Franchisee Manual
www.escapequest.net
Dear partner! I am pleased that you have decided to become our franchisee and create your own quest rooms in the Escape Quest™ network. This Manual contains all our experience to assist you in this business. Please read all sections of the Manual attentively. Here you will find answers to many questions as well as practical pieces of advice and recommendations for successful start of your business. Good luck!
Yaroslav Kaplan Managing Partner of Escape Quest yaroslav@escapequest.com.ua
Š Escape Quest. All rights reserved.
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INTRODUCTION Brand Philosophy You are about to start working under the brand of Escape Quest™, and we would like to tell you a little about it. It is important to understand that the brand is not just a name or logo on the business card. It is our working philosophy. The mission of Escape Quest is to create a unique atmosphere for smart fun and positive emotions by organising team mind quest games in the closed space. Our vision is to be the best provider of escape games in Easter Europe creating its own quests and establishing the franchising chain. Our values are positive emotions, impeccable services exceeding expectations, openness, engagement, and innovations. As a matter of fact, positive emotions are our product. We are paid by guests to make them happy. That is our purpose and principal task. Impeccable service starts long before players find themselves in the quest room. We have a convenient and easy-to-use website, comfortable reception area where it is pleasant to stay, professional staff able to create positive environment, interesting scripts and, finally, impressive arrangement of quest rooms. Openness: Escape Quest is always pleasant to deal with for guests, mass media, partners and contractors. Location administrators create a pleasant friendly environment so that our guests will always want to come back. Engagement means opportunities for each employee to think of and implement an idea for development of the company. We encourage our staff to display initiative and feel responsible for our common result. Innovations: we always thrive to create something new, either a highly technological task inside the room, or a new approach to market promotion.
What to Start with Ok, you know for sure that you are going to start a new business soon, such an extraordinary and exciting business as escape rooms. It is a good desire, but be ready for some obstacles on your way. Actually, overcoming them is the very thing which makes you feel satisfied in the end: “Yes, I have done it!”. Here is the list of things you have to do in the beginning: 1. 2. 3. 4. 5. 6. 7.
Register a legal entity (Section 1) Rent premises (Section 2) Write a script for the room (Section 3) Arrange a reception area and rooms (Section 4) Learn how to work with the website (Section 5) Arrange work of the staff (Section 6) Arrange a promotional campaign (Section 7)
Moreover, at the end of the Manual you will be provided with the list of recommended contractors, description of online tools for efficient business operation and a set of ready-made marketing materials. Ready? Then let’s go!
© Escape Quest. All rights reserved.
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