Designing lOgO Created by Reyhan 9.3
Wednesday, November 9, 2011
Investigation
Wednesday, November 9, 2011
Logo for IB Learner Profile Client: SWA are in need for new Logos of the IB Learner Profile to be put up around the school. Unit Question: How important are the logos of a company? Time Allowed: 5 weeks Specification and limitation: - Must relate to IBLP - Simple - Done to the time frame Documented Evidence: Documented evidence will record the process of making the Logo from the start of the Create stage till the product is completed. It will be accompanied by a series of picture. Wednesday, November 9, 2011
Introduction My client is a school in Tangerang Indonesia called Sinarmas World Academy. Their problem is that their current logos for the Ib Learner Profile isn’t attractive enough for the students. They want a logo that is simple, eye catching and also relevant to the IB Learner Profile. Therefore they request assistance in creating such logo which is simple, eye catching and at the same time relevant. Since my client wants to place the logo across the school, the logo has to be suitable for both High Schoolers and Primary Schoolers. Through out the rest of the Term I’m going to create logos that are suitable for the IB Learner Profile. To create a good logo as a product, there are some steps in which I have to go through. Those steps are Investigate, Design, Plan, Create and Evaluate. I will interview some of the Teachers in SWA to find out their problems and specification of the Logo they wanted. The time management will be made in a form of Gantt Chart before departing to Create Stage to make sure time efficiency and dead line schedules. During the create stage, I will try to keep the product as similar as possible to the final design. The product’s result will be based on some factors like; Style, Size, Quality, Durability, Relevancy and Specification acquired.
Wednesday, November 9, 2011
AOI (Areas of Interaction) This project will relate to the AOI of Human Ingenuity because I will be designing and creating a logo that suits my client’s specification and limitations. Human Ingenuity is about both Creating and also Creativity. I will use the interview from my client and also the research that I’ll be doing in the Investigation stage to Investigate, Plan, Design, Create and Evaluate. This project will also shows creativity because creating Logo needs lots of creativity to make that logo Eye catching and still up to the client’s standards. Also my skills in using softwares to create the product will also be shown in this project. Therefore making this project most relatable to Human Ingenuity that the other five different Areas of Interaction. Wednesday, November 9, 2011
Client Interview (Questions) • What can you tell about the current IB Leaner Profile Logos? • Any specific type of Logo that you’re looking for? • What are the standards of a good Logo that relates to the IBLP? • What are the limitations of a good logo that relates to the IBLP? • How big do you want the logo to be? • What is a reasonable budget for this project? • Do you have any limitations in regards to time frame of the creation? Wednesday, November 9, 2011
Client Interview (Answers) • I like the IB logo blue. Its simple and bold. But I don’t like the IB Learner Profile Logo (1) • What is important for a logo is that it can stick in mind and it can be associated. (2) • Generally the logo should be simple yet affective and projects the IBLP (3) • Not to many letters in the logo because I think people just want to remember image, not the letters. (4) • It can be any size, pixels (5) • $50 (6) • 5 weeks (7) Wednesday, November 9, 2011
Client Interview (Summary) From the client summary, I can be certain that the client wants a good effective logo in regards to the IB Learner Profile. The client is concerned that the current Logo for the IB Learner Profile is too mashed up and quite confusing, unlike the IB logo it self which is very bold yet simple. I found out that the type of logo the client is looking for are those types that can stick in our minds and people can easily associate that to the IB Learner Profile. The logo specification that the client suggested is that the Logo should not be covered with words, instead just images of the logo it self. The client wants people to remember the logo for the image and not for the words. The size of the logo can vary depending on where it will be placed, though the client mentioned to publish it in large pixel therefore the logo will not be pixelated if it were to be expanded. The budget set by the client is more or less $50, which is basically printing only. Last but not least the time required to complete all the logos are 5 weeks in total. This interview has helped me a lot in deciding the designs upon my logos.
Wednesday, November 9, 2011
BrainStorming Aesthetically Attractive
Long Lasting
Less than 100 USD
Logo that relates to the IBLP
Easy To Remember
Wednesday, November 9, 2011
Good Quality
Symbolize the IBLP
Case Study
1
2
3
Form
Icon/Symbol
Wordmark
CombinationMark
Functions
Memorizable
Acknowledgeable
Both memorize and Acknowledgeable
Target Group
All Age
Under 60
All Age
Style
Big/Recognizable
Big/Recognizable
Big/Recognizable
Cost
$5
$5
$6
Aesthetics
Attractive
Recognizable
Attractive
Wednesday, November 9, 2011
Case Study Summary
When searching for Logos, I mainly looked at different types of Logo that might suit the specification. This research helps me to understand better on the different types of Logo. The price was all reasonable due to the facility that I currently posses. All three logo types posses the same aim and purpose: To be recognize, promote and memorizable. Three of the logos have both Pros and Cons. This has helped me to understand better in the things I should look at in designing the logos later in the design stage. Wednesday, November 9, 2011
Materials
Mac This device will be used to make the logo since most of the process (except for design) will be done electronically. Wednesday, November 9, 2011
Keynote
Chrome
This program is where I This program is where I will make the logo combination. I might will do my research and also to gain some also use some other medias required to photo editing software make the logo. like Photoshop/ Aperture
Impacts on Environment If I were to make the logo for the IB Learner Profile, I will be using several materials which would certainly have impact on the environment even though minor. Using photo editing software as a media means I must have a computer. The computer is made with some components that can harm the environment such as the components in the CPU that has chemicals. Other than computer components I will also be using POWER/Electricity. Unfortunately most of the electricity found in Jakarta is still generated by a power
Wednesday, November 9, 2011
Impact to Society To make a new logo means to give impact on society about something new, therefore this project will have a great impact upon society. By making a new attractive logo I can be sure that many students will be informed and acknowledge better the IB Learner Profile. They will know the existence of a certain IB Learner Profile and their new logo. When a society started to understand a concept and remembers, it is a great possibility for them to apply the knowledge. This impact their daily life, like their studies in school.
Wednesday, November 9, 2011
Design Brief I will design and create logos for the IB Learner profile that is relevant and also eye catching. To create this product I will need to go through the rest of the Design Cycle which are Design, Plan, Create and Evaluate. The Investigation, Design and Plan are to be done before creating the product because it is important to know the different types of logo, how we are making it and what is the look of the product (Design). The create stage will be done in IT Class within 2 weeks of time frame. It’ll be using the Macs and some photo editing software. When the product is made it will be evaluated in the Evaluate Stage. Once all of those are complete the logos are to be submitted back to the client. Wednesday, November 9, 2011
Specification Title
Specifications & Why
Test
Material
I will be using a software called Keynote and Adobe Photoshop and a To test wether keynote & Adobe photoshop is the computer called MacBook. I have been working with making logos in correct tool to make the website, I have done several the computer using those softwares, so I should be able to use them research and tried other tool. But none are as effectively customizable and easy as them.
Time
The time give which includes the 5 design cycle is around 5 weeks. The In the plan stage I will be required to make a time line actual create stage will be done in 2 weeks or so. This will give me or a gantt chart for the amount of time I must enough time to dig information about Logos related to the IBLP and complete a certain stage. I will try to keep in the enough time to make the Logos it self. deadline.
Size Aesthetics Target Audience Wednesday, November 9, 2011
The size of the logo may vary depending on which locations they are to be placed. I will make a high resolution Logo Image so if it is to be expanded, it will not be pixelated
I will ask my client about their types of size requirements. As I design and create, I remember to make a logo that is able to be produced in High Resolution.
The Logo must be eye catching, relevant and related to the IBLP. This The designs that I make will be kept in the style of is because people will need to be attracted to the logo, and at the eye catching, relevant and related. Therefore ensuring same time being able to remember in their heads what the logo is for. the product to look pretty much the same.
The target audience for this project is the students, staffs and teachers of Sinarmas World Academy
I will need to ask more from the community to see what they really want a Logo of the IB:P should look like for them to be interested.
Specifications Title
Specifications & Why
Test
Function
The Logo will function as a media to attract and let the community of SWA to acknowledge the IBLP.
I will look at more types of logo that is effective for educational aspect.
Purpose
The purpose is to spread the words of “IBLP� and their acknowledgements across the school campus.
I will have a little interview with the client or the students to see what kind of logo they want.
Durability
This logo will be long lasting and accessible to anyone in Soft and Hard Copy
I will make sure that both copy (Hard and soft) is available in enough number.
Wednesday, November 9, 2011
Summary of Investigation • Interview that was done with my client provides information about what they want, specifications and limitations of the Logo for the IBLP • The case study in which I compared 3 different types of logo helped me a lot later on for the design stage. I now know the limitations and supposedly minimize that. • The research about impacts towards the environments and society makes me think about how my products will have impacts upon both environment and society. • My specification points and the testing will be my guide during the design stage and also the create stage. The design and the product will be based on those specifications. The testing will help me ensure the Logo is up to the client’s standard and specification. Wednesday, November 9, 2011
Work Cited •
Intersection, Online. "3 Basic Types of Logos: Iconic, Logo Type, Combination Mark."Logo Design Source Corporate Identity Design. Web. 07 Nov. 2011. <http://www.logodesignsource.com/types.html>.
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"Evolution of Top 10 Most Recognizable Logos | TrueKolor." TrueKolor.net: Logo/Banner Design Studio. Web. 07 Nov. 2011. <http://www.truekolor.net/evolution-of-top-10-most-recognizable-logos/>.
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"IB Learner Profile." IBLP. Web. 9 Nov. 2011. <http://store.ibo.org/images/LearnerProfileSPALG.jpg>.
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"Green Macbook." Mac World. Web. 9 Nov. 2011. <http://www.ukclearancecentre.co.uk/66-127-thickbox/ green-laptop-protective-cover-skin.jpg>.
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"Keynote." Mac World. Web. 9 Nov. 2011. <http://img522.imageshack.us/img522/6681/ keynoteicongn9.png>.
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"Chrome." Google. Web. 9 Nov. 2011. <http://upload.wikimedia.org/wikipedia/en/thumb/d/d0/ Chrome_Logo.svg/256px-Chrome_Logo.svg.png>.
Wednesday, November 9, 2011