SLOVENIAN TOURIST BOARD
»A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. a destination of five-star experiences.« This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board (STB), the central national agency for the promotion of tourism, one of the most successful and promising industries in the Slovenian economy.
Systematic planning, development and promotion activities and a modern approach to the placement of Slovenia on the global tourist map – this is what has particularly helped the STB in recent years to increase the recognisability and reputation of the country as an authentic boutique destination for five-star experiences, which is committed to sustainability.
MEDIA KIT 2020
KEY GOALS FOR 2020/2021
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The 2020/2021 Work Programme of the Slovenian Tourist ■ Geographic dispersion of flows across Slovenia – also Board is based on strategic development and marketing with the support of implementing the concept of four guidelines that are proposed by the new 2017–2021 Stratmacro destinations. egy for the Sustainable Growth of Slovenian Tourism. ■ Increasing consumption by extending the average duration of stay and consumption, and strengthening ■ Increasing Slovenia’s recognisability and image as a products with higher added value. tourist destination under the brand I feel Slovenia. ■ Focusing on high-end visitors seeking high-quality, ■ Sustainable growth by increasing arrivals and overdiverse, and active experiences, peace, and personal night stays throughout the year (365 days of Slovenian benefits. tourism).
