T HE G OL D STA N DA R D
SLIFER SMITH & FRAMPTON REAL ESTATE
Our Mission We aim to understand and represent the unique needs of our homebuyers and sellers while providing exceptional marketplace analysis and advice, outstanding customer care and individualized marketing strategies that resonate with the residential marketplace.
CONTENTS Sales & Marketing Plan Our Success – 2 Strategy Overview – 4 Property Preparation – 6 Visual Media – 8 Property Websites – 10 Print Media – 12 Digital Media – 14 In-Person Events – 16 2021 EDITION
About Slifer Smith & Frampton Our Story – 18 Forbes Global Properties – 20 Our Global Network – 22 Charitable Giving – 24 Our Locations – 26
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1
THE MEASURE OF OUR SUCCESS It’s the hard work of our dedicated brokers and their many satisfied clients that puts us above the rest.
60 Years in business
3.6Billion
57%
$
Closed sales volume 2020
^
Growth of $ volume sales over 2019
100% Seller satisfaction per 2020 client surveys
69
#
Real Trends 500 Closed $ Volume - 2021
Client Testimonials As proud as we are of these sales numbers, it’s what our clients have to say that keep us pushing forward.
“
-Homeowner, Breckenridge
“
-Seller From TX, Keystone
“
“
“
“
It’s impossible to overestimate the value of SSF’s reach.
It was a pleasure working with SSF. We live out of state and they took care of everything for our sale. I would highly recommend them for all your real estate needs.
If you are looking for excellent service for buying or selling, look no further than Slifer Smith & Frampton. We have purchased two properties, and now sold one through this firm.
-Repeat Customer, Frisco
Our Local Team Supporting Your Property
125+ Support Staff
10+ Marketing & Digital Specialists
4 Dedicated Development Sales Experts
3 In-House Closing Experts
3:1 Broker-Support Staff Ratio
7 Days-A-Week Of Local Support
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 3
SALES & MARKETING STRATEGY Our in-house team of media, design, and marketing experts works right in our communities to support our brokers and help every listing shine.
1 2 3 4 5 6
Strategy Overview Property Preparation From cleaning and staging to renovations and remodels we have the expert connections to help every property shine.
Visual Media Our team can create stunning property videos, photo walk-throughs, panoramic drone shots, and even immersive virtual tours.
Property Websites Every listing will get their own place on our cutting-edge real estate websites, complete with a robust set of marketing tools.
Print Advertising & Direct Mail We offer exclusive placements in a suite of regional and national publications along with a robust set of direct mailing tools.
Digital & Social Advertising Targeted digital media campaigns display your listing in front of just the right eyes at just the right time.
Open Houses & In-Person Events Nothing can replace seeing a property in person, and no one hosts an open house quite like we do.
Sales & Marketing Tools » High-Impact Sales Offices » In-Office Displays » Four Top Real Estate Websites » Dozens Of Market-Specific Websites » Hundreds of Property-Specific Websites » Website Tools for Buyers and Sellers » Professional Photography » Storytelling Videography » Drone Photo & Video » Digital Walk-Through Tours » Local In-House Design Experts » Professionally Printed Materials » Targeted Digital Display Advertising » Market-specific Social Media Presences » Direct Mail Marketing » Wide-Reaching Email Marketing » Hundreds of Local Print Advertising Placements » National Print Advertising Opportunities » International Exposure Via Our Global Network » Event Sponsorships In Each Of Our Markets
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 5
PROPERTY PREPARATION We see a lot of homes, and as such have developed a keen eye for what helps them sell. With every new listing we begin with a top-to-bottom market prep to ensure your property looks sharp, and can sail through the sales process quickly and easily. Our brokers have the right industry contacts for every step of property preparation from cleaning and staging to inspections and even renovations when needed.
We Recommend The Experts: For every step of the home preparation process.
Inspection > Cleaning > Staging
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 7
VISUAL MEDIA We start by sourcing professional photography for your listing with our team of seasoned real estate photographers to tell the story of your property with breath-taking visuals.
Property Photography
Property Video
Once your property is prepared, our seasoned team of real estate photographers will capture a breadth of photos to represent your listing across a variety of media.
Using our vast experience in video creation and storytelling, our team can craft a high-impact video that gives the viewer a deeper connection to your property.
Drone Photo & Video
Virtual Tours
Few things can tell the story of a property quite like a stunning drone shot, that’s why our team takes to the air to capture the whole picture.
For certain luxury listings we offer an innovative and interactive 3D tour option. Visitors can view your property as if they really were stepping through the front door.
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 9
INDUSTRY-LEADING WEBSITES We take pride in our online presence, with a dedicated team of digital marketing experts, a comprehensive lead generation system and experienced eBusiness professionals that nurture every lead.
Our market-specific company websites: » SummitCountyRealEstate.com » VailRealEstate.com » AspenRealEstate.com » SliferDenver.com
30Million+
15%
170,000+
50,000+
Pageviews across our market websites*
Reach growth year-over-year*
Contacts in our client database
Annual visits to property websites*
Our online presence and robust customer database make sure your home always finds the right audience.
Our Global Web Syndicates
Plus 100s more.
* Google Analytics | 1.1.20-12.31.20
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 1
PRINT & MAIL ADVERTISING We have been working in our local markets for decades, and as such have an incomparable suite of high-impact, high-longevity ad placements and direct mail opportunities at the ready for your property.
Distinctive Print Advertising Whether it’s in the local newspaper, national magazines, or custom placements in our myriad of outlets we will always find a way to make your property stand out from the crowd.
Targeted Direct Mail When you list with Slifer Smith & Frampton you get access to our internal suite of direct mail tools that deliver beautiful printed pieces to the right people at just the right moment.
The Portfolio Our premier, company-exclusive print placement, this high-end piece distributes inside the local newspaper throughout the high seasons providing unbeatable visibility and staying power for your property.
PORTFOLIO the
SLIFER SMITH & FRAMPTON REAL ESTATE
Summit County Properties
Winter 2021 -2022 | Issue 1
400,000 Copies Printed & Distributed Annually
inside LOCAL ARTISAN SPOTLIGHT FOCUS ON THE WEST END MONTHLY VALLEY STATISTICS
FROM THE COVER
Cover Feature | 175 Opal Road in Silverthorne 4
4.5
5,460
$3,147,000
Placement opportunities include: » Cover Property Features » Portfolio of Properties » Internal Property Features » Testimonial Features
Privacy and Prestige in Ruby Ranch 175 OPAL ROAD | SILVERTHORNE Enjoy 3.5+ acres of privacy and prestige within the gated community of Ruby Ranch. Lifestyle-inspired remodel showcasing furniture grade cabinetry, onyx, soapstone, Tabla Rosa cherry floors, custom tile patterns and a reimagined four-season room. It’s all here, including a library loft and dedicated gear room. The spacious great room is anchored by a chef’s kitchen making it an entertainer’s dream featuring three ovens, two dishwashers and a butler’s pantry with subzero white/red wine storage.
2
4
4.5
4,901
3.5
$3,147,000
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 3
DIGITAL & SOCIAL ADVERTISING With a team of dedicated digital advertising experts in-house we have led the way in our industry. Keeping a steady eye on dollar value, we’ve built a suite of placements in both display and social media spaces that put your property in front of just the right buyers.
Targeted Email Campaigns The power of our network sets us apart. Your property will be announced directly to real estate professionals and their databases of buyers as soon as it’s listed to spark interest, and regularly promoted through scheduled e-blasts.
JUST LISTED Social Media Advertising
in your neighborhood
Your property may be shown not only on your broker’s feeds, but on our active set of company level accounts that pull in viewers from across Colorado and the world.
SKI SLOPE VIEWS ONLY STEPS FROM DOWNTOWN.
Display Advertising Programmatic display ads find the widest audience of any of our placements; our systems spread your listing across the web, targeting specific buyer-types.
10,000 + followers Across our company social media accounts.
16.7 million+ impressions in 2020-21*
800,000 + unique engagements in 2020-21*
* Sprout Social Analytics | 8.1.20-8.1.21
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 5
OPEN HOUSES & EVENTS Just like you can’t beat the feel of quality printed material, you can’t beat the personal connection that comes from in-person sales. This is where our team truly shines. Expertly choreographed open houses showcase your property like never before, while our presence at local events keeps listings top-of-mind while we help weave the fabric of our communities.
Local Events
Open Houses
We know how important an active local presence can be for many of our listings. So you’ll find us out and about at local events shaking hands, making connections and always with a curated collection of properties selected to fit the audience in-hand.
No one hosts an open house quite like Slifer Smith & Frampton, we host well-attended and thoughtful events suited to the property. Each event is tailored specifically to the property and your goals.
Some of our favorite local events: » » » »
Breckenridge Independence Day Keystone Bacon & Burbon Festival SSF Foundation Annual Concert Keystone Wine & Jazz Festival
Open houses may include: » » » » » » »
Industry-exclusive invites Public advertisement Signage Directed tours Staging Catering Entertainment
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 7
OUR STORY Many great successes come from humble beginnings, and such is the case with Slifer Smith & Frampton Real Estate. Founded back in 1962 when Vail was just a fledgling ski mountain in it’s second season, our team has always been dedicated to creating great communities in the mountains we call home. Today, we are a dynamic team of action-oriented brokers, industry-experts, and dedicated support staff working across Summit County, Eagle County, the Roaring Fork Valley and Denver still committed as ever to building communities and delighting our clients.
1962
1994
Rod Slifer, ski instructor and real estate agent, starts his one-man operation out of the lobby of the Lodge at Vail, selling properties for Vail Associates. In a few years Rod would open his own brokerage, Slifer & Company, on Bridge Street in Vail.
The two top dueling powers of Vail Valley real estate merge, forming Slifer Smith & Frampton Real Estate.
1986
2000
Harry Frampton and Mark Smith form East West Partners, the major force of the development of Beaver Creek Resort. After development Harry and Mark open Frampton Smith Real Estate concentrating on the newly-formed market.
East West Partners comes to Denver, breaking ground on the Riverfront Park neighborhood on the west side of Downtown. With it, Slifer Smith & Frampton opens its first office in the Mile High City.
LEADERS IN COLORADO REAL ESTATE SINCE 1962.
By The Numbers Our team is diverse and incomparably experienced but its the synergy between our brokers, support staff, and market experts that sets us apart.
250+ 125+ 30+ Real Estate Brokers
Support Staff
2004 SSF expands into Summit County with our first offices at 117 South Main Street in Breckenridge and Keystone Resort. Additional offices on the north end of Main Street in Breckenridge and in Frisco would open in 2013.
Office Locations
4
Unique Markets
2019
2021
Our family of companies was named Denver’s best place to work in 2019 by The Denver Post.
We continue our expansion from Aspen to Denver bringing the mountains, city and beyond together like never before.
2019
2020
SSF expands into Aspen and the Roaring Fork Valley by acquiring Palladium Properties.
SSF joins the newly minted Forbes Global Properties real estate market place as a founding member.
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 1 9
A new luxury real estate marketing platform showcasing the world’s finest homes and the stories behind them.
A FOUNDING MEMBER Slifer Smith & Frampton is proud to be a founding member of Forbes Global Properties, a global real estate marketplace connecting discerning buyers with the world’s finest homes. With our exclusive access we are the only agency in our markets proudly flying the Forbes banner. Why Forbes? » One of the most trusted brand names in the world » A global audience of millions » Diverse demographics from the established affluent to the “30-under-30” » Luxury listings will appear on the bespoke Forbes Global Properties website » Exclusive opportunities for press coverage with Forbes » A trustworthy partner for years of ambitious growth ForbesGlobalProperties.com >>>
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 2 1
LOCAL COMPANY GLOBAL REACH In addition to our presence as a founding member of Forbes Global Properties, we have access to several other leading industry networks via our international partners that give your property exposure to a global audience.
Leading Real Estate Companies of the World® Leading RE has connections in all corners of the world—extending membership only to firms that are leaders in their markets and demonstrate shared values like local insight, global worldview, trusted experience and high performance. 80% of real estate companies that apply to be a part of Leading RE are turned away.
296 Billion
$
Leading RE U.S. Sales Volume - 2020
52.8 Billion
$
LPI Total Inventory [as of 05.25.21]
Luxury Portfolio International®
Mayfair International Realty®
Spanning six continents and over 800 major cities from Bangkok to Barcelona, Luxury Portfolio International’s relationships generate thousands of client introductions and sales annually. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property website.
Mayfair is our “London office” for our brokers. The boots-onthe-ground approach is unique in international real estate. It means that our brokers can reach out to European buyers at any time rather than waiting for these buyers to find our listings.
$ Million
2.5
2.3 Billion
12.3 Billion
Average Property Price On LPI [as of 05.25.21]
LPI Brand Reach Online Listing Exposure
LPI Brand Reach Press & Social Media
Our Colorado Affiliates As a Colorado company, connections in our home state run deep with a network of over 779 brokers across 19 offices in: Boulder | Louisville | Niwot | Cherry Creek | Downtown Denver | Fort Collins | Denver Tech Center | Loveland | Longmont
$296B
MORE U.S. HOME SALES VOLUME
$97B
$96B
Sotheby’s
Re/Max
Berkshire Hathaway
Compass
Coldwell Banker
Keller Williams
SSF and Leading RE
$110B
$152B
$207B
$260B
$36 billion more than our closest competitor in 2020*
*Source | RealTrends 500 for 2020, RealTrends.com
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 2 3
LIVE LOCAL GIVE LOCAL We support our local community through needs-based giving with a focus on families, youth enrichment, and environmental stewardship. This is at the core of what we do and remains vitally important to us and the clients we serve.
$
2,276,153
given in donations to charitable organizations over the last decade.
Our Charitable Giving Here are some of the many great local organizations and events the Charitable Foundation of Slifer Smith & Frampton has supported over the years. We are always looking for great new charities to support, if you know of a great, local organization we’d love to hear about them. Blue River Horse Center
Smart Bellies
Breckenridge Backstage Theater
SOS Outreach
Breck Film Fest
Summit Advocates
Breckenridge Music
Summit Community Care Clinic
Breckenridge Outdoor Education
Summit County Preschool
Center
Summit County Rescue Group
Building Hope Summit County
Summit County Youth
CASA of the Continental Divide
Summit Habitat for Humanity
Continental Divide Land Trust
The Summit Foundation
Carriage House Early Learning Center
Summit Concert Band
The Cycle Effect
Summit Historical Society
Domus Pacis
Summit Nordic Ski Club
Education Foundation of the Summit
Timberline Learning Center
Far View Horse Rescue
Timberline Adult Day Services
Father Dyer Food Pantry
Trout Unlimited - Gore Ranch Chapter
Family & Intercultural Resource Center Friends of the Dillon Ranger District High Country Conservation Keystone Science School Lake Dillon Theatre Company League for Animals and People of Summit County (LAPS) Mountain Top Children’s Museum The National Repertory Orchestra S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 2 5
OUR LOCATIONS OUR NETWORK With offices from the heart of Aspen, through the Colorado high country communities of the Vail Valley and Summit County, all the way to downtown Denver, no one knows Colorado real estate like we do.
70
GYPSUM
E AGLE
EAGLE COUNT Y AIRPORT
70
<< TO GRAND JUNCTION 70
GLENWOOD SPRINGS
NORTH
82
EL JEBEL CARBONDAL E WILLITS
BASALT
82
WOODY CREEK
FROM THE
MOUNTAINS TO THE
CITY
SNOWMASS VILLAGE SNOWMASS SKI RESORT
ASPEN BUTTERMILK MTN ASPEN HIGHLANDS
ASPEN SKI RESORT
WOLCOT T
EDWARDS
TO DENVER >> 70
DOWNTOWN DENVER
70
CORDILLERA
VAIL
AVON
ARROWHEAD BACHELOR GULCH
BEAVER CREEK
SILVERTHORNE KEYSTONE RESORT
EAGLEVAIL
VAIL SKI RESORT
KEYSTONE
MINTURN
FRISCO
BEAVER CREEK SKI RESORT
COPPER MOUNTAIN BRECKENRIDGE SKI RESORT
BRECKENRIDGE
High-Impact Sales Offices: ROARING FORK VALLEY
EAGLE COUNTY
SUMMIT COUNTY
DENVER
Downtown Aspen Snowmass Base Village Basalt-Willits Carbondale Glenwood Springs Woody Creek
Vail Village - 230 Bridge Street - 281 Bridge Street - Four Seasons Lionshead Avon Beaver Creek Bachelor Gulch Arrowhead Cordillera Eagle
Breckenridge - N. Main Street - S. Main Street Frisco Keystone
Riverfront Park The Coloradan at Union Station
S L I F E R S M I T H & F R A M P T O N R E A L E S TAT E | 2 7
Thank You
SummitCountyRealEstate.com | VailRealEstate.com | AspenRealEstate.com | SliferDenver.com
SliferSmithandFrampton.com