2019 Lunar New Year SLSNSW activation
Surf Life Saving NSW Celebrates Diversity at Lunar New Year
and prizes included Surf Life Saving branded piggy banks, temporary tattoos featuring a pig in a lifesaving cap, and loads of first-aid and beach safety material. Outside of the SLSNSW City Beach, the Lunar New Festival included the popular Lunar Lanterns exhibition, performances by a range of Sydney’s Asian communities, In February this year, Surf Life Saving New Chinatown celebrations, dragon boat races and a Guinness World Record attempt for the most people eating dumplings South Wales had the opportunity to take in one location at the same time. part in one of Sydney’s largest public SLSNSW CEO Steven Pearce described the opportunity events. as unlike anything that the surf movement had ever been involved in. As the official charity partner of the 2019 Lunar New Year Festival, volunteer lifesavers celebrated the Year of the Pig “The Lunar New Year Festival is an iconic event in Sydney for through the creation of a ‘City Beach’ in Circular Quay; not only the Asian community but also our wider community. the purpose being to interact with the public and spread To have Surf Life Saving’s red and yellow on show across the important surf-safety messages. city was such an irresistible opportunity.” With an expected 1.3 million visitors to the festival coming When talking to the ultimate objective of the event, Steven from an array of cultural backgrounds, including Chinese, continued that “the ability to reinforce our core beach safety Vietnamese, Korean, and other messaging to such a diverse Asian communities, lifesavers For Surf Life Saving NSW to be showcased crowd at a critical time of the were able to interact with and on such a grand scale, and to have the red patrol season was a fantastic educate children, parents and opportunity, and for that and yellow on show across the city was we thank our volunteer surf adults across the 10 days of the such an irresistible opportunity. festival. The event hails as the lifesavers who took part as well largest celebration of its kind in as the City of Sydney.” the world outside of Asia. Surf Life Saving New South Wales would like to thank the City Whilst the focus of the activation was on awareness and of Sydney for the opportunity to take part in such a unique education, there was plenty of fun to be had, with a wide and well-known event. SLSNSW would also like to recognise range of games and activities for beach-goers. From giantthe NSW Government who contributed to the project jenga and connect four, to the big red and yellow blow up through the ‘Celebrating Diversity’ grant opportunity. obstacle course/ ball pit, the fun never stopped. Giveaways
