what is digital signage? digital displays located in public places used to inform or persuade
How does it work? Digital signs use LCD, LED and Projection technologies to display images, video, streaming media, and information. Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers and servers or regional or national media hosting providers.
How it works
History of digital signage
1970s Digital signage evolved from in-store closed circuit television networks based on VCRs. Stores used the techology to play back recorded ads and announcements for customers. With the expansion of TV technology and satellite TV, the signs were able to display live content.
1980's The creation of projection screens and video walls enabled companies to broadcast their messages to larger and larger audiences. Digital billboards began to show up along major roads in large cities around the world.
Today Rapid streaming media via the internet and better hardware has allowed for more sophisticated and customised content.
Public spaces where you might see digital signage: transportation systems museums stadiums retail stores hotels restaurants corporate buildings
Advantages over print ● Delivers news and updates in real time ● Fosters audience engagement ● Screens are bright and show motion ● Multiple things on screen at once ● Can be changed it throughout the day ● Less expensive than print for large audiences ● Can be controlled remotely ● More "green" ● Revenue generation
Dayparting
Hybrid/ Interactive
Uses in graphic commmunications ● Compel ● Inform ● Motivate ● Include ● Recognize ● Warn
Outlook is good ● Technology will get better, and less expensive ● Consumers find it more interesting as less annoying than other advertising ● Integration of big data into digital signage ● Transparent OLEDs could turn glass walls and windows into ad space without sacrificing visibility.