pearly Cove to hang out. Suddenly a relaxing day at the beach takes a turn when an evil sea monster steals a treasure chest and in true Scooby-Doo style the search begins to get it back and to find out who really is behind all this mayhem. Will Scooby and his friends be able to help Pirate Pete solve the mystery? Join in all the fun in this live show and help Scooby-Doo and Shaggy keep their minds off food long enough to rescue the treasure!

Monday 14 January – Saturday 19 January 10am to 3pm daily The Great Space, Lakeside Joondalup Shopping City Kids can participate in a free, fun and interactive tennis program, aimed at children ages 3 – 7 years.

26 December - 31 January Australia Post are giving away one million ‘Cards 4 Planet Ark’ envelopes. Used greeting cards and envelopes can be placed inside and posted free at any of the 15,000 street post boxes nationwide. Now in its 14th year, ‘Cards for Planet Ark’ has seen more than half a billion cards collected and recycled, saving more than 100,000 trees.

Perth Glory TKO Monday 7 January - Saturday 12 January 11am and 1pm daily Outside Kmart, Lakeside Joondalup Shopping City Meet one of your favourite Perth Glory players and have a kick in the Powerade football cage!

ECU Occupational Therapy Info Sessions Tuesday 22 January, 5pm ECU Joondalup Campus, Building 21 (Health and Wellness Building), Room 112 Come along to an information session and see how rewarding a career in occupational therapy can be. Find out about the first and second semester intakes for the Master of Occupational Therapy Practice course and the availability of special funding through the Commonwealth Government Supported Places. For further information email occtherapy@ecu.edu.au.

CITY PUBLICATIONS – EG. USING SINGLE COLOUR SAMPLED FROM FEATURE IMAGE / PHOTO TINT @ 30%

TINT @ 15%

Pool West State Junior Championships Monday 21 January – Saturday 26 January 10am to 3pm daily The Great Space, Lakeside Joondalup Shopping City This official Channel 9 ‘Appealathon’ event offers kids of all ages the chance to compete and participate in this pool championships event. The championships are conducted in three age groups – under 12s, under 15s and under 18s. Cost: $5.00 to enter which is donated directly to Channel 9s ‘Appealathon’.

Kids School Holiday Program ECU Sports Centre, Joondalup Drive, Joondalup A fun and exciting holiday program for 6 – 12 years olds during the January school holidays. Half or full day enrolments available. Bookings essential. For further information contact 6304 2145 or email recofficer@ecu.edu.au.

Joondalup Pines Picture Garden Edith Cowan University, Joondalup Drive, Joondalup This unique outdoor cinema experience is the ideal way to see International films on warm summer nights. Bring along a picnic or take advantage of the free lakeside gas BBQ facilities. For screening details and ticket prices visit www.perthfestival.com.au or contact 6304 5888 or, from 7.30pm nightly, 0407 420 503.

City of Joondalup Libraries

CITY PUBLICATIONS – eg. USING COMPLEMENTARY COLOURS SAMPLED FROM FEATURE IMAGE / PHOTO

DL ONLY: STRIPE SECTION ALIGNS WITH EDGE OF TYPE IN LOGO

Joondalup Boas Avenue – 9400 4707 Whitford cnr Banks Avenue and Marmion Avenue – 9401 8222

Duncraig cnr Warwick Road and Marmion Avenue – 9447 9533 Woodvale Trappers Drive – 9400 4180

Seniors Circle – Filmbites

SuperDog

Thursday 17 January, Joondalup Library, 10am – 11.30am Filmbites Youth Film School will be presenting a free introduction to ‘Acting for Film’ workshop for Seniors. This presentation will introduce you to the craft of screen acting and provide information on courses available should you wish to further explore the processes an actor goes through to develop, identify with and bring a character to life on a film set. You will also learn about casting opportunities in the Australian film industry. Refreshments provided. Bookings essential.

Monday 14 January, Woodvale Library, 11am – 12pm Sing along with Superdog! It’s a show full of great music, fun songs and canine antics galore. Ages 3 – 7.

Parent and Baby Sessions – Beyond Babbling Monday 14 January, Whitford Library, 10am – 11.30am Beyond Babbling is an interactive workshop focussed on providing information to parents of babies and toddlers on ways to develop early language and literacy skills. Babies welcome. Bookings are essential.

The Genie Exchange – “Unlocking the past, for the future” Every Friday morning, 10am – 12pm Have you ever talked about tracing your family history but didn’t know where to start? Join the Genie Exchange.

Story Times @ your Libraries 10.30am – 11am Joondalup – Wednesday, Thursday and Friday Whitford – Friday Duncraig – Monday and Thursday Woodvale – Friday These regular story times offer all preschool children the chance to enjoy stories – and a creative moment! Ages 2 – 4.

Bookclubs @ City of Joondalup Libraries Would you like to discover new books, meet new people, heighten your senses or enlighten your life? City of Joondalup Libraries currently co-ordinate six Bookclubs. Call 9400 4761 to start your reading journey today.

Create Your Own Super Hero Tuesday 15 January Duncraig Library, 11am – 12pm Joondalup Library, 1pm – 2pm Come down and create your own super hero in a Cartoon Workshop run by cartoonist Luke Watson. Ages 8 – 12.

Suitcase Circus Tuesday 22 January, Whitford Library, 2pm – 3pm Friday 25 January, Duncraig Library, 10am – 11am Join the circus for a day and learn some of the tricks clowns get up to. Discover super powers you never knew you had with the help of our talented presenters. Ages 8 – 12.

Super Hero Dress Up Party Thursday 17 January, Joondalup Library, 10am – 11am Thursday 24 January, Woodvale Library, 10am – 11am Come dressed up as your favourite Super Hero ready for some action! Be transformed into your Super Hero by our Face Painter Extraordinaire. Ages 5 – 12.

Premier’s Reading Club Challenge 6 December 2007 – 11 February 2008 If you are in Kindergarten to Year 3, you can enter by reading for 10 hours. Or if you are in Years 4 to 7, you can enter by reading for 15 hours. At the end of the Challenge each completed entry will be placed in the draw to win a prize. Come into the Library to pick up your Reading Challenge Entry Form.

Super Hero Summer Reading Club 1 December 2007 – 13 February 2008 Kids can come into the Library to pick up their Summer Reading Kit, and then work their way through 10 books this summer holiday (there are prizes along the way). There will be a Super Hero Party to celebrate the end of a super Summer on Saturday 9 February from 2pm – 3.30pm at the Joondalup Library. Entrants who have completed their reading logs will be eligible to enter the prize draw.

The Sunday Times Big Book Club Each month, The Sunday Times Big Book Club, in partnership with the State Library of WA and your local public library, will feature one book by local, national or international authors. The feature for this month is “Floodtide” by Judy Nunn, set in Perth and the north west from the 1950s to the 70s. Request this item at your Library – and why not also read some of her other bestseller titles along the way…

Information and events hotline 9400 4705

www.joondalup.wa.gov.au

Glen Cowans’ photographs Naturaliste Marine Discovery Centre 2 December – 31 January From 2 December until the end of January, in the foyer of the NMDC, there is a free-of-charge exhibition of Glen Cowans’ photographs. Glen is one of Australia’s premier underwater photographers. His images show in almost scientific detail the incredible patterns and textures of nature. His photography reveals miniscule marine life like feather worms only a few centimetres across, or tiny coral polyps within huge reef systems. Other photographs show underwater landscapes or the play of sunlight on a sandy seabed.

Holiday Activities Naturaliste Marine Discovery Centre Monday, Wednesday and Friday from 7 January – 1 February If you are looking for exciting and educational school holiday activities with a marine biology flavour, plan a visit to the NMDC in January. Holiday activities include “Beach flotsam and jetsam for budding naturalists” and “Bare bones science for budding marine biologists”. Bookings are essential. For further information contact 9203 0339 or go to www.nmdc.com.au.

City of Joondalup Leisure Centres Giant Pool Inflatable City of Joondalup Leisure Centre in Craigie Every Saturday and Sunday, 1pm – 4pm Aqua Inflatable during the school holidays. For further information contact 9400 4600.

Summer Series Yoga City of Joondalup Leisure Centre in Craigie Yoga short courses commence the first week of January. For further information contact 9400 4600.

The stripe is a graphic element that is used for City publications such as Joondalup Voice, What’s On, and City News, as well as appearing on corporate material as a visual complement to the masthead. On corporate material, the stripe may only appear as shown on pages 8 - 10. On City publications, the stripe may be used in a less formal manner, either supporting the masthead, or as a footer to visually assist the location of page numbers. The depth of the stripe is proportionate to the size the publication, while the width should extend to the bleed edge on both sides of the page. Stripe depths across ISO and JIS A Standard Paper Sizes are as follows: A2 = 4mm A3 = 3mm A4 = 2mm A5 / DL = 1.5mm

Soccer Clinic with Jamie Harnwell of Perth Glory City of Joondalup Leisure Centre in Craigie, 21 – 23 January An opportunity to improve skills and technique. Each child receives a gift bag valued at $50. Cost: $120. For further information contact 9400 4600.

Just for Kids Holiday Program City of Joondalup Leisure Centre in Craigie Keep the children occupied this summer at Just for Kids @ Craigie, offering a wide range of exciting activities and excursions. Cost: $40/day excluding Centrelink rebate. For further information contact 9400 4600.

Platinum50+ Adventure City of Joondalup Leisure Centre in Craigie If you are over 50 and live in the City of Joondalup or are a member of its Leisure Centres, that meets the age criteria, then this program offers a wide range of activities and excursions promoting fun, friendship, independence and adventure! For further information go to www.joondalup.wa.gov.au or contact 9400 4600.

Sports and Health Bootcamp ECU Sports Centre, Joondalup Drive, Joondalup Bootcamp is a results-driven fitness program designed to push your limits and get you into shape – fast! Evening classes are available and are designed to suit all fitness levels. Call ECU Sports today on 6304 5000 or email ecusports@ecu.edu.au

Beginner Pilates Monday and Wednesday evenings commencing Wednesday 30 January, 7pm – 8pm 10 classes over five weeks. Cost: $140. Enrolments essential. For further information contact Terri on 0403 007 317 or book online at www.pilatesacademy.com.au

NOTE: For sizes other than ISO and JIS A Standard Paper Sizes, please contact Marketing for clarification on proportionate sizing of the stripe. NOTE: The stripe breaks at the left edge of the logo, except on DL and DL proportioned material where it breaks at the left type-edge of the logo. NOTE: Guidelines for colour fill percentages for the stripe are indicated left. 12

The Elements The Dashed Line

USES OF DASHED LINE

The dashed line is a graphic element that can be used to contain images within a picture box, or to separate areas of text, as indicated left. For publications sized DL to A2, the dashed line is used at a weight of 0.5mm, at a dash:gap ratio of 3:2, and coloured to complement the stripe element, where suitable. When used as a picture box, images are contained within a rounded rectangle or square, as shown left. NOTE: For sizes other than ISO and JIS A Standard Paper Sizes, please contact Marketing for clarification on proportionate sizing of the dashed line.

â&#x20AC;&#x201A; 13

The Elements Images Imagery is used to visually communicate information as well as evoke a sense of the vibrance and dynamism of the City of Joondalup. The City has developed an extensive image library of events and services which may be supplied upon request. Requests can be made by contacting Marketing on 9400 4424. Images from the City’s photo library must not be used without prior approval from Marketing. Images preferred for City publications should not be staged, contrived, overly busy, or bland in colour, but clean, simple, dynamic, evocative, and harmonious in colour. For further clarification of the image guidelines, please contact Marketing on 9400 4424. NOTE: If you require a photographer for your event or project, please contact Marketing for a list of the City’s preferred suppliers.

Please remember that when photographing children, parental permission must be obtained via the completion of an image release form, prior to the photo being taken. Careful consideration should also be made when publishing photographs of children to ensure the material is ethically appropriate.

The Elements Contact Details For publications produced in booklet format, the contact details for the City should be located in the bottom left corner of the back cover, as examples shown left.

CONTACT DETAILS: SHORT GUIDE

CONTACT DETAILS: CITY NEWS

â&#x20AC;&#x201A; 15

Stationery Stationery Styles

LOGO IN SILVER FOIL

The City produces three variations of the corporate stationery – general, Mayoral, and Councillor, as shown left. Positioning and sizing of the logo and graphic elements remains consistent with the guidelines outlined on pages 8 - 12. The primary colour used across stationery printed on uncoated stock is PMS 323u. The primary colour used across stationery printed on coated stock is PMS5473c. Paper stock used for all paper stationery is 80gsm White Bond. Note:

Silver foil is used only on Mayoral stationery.

Note:

The City’s logo appears in the top left corner on envelopes only due to Australia Post specifications.

COUNCILLOR STATIONERY

MAYORAL STATIONERY

GENERAL CORPORATE STATIONERY

Stationery Business Cards

GENERAL CORPORATE BUSINESS CARD: FRONT

GENERAL CORPORATE BUSINESS CARD: BACK

The City produces three variations of the corporate business card – general, Mayoral, and Councillor, as shown left. Business cards are printed 4-colour process and therefore the corporate colour must be reproduced using the CMYK values. Paper stock used for business cards is 150gsm White Gloss, matte laminated on the front only. Note:

LOGO IN SILVER FOIL

Silver foil is used only on the Mayoral business card.

TAG LINE AND PICTURE BOX IN SILVER FOIL

MAYORAL BUSINESS CARD: FRONT

MAYORAL BUSINESS CARD: BACK

COUNCILLOR BUSINESS CARD: FRONT

COUNCILLOR BUSINESS CARD: BACK

Stationery Envelopes Envelopes are printed in spot colour. Paper stock used for envelopes is 80gsm White Bond.

CORPORATE ENVELOPES PRINTED BLACK + PMS323u

Note:

Reply Paid envelope is printed in single colour [PMS323u] only.

Note:

The City’s logo appears in the top left corner on envelopes only due to Australia Post specifications.

REPLY-PAID ENVELOPE PRINTED PMS323u

Stationery Folders Corporate Folders

Sydney, 10 – 13 February 2008

CORPORATE A5 FOLDER

CORPORATE A4 FOLDER

GREEN CITIES ‘08 Sydney, 10 – 13 February 2008

GREEN CITIES ‘08

The City’s has two corporate folders, sized to contain A4 and A5 documents, as shown far left. Both are process printed onto white satin stock and matte laminated on the external surface only.

Stationery Folders

Stationery folders for internal use only are white plastic-coated lever arch files with transparent pockets on the cover / spine for displaying the corporate stationery inserts, as shown left. Inserts are available upon request and sized to suit dimensions required. Note:

Stationery folder inserts must be requested from Marketing to ensure consistency across the organisation. Please contact 9400 4424 for further details.

SPINE AND COVER INSERTS FOR STATIONERY FOLDERS: AVAILABLE IN VARIOUS SIZES

Stationery Agendas and Minutes Marketing is responsible for providing Governance with cover templates for the agendas and minutes used for Council and Committee meetings, as shown left.

SAMPLE AGENDA & MINUTES COVER TEMPLATES

â&#x20AC;&#x201A; 20

Stationery Certificates Certificates produced by the City for both organisational awards and civic awards are as shown left. Logo guidelines do not strictly apply to certificates, which should be designed for an aesthetically pleasing result. Certificates produced for organisational awards can be silver foil embossed. Certificates produced for civic awards may use either silver or gold foil, and embossing, pending directives from the Office of the CEO. Certificates issued by business units, such as Youth Services (example shown left), are designed by Marketing in keeping with the theme of the relevant overall project.

BLANK GENERIC CERTIFICATE

ORGANISATIONAL AWARD FEATURING SILVER FOIL

CIVIC AWARD FEATURING GOLD FOIL AND EMBOSSING

YOUTH AWARD

â&#x20AC;&#x201A; 21

Stationery Electronic Stationery PowerPoint Presentations Templates for corporate PowerPoint presentations can be supplied in either of two formats: widescreen or standard. Note:

Templates are available to download from the City’s intranet.

POWERPOINT TITLE PAGE AND PAGE TEMPLATE: WIDESCREEN

POWERPOINT TITLE PAGE AND PAGE TEMPLATE: STANDARD

Stationery Electronic Stationery Email Signature Employees of the City are required to create a personal electronic signature that resembles the format of the corporate signature shown left.

EMAIL SIGNATURE FORMAT

â&#x20AC;&#x201A; 23

Advertising and Editorials Editorials Joondalup Voice

28 january 2010

MAYOR’s / COUNCILLOR’S COLUMN: 350 WORDS

Mayor’s Column – Troy Pickard Joint Australia Day Citizenship Ceremony I would like to congratulate all our new Australian citizens who took part in the very special and successful North Metropolitan Zone joint Australia Day citizenship ceremony at Kingsway on Tuesday. Jointly held by the Cities of Wanneroo, Joondalup and Stirling, the event saw more than 2600 people taking the pledge to become citizens in what was the biggest citizenship ceremony ever held in Australia. This remarkable ceremony brought thousands of people from different races, cultures and backgrounds together to become Australians and once again brought national attention to the northern corridor of Perth. Our newest citizens represented almost 100 countries from around the world including the UK, China, Kenya, Bangladesh, South Africa and Zimbabwe – truly highlighting what a multicultural society Australia is. Opening of Craigie Leisure Centre outdoor 50m Pool and Water Playground The new outdoor 50m pool and fantastic children’s water playground at Craigie Leisure Centre will be open to the public on Sunday, 7 February from midday with the Splashdown Family Fun Day opening event.

Council Briefing

Valentine’s Concert Reminder Tickets for the Valentine’s Concert featuring David Campbell are available on Saturday, 30 January between 9.00am and 1.00pm at the City’s customer service centres on Boas Avenue, Whitford City Shopping Centre and Craigie Leisure Centre. At the concert there will be a gold coin collection for charity Teen Challenge and the Haiti earthquake appeal. I encourage everyone attending the Valentine’s Concert to rally and dig deep on the night to give to a very good global humanitarian cause – the money we raise will be helping the devastated people of Haiti. Tickets for the concert may only be collected by City of Joondalup residents or ratepayers aged 18 and over this year with four tickets per person and when collecting tickets, patrons will be required to provide a drivers licence, a utility bill or a City of Joondalup ratepayer notification.

Boas Avenue, Joondalup

City of Joondalup – Irrigation and Watering Valentine’s Tickets Available this weekend! Free ticketed event - NO TICKET, NO ENTRY Tickets may only be collected by City of Joondalup residents or ratepayers aged 18 and over. When collecting tickets you will be required to provide proof of residency or a City of Joondalup ratepayer notification. Children over the age of 6 require a ticket to attend the event. Tickets may only be obtained from the following outlets on Saturday 30 January 2010 from 9.00am – 1.00pm: Joondalup Customer Service Centre – City of Joondalup Administration Building, 90 Boas Avenue, Joondalup Whitford Customer Service Centre – Shop 283, Whitfords City Shopping Centre, Cnr of Marmion and Whitfords Avenue, Hillarys Craigie Customer Service Desk – City of Joondalup Leisure Centre – Craigie, Whitfords Avenue, Craigie PREMIER PARTNERS

What’s on in Joondalup

SUMMARISED WHAT’S ON

Tuesday 9 February 2010, 6.30pm Conference Room 1 Joondalup Civic Centre

Council Meeting

Tuesday 16 February 2010, 7.00pm Council Chambers Joondalup Civic Centre Boas Avenue, Joondalup

Interested in volunteering? Joondalup Volunteer Resource Centre City of Joondalup Library – Joondalup Boas Ave Joondalup The Volunteer Centre will reopen 2 February, and operates on Tuesday and Thursday 9.00am -2.30pm during school terms.

SPACE AVAILABLE FOR WHAT’S ON or additional feature advt.

The Joondalup Voice is a City editorial which appears in Community Newspaper’s The Joondalup Weekender, each Thursday fortnight. The Joondalup Voice highlights newsworthy events and notices relevant during that period, and is printed as a 7 column x 41cm, full colour page. An A2 version of the Joondalup Voice is made available for display at the City’s Customer Service Centres, Libraries, Leisure Centres and Administration Building.

Volunteering in the community has so many benefits and there are many opportunities available in Joondalup!

Rebates 4 Residents and Business Program As part of the City’s commitment to the environment it has joined Switch Your Thinking, a program that aims to save electricity and water in our community. Residents and businesses are now eligible for discounts on a range of environmental technologies including:  Rainwater tanks from WA Poly Tanks;  Solar hot water systems from Solar Hart;  Home window tinting and films from Tint-a-

car;  Roof and wall insulation paint from Insulpaint;  Pool covers from Elite Pool Covers; and  Photo Voltaic systems from Greenday Today

and Solar Shop Australia These offers are available until 31 March 2010. For more information and terms and conditions, call 9400 4544 or visit the City’s website www.joondalup.wa.gov.au

PARTNER

SMOKE FREE EVENT

Information and events hotline 9400 4705

FEATURE ADVT. 1

www.joondalup.wa.gov.au

FEATURE ADVT. 2

JOONDALUP VOICE – FORTNIGHTLY IN THE JOONDALUP WEEKENDER

Advertising and Editorials Editorials

february blend(er) gallery

4/48 Central Walk, Joondalup Ph: 9300 3088 or visit www. theblender.org.au

‘Australian Shaman’ Exhibition 2-14 February 2010, 10.00am - 2.00pm

The exhibition is a celebration of a unique aboriginal cultural heritage and incorporates authentic, original paintings, display monitors and video of people all over the world, playing the didgeridoo. Featured artists – George Ward Tjungurrayi, Donny Woolagoodja, Yaklti, Annette Ellis Napangardi, Gordon Barunga. The purpose of the exhibition is to promote Aboriginal culture and culture in general in Joondalup via a unique audiovisual display.

Oil Painting Classes with Maria Bowers Monday 1, 8, 15, 22 February, 10.00am - 12.00 noon Wednesday 3, 10, 17, 24 February, 10.00am - 12.00 noon

Maria’s popular classes will run Monday and Wednesday mornings 10.00am to 12 noon. 8 weeks. For costs, materials list and bookings contact Maria on 9307 2206.

Watercolour with Renate Wright Thursday 25 February, 6.30pm - 9.00pm

Master the art of watercolour painting with the help of an award winning artist. Painting classes for beginners in the friendly environment of the blend(er) workshop. Cost: $145 for 6 weeks. For costs, materials list and bookings contact Renate on 9408 5653, or 0450 524 229.

City of Joondalup Leisure Centres Splashdown Family Fun Day Sunday 7 February, 12.00 noon - 4.00pm City of Joondalup Leisure Centre - Craigie

Be amongst the first to experience the brand new outdoor aquatic facilities, 50m pool and children’s water playground. There will be additional entertainment for the children with inflatables, games, circus skills and performance by Fairy Queen Caroline. Take advantage of our exclusive membership promotion to receive additional benefits! Admission $8 Family (2 adults and 2 children), $3 Adult and $2 Child. Plus showbags for the first 200 families.

What’s On

Around the City NEW!!! Coral Reef Exhibit

2XU Women’s Triathlon

Open daily from 10.00am-5.00pm AQWA, Hillarys Boat Harbour, Hillarys

Sunday 28 February

AQWA’s newest exhibit has just opened! Overlook a stunning coral reef then travel from the shore to the bottom of the sea in AQWA’s Underwater Gallery. Discover the jewel of the ocean and be amazed as you experience its kaleidoscope of colours. Entry prices apply. For more information please contact AQWA on 9447 7500 or www.aqwa.com

The Women’s Triathlon has grown to be the largest and most successful women’s only triathlon in Australia. Over the 19 years the Women’s Triathlon has been running, it has prided itself on presenting a friendly and enjoyable experience for women of all ages.

City of Joondalup Criterium Race Friday 5 February, 6.00pm Joondalup City Centre

The Perth Criterium Series will once again speed through the Joondalup City Centre ensuring spectators will enjoy a great night of sporting entertainment – for free! Criterium racing is a fast paced, multi lap race on a tight, flat street circuit. The popular event will showcase some of Australia’s top cyclists and spectators will have the opportunity to be close to the action! For more information contact 9400 4705 or visit www. joondalup.wa.gov.au

Lotterywest Floating Film Asterix and the Vikings Friday 26 February, 7.30pm South Beach, Hillarys Boat Harbour

Celebrate summer with Perth Festival’s annual family friendly Lotterywest Floating Films events. Come early with a picnic and sit back for pre-show entertainment. At dusk, as the sun sets over the water, our gigantic floating screen lights up with a riveting animated film from the popular Asterix series. With outstanding voice-over actors, this wonderful family film features great gags and terrific animation. • 78min • G

Lotterywest Festival Films Joondalup Pines, Edith Cowan University, Joondalup Nightly until April, 7.30pm

Joondalup Pines is the only premier outdoor cinema north of Perth, situated in the heart of Joondalup on the Edith Cowan University campus. The Pines’ caterers, the Butty Bar, has coffee, snacks, icecreams and drinks available nightly from 7.00pm, with a variety of delicious hot and cold food on offer Thursdays, Fridays and Saturdays. For further information contact 6304 5888.

Hillarys

The Women’s Triathlon has reached maximum participant numbers and the decision was made to move away from the traditional location of Matilda Bay to a new and exciting location, Hillarys. For further information call 9244 5200 or email info@trievents.com.au

Valentine’s Concert Thursday 11 February, 6.30pm - 9.30pm Joondalup Resort, Country Club Boulevard, Connolly

‘Swing King’ David Campbell is set to light up the stage at the 2010 City of Joondalup Valentine’s Concert in a show not to be missed. The Valentine’s Concert is a free but strictly ticketed event. The City is unable to offer pre-registration for tickets and tickets may only be collected by City of Joondalup residents or ratepayers aged 18 and over. For further information on the event and how to obtain tickets, please contact 9400 4912 or visit www.joondalup.wa.gov.au

BMX, Skate and Scooter Competition Series Saturday 6 February – Carine Skate Park Saturday 27 February – Kinross Skate Park Free entry! Ages 12 - 18.

Please complete registration form and bring on the day (limited places available). Under 18’s must have parental - guardian consent to compete. Helmets must be worn. Registrations:

1.00pm - 2.00pm

Qualifying Rounds:

2.00pm - 5.00pm

Finals and Presentations:

5.00pm - 6.00pm

City of Joondalup Libraries Game On! (formerly Seniors Games)

Discovery Session: “Discover Your Passion”

Leisure Short Courses

Thursday 4 February, 10.00am - 12.00 noon City of Joondalup Libraries - Joondalup

Tuesday 16 February, 6.00pm - 7.30pm City of Joondalup Libraries - Woodvale

A wide range of exciting courses and classes for both adults and children are available at the City’s Leisure Centres. Children’s classes cater for babies, toddlers and school age children. For further information contact 9400 4600 or visit www.joondalup.wa.gov.au

Swimming Lessons Term starts Monday 1 February City of Joondalup Leisure Centre - Craigie

Swimming lessons available seven days a week in warm water for adults and children. Some vacancies available. For further information visit www.joondalup.wa.gov.au or contact 9400 4600.

Note:

For further information call 9400 4929 or visit www.joondalup.wa.gov.au

For further information visit www.joondalup.wa.gov.au or contact 9400 4600.

Term starts Monday 1 February City of Joondalup Leisure Centres - Craigie, Duncraig and Heathridge

What’s On appears in Community Newspaper’s The Joondalup Weekender, once per month, coinciding with the Joondalup Voice to appear as a double page, co-ordinated spread. What’s On is a listing of events, workshops, classes and courses taking place within the City over the month, and is printed as a 7 column x 41cm, full colour page. An A2 version of What’s On is made available for display at the City’s Customer Service Centres, Libraries, Leisure Centres and Administration Building along with an A4 flyer of the same issue printed in black over pre-printed colour sheets.

Games morning for adults of all ages held first Thursday of the month. Games include Scrabble, Chess, Backgammon, Upwords, Boggle, Yahtzee, Rummikub and card games. No experience necessary. Morning tea provided. Bookings essential on 9400 4707.

Parent Baby workshop: Baby Signs Monday 8 February, 10.00am - 11.30am City of Joondalup Libraries - Joondalup

A captivating session showcasing techniques to communicate with your baby months before your baby even learns to speak. Learn some simple signs using the AUSLAN sign language and find out the benefits of using this program. Morning tea provided. Cost: $10.50 per person. Bookings are essential on 9400 4707.

Boot Camp

Family History Research – Beginners Course

Enlist by Monday 22 February City of Joondalup Leisure Centre - Craigie

Tuesday 9 February, 6.45pm - 9.00pm City of Joondalup Library - Joondalup Local History

Join the Craigie Army – take your body to its limits! Work hard, get results. Recruits train three times a week over five weeks: Tuesday 2 March – Thursday 1 April, either 6.00am or 6.00pm. All exercises conducted outdoors. Cost $180 Members and $215 Non-members. For further information visit www.joondalup.wa.gov.au or contact 9400 4600.

Uncover your ancestral roots and research your own family history. This course is an ideal starting point for those investigative minds who want to embark on their own personal voyage of discovery, to find and use information and create their own family tree. Cost $26.00 per person. Bookings essential on 9400 4746.

Information and events hotline 9400 4705

When the Joondalup Voice and What’s On appear togther in a double-page spread, the positioning is What’s On to the right‑hand page and Joondalup Voice to the left‑hand page.

What makes your heart sing and gets you out of bed in the morning? What is your dream that you have perhaps never said out loud? Are you ready for JOY to manifest in your life now? Great, if you answered YES to these questions. If not, that is even greater, for it means that you are ready for a new discovery – today. Cost: $2.50 per person.

WHAT’S ON – MONTHLY A4 FLYERS PRINTED OVER PRE-PRINTED COLOUR SHEETS

Bookings essential on 9400 4180.

Live and Learn – “Operation Jaywick” Thursday 18 February, 10.00am - 11.30am City of Joondalup Libraries - Joondalup

Come along and learn about this lesser known piece of WA history. On 2 September 1943, the Krait left Exmouth Gulf in Western Australia and headed for Singapore, disguised as a local fishing boat. Aboard were a team of Z Special Force Commandoes, well trained in the art of sabotage. On 19 October, the ship and crew arrived safely back at Exmouth Gulf. Not a shot had been fired! Morning tea provided. No cost. Bookings essential on 9400 4707.

SECTION SIZES FLEXIBLE PENDING CONTENT

www.joondalup.wa.gov.au

WHAT’S ON – MONTHLY IN THE JOONDALUP WEEKENDER

Advertising and Editorials Display Advertisements The City publishes display advertisements in the local community newspapers to publicise events, services, and notices, in either mono or full colour, and sized to suit, pending specifications and budget contraints. Some examples are shown left.

SAMPLES OF DISPLAY ADVERTISING: VARIOUS SIZES

â&#x20AC;&#x201A; 26

Advertising and Editorials Advertisements General Advertisement The City publishes a mono general advertisement each week in Community Newspaper’s The Joondalup Weekender, primarily to publicise the bulk refuse collection dates. As other City notices may also appear within the general advertisement, the size may vary to suit. Note:

The CEO’s name and title must appear in all general advertisements.

Public Tenders Tenders are printed as mono advertisements in the Classifieds section of local and/or state newspapers and are sized to suit content and budget contraints. Sample shown left. Note:

SAMPLES OF THE GENERAL ADVERTISEMENT WITH, AND WITHOUT, PUBLIC NOTICES.

The CEO’s name and title must appear in all general advertisements.

SAMPLES OF TENDER ADVERTISEMENTS

Advertising and Editorials Advertisements The City of Joondalup is strategically positioning itself to become a sustainable City and community that is recognised as innovative, unique and diverse. To achieve this vision we seek the services of highly motivated staff to join our team and make a difference to the City of Joondalup and its community.

HUMAN RESOURCES ASSISTANT

PARKS TECHNICAL OFFICER

3 TRAINEESHIPS (UP TO 12 MONTHS)

PARKS TECHNICAL OFFICER

n Salary: $40,982 n Plus up to 14%

n Salary: $59,445 n Plus up to 14%

n Business

n Salary: $59,445 n Plus up to 14%

- $43,768

superannuation (conditions apply) Start your Human Resources career! We are offering an opportunity to work in a friendly and supportive learning environment, where you will be an integral part of a professional HR team. The person who joins us will have a strong interest in HR. You need to have excellent customer service skills as a first point of contact, as well as ensure the filing and other administrative duties are completed in a timely and accurate way. In return, you will get an opportunity to be exposed to a wide range of HR practices including employee relations, occupational safety and health, workers compensation, learning and development, payroll, recruitment and induction. Further information can be obtained by phoning Ginnetta Croizer, Senior Human Resources Advisor on

- $63,055

administration – Cert iii marketing – Cert iV

superannuation (conditions apply) n Plus commute use vehicle

- $63,055

superannuation (conditions apply) n Plus commute use vehicle

n Human Resources – Cert iV n Salary: $25,420 - $34,814

An exciting opportunity for a motivated and innovative person has arisen. If you would like to play a significant role in our Natural Areas & Parks Team this could be the role for you. This position will be responsible for providing professional horticultural advice to employees, contractors and residents to meet the Business Units goals and objectives. You will also be involved in developing tender documentation and monitoring contractor activities.

We are offering an excellent way to start or change your business career, commencing March 2008.

Further information can be obtained by phoning Jeff Bird, Natural Areas & Parks Coordinator – Operations on 9400 4141. Ref No ‘08-010’.

No previous experience necessary, as you will learn as you work. We are looking for people who are:

You’ll get paid as you learn, as well as spend a year in a supportive and friendly organisation. Some of the benefits include: n On the job learning opportunities n Close to public transport n Access to free parking n Payment of TAFE Fees n On site one on one TAFE tutoring n Up to 14% Superannuation (conditions apply)

n Computer literate n Have a positive attitude and genuine interest in a business career

The City of Joondalup is strategically positioning itself to become a sustainable City and community that is recognised as innovative, unique and diverse. To achieve this vision we seek the services of highly motivated staff to join our team and make a difference to the City of Joondalup and its community.

www.joondalup.wa.gov.au

PARKS TECHNICAL OFFICER n Salary: $59,445 - $63,055 n Plus up to 14% superannuation

n Salary: $40,982 n Plus up to 14%

- $43,768 superannuation (conditions apply)

(conditions apply) commute use vehicle

n Plus

Start your Human Resources career! We are offering an opportunity to work in a friendly and supportive learning environment, where you will be an integral part of a professional HR team. The person who joins us will have a strong interest in HR. You need to have excellent customer service skills as a first point of contact, as well as ensure the filing and other administrative duties are completed in a timely and accurate way. In return, you will get an opportunity to be exposed to a wide range of HR practices including employee relations, occupational safety and health, workers compensation, learning and development, payroll, recruitment and induction.

BENEfITS

HUMAN RESOURCES ASSISTANT

PARKS TECHNICAl OffICER

ENvIRONMENTAl HEAlTH OffICER

n Salary: $40,982 - $43,768

n Salary: $59,445 - $63,055

n Salary: $53,896 – $58,109

n Ref No ‘08-010’

n Plus commute use vehicle

n Ref No ‘08-032’

Start your Human Resources career! We are offering an opportunity to work in a friendly and supportive learning environment, where you will be an integral part of a professional HR team.

n Ref No ‘08-010’

Are you a motivated environmental health professional seeking to make a difference as part of a team committed to high quality service delivery?

Further information can be obtained by phoning Ginnetta Croizer, Senior Human Resources Advisor on 9400 4309.

n Up to 14% superannuation (conditions apply)

n Ref No ‘08-031’

n Salary: $49,876 to $52,969

3 TRAINEESHIPS (UP TO 12 MONTHS)

Are you a person with a working knowledge of community development who has a passion for developing local youth? The City is seeking to appoint an appropriately qualified and experienced person to the position of Youth Project Officer. This rewarding role is responsible for the implementation of projects and events that integrate young people in the operations or decision-making processes of Council and forms part of our Community Development team.

n Human Resources – Cert iv n Salary: $25,420 - $34,814

We are offering an excellent way to start or change your business career, commencing March 2008. You’ll get paid as you learn, as well as spend a year in a supportive and friendly organisation. Some of the benefits include: On the job learning opportunities Payment of TAFE Fees On site one on one TAFE tutoring No previous experience necessary, as you will learn as you n n n

www.joondalup.wa.gov.au

HUMAN RESOURCES ASSISTANT n Ref No ‘08-010’ Start your Human Resources career! We are offering an opportunity to work in a friendly and supportive learning environment, where you will be an integral part of a professional HR team. The person who joins us will have a strong interest in HR. You need to have excellent customer service skills as a first point of contact, as well as ensure the filing and other administrative duties are completed in a timely and accurate way. In return, you will get an opportunity to be exposed to a wide range of HR practices including employee relations, occupational safety and health, workers compensation, learning and development, payroll, recruitment and induction.

in a timely and accurate way. In return, you will get an opportunity to be exposed to a wide range of HR practices including employee relations, occupational safety and health, workers compensation, learning and development, payroll, recruitment and induction.

contractor activities.

To apply, please forward written applications, including a covering letter highlighting previous work experience and a short statement addressing the above information, as well as your reasons for seeking a traineeship. Applications should reach the undersigned by 4.00pm on Monday 18 February 2008. An Information Package may be obtained at www.joondalup.wa.gov.au, or by sending an email to jobs@joondalup.wa.gov.au including the Ref No in the subject line. Applications may be emailed to apps@joondalup.wa.gov.au.

EMPLOYMENT ADVERTISING: COMMUNITY NEWSPAPERS

Garry Hunt Chief Executive Officer

Canvassing of Elected Members will disqualify

The CEO’s name and title must appear in all employment advertisements.

HUMAN RESOURCES ASSISTANT n Salary: $40,982 n Plus up to 14%

- $43,768 superannuation (conditions apply)

To apply, please forward written applications, including a covering letter highlighting previous work experience and a short statement addressing the above information, as well as your reasons for seeking a traineeship. Applications should reach the undersigned by 4.00pm on Monday 18 February 2008. An Information Package may be obtained at www. joondalup.wa.gov.au, or by sending an email to jobs@joondalup.wa.gov.au including the Ref No in the subject line. Applications may be emailed to apps@joondalup.wa.gov.au.

Further information can be obtained by phoning Jeff Bird, Natural Areas & Parks Coordinator – Operations on 9400 4141. Ref No ‘08-010’.

Further information can be obtained by phoning Ginnetta Croizer, Senior Human Resources Advisor on 9400 4309. Ref No ‘08-010’.

www.joondalup.wa.gov.au

The City’s employment notices published in the The West Australian newspaper are in full colour, utilising any of the image templates shown left, and sized to suit content. Note:

work. We are looking who are: The City of Joondalup is for peopleHUMAN RESOURCES PARKS TECHNICAL OFFICER n Computer literate strategically positioning n Have a positive attitude and ASSISTANT genuine interest in a n Salary: $59,445 - $63,055 Further information can be obtained by phoning Ginnetta business career 4309. Croizer, Senior Human Resources Advisor on 9400n itself to become a Plus up to 14% superannuation Further information can be obtained by phoning Steven n Salary: $40,982 - $43,768 Pearce, Human Resources on 9400 4405. (conditions apply) sustainable City and n Plus up to 14% superannuation n Plus commute use vehicle apply) is letter highlighting previous (conditions To apply, please forward writtencommunity applications, includingthat a covering work experience and a short statement addressing the above information, as well as your reasons for seeking a traineeship. Applications should reach the undersigned by 4.00pm on Monday 18 February 2008. An Information Package may be recognised as innovative, exciting opportunity for a motivated obtained at www.joondalup.wa.gov.au, or by sending an email to jobs@joondalup.wa.gov.au the Ref No Resources in the subject line.career! Applications may be emailed An to Start including your Human apps@joondalup.wa.gov.au and innovative person has arisen. If you unique and diverse. We are offering an opportunity to work Garry Hunt would like to play a significant role in our in a friendly and Chief supportive learning Executive Officer Canvassing of Elected Members will disqualify To achieve this vision Natural Areas & Parks Team this could environment, where you will be an integral we seek the services of be the role for you. This position will be part of a professional HR team. highly motivated staff to responsible for providing professional The person who joins us will have a strong horticultural advice to employees, join our team and make interest in HR. You need to have excellent contractors and residents to meet the a difference to the City customer service skills as a first point of Business Units goals and objectives. of Joondalup and its contact, as well as ensure the filing and You will also be involved in developing other administrative duties are completed community. tender documentation and monitoring No need to complete lengthy selection criteria, if you are interested we would like to hear from you. Further information can be obtained by phoning Julie Forrester, Co-ordinator Community Services on 9400 4202.

Canvassing of Elected Members will disqualify

No need to address lengthy selection criteria, if you are interested we would like to hear from you. Further information can be obtained by phoning Charles Slavich, Principal Environmental Health Officer on 9400 4356.

n Salary: $40,982 - $43,768

n Ref No ‘08-010’

Garry Hunt Chief Executive Officer

An opportunity exists for an enthusiastic, customer service oriented professional to join the City’s Health and Environmental Services team. In this role you will be responsible for providing an educational, statutory, advisory, monitoring and enforcement service to the community on environmental health issues. You will also be required to lead in the development and implementation of projects and programs to promote the creation and maintenance of sustainable environments that improve health and environmental outcomes for the community.

n Marketing – Cert iv

YOUTH PROjECT OffICER

n Close to public transport and shops

n free parking

Further information can be obtained by phoning Jeff Bird, Natural Areas & Parks Coordinator – Operations on 9400 4141.

n Business administration – Cert iii

n flexible working arrangements

n Salary sacrifice

Employment Notices – The West Australian

Canvassing of Elected Members will disqualify

www.joondalup.wa.gov.au

The person who joins us will have a strong interest in HR. You need to have excellent customer service skills as a first point of contact, as well as ensure the filing and other administrative duties are completed in a timely and accurate way. In return, you will get an opportunity to be exposed to a wide range of HR practices including employee relations, occupational safety and health, workers compensation, learning and development, payroll, recruitment and induction.

The City’s employment notices published in the Community Newspapers are mono and sized to suit content.

Further information can be obtained by phoning Jeff Bird, Natural Areas & Parks Coordinator – Operations on 9400 4141. Ref No ‘08-010’.

The City of joondalup is strategically positioning itself to become a sustainable City and community that is recognised as innovative, unique and diverse. To achieve this vision we seek the services of highly motivated staff to join our team and make a difference to the City of joondalup and its community.

Employment Notices – CNG

Further information can be obtained by phoning Ginnetta Croizer, Senior Human Resources Advisor on 9400 4309. Ref No ‘08-010’.

HUMAN RESOURCES ASSISTANT

www.joondalup.wa.gov.au

Garry Hunt Chief Executive Officer Canvassing of Elected Members will disqualify

EMPLOYMENT ADVERTISING: THE WEST AUSTRALIAN

Publications: External Distribution City News SEASONAL EDITIONS The City publishes its City News editions quarterly on environmentally-friendly matt, recycled, 110gsm paper stock, stapled, trimmed to A4 size, using process vegetable inks, where possible. City News may vary in size from 8 - 12 pages pending volume of content.

BUDGET EDITION In conjunction with the issuing of Rate Notices, the City News Budget Edition is distributed to households within the City, replacing the winter issue of City News. To accommodate mailing, this edition is 12 pages and printed on white satin 90gsm paper, stapled, trimmed to A4 size.

CITY NEWS [SEASONAL EDITION]: FRONT COVER, SPREAD, BACK COVER

CITY NEWS [BUDGET EDITION]: FRONT COVER & SPREAD

Publications: External Distribution City News CITY BUSINESS NEWS City Business News is designed in the style of the City News editions and is 4 pages printed process on 110gsm satin stock. It is issued annually and distributed to businesses and services within the City.

Council News Council News is an A4 single page process printed on 150gsm satin stock. It is issued when a topical issue arises from Council and distributed to all households within the City. CITY BUSINESS NEWS: FRONT COVER, SPREAD, BACK COVER

CITY NEWS [SEASONAL EDITION]: FRONT COVER, SPREAD, BACK COVER

COUNCIL NEWS: FRONT

COUNCIL NEWS: BACK

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Publications: External Distribution Brochures Externally Printed Publications prepared by Marketing for external distribution can be produced in any format required, pending budget, supplier limitations and deadline restrictions. Some examples are shown left. All material is to be printed on satin paper stock.

Internally Printed

SINGLE-SIDED DL FLYER: EXT.PRINTING

DL FLYER: INT. PRINTING

FOLDED DL BROCHURE: EXT. PRINTING

DOUBLE-SIDED DL FLYER: INT. PRINTING

A5 FLYER: EXT. PRINTING

The City has a Print Room located in the basement of the Administration Building which can produce digital copier quality brochures and flyers at short notice. Print Room specifications / limitations are: Sizes: DL, A5, A4, A3 Paper weight: 90gsm Automated collation Stapling Basic folding only Binding Laminating: max. width 600mm Note:

There is a non-printable area of 7mm around all outside edges.

Note:

The primary function of the City’s Print Room is to produce Council documents and, as such, is not readily available for small print-runs at short notice. Please consider this when booking in jobs.

A5 FLYER: INT. PRINTING

Publications: External Distribution Corporate Documents Plans & REPORTS The City’s corporate plans and reports can be printed externally or internally, depending upon the quantity required. Each cover is differentiated by a variation in colour of the graphic band within the title.

PROPOSALS The City’s sponsorship documents are short‑run publications duplex-printed internally on 90gsm white bond. Each cover is designed to reflect the event for which sponsorship is being sought. CORPORATE PLANS: FRONT COVER & SPREAD SHOWN

CORPORATE SPONSORSHIP PROPOSALS: FRONT COVER & SPREAD SHOWN

Publications: External Distribution Corporate Forms APPLICATIONS, registrations, Checklists, EXPRESSIONS of Interest & Feedback FORMS Forms printed internally by the City are digitally printed onto 90gsm white bond and may be in either colour, or black and white. Examples shown left. For large quantities or specialist forms, contact Marketing for advice and guidance.

ASST. A4 FORMS PRODUCED INTERNALLY BY THE CITY

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Publications: External Distribution General Information, Terms & Conditions and FAQs General information and Frequently Asked Questions are printed internally by the City and digitally printed in colour onto 90gsm white bond base stock. Examples shown left. Base stock is process printed externally in the corporate colour. For large quantities, contact Marketing for advice and guidance. INFORMATION SHEETS PRODUCED INTERNALLY BY THE CITY

FAQs PRODUCED INTERNALLY BY THE CITY

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Publications: External Distribution Rates Notices An Exception to the Rule Due to various formatting restrictions, the City’s Rate Notices are the only material produced where the size and positioning guidelines for the logo do not apply. Rate Notices are process-printed externally onto 90gsm white bond.

RATE NOTICES: LOGO APPEARS TOP LEFT CORNER

Publications: Internal Distribution City Chat Staff Magazine City Chat is a bi-monthly, on-line, interactive e Magazine created for, and about, employees at the City. It is accessed via the City’s intranet and is designed to be informal, engaging and informative.

CITY CHAT: COVERS & SAMPLE SPREADS

Publications: Internal Distribution Council & Staff Short Guides Short Guides are printed internally as an A5 booklet, and are also available on-line via the City’s intranet. Hardcopy versions are printed onto white 90gsm white bond folded and stapled.

SHORT GUIDES: ASST. COVERS & SAMPLE SPREAD

Publications: Internal Distribution Council & Executive Diary of Events The Diary of Events is an A2 internally-printed poster issued each week. It is posted at the basement entrance to the Civic Chambers for the benefit of Council and Executive members.

DIARY OF EVENTS: PRINTED WEEKLY, ISSUED EVERY MONDAY

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Publications: Electronic e-Publications e-Newsletters The City produces several e-newsletters available for subscription by residents. Samples shown left. display screen

Display Screens LCD display screens are located at City Customer Service Centres, Libraries, Leisure Centres and the Administration Building. Sample shown left.

e-Flyers The City is committed to reducing paper wastage and encourages the use of electronic flyers for event promotion. Sample shown left.

Website Hero Images The City’s website features a series of scrolling images, used to promote events and important information. Sample shown left. e-headers: asst. e-newsletters e-flyer

Bluetooth The City is committed to reducing paper wastage and encourages the use of bluetooth advertising for event promotion. Sample shown left.

Website Style Guide BLUETOOTH SCREEN

WEBSITE HERO IMAGE

For further information, please refer to the City’s Website Style Guide. 39

Civic Events Civic Events: Generic Civic dinners, held throughout the year, require all stationery items to be designed in the corporate style, shown left.

Invitations Cvic invitations are process printed as base stock onto 300gsm white satin stock and folded to DL size for posting. Details are then overprinted in-house as required.

RSVP POSTCARD

RSVP POSTCard RSVP postcards are printed as spot colour [PMS323u] on uncoated stock.

Dinner Menu Dinner menus are printed in-house onto 220gsm white satin card and trimmed to DL size.

Place Cards Placecards are printed in-house onto 220gsm white satin card, trimmed, folded and glued manually.

CIVIC INVITATION: DL FOLDED

Seating Plan Seating plans are printed in-house onto A2 white bond and mounted onto foamcore.

NAME TAGS CIVIC EVENT: NAME TAG

CIVIC PLACECARD: FRONT & BACK SHOWN

CIVIC DINNER MENU: DL

CIVIC SEATING PLAN: A2

Name tags are printed in-house onto 220gsm white stock, trimmed and inserted into plastic pockets. â&#x20AC;&#x201A; 40

Civic Events Civic Events: Special Civic events, on special occasions, may require stationery items to be designed to suit the event, as shown left.

Invitations Special event invitations are purposefully designed and printed process onto 300gsm white satin stock. Matt laminate, gloss or spot varnish, or foiling may be requested. On these occasions, digital printing is sourced externally.

Dinner Menu Special event menus are purposefully designed, printed process onto 300gsm white satin stock, trimmed and folded to DL size.

Place Cards Special event placecards are purposefully designed, printed in-house onto 220gsm white satin card, trimmed, folded and glued manually.

CIVIC INVITATION: A5 FOLDED + SILVER FOIL CIVIC SEATING PLAN: A2

Seating Plan Seating plans are purposefully designed, printed in-house onto A2 white bond and mounted onto foamcore.

LANYARDS Lanyard insert CIVIC PLACECARD: FRONT & BACK SHOWN

CIVIC DINNER MENU: DL FOLDED

Lanyards are designed by Marketing, printed in-house onto 220gsm white stock, trimmed and inserted into plastic pockets. â&#x20AC;&#x201A; 41

Civic Events Services & Ceremonies ProgramS Generally, only Citizenship, Mayoral Prayer Breakfast, ANZAC and Remembrance Day events require a corporate program. Mayoral Prayer Breakfast, ANZAC and Remembrance Day programs are printed colour in-house onto 90gsm white bond and folded to either A5 or DL size. Citizenship programs are over‑printed in‑house onto process-printed A4 base stock and twice folded to DL size, as shown left.

CIVIC PROGRAMS: DL & A5 FOLDED

CIVIC PROGRAM CITIZENSHIP: DL TWICE FOLDED

Corporate Events Corporate Events Corporate functions require stationery items to be designed to suit the event, as shown left.

Invitations Corporate function invitations are either DL or A5 and digitally printed onto 300gsm white satin stock by an external supplier. Examples shown left. CORPORATE INVITATION: A5

Lanyards Corporate events attended by invited guests may require the printing of lanyards, or passes. These are printed in-house onto 220gsm stock, designed and trimmed to suit supplied lanyard pocket.

CORPORATE INVITATION: DL

CORPORATE INVITATION: ASST. DL

CORPORATE EVENT LANYARDS

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Signage Corporate Signage Statutory signs are generally printed onto metal in 2 colours: white, corporate teal [PMS5473c].

Directional Signage FACILITY SIGNAGE

CARPARK SIGNAGE

White lettering reversed out of corporate teal, logo ghosted in background, as shown left. Size varies according to content. Note:

Format with angled cut-out is reserved for entry points to the City Centre only. All other directional signage is rectangular in shape.

Carpark Signage White logo over corporate teal, title in teal on white, information in white on teal, as shown left. Size varies according to content.

Facility Signage DIRECTIONAL SIGNAGE: ENTRY POINTS

White lettering over corporate teal, logo ghosted in background, as shown left. Size at 1800 x 800mm remains consistent across all facilities.

STREET BANNERS Corporate banners in the Joondalup City Centre reflect the keys words used on the City’s website.

DIRECTIONAL SIGNAGE: GENERAL

CORPORATE SIGNAGE: STREET BANNERS

Signage Project Signage Works Signage Works signs are printed in two formats: Teal and white, as per carpark signage; and yellow and black where potential hazards may occur, as shown left. Size varies according to content.

INFORMATION Signage WORKS SIGNAGE: HAZARD WARNING FORMAT

The City, on occasion, carries out works of unique public interest. Signage for these works is treated as campaign signage and is custom designed to reflect printed material.

CORPORATE SIGNAGE: SPECIAL WORKS

PROJECT SUPPLIER Signage Project signs are printed teal on white, as shown left, with contractor logo in full colour. Size varies according to content. WORKS SIGNAGE: GENERAL INFORMATION FORMAT

CORPORATE SIGNAGE: SPECIAL WORKS

PROJECT SIGNAGE: CONTRACTED WORKS

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Signage Event / Program Signage DIRECTIONAL Signage Temporary directional signage displayed at City events is created in the corporate style. Special events signage may utilise images in the masthead and non‑corporate colours.

INFORMATION Signage TEMPORARY SIGNAGE: EVENT DIRECTIONAL

TEMPORARY SIGNAGE: EVENT INFORMATION

Temporary information signage displayed at City events is created in the corporate style. Special events signage may utilise images in the masthead and non‑corporate colours.

PROMOTIONAL Signage TEMPORARY SIGNAGE: SPECIAL EVENT DIRECTIONAL

Temporary promotional signage, as part of an event campaign, is custom designed to reflect printed material.

TEMPORARY SIGNAGE: SPECIAL EVENT BANNER

PULL-UP BANNER

Signage Vehicle Signage CORPORATE VEHICLE Signage The City’s logo appears in corporate teal over white / light coloured vehicle duco, and in white over darker colours. CORPORATE VEHICLE: SEDAN [DARK]

CORPORATE VEHICLE: SEDAN [LIGHT]

ENERGY SMART CAR Signage To promote the City’s environmental awareness policy, energy smart cars are branded as shown left.

CITY WATCH VEHICLES The City’s community safety patrol cars are branded as shown left.

CORPORATE VEHICLE: SEDAN [LIGHT]

CORPORATE VEHICLE: ENERGY SMART CAR

CITY WATCH VEHICLE: COMMUNITY PATROL CAR

Corporate Uniform Corporate Uniform

CORPORATE UNIFORM: WOMENS

The City’s logo appears in either black, white, or silver, depending on base fabric colour. Placement of City’s logo is as shown left. Note:

The City’s logo should not be less than 75mm wide when embroidered.

CORPORATE UNIFORM: MENS

Promotional Merchandise Merchandise The City produces a range of branded items as civic gifts or promotional give-aways. Samples shown left.

PROMOTIONAL: RULER

ITEMS The corporate logo can appear in teal, black, white, or silver, depending on the base colour of the item.

SPECIAL ITEMS The corporate logo may appear as part of a complementary design motif on civic gift items.

PROMOTIONAL: POST-IT NOTEPAD

PROMOTIONAL: PEN

PROMOTIONAL: SPORTS DRINK BOTTLES

PROMOTIONAL: WINE BOX

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