5 Key Digital Marketing Areas To Improve In 2017 SKYBOUND DIGITAL LLC
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SYNOPSIS Digital Marketing has continued to change at a fast pace as new trends are quickly getting overshadowed by better changes. In order to keep updated, digital marketers should analyze sooner the key areas of improvement rather than later. Here, we represent the 5 key digital marketing areas to improve in 2017.
MOBILE MARKETING Mobile searches have already overtaken desktop online activities in the major countries. With the introduction of the mobile-first index by Google digital marketers just have to look for better conversion rate for smartphones. This is one area which still requires improvement.
FACEBOOK AUTO-BIDDING The auto-bidding concept of Facebook is still new and have some areas for digital marketers to work out. Facebook optimization update has placed auto-bidding over manual bids and for that reason, businesses may need more focus on their budget, audience, and ad delivery system.
SHOPIFY Since June 2016 Shopify made significant growth and has overtaken Magento to be the best shopping platform for consumers. The easy-to-use interface of Shopify along with the availability of wide variety of apps made it a better platform than Magento. However, Shopify is still one area which marketers need to work on.
CONTENT FOR SEO SEO has its ups and downs on the impact on businesses every day. Digital marketers should focus on adding a wide variety of videos, photos, and media to their SEO campaigns to grind out the best results. The creative spark requires more improvement among marketers to achieve a better return for their businesses.
YOUTUBE ADS Youtube ads have certainly become smarter and with more focus on contextual advertising companies are selecting appropriate channels to deliver their ads. Though, digital marketers still need to figure out potential customers and so, there is still room for improvement.
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