1 minute read
Timeframe
Scope of Services for Website Audit Strategy Proposal (2/2)
Social Media Strategy
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By combining a review of your existing social commitment with the results of previous user testing, we will be able to determine which channels to focus on, the types of content to be produced, and the frequency of posting to give you the best return on investment.
By reviewing your current email marketing activities, we can develop a strategy that will reach fans and customers, drive your website subscribers and drive a drip campaign to keep your subscribers engaged with marketing automation software
Branding
o Your brand in the online world is a powerful player. o We will review your current website branding, make suggestions for refinement based on your target audience, and develop a strategy to ensure that all channels are consistent with your branding.
Technology
o Accessibility and maintainability are the foundations to a effective website. o We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Governance
o Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-todate and evolving, along with your business.
