ELEVATING NEW PROJECTS ACROSS COLORADO
YOUR PROJECT PARTNER FROM CONCEPT TO CLOSE What the business world calls “the market” is simply people, at scale. The one-on-one skills we’ve used to grow over the last 60 years are the same skills that have helped us conceive, market, and sell large projects on the Front Range, in Summit County, Eagle County, Roaring Fork Valley and throughout Colorado. Slifer Smith & Frampton is no stranger to residential real estate developments, but more importantly, we’re not strangers to anyone. We’re a trusted, talented, and collaborative partner to builders and buyers — and no one does a better job of bringing those two groups together.
OUR SERVICES We offer a comprehensive range of development sales services, with guidance through every step of the process: RESEARCH, MARKET ANALYSIS + DESIGN CONCEPT CONSULTATION We provide strategic advice on potential development opportunities, as well as demographic research and market targeting to set your development up for maximum success. SITE PLANNING, UNIT MIX + ARCHITECTURAL DESIGN We have a deep knowledge of your customer’s needs and will help guide design decisions and site plans to ensure your development reaches its full potential. MARKETING PLANS, BUDGET + MANAGEMENT Our experienced marketing team at Slifer Smith & Frampton begins with comprehensive research, then develops and executes a highly effective marketing plan that makes the most of your marketing dollars, locally and globally. SALES TEAM CONFIGURATION + MANAGEMENT Our team of top-producing listing brokers and sales experts specialize in developments. They will provide you with a comprehensive, strategic, and efficient sales plan and process. PRICING RECOMMENDATIONS
With our deep knowledge of the markets — and your competitors — we provide pricing recommendations to ensure maximum return, at a preferred sales price.
BENEFITS TO OUR DEVELOPERS • Executive dedicated to developer relations and overall success of project sales and marketing • Intellectual Property — 35 years in real estate sales and marketing of new developments • National and international expertise and exposure • Expansive knowledge of general real estate sales and processes • Development and execution of comprehensive sales and marketing plans and budgets • Professional advisement on potential development opportunities • Team pricing and market knowledge — we know your competition, resale included • Customer knowledge driven design • Mastered the management of sales and marketing processes • Specialized approach — no two developments are the same TEASER PERIOD + LEAD GENERATION » Teaser Website » Word of Mouth » Affinity Lists » Broker Engagement COMMUNITY BUILDING + DISCOVERY » On-Site Events » Website » Sales Office » Broker Engagement FIT + SPECIFICATION » When are you looking to buy? » What are you looking for? » What is your budget?DON’TINTERESTEDBUYERCURIOUSKNOWMARKETING SALES
The only way to really understand what makes a place great and how to make it better is to immerse ourselves in those communities — and we do. We’re in business where we’ve put down roots, where we play, where we work, and where we live. From the Front Range to Aspen, we have more than 300 brokers and staff who call these communities home.
OUR PRESENCE ACROSS COLORADO
SSF has listed and sold over 100 developments with nearly $6 billion in sales in Colorado since 1962.6 BILLION $ #1 SELLERS OF NEW DEVELOPMENT IN COLORADO S NOWMASS VAIL BEAVER CREEK BRECKENRIDGE KEYSTONE COPPE RASPE N
2022 To Date Since January 1st of 2022, we have closed $694,113,948 in new development MILLIONsales.* 694$ * Pending and Closed Sales Volume from Jan. 1, 2022- Aug. 22, 2022 PROJECTS COLORADOINMARKETS 100+ YEARS IN MARKETINGDEVELOPMENT+SALES 30+ FRONT RANGE
Slifer Smith & Frampton Sales Offices SSF has over 30 sales offices throughout the Roaring Fork Valley, Eagle County, Summit County and the Front Range, all located in high traffic areas. We will provide window and digital displays in our high-end offices such as Aspen, Beaver Creek, Vail Village, Breckenridge and Union Station. POWER OF THE SLIFER SMITH & FRAMPTON NETWORK REAL ESTATE BROKERS 300+ SUPPORT STAFF 100+ OFFICE LOCATIONS 30+ The Slifer House | Avon Our award-winning home. The Coloradan | Denver Platform-side at Union Station. Boulder Our new home in the Boulder Valley.
OUR GLOBAL NETWORK FORBES PROPERTIESGLOBAL Our knowledge is deep + our reach is broad. Slifer Smith & Frampton is a founding member and partowner of Forbes Global Properties, an elite international network of independent brokerage firms. This association gives us direct access to each of the outstanding real estate businesses in a particular geographic area — and gives those high-end buyers around the world a direct conduit to all the development sales within our sphere of influence. In addition to direct referrals and connections from other brokerages, the Forbes business media empire is also a member, giving Slifer Smith & Frampton access to marketing, advertising, and events both inperson and virtual — all of which can be used to drive sales for the luxury developments in our portfolio. Forbes Global Properties listing website. The Reach Of Forbes: 6.0M Magazine Readership #1 Most Trusted Magazine In The U.S.* 50M+ SocialFollowersMedia 132M Monthly Global Website Visitors** *MRI Simmons Fall 2019 **Google Analytics, January 2021
MARKETING BRANDING ADVERTISING+ We’re here to help you as much, or as little you need. We work closely with our developers to help determine a customized marketing and advertising plan for each project. Whether working directly with your advertising firm, or coordinating in-house, we will work hand-in-hand to ensure your marketing needs are executed properly and exceed your Weexpectations.willmake the most of you marketing dollars, locally and globally through the following advertising outlets: » Digital Marketing » Social Media Marketing » Website Management and Analysis » Print and Traditional Media Magazines and Newspapers » Photography and Videography » Public Relations
Website design for The Lion in Vail, complete with virtual tours. Marketing samples: From brand development to copywriting to websites and sales materials, over the years our team has created beautiful, compelling pieces that highlight the unique value of every development.
Magazine ad for Legacy At Vail Square, appeared on the back cover of Vail Beaver Creek Magazine.
Sales sheets for Clearwater Lofts at Keystone Brochure design for Peak View at Hawk’s Nest.
TAYLOR MURRAY Marketing Project Manager Oversees the management and execution of marketing and sales plans. Provides ongoing marketing assessments and analysis to better target buyers.
TORI LORD Director of Development Sales + Marketing Experienced with marketing and directing sales launches for new development projects for over 8 years. Develops personalized marketing plans, budgets, sales strategies, positioning, target market identification, and overall account management for new development projects.
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SHAWNA TOPOR Executive Vice President every facet of the new development sales and marketing process with over 25 years of experience. Oversees the New Development Sales + Consulting Division of SSF in Eagle County, Summit County, the Roaring Fork Valley and Denver. Provides the expertise and leadership necessary to bring success to development projects of all sizes through all challenges.
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GRIFFIN TURNIPSEED Creative Project Manager Over ten years of experience in creative strategy, brand development, copywriting and graphic design. Creates cohesive brand strategy behind each development bringing them to life in the eyes of the market, including: brand identity, websites, and sales materials.
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YOUR DEDICATED DEVELOPMENT TEAM
When you’re ready to sell, you’ll get the best sales team and an incredible support team to market your properties. We provide a talented and collaborative group of experts who specialize in this part of the real estate economy. Here is a look at your team behind the scenes. KRISTA KLEES Market President Roaring Fork Valley JASON COLE ChiefOfficerExecutive MATT FITZGERALD Market President Eagle County CHRIS LANKHORST MarketSummitPresidentCounty 100 SUPPORTSTAFF • Marketing professionals • Office branch managers • Office marketing coordinators • Technical support staff • In-house closing experts • Personal assistants • Broker development + training SUPPORTING OUR BROKERS SO THEY CAN YOUSUPPORT SARA ROBERTS Vice President of Marketing ORLY RIPMASTER MarketFrontPresidentRange Executive Leadership:
“What was paramount to us when making the decision to go with SSF was the dedicated, in-place development team that could launch a project and then maintain it from a marketing standpoint. They are a seamless part of our team, a strategic partner that we work with. It’s as though they are our in-house team. We will use them again for another project.” Alan Marks Development & Investment Corporation
Midwest
OUR DEVELOPMENTS PAST + PRESENT HAVENS ON FANNY HILL Snowmass FOUR RESIDENCESPRIVATESEASONS Vail Village LEGACY AT VAIL SQUARE Lionshead
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BASECAMP TOWNHOMES Avon
– Brian Wilson North Mountain Partners BORN MOUNTAIN CLUB Copper RIVERFRONT PARK Denver RIVERFRONT LODGE, TOWNHOMES & RESIDENCES Avon THE Denver
ARBORY
“When looking at a project in Eagle or Summit County I bring SSF in immediately. They have been dead on with all of my projects. In fact, they have come in higher than my expectations on all three of my developments. I consider them a marketing machine. It’s not just a team of brokers, they have a complete marketing department that can handle all the ad placement, ad generation, website creation, and website management. When I work with SSF, they manage the entire marketing and sales process throughout the life of the project. ”
“No one knows the mountain communities like SSF. Whether it’s homes, resort communities, second homes, or mixed use, you are in the most capable hands with the biggest network with the SSF experts.”
– Jim Telling Managing Partner Vail Valley of East West Partners THE COLORADAN Denver
CLEARWATER LOFTS Keystone
VAIL The Arrabelle at Vail Square Four Seasons Private Residences Gold Peak Penthouses Gore Creek Place Townhomes Landmark Condominiums Legacy At Vail Square The Lion The Lodge at Vail Chalets The Penthouses at Manor Vail Ritz Carlton Residences Spraddle Creek Estates AVON The The&RiverfrontOneBrooksideBasecampAscentTownhomesLoftsRiverfrontLodge,TownhomesResidencesWestinRiverfrontResort& Spa BEAVER CREEK Beaver Creek Landing Custom Homes on Village Walk HighlandsGreystoneFairwaysEnclave Lodge Highlands Slopeside Highlands Townhomes Highlands Westview Hyatt Mountain Lodge McCoy Peak Lodge Market Square The Meadows One Beaver Creek Oxford Court Park Hyatt Beaver Creek The Pines Lodge The Pines Townhomes Poste Montane The Residences at the Park Hyatt The Villas Villa WiltshireVillageMontaneHallCourt BACHELOR GULCH Bear Paw Lodge HorizonDeerBuckhornTrailPass Residences Horizon Pass TheSnowQuartermoonHummingbirdTownhomesCloudRitz-CarltonResidences ARROWHEAD Alpine VillageTrailsideSpruceSpringsRiverRiverPinionsPineconeOneMcCoyGreensDakotaCrestaCabinBouldersAspenwoodAnglersClubPreserveLodgeCreekSpringsArrowheadPlaceLodgeDanceRanchTreeLodgeTownhomes Wildflower EDWARDS Anglers Preserve The SouthPointeFork Meadows CORDILLERA Bentgrass RED SKY Juniper Trail Red Sky Ranch EAGLE Brush Creek Village Eagle Ranch Eagle Ranch Village Soleil GYPSUM Hawk’s Nest Peak View At Hawk’s Nest Mountain Gateway KEYSTONE Clearwater Lofts Frey RiverGulchRunTownhomes SILVERTHORNE 4th Street CrossingElevate Rowhomes & Skywalk Flats Angler Mountain Ranch Eagle’s ThreeSummitNestBluePeaks DEVELOPMENT PROJECTS YEARS OF EXCELLENCE
COPPER MOUNTAIN Lewis Ranch Born Mountain Club BRECKENRIDGE Hyatt Main Street Station Barton Creek Reserve Crystal Peak Lodge Maggie Point Main Street Junction Main Street Station Mountain Thunder Lodge Mountain Thunder Townhomes One Breckenridge Place One Ski Hill Place The WaterTimberShoresTrailHouse on Main Street Water House on Main Street - II FRISCO The Reserve at Frisco SNOWMASS Electric Pass Lodge Havens On Fanny Hill Limelight Residences ONE Snowmass ONE Snowmass Residence Club CARBONDALE The Boundary at River Valley Ranch NEW CASTLE Eagle’s Ridge Ranch LEADVILLE Alta Colorado FRONT RANGE BuckleyArbory Row The Brownstones The TheRiverfrontPromenadeParkONETheGlassTheCreeksideColoradanDelganyHouseLandmarkRiverfrontPlaceLoftsLoftsParkTownhomesAt Riverfront Park
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