Our Knowledge, Your Gain The Slifer Smith & Frampton Difference We know you have a choice when determining who will list your home when the time comes to sell. Know the difference: At Slifer Smith & Frampton Real Estate we have more office locations than any other real estate firm in the Valley, comprehensive print and online media marketing, over 100 full-time brokers, a dedicated staff including full-time marketing, photography, technology and in-house closing departments, a rich unique history, strong brand recognition, pivotal partnerships, extensive local knowledge, unparalleled global reach and exceptional philanthropic community involvement. As a leader in Colorado real estate, Slifer Smith & Frampton knows how to LIVE LOCAL and has helped others do so since 1962. We live, work and play in the Vail Valley. This local knowledge, combined with our local, regional, and national advertising, global partnerships, and dominant internet presence, provides you with incomparable expertise and guidance on how, where, and when to list your property as well as find the perfect home. At Slifer Smith & Frampton Real Estate the difference is clear. OUR BROKERS • SSF has over 100 full-time brokers with an average of 20 years of real experience. • Our level of expertise and local market insight is unmatched and negotiation skills unparalleled. • $1 Billion in average annual sales volume with an annual average of 600 transactions.
OUR HISTORY & LOCAL OWNERSHIP • Slifer Smith & Frampton have been leaders in Vail Valley Real Estate since 1962. Rod Slifer started selling mountain real estate in Vail, Colorado the same year the mountain opened. • In the 1980’s, Harry Frampton and Mark Smith left Vail Associates as President and Vice President and formed a new development company called East West Partners. • As time progressed, they formed a complementary real estate company and shortly after, joined forces with Slifer, becoming the leading real estate company serving the valley–Slifer Smith & Frampton.
OUR NETWORK • Large referral base from our 40+ broker offices in Summit County to the Vail Valley. • Monthly company-wide sales meetings provide all SSF brokers a format in which to share new listings and updates. OUR OFFICES • Seventeen offices in high traffic, retail locations throughout the Vail Valley. OUR OFFICE COORDINATORS • Our offices are staffed 7 days a week by our professional highly trained Office Coordinators. OUR IN-HOUSE CLOSING DEPARTMENT • Full-time, in-house Closing Department works to create a smooth process while under contract by monitoring all deadlines and contingencies; professional, proficient attention to detail from start to finish.
OUR PARTNERSHIPS • Slifer Smith & Frampton boats a strategic partnerships with Vail Resorts and East West Partners. As the only real estate partner with Vail Resorts, we are given unique marketing opportunities that other companies in Summit and Eagle Counties cannot offer. • East West Partners is devoted to building, selling, managing and supporting high-quality real estate. As a subsidiary of East West Partners, Slifer Smith & Frampton works closely with the development teams in Summit County. • EWP has over 60 projects and sold over $4 billon worth of real estate
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Give Local WE’RE INVOLVED
The Slifer Smith & Frampton Foundation
We are lucky to call this Valley home and enjoy giving back to the community in various capacities. At Slifer Smith & Frampton we’ve been involved with area charities from our inception and over the past decade we have given over $1.5 million in donations. The Slifer Smith & Frampton Foundation was created to better serve the growing needs of our community. Each year SSF Foundation gives back to over 100 charities in the area. Charities include:
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Angels in Action Betty Ford Alpine Gardens Bravo! Vail Bright Future Foundation Buddy Werner League Casa of the Continental Divide Castle Peak Senior Care Community Colorado Mountain College Colorado Ski & Snowboard Museum Celebrate the Beat Eagle Care Clinic Eagle County Historical Society Eagle River Watershed Council Eagle Valley Child Care Association Eagle Valley Humane Society Eagle River Youth Coalition The Education Foundation of Eagle County Empty Bowls for the Salvation Army Habitat for Humanity HomeCare & Hospice of the Valley The Literacy Project Minter Community Fund Movember PinkVail
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Porchlight Players Red Ribbon Project Roundup River Ranch The Salvation Army Samaritan Center of the Rockies Small Champions Starting Hearts Swift Eagle Vail Breast Cancer Awareness Group Vail Mountain Rescue Group Vail Performing Arts Academy Vail Pet Partners Vail Symposium Vail Ski & Snowboard Club Vail Valley Charitable Fund Vail Valley Foundation Vail Valley Medical Center The Vail Valley Theatre Company Vail Veterans Program Walking Mountains Science Center Wheels & Wings for Jack’s Place Wild West Days Womens Foundation of Colorado The Youth Foundation
Our Knowledge, Your Gain LINKED IN, CLICKED THROUGH
MARKETING AND TECHNOLOGY
• At Slifer Smith & Frampton we know the value of marketing and the importance of technology in the present real estate environment; that is why we have a full-time, in-house Marketing and Technology team. • Our team of nine Marketing and Online Specialists, and six Technical Support Staff ensure the utmost attention is given to your property with maximum exposure in print and online media. • SSF Marketing spends over $2 million a year on advertising and marketing client properties, providing incomparable presentation. • SSF Technology connects your new listing to every member of the brokerage on our intranet system within minutes of a signed contract, giving hundreds of agents immediate real time access to your property. • Slifer Smith & Frampton is also actively social online via facebook, instagram, google+, YouTube, Pinterest, and our Blog - reaching a whole new audience and the next generation of home buyers first.
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Maximize Your Exposure - Marketing Opportunities Professional Photography, Videography, and Technology
READY FOR YOUR CLOSE UP? EXCLUSIVE PHOTOGRAPHY AND VIDEOGRAPHY • Slifer Smith & Frampton retains an exclusive relationship with world class professional photographer Ric Stovall, who captures the essence of a home with stunning, eye catching interiors and exteriors of residential and commercial properties. • Working one on one with each client, Ric creates imagery that highlights the finishes, views, layout, and living areas of every home. • In addition to our exclusive relationship with Ric, SSF retains an in-house photographer on hand available to photograph listings in a short period of time allowing your property to go live in the MLS as soon as possible. • Video sells. And homes with a video tour are proven to sell 40% faster. Our professional photographer will create smooth, high quality footage to be shared with prospective buyers world wide, allowing in-depth access to the property no matter where the buyer is located.
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Maximize Your Exposure - Marketing Opportunities Print and Online Media Marketing ABOVE THE FOLD AND BEYOND
Targeted, SSF Exclusive Direct to Client Print Media
• Slifer Smith & Frampton are industry leaders in online and print advertising. Through a combined local and global effort, we utilize our extensive resources and unique connections to showcase your property in all available channels.
• Averaging over $2 million a year on advertising and marketing your property. • Capitalizing on our brokers’ extensive mailing lists, SSF provides high quality printed materials and exclusive print media, distributing items such as seasonal post cards, market reports, and newsletters via direct mail, high end lodging, and local information centers.
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• THE SLIFER REPORT An annual in-depth look at our market, distributed throughout our offices and brokers, The Slifer Report provides segmented market analysis and unique insight into our communities. • PROPERTY BROCHURES Professionally designed brochures composed of fine photography and elegantly written property details are created and distributed to relevant groups including clients, prospects, brokers, and SSF offices and open homes. • DIRECT MAIL POSTCARDS Broker generated: Professional property focused postcards are created by the broker to highlight Just Sold, Just Listed or a lifestyle element, reaching prospective client markets while increasing exposure for the property. Company generated: Highlighting a specific area and sent during the high seasons, these SSF branded direct mail campaigns feature SSF market share of the price point or area.
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(continued) • VAIL VALLEY REAL ESTATE PORTFOLIO Beautiful magazine printed insert highlighting select properties exclusive to SSF Brokers. Distribution and Circulation:
- 4 editions per issue, 8 issues printed annually - 15,000 plus inserts every Saturday June - September and November - April in the Valley wide newsprint publication: The Vail Daily
- all SSF offices, local high-end lodging and retail outlets • VAIL DAILY NEWSPAPER ADVERTISING With an average circulation of over 15,000 per day, the professionally designed and branded Slifer Smith & Frampton ads in the Vail Daily reach the maximum number of potential buyers. - Front cover ad Every Saturday and Sunday SSF runs a bottom page front cover advertisement - A5 ad Every Saturday of the year SSF runs a full page ad featuring select properties on page A5 prime placement first ad opportunity, right-hand read page
- A4 ad Every Saturday of the year SSF runs a half page ad featuring SSF open houses on page A4, exclusive destination for readers seeking open home listings
ADDITIONAL MAGAZINE OPPORTUNITIES • Vail Valley Magazine • Beaver Creek Experience Guidebook • Beaver Creek Magazine • High Country Golf Magazine • Vail Beaver Creek Magazine • HOME Magazine • Taste of Vail Program • SSF Luxury Collection • Vail Film Festival Program • Luxe Interiors + Design • Bravo! Program • Country Life - International • Velocity • Unique Homes • Vilar Center Program
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Maximize Your Exposure - Marketing Opportunities VIRTUAL REAL ESTATE
ONLINE MEDIA
Targeted, direct to client web-based marketing
• Utilizing various channels of online media including e-newsletters, websites, e-reports, and social media, Slifer Smith & Frampton Real Estate lead the local industry in digital presence. • REZORA Our exclusive monthly e-newsletter, utilizing the industry’s leading integrated digital marketing platform, is sent worldwide to the extensive client lists of our brokers, sharing travel information, news, information about the Vail Valley real estate market, and community updates. Additionally, we keep clients and prospects informed via e-blasts including the Vail Valley Real Estate Portfolio e-edition, the Market Insider, The Slifer Report and more. • THE SLIFER REPORT An annual in-depth look at our market, distributed via our web based marketing outlets, The Slifer Report provides segmented market analysis and unique insight into our communities. • MARKET SNAPSHOT How much did that house sell for down the street? Our exclusive tool on VailRealEstate.com allows clients to see what comparable properties are selling for in their area. Custom reports can be created and emailed directly to clients or prospects daily, weekly, or monthly. • PROPERTY WEBSITE Every residential property over $200,000 receives an individual, customizable interactive SSF property website. • BROKER WEBSITE Every SSF property is also featured on the broker’s exclusive website for additional exposure.
• VAIL BOARD OF REALTORS All SSF listings are entered into the county-wide computer data base: Multiple Listing Service (MLS), exposing each listing to over 800 brokers and affiliates county wide. All listings can be sent through VBR in a strategic email campaign reaching the entire database gaining maximum broker exposure.
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(continued) • THE VAIL DAILY E-EDITION As the exclusive sponsor of the Vail Daily News E-Edition, Slifer Smith & Frampton creates professionally designed featured property clickable ads showcased on the front, left cover of all current and archived eeditions. With over 10,000 visitors from both Eagle County and countrywide, The Vail Daily E-Edition offers prospective home buyers another channel through which to view SSF properties within a fully clickable interactive environment with direct links to the SSF property website. Slifer Smith & Frampton are the exclusive top-tier advertisement sponsor of the Vail Daily News website Real Estate section, keeping SSF listings featured in the top ad spot of each webpage of the real estate section. Every featured SSF property is clickable with direct links to the property detail page on the SSF website.
NATIONAL AND INTERNATIONAL EXPOSURE All SSF properties over $1,000,000 are listed on the following websites: • luxuryportfolio.com
• CountryLIfe.co.uk (UK/Euro)
• YouTube.com (LuxeTours)
• WSJ.com
• PropGoLuxury.com (Asia)
• juwai.com (China)
ADDITIONAL ONLINE OPPORTUNITIES • VailDaily.com
• HouseHunt.com • LakeHomesUSA
• realtor.com
• LearnMoreNow.com • LandWatch
• Zillow
• Property Shark • RealtyStore
• Trulia
• RealEstateCentral • Foreclosure.com
• HomeFinder.com
• RealQuest Express • FreedomSoft
• Homes.com
• USHUD.com • HomeTourConnect
• RealtyTrac
• And more… • HomeWinks
• Vast
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LIVE LOCAL IN LUXURY
LUXURY PRINT AND ONLINE MEDIA
Locally and Globally Targeted Luxury Print and Online Media • LEADING REAL ESTATE COMPANIES OF THE WORLD Slifer Smith & Frampton Real Estate is a member of Leading Real Estate Companies of the World - the largest network of premier independent residential real estate firms. Distribution: LRECW online reaches over 50 countries across the world via their site: relohomesearch.com where SSF properties are also listed • LUXURY PORTFOLIO MAGAZINE The high-end extension of Leading Real Estate Companies of the World, Luxury Portfolio provides exclusive Eagle and Summit County member Slifer Smith & Frampton property specific advertisements within their print and digital marketing pieces for properties over $1,000,000. With an average property price of over $2,000,000 and 84% of listings at over $1,000,000 LP has a higher concentration of luxury real estate versus Sotheby's by double. Distribution: Luxury Portfolio International members, direct mail to luxury home enthusiasts, Barnes & Noble newsstands throughout the U.S., over 60 international newsstands and at international first class airline lounges. LP online attracts over 3,000,000 high-net-worth individuals from 200+ territories and countries annually. SSF is the only company with Eagle and Summit county properties featured on the Luxury Portfolio website: luxuryportfolio.com • WALL STREET JOURNAL An exclusive opportunity to Slifer Smith & Frampton Real Estate: co-branded Luxury Portfolio full page advertisements with national and international reach by high net worth individuals. These Wall Street Journal listings are also proven effective with over 80% of readers taking action upon viewing. Distribution: 51,000 + copies throughout the Rocky Mountain Region and worldwide online exposure to a proven, qualified demographic. • THE LUXURY COLLECTION OF SLIFER SMITH & FRAMPTON Spectacular properties deserve spectacular service. Slifer Smith & Frampton Real Estate’s Luxury Collection is a select portfolio reserved for properties that meet the criteria of luxury in the marketplace. All SSF properties enjoy a high level of car and attention but those in The Luxury Collection receive an elite level of service in keeping with their premier status. The Luxury Collection has its own high quality printed magazine filled with gorgeous full bleed property imagery to immerse the reader in the home. Distribution: Three issues printed per year, two in the winter, one in the summer. Approximately 52,000 copies printed and distributed per issue. Direct mail to area homes over $5,000,000. Inserted in the Vail Daily in resort areas, at the Private Jet Center, area hotels and resort offices, featured on MountainLuxuryCollection.com, and sent via email campaign to Aspen Board of Realtors.
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• LUXURY ONLINE WORLDWIDE All SSF properties over $1,000,000 are listed on the following websites: • luxuryportfolio.com
• CountryLIfe.co.uk (UK/Euro)
• YouTube.com (LuxeTours)
• WSJ.com
• PropGoLuxury.com (Asia)
• juwai.com (China)
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SMILE YOU’RE ON TV TELEVISION • TV8 The Valley wide television channel TV8 plays in virtually every hotel, condominium and residential property in the area and is the go-to source for local weather, news, and special events. Professionally shot and edited, Live Local with Slifer Smith & Frampton - the exclusive 30 minute television program of SSF Real Estate - airs 7 days a week at peak viewing hours in the morning and early evening as well as on Outside TV. Live Local features SSF brokers and their exceptional properties as well as a meet the team segment, lifestyle content and SSF community involvement and charitable giving. In addition to Live Local, SSF is featured weekly on TV8 during their very popular morning program. With 4 live interviews, this magazine format features broker commentary and photography of their featured property. Providing captivating television to the local audience enhances their brand experience of SSF and offers another outlet for potential buyers to view SSF available properties.
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