How to grow your business faster through the power of Personal Brand & LinkedIn www.linkedin.com/in/ingaezera www.success-engine.com Inga.Ezera@success-engine.com
MASTERCLASS
Turn your LinkedIn profile into a highly profitable business development tool How to get 3-5 extra clients in the next 30 days
Who is this for?
Business leaders, entrepreneurs, professional services experts, who:
ü Want to increase their visibility, expert authority & income and to have a stable business they can be proud of ü Are tired of seeing everybody else growing business and revenues while you’re trying to “figure it out” ü Want to add another channel of revenue to their business, or at least one that does not rely on ads
Why should you trust me? 80% 100's 23k+ Personal Brand, LinkedIn Strategy & Business Performance
I'm passionate about helping fellow purpose driven business leaders, entrepreneurs & expert professionals be more visible, accelerate business development through the power of Personal Brand & LinkedIn.
Today you will …leave this master class ready to build your brand on LinkedIn and accelerate business development locally and globally. So that it is faster and easier to attract your ideal prospects and turn the conversations into profitable business.
THE 4 SHIFTS YOU’LL NEED TO MAKE
ü 01
Craft Your Impactful Personal Brand
ü 02
Build a Profitable Business Model on LinkedIn
03 ü
Create Deal Flow Funnel
04 ü Support and Q&A
IF YOU START FROM ZERO
ü Unknown/invisible to your ideal clients on LinkedIn ü Do not have ”know, like and trust” with an audience or stakeholders ü Not seen as an expert in your industry ü Unable to charge a premium price ü You are missing out on opportunities
Your Impactful Personal Brand
MAIN CHALLENGE
“Not sure of my brand message” gets prospects confused too
ACCELERATOR 1
THINK CUSTOMER
ACCELERATOR 2
WHAT YOU DO VS HOW YOU SOLVE A PROBLEM
ACCELERATOR 3
YOUR VALUE PROPOSITION
KEY OUTCOME
CRAFT YOUR MAGNETIC PROFILE THAT ATTRACTS 24/7
Don’t just take my words for it, meet my customers Real benefit "I've worked with Inga and found her to be very focused and dedicated. She has a genuine passion for customer business development and helps with the most impactful LinkedIn and social media strategies which will develop your authentic personal brand and ensuring that your target customers find you themselves. Inga walks her talk and delivers real results. She is inspirational, empowering, insightful, impactful and results focused. She helped me with different perspective on LinkedIn impact strategies for business development. I can highly recommend Inga!" Niamh / Transformation Coach
WITHOUT PERSONAL BRAND CLARITY & IMPACTFUL PROFILE
ü We remain scared to be visible online ü We tell ourselves “LinkedIn isn’t for me” ü We don’t focus on income-generation business model ü We don’t charge our worth ü Don’t have many clients or have the wrong ones ü We are not seen as an expert ü Opportunities pass by us
LET’S GET PRACTICAL
DEVELOP AUTHENTIC PERSONAL BRAND THAT ATTRACTS IDEAL CUSTOMERS
LET’S GET PRACTICAL
Problem
Information
What they want
Pain Systemise
Process
The One Result
What you do
Promise Multiply
Implementation
AVOID RESUME/CV STYLE
PROFILE AS CLIENT MAGNET
WHAT’S IN IT FOR THEM?
I help X get to Y so they can Z
YOUR PROFILE MESSAGE
”You get what you pitch for and you are always pitching” Daniel Priestley
PROFILE IN PRACTICE
PROFILE IN PRACTICE
CHECK YOUR SSI
Good to check your SSI, however: focus on the conversations and added value.
https://www.linkedin.com/sales/ssi
QUESTION
What’s holding you back from using LinkedIn for your business growth?
Profitable LinkedIn Business Model
MAIN CHALLENGE
“Lots of connections, no cashflow”
ACCELERATOR 1
CUSTOMER PATHWAY: THINK FUNNEL
ACCELERATOR 2
BUILD & NURTURE RELATIONSHIPS: LEAD MAGNET
ACCELERATOR 3
SIMPLIFY AND MULTIPLY: CONTENT PUBLISHING POWERHOUSE
KEY OUTCOME
BUILD A LEVERAGED BUSINESS DEVELOPMENT MODEL
Don’t just take my words for it, meet my customers Real benefit “I was in desperate need of a LinkedIn Expert to help me upgrade my profile on this powerful platform... and that is when I came across Inga Ezera. Inga became the "Magician" who seamlessly and with so much grace helped our team craft the right message for our audience on LinkedIn, while expanding our view of how we could book more appointments and get more clients! We saw real business development results within first 2 weeks – client appointments scheduled. If you are looking for a LinkedIn expert, look no further! Inga is professional, graceful, knows branding and LinkedIn and will get the job done.” Shirley, CEO / Co-founder
LET’S GET PRACTICAL
BUILD A LEVERAGED BUSINESS DEVELOPMENT MODEL
LET’S GET PRACTICAL
01
Magnetic Profile
02
Connection message
03
Content & Interaction
04 05
Variety of tactics Conversation
ATTRACT CONNECT ENGAGE ADD VALUE CONVERT
ACCELERATED SALES INCREASE
LET’S GET PRACTICAL
LET’S GET PRACTICAL
The Deal Flow Funnel
MAIN CHALLENGE
Lots of interest, no commitment
ACCELERATOR 1
SOLVE DON’T SELL: MESSAGING PLAYBOOK
ACCELERATOR 2
MASTER THE TRANSITIONS: APPOINTMENT MAXIMISER
ACCELERATOR 3
AUTOMATE SCALING: PROFITABLE GROWTH
KEY OUTCOME
CONNECTIONS BECOME OPPORTUNITIES BECOME CLIENTS
Don’t just take my words for it, meet my customers Real benefit “Following Inga's advice, in the first 3 days my networking was 46 connections and my first comment scored 60 reactions in the first 36 hours. It was really inspiring and at the end of the 7-day course my LinkedIn profile was fully filled, it attracted the attention of the right professionals. And the main thing I gained was the understanding and awareness that I have more value to offer, that I could do more, that in the future I was certainly related to positioning myself as an expert professional. I strongly recommend this course not only for those who want to become LinkedIn users, but also for those who are already experienced users. You will benefit!” Baiba, CEO / Board member / Legal Counsel
LET’S GET PRACTICAL
BUILD THE DEAL FLOW FUNNEL
LET’S GET PRACTICAL
Clarity on target customer & market size
Scaling & Automating with integrity
Added value & engaging conversations
Customer Journey & Product Pathway
LET’S GET PRACTICAL
01
02 Role/Title WHO?
Company HOW MUCH? Know Your Perfect Customer
Industry WHAT? 04
Location WHERE? 03
TODAY I PROMISSED
ü 01
Craft Your Impactful Personal Brand
ü 02
Build a Profitable Business Model on LinkedIn
03 ü
Create Deal Flow Funnel
04 ü Support and Q&A
QUESTION
How many hours each day are you spending on income-generating activity?
AN OPINION
”Every entrepreneur should spend at least 2.5 hours a day prospecting potential clients and that’s for those who have a full pipeline of clients. Business owners without a large list of clients should spend at least 4 hours per day.” Chet Holmes
MAKE IT EASY FOR YOU
Take action, implement the learnings to build a solid business development foundations on LinkedIn and then – master business growth in just 15 minutes a day!
Anything is possible to those who believe and take action!
www.linkedin.com/in/ingaezera www.success-engine.com Inga.Ezera@success-engine.com