Senior Lifestyle National Campaign Lookbook by slproductions

FIRST REVEAL

National Campaign Lookbook SENIOR LIFESTYLE

Thankful Thursdays

Thankful Thursdays was an opportunity to express our gratitude to the greater community and those we serve. Food is often associated with warmth, family and caring, and through gifting pies, we were able to foster a sweet connection with potential residents as we provided a tour, helping them envision us as a future home.

Thankful Thursdays

We are thankful for the difference you make in the lives of the seniors you serve.

Baked with Love. Filled with Community.

CHURCH HILLVILLAGE

Dear (Insert Name),

We are excited to share with you an innovative and heartfelt marketing campaign that we believe will not only resonate with our senior community prospects but also make a positive impact on our local communities. Introducing “Thankful Thursdays” – a campaign designed to foster gratitude, build strong relationships and give back to those in need.

What are Thankful Thursdays?

Thankful Thursdays is a multifaceted marketing campaign that centers around the simple act of giving and showing appreciation on the first three Thursdays of November. This initiative is built on three pillars:

1. Prospect Tours: For tours occurring every Thursday, seniors considering our communities for their future homes will receive a warm and delicious welcome - including a freshly baked pie to take home. This thoughtful gesture not only makes their tour experience memorable but also encourages a sense of belonging from the very beginning.

2. Referral Appreciation: We understand that our referral sources are essential to our success. On Thankful Thursdays, we will deliver a package that includes a message of appreciation along with themed gifts, including a decorative pastry cutter, pie plate and a delectable pie, to our valued referral sources. This act of appreciation strengthens our partnerships and shows our gratitude for their support and their referrals.

3. Community Giving: At the heart of Thankful Thursdays is our commitment to giving back. Every Thursday, we will give a slice of pie to our mail carriers, delivery partners and other special guests. In addition, we will regularly donate pies from our communities to local homeless shelters and food pantries. By doing so, we extend our outreach beyond our prospects and referral sources, making a tangible difference in the lives of those less fortunate.

We believe that Thankful Thursdays will not only boost our visibility but also strengthen our position in the market.

Thankful Thursdays is not just a marketing campaign; it’s a reflection of our commitment to seniors, our partners, the communities we serve and you.

Thank you for your continued investment in our senior communities.

Thankful Thursday

Sincerely,

Cherie Dupor

Cherie Dupor Senior Vice President of Communications

WEEK 2: NOVEMBER 1

WEEK 1: OCTOBER 26

There’s always something to be thankful for – and this year, we’re thankful for you! We love all the friends of our community, and we’re so glad you’re a part of our lives. We’ll be hosting special Thankful Thursday tours this November. Visit slcthankfulthursdays.com to RSVP today!

WEEK 4: NOVEMBER 8

Any way you slice it, we’d love to get to know you better! Join us for a personal tour on November 2, 9 or 16 – we’ll send you home with a fresh-baked pie … our way of saying thanks! Call XXX-XXX-XXXX or visit slcthankfulthursdays.com to RSVP today.

WEEK 3: NOVEMBER 6

The holidays are approaching quickly – and we’re so thankful to have the opportunity to celebrate with you! Join us for a special tour any of the first three Thursdays in November – we’ll send you home with a fresh-baked pie. Call XXX-XXX-XXXX to schedule your tour!

WEEK 5: NOVEMBER 13

As we gather together to give thanks this year, we invite you to share in the holiday cheer. Please join us for a Thanksgiving tour on November 16 and take home a fresh-baked pie to enjoy. Call XXX-XXX-XXXX to schedule your tour!

Join us for a tour

Thursday, November 2, 9 & 16

By Appointment

Join us for Thankful Thursdays and immerse yourself in the heartfelt hospitality of our senior living community, where the spirit of togetherness and belonging thrives all year round.

Experience the warmth of our community, and the sweetest part … take home a fresh-baked pie when you tour with us on special dates in November.

SUBJECT: Discover a community rich with friendship when you take a Thursday tour in November

PREVIEW: We’ll send you home with a delicious pie

Connections & Confections

Connections & Confections was created as a way for guests to experience the HEART of Senior Lifestyle; the close relationships and deep connections that form between residents, team members and families as we celebrate the sweetness of life in our communities.

CONNECTIONS & CONFECTIONS:

Martini Moments

PROFESSIONAL REFERRAL EMAIL

Indulge in a delightful happy hour where warmth and camaraderie blend seamlessly with the rich flavor of our featured signature chocolate martini!

This is more than just a gathering; it’s an opportunity to unwind, relax and engage in open conversations about how we can continue to support and uplift each other throughout the year.

Your presence will add an extra layer of sweetness to the evening, which is a small gesture to express our gratitude for everything you do.

RSVP to XXX-XXX-XXXX

SUBJECT: Build a connection with fellow professionals on February 22 & 29

PREVIEW: It’s a wonderful way to find professional support

Thursday, February 22 & 29 4:30 p.m.

Indulge in a delightful happy hour where warmth and camaraderie blend seamlessly with the rich flavor of our featured signature chocolate martini!

This is more than just a gathering; it’s an opportunity to unwind, relax and engage in open conversations about how we can continue to support and uplift each other throughout the year.

Your presence will add an extra layer of sweetness to the evening, which is a small gesture to express our gratitude for everything you do.

RSVP TODAY

Life is sweeter WHEN FRIENDS

BECOME

NEIGHBORS!

EXCITING NEWS!

We’re launching our Connections and Confections Resident Referral Program, and you’re at the heart of it.

Invite someone to join our community—because life is sweeter when friends become neighbors! This is your invitation to bring your friend for a complimentary lunch or dinner at our community.

Receive a special referral credit* if your friend becomes a neighbor!

Reach out to our friendly sales team to explore this offer, delve into the details of our resident referral credit and secure your seats for a delightful dining experience.

Cheers to good times, new neighbors and culinary delights!

SUBJECT: Indulge in rich connections: Join us for a decadent, chocolate-themed progressive tour

PREVIEW: We’ll send you home with a delicious gift

Subject: Unveiling sweet connections: Join us for an exclusive progressive tour

Preview: We’ll send you home with a delicious gift

Confectionary Connections: A Progressive Tour

February 13, 20 or 27 | 2 p.m.

By Appointment

As you journey through our community, connect with the HEART of what makes it truly special - our cherished residents and dedicated team members. Your presence will add an extra layer of sweetness to this unforgettable tour of indulgence and camaraderie.

We look forward to sharing these delightful moments with you.

Confectionary Connections: A Progressive Tour

February 20 or 27 | 2 p.m.

By Appointment

As you journey through our community, connect with residents as you experience the HEART of our community. Your presence will add an extra layer of sweetness to this unforgettable tour of indulgence and camaraderie.

We look forward to sharing these delightful moments with you.

Discover the HEART of our community The core values that guide our team members every day: Hospitality

RSVP TODAY

SUBJECT: Satisfy your sweet tooth when you take a chocolate-lover’s journey with us

PREVIEW: We’ll send you home with a delicious gift

Confectionary Connections: A Progressive Tour

February 27 | 2 p.m.

By Appointment

As you journey through our community, connect with team members as you experience the HEART of our community. Your presence will add an extra layer of sweetness to this unforgettable tour of indulgence and camaraderie.

We look forward to sharing these delightful moments with you. RSVP TODAY

Discover the HEART of our community

The core values that guide our team members every day:

Hospitality

Excellence Appreciation Respect Teamwork

SUBJECT: Bliss awaits when you join us on a sweet adventure and a progressive community tour

PREVIEW: We’ll send you home with a delicious gift

Confectionary Connections: A Progressive Tour

February 27 | 2 p.m.

By Appointment

As you journey through our community, connect with fellow guests as you experience the HEART of our community. Your presence will add an extra layer of sweetness to this unforgettable tour of indulgence and camaraderie.

We look forward to sharing these delightful moments with you. RSVP

Discover the HEART of our community The core values that guide our team members every day:

Hospitality Excellence Appreciation

espect

eamwork

SOCIAL

Indulge in rich connections: Join us for a decadent, chocolate-themed progressive tour

Unveiling sweet connections: Join us for an exclusive progressive tour

POST 1

POST 2

Satisfy your sweet tooth when you take a chocolate-lover’s journey with us

Bliss awaits when you join us on a sweet adventure and a progressive community tour

WARM WEATHER OPTION

3-INCH STICKER FOR FUDGE BOX

3’X6’ VINYL BANNER WITH GROMMETS

SANDWICH BOARD

A Taste of Senior Living provided potential residents the opportunity to engage with a community through multiple avenues – mingling with residents, team members and professional partners, showcasing Senior Lifestyle’s legacy of excellence, reputation and expertise through a variety of social and educational events.

A Taste of Senior Living

7000 N. MCCORMICK BOULEVARD LINCOLNWOOD, IL 60712

Be our guest for a flavorful three-part series. Hear from our residents and teams as they share their personal experiences that drew them to senior living. Explore resources designed to assist in navigating and selecting the right senior living option for you. MAY 9, 16 & 23 | 2 P.M.

Indulge your curiosity while satisfying your appetite for knowledge. RSVP at slctasteofseniorliving.com or call XXX-XXX-XXXX

Expertise and a commitment to excellence

Since

Senior Lifestyle

Sip, Savor & Socialize: Meet the Residents THURSDAY, MAY 9 2 P.M.

Residents share their personal experiences and reasons for choosing a senior living community. Following, enjoy great conversations with our residents by attending the Sip & Paint soiree.

Introduce, Interact & Indulge: Meet the Team THURSDAY, MAY 16 | 2 P.M.

Our dedicated team members share their personal contributions to our mission of providing purposeful service. Tantalize your taste buds at our special chef demonstration.

Nourish, Navigate & Network: Meet Our Resources THURSDAY, MAY 23 | 2 P.M.

Experts offer valuable insights and information to empower informed decisions. Presentation to follow highlighting veterans’ benefits and downsizing.

Sip & PaintSoiree

PROFESSIONAL REFERRAL EMAIL

SUBJECT: Join us for a Spring Sip & Paint Soiree on May 30

PREVIEW: It’s a wonderful way to explore your creative side as you build your professional network

Your valuable insights are an asset to our community. As a thank you for everything you do, we’d love you to join us for a Sip & Paint as we explore our creative sides and how we can continue to support each other.

This is more than just a gathering. It’s an opportunity to relax, unwind and celebrate connections.

Your

This

3’X6’ VINYL BANNER WITH GROMMETS

SANDWICH BOARD

Indulge your curiosity while satisfying your appetite for knowledge.

Sip, Savor & Socialize: Meet the Residents

THURSDAY, MAY 9 | 2 P.M.

Residents share their personal experiences and reasons for choosing a senior living community.

Following, enjoy great conversations with our residents by attending the Sip & Paint soiree.

Introduce, Interact & Indulge: Meet the Team

THURSDAY, MAY 16 | 2 P.M.

Our dedicated team members share their personal contributions to our mission of providing purposeful service. Tantalize your taste buds at our special chef demonstration.

Nourish, Navigate & Network: Meet Our Resources

THURSDAY, MAY 23 | 2 P.M.

Experts offer valuable insights and information to empower informed decisions. Presentation to follow highlighting veterans’ benefits and how downsizing is rightsizing .

SUBJECT: This May, join us for A Taste of Senior Living

PREVIEW: Discover our expertise and commitment to excellence

SUBJECT: Meet the residents at our Taste of Senior Living on May 9

PREVIEW: Discover our expertise and commitment to excellence

Indulge your curiosity while satisfying your appetite for knowledge.

RSVP TODAY

Since 1985, Senior Lifestyle continues to be the trusted leader in senior living. Our dedicated team has a professional network of resources ready to assist you at every step of the way.

We’re honored to serve as your expert resource.

Indulge your curiosity while satisfying your appetite for knowledge.

Sip, Savor & Socialize: Meet the Residents THURSDAY, MAY 9 | 2 P.M.

Residents share their personal experiences and reasons for choosing a senior living community. Following, enjoy great conversations with our residents by attending the Sip & Paint soiree.

Introduce, Interact & Indulge: Meet the Team THURSDAY, MAY 16 | 2 P.M.

Nourish, Navigate & Network: Meet Our Resources

THURSDAY, MAY 23 | 2 P.M.

RSVP TODAY

Since 1985, Senior Lifestyle continues to be the trusted leader in senior living. Our dedicated team has a professional network of resources ready to assist you at every step of the way.

We’re honored to serve as your expert resource.

SUBJECT: Meet the team at our Taste of Senior Living on May 16

PREVIEW: Discover our expertise and commitment to excellence

Be our guest for a flavorful event. Hear from our residents and teams as they share their personal experiences that drew them to senior living. Explore resources designed to assist in navigating and selecting the right senior living option for you.

Indulge your curiosity while satisfying your appetite for knowledge.

Introduce, Interact & Indulge: Meet the Team

THURSDAY, MAY 16 | 2 P.M.

Our dedicated team members share their personal contributions to our mission of providing purposeful service. Tantalize your taste buds at our special chef demonstration.

Nourish, Navigate & Network: Meet Our Resources

THURSDAY, MAY 23 | 2 P.M.

Since 1985, Senior Lifestyle continues to be the trusted leader in senior living. Our dedicated team has a professional network of resources ready to assist you at every step of the way.

We’re honored to serve as your expert resource.

SUBJECT: Meet the resources at our Taste of Senior Living on May 23

PREVIEW: Discover our expertise and commitment to excellence

Indulge your curiosity while satisfying your appetite for knowledge.

Nourish, Navigate & Network: Meet Our Resources

THURSDAY, MAY 23 | 2 P.M.

Experts offer valuable insights and information to empower informed decisions. Presentation to follow highlighting veterans’ benefits and how downsizing is rightsizing.

Since 1985, Senior Lifestyle continues to be the trusted leader in senior living. Our dedicated team has a professional network of resources ready to assist you at every step of the way.

We’re honored to serve as your expert resource.

RSVP TODAY

SOCIAL

We’re excited to present A Taste of Senior Living, a flavorful three-part series that will show how delicious senior living can be! Join us – and don’t forget to share with a friend!

Sip, savor and socialize at a Paint & Sip soiree with our wonderful residents! You’ll discover their stories, explore your creativity and delight in what you discover. Don’t forget to share with a friend!

POST 1

POST 2

When you meet the team, you’ll discover how exceptional hospitality can be! You’re invited to join us for a tantalizing time, including a fabulous chef’s demonstration. Since two is twice as nice, share with a friend!

One of the things that we love most? Helping you find the resources and support you need! Join us to meet our network – we’ll be with you every step of the way. Share with a friend!

POST 4

POST 3

Experience Embrace

Experience Embrace was an opportunity for the families of those with Alzheimer’s and other forms of dementia to understand more about our award-winning program and how by honoring each resident’s unique history, it provides opportunities for more connection, more creativity and more joy in the moments.

When memories fade, it’s the moments that matter.

Experience

6 P.M.

Embrace is our award-winning memory care program, personalized with warmth and dedication to enrich your loved one’s connections and create meaningful experiences every day. Our devoted team is committed to ensuring that it’s the moments that matter.

Explore the essential aspects of the Embrace program with us during this informative event.

SPARK Designed to stimulate brain health and activity, including mental and emotional health

ESSENCE Personalized, multisensory experience centered around aromatherapy and sound

THYMELESS Garden-to-table program that calls on engrained skills to encourage feelings of productivity, success and accomplishment

BOOKMARKS Reading group that focuses on improving concentration, confidence and self-esteem

SNAPSHOTS Created to help support family and friends through the construction of a personal connections kit

Kindly RSVP by calling XXX-XXX-XXXX to choose your preferred date from the three options available.

When memories fade, it’s the moments that matter.

Experience Embrace Experience Embrace

MAY 9, 16 & 23 | 6 P.M.

1330 MASSACHUSETTS AVENUE NW WASHINGTON, DC 20005

Kindly RSVP by calling XXX-XXX-XXXX to choose your preferred date from the three options available.

MAY 9, 16 & 23 | 6 P.M.

1330 MASSACHUSETTS AVENUE NW WASHINGTON, DC 20005

Every resident has their own unique story

Explo re the essential aspects of the Embrace program with us during this informative event.

SPARK Designed to stimulate brain health and activity, including mental and emotional health

ESSENCE Personalized, multisensory experience centered around aromatherapy and sound

THYMELESS Garden-to-table program that calls on engrained skills to encourage feelings of productivity, success and accomplishment

BOOKMARKS Reading group that focuses on improving concentration, confidence and self-esteem

SNAPSHOTS Created to help support family and friends through the construction of a personal connections kit

Kindly RSVP by calling XXX-XXX-XXXX to choose your preferred date from the three options available.

Independent Living | Assisted Living | Memory Care THOMASCIRCLESENIORLIVING.COM

SCAN TO RSVP

Experience

Embrace

When memories fade, it’s the moments that matter. Kindly RSVP by calling XXX-XXX-XXXX to choose your preferred date from the three options available.

VINYL BANNER

SANDWICH BOARD

When memories fade, it’s the moments that matter.

WOODEN TRANSFORMATION PUZZLE

4X6 PHOTO ALBUM

EMAIL

SUBJECT: Discover more about our award-winning Embrace memory care

Experience

Embrace

Every resident has their own unique story

Join us for this special event and experience Embrace as we guide you through our signature programs.

SPARK Designed to stimulate brain health and activity, including mental and emotional health

ESSENCE Personalized, multisensory experience centered around aromatherapy and sound

THYMELESS Garden-to-table program that calls on engrained skills to encourage feelings of productivity, success and accomplishment

BOOKMARKS Reading group that focuses on improving concentration, confidence and self-esteem

SNAPSHOTS Created to help support family and friends through the construction of a personal connections kit

Choose your preferred date from the three options available.

PREVIEW: Your loved one could thrive in our safe, secure surroundings

Your loved one can experience more connection, more creativity and more joy in the moments. Discover more about the power of our award-winning Embrace memory care program. Learn more. [Landing page link here]

We’re here to enrich your loved one’s life in meaningful ways, providing them opportunities to thrive with our award-winning memory care. Discover more. [Landing page link here]

Your loved one deserves the absolute best of care. That’s why we want to introduce you to Embrace, our award-winning memory care program that provides enrichment, engagement and opportunities personalized to them.

[Landing page link here]

Experience

COMING UP NEXT:

Great GatsbyGALA

Our Great Gatsby Gala is a showcase of how extraordinary senior living can be – a celebration of extravagance and an opportunity to demonstrate to potential residents that senior living can truly be a more rewarding experience, rich with entertainment, friendship and social engagement.

Great GatsbyGALA

Take the next step toward a vibrant lifestyle by signing your lease before [DATE], and unlock enticing savings of [$AMOUNT].

Don’t miss out on this golden opportunity.

Great GatsbyGALA

Extend a warm invitation to a friend to join our community and unlock a special referral credit * when they become a neighbor.

Connect with our community relations team to discover more about this enticing offer and reserve a seat for your friend at the gala.

Life is more magical when friends become neighbors.

Great GatsbyGALA

Extend a warm invitation to a friend to join our community and unlock a special referral credit * when they become a neighbor.

Connect with our community relations team to discover more about this enticing offer and reserve a seat for your friend at the gala.

Life is more magical when friends become neighbors.

EMAIL

SUBJECT: Join us in the speakeasy for a Great Gatsby Gala on September 12

PREVIEW: It’ll be a magical afternoon of intrigue and mystery

OPTION 1

OPTION 2

We’re shaking up some classic cocktails and mocktails and pairing them with delicious appetizers. From a special, community-wide mystery tour to music that’s sure to get your toes tapping, join us for a fun and festive event.

Your password into the gala is: Live your life, your style.

RSVP TODAY

Psst … Can you keep a secret? We’re hosting a Great Gatsby Gala, and you’re invited! RSVP to xxx-xxx-xxxx.

We’re shaking up some classic cocktails and mocktails, pairing them with delicious appetizers, and inviting you to our Great Gatsby Gala! RSVP to xxx-xxxx-xxxx

It would be the bee’s knees to see you at our Great Gatsby Gala! RSVP to xxx-xxxx-xxxx – the secret password is “Live your life, your style!”

SUBJECT: Join us for a Speakeasy Soiree and evening of

PREVIEW: We appreciate all that you do for our community and residents

We’re shaking up some classic cocktails and mocktails and pairing them with delicious appetizers. Join us for an evening in the speakeasy. We’ll have a community-wide mystery tour, sparkling conversations and appreciation for all you do to support our community and residents.

It’ll be the bee’s knees, so we hope to see you there!

FRONT

BACK

Sense-sational September

Through Sense-sational September, we’ll explore how the Embrace pillar programming uses all five senses – touch, taste, smell, sight and sound – to enhance resident experiences through a holistic approach, engaging them with the world around and creating meaningful moments.

Sense-sational September

SEPTEMBER 12 | 3 P.M.

EXPERIENCE OUR AWARDWINNING EMBRACE PROGRAM THROUGH THE FIVE SENSES

SEPTEMBER 12 | 3 P.M. 42010 W. SEVEN MILE ROAD | NORTHVILLE, MI 48167

Explore our award-winning memory care program, Embrace, during this informational event as you discover how we create meaningful experiences every day through all five senses.

ESSENCE

Take a deep breath and relax to the scents of our aromatherapy program

SPARK & BOOKMARKS

Our hands-on approaches to engaging mental and emotional health

SNAPSHOTS

Visualize meaningful moments through a personal connections kit

THYMELESS

Taste and savor our garden-to-table program

Be among the first to experience our brand-new Embrace program! Melody is so much more than simply using music. This personalized program is designed to reduce agitation, improve moods and facilitate communication using musical memory.

SCAN TO RSVP JOIN US AT OUR SENSE-SATIONAL EVENT TO LISTEN TO A SNEAK PEEK OF THIS NEW PROGRAM!

Sense-sational September

Holistic Care Experience

Explore our award-winning memory care program, Embrace, during this informational event as you discover how we create meaningful experiences every day through all five senses.

ESSENCE

Take a deep breath and relax to the scents of our aromatherapy program

SPARK & BOOKMARKS

Our hands-on approaches to engaging mental and emotional health

Explore

ESSENCE

SNAPSHOTS

Visualize meaningful moments through a personal connections kit

THYMELESS

Taste and savor our garden-to-table program

Take a deep breath and relax to the scents of our aromatherapy program

SPARK & BOOKMARKS

Our hands-on approaches to engaging mental and emotional health

Visualize meaningful moments through a personal connections kit

THYMELESS

Taste

SUBJECT: Experience Sense-sational September, an exploration of memory care through all five senses

PREVIEW: Discover how our holistic approach can benefit your loved one

Explore our award-winning memory care program, Embrace, during this informational event as you discover how we create meaningful experiences every day through all five senses.

ESSENCE Take a deep breath and relax to the scents of our aromatherapy program

SPARK & BOOKMARKS Our hands-on approaches to engaging mental and emotional health

SNAPSHOTS Visualize meaningful moments through a personal connections kit

THYMELESS Taste and savor our garden-to-table program

Introducing MELODY

Join us to listen to a sneak peek of our new program!

Discover how our award-winning Embrace uses all five senses to create meaningful experiences when you attend our Sense-sational September. RSVP to xxx-xxx-xxxx.

Experience our award-winning Embrace memory care, where we use all five senses as part of our holistic approach to care. RSVP to xxx-xxx-xxxx.

This Sense-sational September, we’re celebrating our holistic approach to memory care with our award-winning Embrace memory care program. RSVP to xxx-xxxx-xxxx.

POST 2

POST 3

3’X6’ VINYL BANNER WITH

SANDWICH BOARD

4X6 PHOTO

WOODEN TRANSFORMATION PUZZLE