Why advertising matters

No matter the size of your business, good and thoughtful promotion will always help you grow awareness about your brand, get in front of more serious prospective clients, and ultimately boost your revenue. Advertising has been shown to be worth the investment, and we’re taking a deeper dive into why it really matters and what you can do to spread the word about your business.

• It creates brand awareness.

• It provides credibility.

• It helps you reach potential clients.

• It drives lead generation.

• It produces more continuous business.

• It improves your digital presence.

• It encourages customer engagement.

• It keeps your consumers up to date.

• It leads to repeat business.

The bottom line? Advertising really works. It’s a key component to building your brand, growing your earnings, and maintaining a successful real estate business. Our marketing solutions can help you get lots more eyes on your business with targeted online advertising.

Let us help you meet your marketing goals by advertising your listings in Real Estate Weekly.

by Erik J. Martin

If it’s true that a picture is worth a thousand words, a good picture of your home for sale may have the potential to attract a thousand buyers (well, maybe not a thousand, but a lot more than you’d expect). at’s because high-quality listing photos – snapshots of your home’s interiors and exteriors that appear in your for-sale listing online and in print –can speak volumes visually about the multiple merits of your property.

“Listing photos showcase the inside and outside of a home for sale, highlighting its best features and giving potential purchasers or renters a glimpse of what the residence looks like,” says Brett Rosenthal, a Realtor and