SUPPORTER KIT #FASHIONDETOX Everything you need to become a Slow Fashion Campaigner slowfashion.global @slowfashion.movement @slowfashion-movement @slowfashionmovement.global www.slowfashion.global
Slow Fashion Season 2021 | #FashionDetox |
Hello there! Hello there! Welcome to the SFS campaign kit If you’ve landed in this document, it means you have probably signed up for Slow Fashion Season 2021 and want to do MORE. In this campaign kit, we will give you everything to reach out to family/peers/colleagues and inspire them to sign up for the #FashionDetox before July 1st: 1.
Visuals to share on social media
2.
Outreach - Text example
3.
Outreach - Email example
4.
Get Involved Locally
www.slowfashion.global
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Where we’re at on our road to the Slow Fashion Season (SFS)...
May / June
July
August
September
MOBILIZATION
SFS: DISCOVER
SFS: CONNECT
SFS: TRANSFORM
Campaign to get 20,000 sign-ups for #FashionDetox #SlowFashionSeason BEFORE July 1st
Explore psychological principles behind consumerism
Connect and share global stories from loved clothes
Understand and critique the fashion industry with an intersectional approach
Signing up = Getting tools & knowledge to collect sign-ups yourself
www.slowfashion.global
You are here
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1. Visuals to share on social media ACTIVATE Content to make people sign up for the campaign
Download www.slowfashion.global
EDUCATE Content raising awareness on why we need to detox from fashion
Download
INTERACT Content inspiring people to answer, comment, share, tag
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2. Outreach - Text Example Copy-paste this rapid message and spread the word: Hey! I'm challenging you to join Slow Fashion Season 2021 and not buy any new clothes for 3 months. This year I'm signing up for Slow Fashion Season to take a stance against the fast fashion industry. The industry is responsible for enormous amounts of pollution, and is known for the dire working conditions that keep the price tags of clothes beyond low. With 20,000 people we can save 720 million litres of water and prevent 2.8 million of CO2 being emitted! 📣 That's why I'm going to undergo a Fashion Detox and buy nothing new for 3 months (July 1st - September 30th) - will you join me? Sign up at www.slowfashion.global
www.slowfashion.global
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3. Outreach - Email Example Copy-paste this email and spread the word: Dear [INSERT NAME], [INSERT PERSONALIZED INTRO] I am emailing you because I’ve recently signed up for the Slow Fashion Season campaign: a collective pledge to buy no new clothes for 3 months (July-September). Last year, the campaign reached 10,000 supporters. This year’s goal is to reach 20,000 signups, so I’d like to invite you and your peers/colleagues to sign up as well. You may wonder why. Fast fashion is one of the most polluting industries in the world: it represents 8% of global greenhouse emissions and is the second largest polluter of clean water. It also uses massive amounts of clean water: a single t-shirt takes 2,700 liters of water to make. And we haven’t even talked about the labour conditions under which these products are made… Furthermore, consumption is expected to increase from 62 to 102 million tons in 2030. It is time to turn this around. Will you sign up for Slow Fashion Season? Here’s the link: www.slowfashion.global [INSERT YOUR NAME HERE]
www.slowfashion.global
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4. Get Involved Locally We are a big community from all over the world… Follow your local group on Instagram and support them by: ●
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Re-sharing social media content from local groups
@slowfashion.arb
@slowfashion.australia
@slowfashion.belgium
@slowfashion.brazil
@slowfashion.chicago
@slowfashion.france
@theonlyslowfashion.italia
@slowfashion.india
@slowfashion.indonesia
@slowfashion.ireland
@slowfashionlatam
@slowfashion.nyc
@slowfashionpakistan
@slowfashion.portugal
@slowfashionpr
@slowfashion.turkey
@slowfashion.uk
@slowfashion.usa
Asking your peers/family/colleagues to follow the local groups Creating your own social media content and tagging a local group
Don’t see a local group in your region yet? > Email localgroups@slowfashion.global if you want to start your own!
www.slowfashion.global
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3 MONTHS 20,000 PEOPLE #FASHIONDETOX Want to partner with us? Reach out to: partnerships@slowfashion.global slowfashion.global @slowfashion.movement @slowfashion-movement @slowfashionmovement.global www.slowfashion.global
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