MEN’S
INTENSIVE TRAINING
THE
TEAM
JEN ADLER
STACEY KATLAIN
HELEN TORNEY
SIYANG LIU
Creative Direction & Design
Production & Copy
Art Direction & Design
Account Planning & Design
MEET
DREW
5’9 174 LBS 1.8% BODY FAT 24 YEARS OLD UO GRADUATE FIREFIGHTER PARAMEDIC STUDENT CROSSFIT COMPETITOR
“I want to be better than last year.”
“I WANT SOMETHING TO REALLY PUSH ME.” “People first start, and love it, and get addicted to it.”
DOMESTIC
INSIGHTS
DOMESTIC
BRANDS
Reebok
Under Armour
Nike
DOMESTIC
MATERIALS
Shirtless
Don’t Care
Compression
Cotton DriFIT
DOMESTIC
COLORS Brights Black
Neutrals
DOMESTIC
TIME COMMITMENT 2 or less
6+
2-4 4-6
GLOBAL
INSIGHTS
GLOBAL
BRANDS
Adidas Nike
Under Armour
Reebok
GLOBAL
MATERIALS DriFIT Compression
Cotton
DOMESTIC
COLORS Neutrals
Black
Brights
GLOBAL
LOCATION
Outside Home
Gym
40%
of men preferred working out at home
50% preferred gym workouts and 10% outside
THE BOX
Compression Shorts: Targeted ventilation and sweat wicking fabric for non-stop performance.
$40.00
Nike DriFIT: Targeted ventilation and sweat wicking fabric for non-stop performance.
$70.00
The Shoe:
Crossfit Lifter.
$149.99
Atlas Power Wraps: Machine washable wraps replace athletic tape with reusable cotton. They give all the support of athletic tape without the mess.
$29.99
Cotton Crew Socks: The athElite Box will act as our “starter kit� for high intensity athletes. Giving them all the gear they need to get started with their at-home workouts.
Keep feet dry and comfortable throughout competition.
$22.00/6pack
This lifting shoe weighs only 13.4 ounces (380gms) and has injected TPU in the heel wedge for the lightest weight stability platform. Reebok’s U-form technology gives a custom fit.
THE
SHOE
#DAILYSWEAT
Nike athELITE @Nike_athELITE #dailysweat
Nike_athELITE @Nike_athELITE Mar 2 ALWAYS let them see you sweat #dailysweat www.dailysweat.com
I AM NOT AN ATHLETE. THERE IS NO OFF SEASON. THERE IS NO BIG GAME. I FACE MY COMPETITION EVERY DAY IN THE MIRROR. WAKE UP. KICK ASS. REPEAT. I PUSH MYSELF TO BE THE BEST AND THEN I PUSH SOME MORE. SUCCESS IS NOT DEFINED BY ACHIEVEMENTS ALONE. IT IS DEFINED BY A COMMITMENT TO SUFFERING AND SWEAT. I AM NOT AN ATHLETE. I AM AN athELITE.
ELITE
I AM AN athG A M E S