SLIFER SMITH & FRAMPTON REAL ESTATE
Our Mission
We aim to understand and represent the unique needs of our homebuyers and sellers while providing exceptional marketplace analysis and advice, outstanding customer care and individualized marketing strategies that resonate with the residential marketplace.
CONTENTS
Sales & Marketing Plan
Our Success – 2
Strategy Overview – 4
Property Preparation – 6
Visual Media – 8
Property Websites – 10
Print Media – 12
Digital Media – 14
In-Person Events – 16
About Slifer Smith & Frampton
Our Story – 18
Forbes Global Properties – 20
Our Global Network – 22
Charitable Giving – 24
Our Locations – 26
THE MEASURE OF OUR SUCCESS
It’s the hard work of our dedicated brokers and their many satisfied clients that puts us above the rest.
Client Testimonials
As proud as we are of these sales numbers, it’s what our clients have to say that keep us pushing forward.
“ It’s impossible to overestimate the value of SSF’s reach.
-Homeowner, Breckenridge “ $3.6Billion
“
“ It was a pleasure working with SSF. We live out of state and they took care of everything for our sale. I would highly recommend them for all your real estate needs.
-Seller From TX, Keystone
“ If you are looking for excellent service for buying or selling, look no further than Slifer Smith & Frampton. We have purchased two properties, and now sold one through this firm. -Repeat Customer, Frisco “
Our Local Team Supporting Your Property
125+ Support Staff
10+
Marketing & Digital Specialists
4 Dedicated Development Sales Experts
3
In-House Closing Experts
3:1 Broker-Support Staff Ratio
7 Days-A-Week Of Local Support
SLIFER SMITH & FRAMPTON
SALES & MARKETING STRATEGY
Our in-house team of media, design, and marketing experts works right in our communities to support our brokers and help every listing shine.
Strategy Overview
4 2 3 1 5 6
Property Preparation
From cleaning and staging to renovations and remodels we have the expert connections to help every property shine.
Visual Media
Our team can create stunning property videos, photo walk-throughs, panoramic drone shots, and even immersive virtual tours.
Property Websites
Every listing will get their own place on our cutting-edge real estate websites, complete with a robust set of marketing tools.
Print Advertising & Direct Mail
We offer exclusive placements in a suite of regional and national publications along with a robust set of direct mailing tools.
Digital & Social Advertising
Targeted digital media campaigns display your listing in front of just the right eyes at just the right time.
Open Houses & In-Person Events
Nothing can replace seeing a property in person, and no one hosts an open house quite like we do.
Sales & Marketing Tools
» High-Impact Sales Offices
» In-Office Displays
» Four Top Real Estate Websites
» Dozens Of Market-Specific Websites
» Hundreds of Property-Specific Websites
» Website Tools for Buyers and Sellers
» Professional Photography
» Storytelling Videography
» Drone Photo & Video
» Digital Walk-Through Tours
» Local In-House Design Experts
» Professionally Printed Materials
» Targeted Digital Display Advertising
» Market-specific Social Media Presences
» Direct Mail Marketing
» Wide-Reaching Email Marketing
» Hundreds of Local Print Advertising Placements
» National Print Advertising Opportunities
» International Exposure Via Our Global Network
» Event Sponsorships In Each Of Our Markets
SLIFER SMITH & FRAMPTON
PROPERTY PREPARATION
We see a lot of homes, and as such have developed a keen eye for what helps them sell. With every new listing we begin with a top-to-bottom market prep to ensure your property looks sharp, and can sail through the sales process quickly and easily. Our brokers have the right industry contacts for every step of property preparation from cleaning and staging to inspections and even renovations when needed.
We Recommend The Experts: For every step of the home preparation process.
Inspection > Cleaning > Staging
VISUAL MEDIA
We start by sourcing professional photography for your listing with our team of seasoned real estate photographers to tell the story of your property with breath-taking visuals.
Property Photography
Once your property is prepared, our seasoned team of real estate photographers will capture a breadth of photos to represent your listing across a variety of media.
Drone Photo & Video
Few things can tell the story of a property quite like a stunning drone shot, that’s why our team takes to the air to capture the whole picture.
Property Video
Using our vast experience in video creation and storytelling, our team can craft a high-impact video that gives the viewer a deeper connection to your property.
Virtual Tours
For certain luxury listings we offer an innovative and interactive 3D tour option. Visitors can view your property as if they really were stepping through the front door.
INDUSTRY-LEADING WEBSITES
We take pride in our online presence, with a dedicated team of digital marketing experts, a comprehensive lead generation system and experienced eBusiness professionals that nurture every lead.
30Million+
Pageviews across our market websites* 15% Reach growth year-over-year*
170,000+
Contacts in our client database
Our market-specific company websites:
» SummitCountyRealEstate.com » VailRealEstate.com
» AspenRealEstate.com
» SliferDenver.com
50,000+
Our online presence and robust customer database make sure your home always finds the right audience.
Annual visits to property websites*
PRINT & MAIL ADVERTISING
We have been working in our local markets for decades, and as such have an incomparable suite of high-impact, high-longevity ad placements and direct mail opportunities at the ready for your property.
Distinctive Print Advertising
Whether it’s in the local newspaper, national magazines, or custom placements in our myriad of outlets we will always find a way to make your property stand out from the crowd.
Targeted Direct Mail
When you list with Slifer Smith & Frampton you get access to our internal suite of direct mail tools that deliver beautiful printed pieces to the right people at just the right moment.
Our premier, company-exclusive print placement, this high-end piece distributes inside the local newspaper throughout the high seasons providing unbeatable visibility and staying power for your property.
400,000 Copies Printed & Distributed Annually
DIGITAL & SOCIAL ADVERTISING
With a team of dedicated digital advertising experts in-house we have led the way in our industry. Keeping a steady eye on dollar value, we’ve built a suite of placements in both display and social media spaces that put your property in front of just the right buyers.
Social Media Advertising
Your property may be shown not only on your broker’s feeds, but on our active set of company level accounts that pull in viewers from across Colorado and the world.
Display Advertising
Programmatic display ads find the widest audience of any of our placements; our systems spread your listing across the web, targeting specific buyer-types.
Targeted Email Campaigns
The power of our network sets us apart. Your property will be announced directly to real estate professionals and their databases of buyers as soon as it’s listed to spark interest, and regularly promoted through scheduled e-blasts.
JUST LISTED in your
neighborhood
SKI SLOPE VIEWS ONLY STEPS FROM DOWNTOWN.
10,000+ followers
Across our company social media accounts.
16.7million+ impressions in 2020-21*
800,000+
unique engagements in 2020-21*
SLIFER SMITH & FRAMPTON
OPEN HOUSES & EVENTS
Just like you can’t beat the feel of quality printed material, you can’t beat the personal connection that comes from in-person sales. This is where our team truly shines. Expertly choreographed open houses showcase your property like never before, while our presence at local events keeps listings top-of-mind while we help weave the fabric of our communities.
Local Events
We know how important an active local presence can be for many of our listings. So you’ll find us out and about at local events shaking hands, making connections and always with a curated collection of properties selected to fit the audience in-hand.
Some of our favorite local events:
» Breckenridge Independence Day
» Keystone Bacon & Burbon Festival
» SSF Foundation Annual Concert
» Keystone Wine & Jazz Festival
Open Houses
No one hosts an open house quite like Slifer Smith & Frampton, we host well-attended and thoughtful events suited to the property. Each event is tailored specifically to the property and your goals.
Open houses may include:
» Industry-exclusive invites
» Public advertisement
» Signage
» Directed tours
» Staging
» Catering
» Entertainment
OUR STORY
Many great successes come from humble beginnings, and such is the case with Slifer Smith & Frampton Real Estate. Founded back in 1962 when Vail was just a fledgling ski mountain in it’s second season, our team has always been dedicated to creating great communities in the mountains we call home.
Today, we are a dynamic team of action-oriented brokers, industry-experts, and dedicated support staff working across Summit County, Eagle County, the Roaring Fork Valley and Denver still committed as ever to building communities and delighting our clients.
1962
Rod Slifer, ski instructor and real estate agent, starts his one-man operation out of the lobby of the Lodge at Vail, selling properties for Vail Associates. In a few years Rod would open his own brokerage, Slifer & Company, on Bridge Street in Vail.
1986
Harry Frampton and Mark Smith form East West Partners, the major force of the development of Beaver Creek Resort. After development Harry and Mark open Frampton Smith Real Estate concentrating on the newly-formed market.
1994
The two top dueling powers of Vail Valley real estate merge, forming Slifer Smith & Frampton Real Estate.
2000
East West Partners comes to Denver, breaking ground on the Riverfront Park neighborhood on the west side of Downtown. With it, Slifer Smith & Frampton opens its first office in the Mile High City. LEADERS IN COLORADO REAL ESTATE SINCE 1962.
By The Numbers
Our team is diverse and incomparably experienced but its the synergy between our brokers, support staff, and market experts that sets us apart.
2004
SSF expands into Summit County with our first offices at 117 South Main Street in Breckenridge and Keystone Resort. Additional offices on the north end of Main Street in Breckenridge and in Frisco would open in 2013.
2019
Our family of companies was named Denver’s best place to work in 2019 by The Denver Post.
2019
SSF expands into Aspen and the Roaring Fork Valley by acquiring Palladium Properties.
A new luxury real estate marketing platform showcasing the world’s finest homes and the stories behind them.
A FOUNDING MEMBER
Slifer Smith & Frampton is proud to be a founding member of Forbes Global Properties, a global real estate marketplace connecting discerning buyers with the world’s finest homes. With our exclusive access we are the only agency in our markets proudly flying the Forbes banner.
Why Forbes?
» One of the most trusted brand names in the world
» A global audience of millions
» Diverse demographics from the established affluent to the “30-under-30”
» Luxury listings will appear on the bespoke Forbes Global Properties website
» Exclusive opportunities for press coverage with Forbes
» A trustworthy partner for years of ambitious growth
LOCAL COMPANY GLOBAL REACH
In addition to our presence as a founding member of Forbes Global Properties, we have access to several other leading industry networks via our international partners that give your property exposure to a global audience.
Leading Real Estate Companies of the World®
Leading RE has connections in all corners of the world—extending membership only to firms that are leaders in their markets and demonstrate shared values like local insight, global worldview, trusted experience and high performance. 80% of real estate companies that apply to be a part of Leading RE are turned away.
Luxury Portfolio International®
Spanning six continents and over 800 major cities from Bangkok to Barcelona, Luxury Portfolio International’s relationships generate thousands of client introductions and sales annually. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property website.
Mayfair International Realty®
Mayfair is our “London office” for our brokers. The boots-onthe-ground approach is unique in international real estate. It means that our brokers can reach out to European buyers at any time rather than waiting for these buyers to find our listings.
Our Colorado Affiliates
As a Colorado company, connections in our home state run deep with a network of over 779 brokers across 19 offices in:
$36 billion more than our closest competitor in 2020*
LIVE LOCAL GIVE LOCAL
We support our local community through needs-based giving with a focus on families, youth enrichment, and environmental stewardship. This is at the core of what we do and remains vitally important to us and the clients we serve.
2,276,153 given in donations to charitable organizations over the last decade.
Our Charitable Giving
Here are some of the many great local organizations and events the Charitable Foundation of Slifer Smith & Frampton has supported over the years.
We are always looking for great new charities to support, if you know of a great, local organization we’d love to hear about them.
Blue River Horse Center
Breckenridge Backstage Theater
Breck Film Fest
Breckenridge Music
Breckenridge Outdoor Education Center
Building Hope Summit County
CASA of the Continental Divide
Continental Divide Land Trust
Carriage House Early Learning Center
The Cycle Effect
Domus Pacis
Education Foundation of the Summit
Far View Horse Rescue
Father Dyer Food Pantry
Family & Intercultural Resource Center
Friends of the Dillon Ranger District
High Country Conservation
Keystone Science School
Lake Dillon Theatre Company
League for Animals and People of Summit County (LAPS)
Mountain Top Children’s Museum
The National Repertory Orchestra
Smart Bellies
SOS Outreach
Summit Advocates
Summit Community Care Clinic
Summit County Preschool
Summit County Rescue Group
Summit County Youth
Summit Habitat for Humanity
The Summit Foundation
Summit Concert Band
Summit Historical Society
Summit Nordic Ski Club
Timberline Learning Center
Timberline Adult Day Services
Trout Unlimited - Gore Ranch Chapter
OUR LOCATIONS OUR NETWORK
With offices from the heart of Aspen, through the Colorado high country communities of the Vail Valley and Summit County, all the way to downtown Denver, no one knows Colorado real estate like we do.
FROM THE MOUNTAINS TO THE CITY
GLENWOOD SPRINGS
High-Impact Sales Offices:
ROARING FORK VALLEY
Downtown Aspen
Snowmass Base Village
Basalt-Willits
Carbondale
Glenwood Springs
Woody Creek
EAGLE COUNTY
Vail Village - 230 Bridge Street - 281 Bridge Street - Four Seasons
Lionshead
Avon
Beaver Creek
Bachelor Gulch
Arrowhead
Cordillera
Eagle
SUMMIT COUNTY
Breckenridge - N. Main Street - S. Main Street
Frisco Keystone
DENVER Riverfront Park The Coloradan at Union Station
