SIWEN ZHANG
Tools
Design
Figma, Adobe XD, Photoshop, InDesign, Illustrator, Premiere Pro, Miro, Rhinoceros 3D, SketchUp, Revit, Vray, Enscape, Framer, WordPress, Squarespace, HTML, CSS
Research
Competitive Analysis, Usability Testing, User Journey Mapping, User Interviews, Storyboarding, Affinity Diagrams, Personas Recognition
AIAS Design Competition: Runner Up (Spring 2024 AIA East Bay UC Berkeley College of Environmental Design)
The Clarky Award Bell Tower: The BEST Project (Fall 2023 UC Berkeley College of Environmental Design)
Dean’s List 2022 (Spring 2022 UC Berkeley College of Environmental Design)
Berkeley Fiction Review: Issue 42 Published Digital Media Skills Languages
Mandarin (Native)
English (Professional)
Spanish (Basic)
Education
University of California, Berkeley, CA
https://www.linkedin.com/in/zhang-siwen/
+1(626)693-9090 Portfolio
B.A. Architecture (Minor in Sustainable Design Certificated in Design Innovation) / Expected MAY 2024
Internship Experience
Intern Architect | WRNS Studio
JUN - AUG 2023 / San Francisco, CA
• Worked with a team of 12 architects on a design competition for a confidential life science building project in South San Francisco.
• Provided alternative design solutions to a multi-scale all-hands pavilion design for 50-1200 seats for Intuit Inc. San Diego (concept design phase).
• Assisted the StudioWRNS educational program team in developing 30 sets of tailor-made program materials, including puzzle cards.
• Collaborated with 3 other interns for the annual internship research program on the topic of 'Urban Vacancies' through user research and usability testing.
Summer Intern | Eugene Tssui Associated Architects
JUN - AUG 2022 / Emeryville, CA
• Managed two social media platforms (Twitter and Instagram) of the firm and the principal of the firm to increase the reputation of the firm;
• Designing rendering model for Quarry Road Project, Mount Shasta, CA (In-Progress).
Leadership Experience
Head of Design Team | MeeTown
FEB 2023 - PRESENT / Part-Time / Hybrid (Mountain View, CA; Chongqing, China & Remote)
• Partnered with a diverse team of software developers, technical designers, UX researchers, marketing specialists, and content writers to create a high-quality user experience for a new service system across 3 interactive deliverables, including tablet, website, and smart bracelet user interfaces, a preseed startup
Design Lead | UC Berkeley Sutardja Center for Entrepreneurship and Technology
AUG 2022 - MAY 2024 / Part-Time / Berkeley, CA
• Managed creative development and production for internal and client initiatives for all events and ads, including website designs, document templates, social media posters, product mockups, pitch materials, and achieving a 40k click-through rate for pop-up ads.
Head of U.S. Design Team | DECODE
JUL 2020 -AUG 2023 / Part-Time / Berkeley, CA
• Rebranded DECODE design system, including website, logos, email templates, and handbooks. Designed promotional materials for DECODE annual conferences and bi-weekly speaker series events, engaging 4.41K subscribers.
• Managed a 3-person team, delegating tasks and crafting a conference design template alongside the marketing team.
Lead Course Instructor | DECODE
DEC 2020 - SEP 2022 / Part-Time / Berkeley, CA
• Led UC Berkeley's 2-unit entrepreneurship course, INDENG198 "Decode Silicon Valley Startup Success," for 150 undergraduate and graduate students.
• Invited C-suite speakers for weekly classes, including SnackPass CEO Kevin Tan, former Zipcar CEO Robin Chase, and Y Combinator CEO Michael Seibel.