Augmented Reality
Augmented reality (AR) is a digital technology that overlays text, images, video, 2D/3D graphics and animations over physical objects or printed content.
INTRODUCTION :
Augmented reality (AR) is a digital technology which is trying to spread and fix its root in key segments like Retail, Marketing, Real estate etc., apart from gaming. Augmented reality is the latest and fastest growing technology which has taken over Virtual Reality by surprise Augmented Reality is changing the advertisement world completely With augmented reality the data which you gets will be more informative and also you can see the augmented view of physical objects by simply using a smart phone or tablet It is a great technology which can help our day to day life in various fields and even in medical and industrial applications.
APPLICATION OF AUGMENTED REALITY :
Education Advertising and Promotion Tourism and Sightseeing Industries Real Estate Retail Gaming Entertainment Automotive Marketing etc…
DIFFERENT KINDS OF AUGMENTED REALITY
Marker-based AR
Marker less AR
HOW DOES AR TRACKING WORK?
Marker-based AR : A simpler option is that you just need to scan the barcode/image/object using your iOS/android mobile or tablet .It would turn the barcode into a web address or link which you may get all of the detailed information regarding the thing which you wanted to know. Example: If you want to get more details about a movie then you just need to scan the marker of that movie using the AR application. It will directly take you to the official trailer of that movie and also you gets a chance to take a selfie with the actor of that particular movie using AR with our smacarsolutions app. ďƒ’
Markerless AR : It commonly uses the GPS or camera and other features to recognize the surrounding area and to display the augmented reality content without barcodes. we can find out what are all near the locality just by scanning a place. And it is the well advanced form of AR Example: Assume, you are not that much accustomed to a new place and need help on directions and guidances on places to visit. Then just open the AR app in your phone and just scan the place us. Using GPS and camera it will get you a map which shows the near by restaurants, hospitals, theatres, etc…
HOW IT WORKS :
ADVANTAGES OF AR
Bulk and clear information for the people with simple process Makes life easy for everyone Can experience the things as real Time saver Budget saver
EDUCATION
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Augmented reality brings unlimited ways for education process. It provides additional reality in learning .so everyone can learn as fast as possible without becoming boring. It makes learning easy with the way which it presents the content. And it can really help the tutors to explain the subject which these 3D data and they can easily convey what they are trying to say with the thing.
ADVERTISING
If Augmented reality is used for advertisements more interest can be generated towards the product and for the company. Their customers can easily get updated with their favorite food or clothing or whatever…. in a much closer and special way.
Any advertising or marketing campaign can be done in order to boost sales or promote a new product/movie etc…
REAL ESTATE
With a touch of a button clients can get a 3D + 360 degree view of the property. Clients can visualize changes to a property by modifying the color of a wall. Even clients can go inside the property virtually and get a clear idea of the place without visiting there using augmented reality.
INDUSTRIES ďƒ’
Can get a very detailed information in the assembly and disassembly of tools and machines. By just scanning a machine we will get the 3D view of the machines and we see the entire parts and specifications and how it works by using AR !
TOURISM AND SIGHTSEEING ďƒ’
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Travelers used to scan the architectures or buildings and they can get the brief info and history about the place Can even be used for navigation to explore places
Augmented Reality has amazing applications that can very well allow us to live our lives more productively and encapsule information into a text or image. ďƒ’ Free iOS AR apps and Free Google Play store AR apps are many. ďƒ’
For more details contact
SMACAR SOLUTIONS No.14, Prakash Towers, Deivasighamani Street Royapettah, Chennai – 14
Prepared by: Anuj Raj – Marketing and sales Intern Anuj.raj@smacarsolutions.com www.smacarsolutions.com