Franchise Category Overview

Franchise Category Overview November 2011

SKM Background !

Custom publisher for over 30 years −

!

Focused in the retail sector −

!

MulEple awards from industry associaEons each year

Comprehensive sales support –

!

Franchise, Grocery, Home Improvement, AutomoEve

Award-‐winning creaEve department −

!

All forms of print and expanding into digital

Based on individual program/client parameters

Content created exclusively for each client −

ParEal Franchise Client List We’ve worked with some of the best brands in the business:

Franchise Sales Support SKM has worked with numerous franchise organizaEons over the past 30 years and understands the challenges to program execuEon. From iniEal launch to post-‐project wrap up, we oﬀer turnkey program management for franchisors. !   Strategy: Determine program objecEves/parameters, target list and franchisee communicaEon methods !   Crea/ve: Develop creaEve elements, sales materials !   Sales Management: Program announcements, sales kits, phone/fax/email outreach, follow up support !   Produc/on: Verify imprints, order aggregaEon, quality control to ensure program speciﬁcaEons, track shipping !   Post-‐Project: ReconciliaEon, billing, saEsfacEon survey, program recap

Franchise MarkeEng OpEons !

By Category −

!

By Occasion −

!

Anniversary, New Store Opening, Sponsorship

By Audience −

!

AutomoEve, Restaurant, Commercial, Home Care,

College Students, Seniors, Moms

By Vehicle −

Calendars, Magazines, Planners, FlexiSigns, Take-‐Along Tags

AutomoEve Want to rev up sales? Drive more traffic? Try a custom magazine, planner or map that your franchise or dealer organizaEon can personalize with their informaEon. They benefit from naEonal branding at a local level. Their customers benefit from a valuable premium that rewards them for their current or future business. !   Reinforce your naEonal brand with strong visual appeal !   Establish or enhance your relaEonship with current customers !   Integrate other complementary, non-‐compeEng brands or services !   Remind customers about necessary services

Restaurant One of the biggest challenges facing a franchise restaurant chain today is how to gain not only share of market, but also share of a]enEon. Consumers are not only stretched financially, but faced with more and more markeEng messages than ever before. How can you help your franchisees break through the clu]er? Try a custom calendar, FlexiSign or Take-‐Along Tag! !   Efficiently distribute added-‐value coupons and promoEonal offers as a call to acEon on a Emed basis !   Provides a strategic co-‐op reimbursement opportunity

Commercial As a valued partner to your commercial clients, you can help support their priority iniEaEves – like recycling. An in-‐office signage kit can create 24/7 awareness for you – with calendars, newsle]ers, mousepads and more. !   Efficiently distribute added-‐value coupons and promoEonal offers as a call to acEon on a Emed basis !   Prominent placement in your customer’s workplace !   Stay top of mind as a valued partner !   Use a QR code to drive traffic to your website !   Generate mulEple impressions with your current and potenEal customers

Anniversaries Is your company celebraEng a 10-‐year, 25-‐year or even a 75-‐year anniversary? How are you promoEng your company’s milestone? Why not consider a memorable, commemoraEve calendar to catch the a]enEon of a prospect or client? Every anniversary is an once-‐in-‐a-‐lifeEme opportunity to increase sales; a calendar can become a keepsake your customers will always treasure. We’ve even seen some of our clients’ anniversary calendars on eBay! !   Customize with your company’s historical Emeline, company facts, trivia and more !   Long-‐lasEng in home or oﬃce billboard keeps your brand top-‐of-‐mind when compared to other vehicles, such as ﬂyers or direct mail

Sponsorships / Partnerships Extend your sponsorship dollars with a keepsake calendar customers will use all year long. It’s a great way to visually highlight a sports team, desEnaEon or charitable Ee-‐in. Make your calendar double as a promoEonal tool: add coupons and offers to drive traffic for an enEre year. !   Highlight your partnership with key facts, exclusive photos or other content !   Include a QR code as a turnkey way to donate to a charity !   Distribute calendars at your retail locaEons or cross-‐promote with your partner to drive new traffic

Seniors Today’s seniors are a diverse group, ﬁlled with both acEve boomers and those who need a li]le more help in their daily rouEnes. How can you eﬀecEvely market to this growing demographic? With custom content targeted to their mindset, which is not based on age but rather their lifestyle. !   Reach acEve boomers who are using more communicaEon channels than ever before !   Establish or enhance your posiEon as a preferred resource for caregivers !   Provide Emely, valuable informaEon from industry experts and experienced writers !   Cross-‐promote with complementary products and/or services

College Students Are you looking for a way to reach hungry college students? SKM MarkeEng has the perfect soluEon – Campus Calendars! Not only do these calendars provide a way for students to stay on track, they also keep your brand highly visible in their dorm room. Most colleges do not allow permanent placement of any arEcles on dorm walls or furniture. Campus Calendars are reposiEonable – they do not leave any residue behind and they can be moved to diﬀerent locaEons. It’s a great way to be their #1 food choice – all year long! !   Be invited to your customer’s dorm; generate mulEple impressions !   Can be used as wall calendar, mousepad or promo piece !   Inexpensive way to reach a very targeted audience !   Drive traﬃc to your website or your locaEon with a QR code

Want to know more? For more informaEon on how SKM can help you create your own custom franchise markeEng program, contact: !

Michael Seltzer, CEO (248) 855-‐2620 x103 mike@skmmarkeEng.com

!

Roger Hurst, Director of Sales (248) 855-‐2620 x122 roger@skmmarkeEng.com

Turn static files into dynamic content formats.

Create a flipbook