2016
DIGITAL MARKETING INVESTMENT FOR YOUR SMALL MARKETING BUDGET by SKYBOUND DIGITAL LLC
SKYBOUND DIGITAL LLC
INTRODUCTION Small business and startups often have a tight marketing budget . But like every other business , their primary goal is to produce a better lead conversion . Cost - effective digital marketing investment can help generate higher returns even with a small marketing budget if properly executed .
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SKYBOUND DIGITAL LLC
HIRE A MARKETING MANAGER Marketing is a full - time job for any business and it is best to hire a marketing manager to look after your digital marketing activities like - social media management , blog post creation , and campaign management . Involve your marketing manager for some traditional marketing tasks which will further help to promote your company on the streets . You may require some investment for this but it will be worthwhile .
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SKYBOUND DIGITAL LLC
UTILIZE GOOGLE ADWORDS Google AdWords is a great way to invest your money if you want quick promotion for your business online . AdWords gives you an insight into your audience and can help generate high leads with Pay - Per - Click ( PPC ) activities . Nowadays Goggle search is a prime source for customers to find new businesses . It is recommended to have your AdWords campaign running before relying solely on SEO .
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SKYBOUND DIGITAL LLC
DO SOCIAL MEDIA PROMOTION Sponsoring your contents on social media is an effective way to aware more people of your business . Facebook , Twitter , LinkedIn , Instagram , Pinterest are a great way to promote events , blogs , and new website contents which in turn drives traffic to your website . Consider boosting your best posts on these platforms to generate higher conversion .
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SKYBOUND DIGITAL LLC
BLOGGING Blogging helps to keep your audience engaged with your website . Usually , an 800 word or longer post with fresh content one or two times a week can create a strong bond with your readers . However , it has to be enjoyable while reading . Try generating links to content on your website by requesting collaboration to other blogs in your industry .
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SKYBOUND DIGITAL LLC
REWARD CUSTOMERS Rewarding your customers can help generate new businesses and it is also a cost - effective way . Offer your customers with some promotional benefits and follow up previous clients to strengthen trust . Connection with your previous client can help you secure more new leads .
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SKYBOUND DIGITAL LLC
SEND EMAILS Email Marketing is still one of the best digital marketing technique with a small marketing budget . Low - cost email marketing software ranging from $ 50 - $ 300 per month are a worthwhile investment to get the job done quickly and effectively . Apart from all the marketing tactics email marketing is one of the best tactics to put relevant content to your subscribed audience .
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SKYBOUND DIGITAL LLC 16220 Osceola Trail , Edmond , OK 73013 , United States + 1 405 - 531 - 4021 marketing @ skybound . io www . skybounddigital . com