WASHINGTON D.C. SHOWGUIDE April 20th | Walter E. Washington Convention Center | Hall E
• Full Show Schedule • Workshop Descriptions • Main Stage Presentations & Speaker Bios • And more!
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TITANIUM SPONSOR
WASHINGTON D.C.
SHOWGUIDE APRIL 20, 2018
Walter E. Washington Convention Center Hall E
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WELCOME. SMALL BUSINESS EXPO is the only national B2B trade show, networking event and conference dedicated to small business owners and business decision-makers. You can shop for new products and services that will help your business exceed its goals, attend business critical workshops and network with thousands of other like-minded small business professionals.
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PROUDLY SPONSORED BY:
TITANIUM SPONSOR
PLATINUM SPONSORS
GOLD SPONSORS
for your business
SILVER SPONSORS
PARTNERS
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TODAY AT SMALL BUSINESS EXPO Small Business Expo is all about networking and building contacts. We encourage you to attend as many workshops, seminars and networking opportunities as possible. Exhibitor Hall Check out great products and services provided by the top vendors in the industry to help your business grow and meet its goals.
Business Card Exchange Showcase your business card for all of the attendees in this convenient and central spot.
Speed Networking In these fast-paced and fun 45 minute speed networking sessions, you have 3 minutes to introduce yourself to one person (and listen to the other person’s introduction) and then exchange business cards. At the sound of the gong, it is time to meet the next person. By the end of this networking session, you will have met approximately 15 other business professionals. Speed Networking is first come, first serve.
Main Stage Presentations Join us for these incredible presentations:
Get Dotted® With our new color coded system, networking has never been easier. Upon arrival at the expo, attendees and exhibitors will be provided with colored “Dots” to indicate their industry affiliation. This is a great tool to break the ice and meet the right people in your field. Get Dotted® and start making those valuable business connections! Workshops Informative 45-minute long seminars on a variety of topics led by industry pros. Ask An Expert Get free advice & your most urgent questions answered by leading small business industry experts. We have experts from industries such as PR, SEO, Social Media, Accounting, Web Design and everything in between!
GET DOTTED
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9:45 AM - 10:15 AM: VIP Panel by Bill Walsh & Friends
10:30 AM - 11:30 AM: Intro to Online Marketing by Randi Penfil, Google
11:30 AM - 12:30 PM: How To Find, Fund & Flip Houses In Your Area For Big Profits! by Armando Montelongo, Real Estate Expert & Celebrity TV Star 1:30 PM - 2:30 PM: Intro to Online Marketing by Randi Penfil, Google
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2:30 PM - 3:30 PM: Public Speaking Master Class Speak Your Way To Success by Bill Walsh, Founder and CEO of Powerteam International 4:30 PM - 6:00 PM: Success Dynamics - The 7 Keys To Build An Unstoppable Business! by Bill Walsh, Founder and CEO of Powerteam International
BANKING INSURANCE REAL ESTATE FINANCE INVESTORS
SOCIAL MEDIA MARKETING ADVERTISING PR
WEB SERVICES APPS IT SOFTWARE TECHNOLOGY
FRANCHISES
GOVERNMENT NON-PROFIT ASSOCIATIONS EDUCATION
CHOOSE A COLOR THAT BEST MATCHES YOUR INDUSTRY.
COLOR KEY:
ARTS ENTERTAINMENT CREATIVE DESIGNERS
PROFESSIONAL SERVICES
HEALTHCARE HR EMPLOYEE SERVICES
eCOMMERCE MANUFACTURERS RETAIL DISTRIBUTORS
HOSPITALITY TRAVEL TRANSPORTATION RECREATION
FEATURED PRESENTATIONS ON THE MAIN STAGE
2:30 PM PUBLIC SPEAKING MASTER CLASS How To Monetize Your Message From The Stage
4:30 PM SUCCESS DYNAMICS
BILL WALSH FOUNDER & CEO
The 7 Keys To Build An Unstoppable Business Titanium Sponsor Bill hosts and speaks at events all over the world! His passion is to empower entrepreneurs and business owners to create massive success. He is an accomplished author, speaker, radio personality and movie celebrity. He has a very successful background in finance and marketing. He has spent two decades working with start-ups to major global brands increasing sales, productivity and overall success. For more information, visit www.billwalsh360.com
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AGENDA & WORKSHOP DESCRIPTIONS Small Business Expo 2018 - Washington D.C. G Get Dotted
M Main Stage
S Small Business Expo
P Speed Networking Sessions
W Workshop & Seminar
APRIL 20 • FRIDAY SMALL BUSINESS EXPO Exhibitor Hall Opens
9:00am – 5:00pm
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9:30am – 10:15am
W 26 Year Old Internet Rockstar Shares How to Make Money Online Speakers: Austin Walsh
Workshop Room 8
W 5 Critical Mistakes You Don’t Know You’re Making (and How to Avoid Them) Speakers: Nancy D. Greene
Workshop Room 2
Tag a SmallBiz Selfie with your Walter E. Washington Convention Center (801 Mt Vernon Pl NW, Washington, DC 20001) colleagues by taking a picture of your group at the entrance to the Expo and posting to your social media with hashtag #smallbizexpo.
In this workshop you will learn exactly how to sell your product and services online. You will learn specifically what it takes to build a website that generates more leads and sales. In addition during this session you will also learn some critical drivers to create residual income by selling some of your own intellectual property over the Internet.
9:30am – 10:15am
Most businesses fail because they make these 5 critical but avoidable mistakes. If you are in business you are likely making at least one of these mistakes right now or a bunch of others that can send you careening into a legal landmine. Are you protecting your business to the fullest extent possible? Do you worry that one legal misstep will send your business tumbling into freefall? Overwhelmed by seemingly contradictory requirements? Don't worry. You are not alone. In this session we’re going to cover these mistakes and how to navigate your way out of the Legal Landmines field they cause.
9:30am – 10:15am
W Build, Deliver and Close Your Perfect Presentation - To Generate More Leads and Make More Workshop Room 5 Money Speakers: LeAnn Pashina Learn the skill of influential communication and how it will improve your sales and influence with your prospects, clients and other relationships. Sales people who learn to elevate their communication skills to a level of influence experience more success in their sales, client retention and relationships, receive more promotions, and so much more. Influential communication is not simply about the words you use but how they are presented, Choice rhetoric, info and body language can drive relationships and sales. Attend this workshop and learn a few key skills to transform your everyday sales presentations into ones that get the results you want.
9:30am – 10:15am
W Building Your Brand, Owning Your Voice Speakers: Angel N. Livas
Workshop Room 1
We all have a voice… but, does your company’s voice align with the brand you’ve created or you’re working to build? It’s imperative that you establish the tone of your brand and how it’s represented at all times. In the “Building Your Brand, Owning Your Voice” 45-minute session, we will discuss practical branding techniques to ensure your brand is telling potential clients what they need to know about your products or services.
9:30am – 10:15am
W Get Out of Debt in 9 Years or Less, Including Your Mortgage Without Spending Additional Money Workshop Room 3 Speakers: Douglas eze A proven method of how to get out of debt in 9 years or less, including mortgages and student loans without spending additional money than you are already spending. And at the same time creating a substantial savings account.
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AGENDA & WORKSHOP DESCRIPTIONS 9:30am – 10:15am
W How To Grow Your Business Using "Video" Everywhere, On All Devices Speakers: Yusef Muhammad
Workshop Room 6
W How To Unlock Your Millionaire Mindset To Fast-Track Your Success! Speakers: Abe Nadimi
Workshop Room 4
W MasterClass: Millionaire Mindset & Goal Achievement Speakers: Scott Warga
Workshop Room 9
In this workshop we will discuss how to build your business growth using video in the age of YouTube. • Improve your ability to present your business in a succinct and memorable ways • Begin to identify areas for improvement in your business, and the impact of using video to tell your story in ways that demonstrate your growth and potential
9:30am – 10:15am
Come & Learn from an expert with over 25 yrs in entrepreneurship and corporate life. His background includes leading firms in the following areas including landscaping, engineering helicopters, landing his business on the INC 500 list. He Successfully retired at 35 to then plow a tech startup in the ground with no survivors. You’ll laugh (probably at and not with him), get encouragement from his experiences (EPIC disasters) (did he really do that?), and leave inspired to achieve your big dreams (if he did then DEFINITELY I can). He'll share his five and a half strategies you can implement today to live life on your terms. You will leave this session with brilliant & executable ideas to stretch your current thinking, learn to live into your true potential and fast-track your success!
9:30am – 10:15am
When you attend this workshop you will discover what it takes to breakthrough your biggest challenges & achieve your wildest dreams. For over 2 decades Scott has traveled the world working with large & small groups to assist them in creating pathways to achieve massive success. This workshop is perfect for anyone that is serious about becoming laser focused in your life & career. IT IS A MUST ATTEND!
9:30am – 10:15am
W Small Business, Big Savings: The Pepco and Delmarva Power Energy Savings for Business Workshop Room 7 Program Speakers: Fran Phillips, Vince Wynne The Pepco / Delmarva Power Energy Savings for Business Program offers cash incentives to help your small business lower energy costs and save money through energy efficiency equipment improvements. What we’ll cover: Quick Energy Check-Ups identify energy-saving opportunities and installation of energy efficiency products valued at up to $250—at no cost. Generous cash incentives of up to 70% of the installed energy efficiency improvements. Our Small Business Energy Advance provides you with cash up front to pay for upgrades, and is repayable through your electric bill, with 0% interest for up to 24 months.
9:30am – 10:15am
W Social Media for Small Business: Turn Your Website Into A Lead Capture Machine Workshop Room 1 Speakers: Vivian Olodun, Dr. Tracy Timberlake Break the internet with your business using social media strategy! Accelerate your digital footprint, increase your online visibility, and create brand buzz using free social media tools. The Flourish Media girls are back with one of their most highly requested workshops! Leave knowing how to hack the digital marketing system and experience exponential growth next quarter. You don't wanna miss it!
9:30am – 10:15am
W The #1 Income Hack For Multiple Passive Residual Income Streams Speakers: Stephen Allen
Workshop Room 10
Get Your Ultimate Game Plan To Making Residual Income Every Week On The Internet ...Without hype and tech overwhelm.
9:45am – 10:15am
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MAIN STAGE: VIP Expert Panel Speakers: Bill Walsh
Main Stage
Come & Learn from top Business and Philanthropic Global Leaders on the specifics required to create Success. Each panelist will share priceless concepts on what it takes to breakthrough your biggest challenges & achieve your biggest goals! A must attend!
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AGENDA & WORKSHOP DESCRIPTIONS 10:00am – 10:45am
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Speed Networking Session 1 (Room 2)
10:30am – 11:00am
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Get Dotted Industry Connection: Government, Non-Profit, Associations, Education
10:30am – 11:15am
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Speed Networking Session 1 (Room 1)
10:30am – 11:30am
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MAIN STAGE: Intro to Online Marketing Speakers: Randi Penfil Exhibitors: Google
Speed Networking Room 2
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 1
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
Main Stage
Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.
11:00am – 11:30am
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Get Dotted Industry Connection: Arts, Entertainment, Creative, Designers
11:00am – 11:45am
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Speed Networking Session 2 (Room 2)
11:30am – 12:00pm
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Get Dotted Industry Connection: Banking, Insurance, Real Estate, Finance, Investors
11:30am – 12:15pm
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Speed Networking Session 2 (Room 1)
11:30am – 12:30pm
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MAIN STAGE: How to Find, Fund & Flip Houses in Your Area for Big Profits! Speakers: Armando Montelongo
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 2
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 1
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
Main Stage
• How to Create Instant & Passive Income • How to FIND Big Profit Deals • How to Get FUNDING • 3 Keys to FLIP in Less Than 30 Days
12:00pm – 12:30pm
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Get Dotted Industry Connection: Social Media, Marketing, Advertising, PR
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y!
AGENDA & WORKSHOP DESCRIPTIONS 12:00pm – 12:45pm
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Speed Networking Session 3 (Room 2)
12:30pm – 1:00pm
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Get Dotted Industry Connection: Web Services, APPs, IT, Software, Technology
12:30pm – 1:15pm
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Speed Networking Session 3 (Room 1)
12:30pm – 1:15pm
W Cybersecurity Awareness for Small Business Speakers: Dale Walls
Workshop Room 7
W Discover the top 5 Social Media Secrets to massively increase your Business Speakers: Allison Shreeve
Workshop Room 9
W Email Marketing Essentials Your Strategy May Be Missing Speakers: Matthew Montoya
Workshop Room 3
Speed Networking Room 2
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 1
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
Small businesses are under a seemingly constant threat of cyber attack and it’s more important than ever to be protected as the volume and sophistication of these cyber threats continues to increase. A study done by Ponemon Institute indicates that more than half of all cyberattacks target small businesses. Protect your business now because it’s not a matter of if, it’s a matter of when. Join us for this informational workshop to learn best practices you can implement today to further safeguard your business from cyberattacks. Don’t just be aware – be Cyber Aware.
12:30pm – 1:15pm
TBA
12:30pm – 1:15pm
If you haven't thought about your email marketing strategy in a while (or ever), now is the time! An email marketing list has tremendous potential value -- value that the doing the same old thing or taking no action at all won’t tap. In this mobile-first era, it’s imperative to rethink how that message is being delivered and consumed. In this session, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business effectively.
12:30pm – 1:15pm
W Global Rockstar Shares Secret to Build Multiple Streams of Income Speakers: K. Raj Singh
Workshop Room 8
This workshop will teach you the ‘4M’ system that is utilized by international business leaders, speakers, and authors to generate sustainable passive income streams. This will encompass four separate modules: money, mind-set, manifest, and mastermind. The first describes passive income vehicles, proven in Singh’s time as an investor, international speaker, and book author, whilst the second will cover the mind-set required to think like a wildly successful investor. In the third module you will learn seven of his top tips for manifesting everything you desire. Then finish with knowing how to leverage expert networks in order to become one.
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AGENDA & WORKSHOP DESCRIPTIONS 12:30pm – 1:15pm
W How to Find Sponsorships For Your Books, Products or Events Speakers: Roberto Candelaria
Workshop Room 10
What Sponsorship Is… And Why You Want Sponsors! Why Sponsors Need YOU… Get Paid To Help Them Reach Their Business Goals. Get your book, website, events, products and dreams sponsored… Finally be able to breathe knowing the bills are paid. How to find the “right” person for your sponsorship… You won’t spend countless hours making sales calls. How to connect with the person writing the sponsor check! Roberto has seen too many talented people panic and lose hard earned money only to scramble to find a day job because they didn’t know how to approach a sponsor to get funding for their great ideas. Don’t let this happen to you.
12:30pm – 1:15pm
W Learn How to Build Your Business Through Mobile Marketing Speakers: Tina Malsom, Kelly Vincent
Workshop Room 4
W Resources to Help You Manage and Grow Your Business Speakers: Ben Bruce
Workshop Room 2
W Sales Mastery 101: How to Become a Top Producer in Your Industry Speakers: Dawn Moore
Workshop Room 5
When you attend this workshop you will learn how get more leads for your business using the hottest new google technology, nearby proximity marketing. Imagine being able to get more eyes on your business directly to peoples mobile devices through their bluetooth...the more people you are around daily, the more exposure your business gains 24/7. Kelly and Tina are masters at lead generation through beacon marketing.
12:30pm – 1:15pm
Starting a business, or considering starting one? Been in business for a while? Join us for the Resources to Help You Manage and Grow Your Business workshop to learn about free, educational resources found on the Wells Fargo Works for Small Business® website, designed to help you as business owners start, manage, and grow your businesses. WellsFargoWorks.com contains relevant and actionable information from business experts and fellow business owners on a variety of topics. From how to write a sound business plan to effective cash flow strategies and how to build and access credit, the website offers videos, articles, and other resources on topics of interest to business owners, many of which can point you to even more resources. It’s free, and you don’t need to be a customer to access the portal.
12:30pm – 1:15pm
When you attend this workshop, you will learn how to accelerate your business growth with breakthrough results. You will discover the top 3 reasons people self-sabotage and how to stop. In addition, you will understand how to leverage a powerful communication tool to negotiate real life business deals to close more sales. Plus, you will accelerate your income when you know how to align your goals with your values using our cutting-edge technology. Dawn is a master at language & communication.
12:30pm – 1:15pm
W Top 10 Property and Liability Claims Business owners face and an introduction into Agency Workshop Room 6 Ownership Speakers: Chris Cagnolatti, James Ringer 4 out of 10 small businesses are likely to experience a property or general liability claim in the next 10 years, according to an analysis of The Hartford’s small business claims. Come learn about the “Top 10 Property and Liability Claims” that businesses face! If you are looking for a great business opportunity? You will also have an opportunity to learn about Farmers Agency ownership opportunities from our Director of Recruiting.
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1:00pm – 1:30pm
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Get Dotted Industry Connection: Professional Services
1:00pm – 1:45pm
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Speed Networking Session 4 (Room 2)
Get Dotted Industry Connection
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Industry and use our easy color code listed in this Program. Networking made E-A-S-Y!
Speed Networking Room 2
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
AGENDA & WORKSHOP DESCRIPTIONS 1:30pm – 2:00pm
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Get Dotted Industry Connection: Health Care, HR, Employee Services
1:30pm – 2:15pm
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Speed Networking Session 4 (Room 1)
1:30pm – 2:15pm
W On-Line Marketing For Your Business Success Speakers: Michael Peterson
Get Dotted Industry Connection
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Industry and use our easy color code listed in this Program. Networking made E-A-S-Y!
Speed Networking Room 1
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
Workshop Room 1
This hands-on marketing business workshop taught by Dr. Michal Peterson, with over 40 years’ experience will teach you the hidden secrets how to market or advertise your business through the maze of ever changing marketing world. Learn first had how to:
• Create SEO Organic Static Pages • Is your Website Responsive • Identity & Branding • Why you need smart phone app. • Web-Master Tools • Google My Business • Social Media Advertising • Social Media Reputation • Email Marketing • Print Marketing
1:30pm – 2:30pm
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MAIN STAGE: Intro to Online Marketing Speakers: Randi Penfil Exhibitors: Google
Main Stage
Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.
2:00pm – 2:30pm
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Get Dotted Industry Connection: eCommerce, Retail, Distributors, Manufacturers
2:00pm – 2:45pm
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Speed Networking Session 5 (Room 2)
2:30pm – 3:00pm
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Get Dotted Industry Connection: Hospitality, Travel, Transportation, Recreation
2:30pm – 3:15pm
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Speed Networking Session 5 (Room 1)
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 2
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Get Dotted Industry Connection Industry and use our easy color code listed in this Program. Networking made E-AS-Y! Speed Networking Room 1
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
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AGENDA & WORKSHOP DESCRIPTIONS 2:30pm – 3:30pm
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MAIN STAGE: Public Speaking Master Class - Speak your Way to Success Speakers: Bill Walsh
Main Stage
• How to Get Over the Fear of Public Speaking • How to Get Booked & Paid to Speak • How to Build a List of Super High Quality Leads • How to Create & Sell your Own Digital Products • Convert your Content into your Legacy
3:00pm – 3:30pm
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Get Dotted Industry Connection: Franchises
3:00pm – 3:45pm
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Speed Networking Session 6 (Room 2)
Speed Networking Room 2
3:30pm – 4:15pm
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Speed Networking Session 6 (Room 1)
Speed Networking Room 1
3:30pm – 4:15pm
W 26 Year Old Internet Rockstar Shares How to Make Money Online Speakers: Austin Walsh
Workshop Room 8
W 7 Deadly Mistakes to Avoid When Starting a New Business Speakers: Heather Schooler
Workshop Room 4
W Affordable Financing for Lighting, HVAC, Water, Solar and More Speakers: Parker White
Workshop Room 2
Get Dotted Industry Connection
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Industry and use our easy color code listed in this Program. Networking made E-A-S-Y!
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional. You will cultivate nearly 20 new important business contacts in this quick 45 minute session.
In this workshop you will learn exactly how to sell your product and services online. You will learn specifically what it takes to build a website that generates more leads and sales. In addition during this session you will also learn some critical drivers to create residual income by selling some of your own intellectual property over the Internet.
3:30pm – 4:15pm
Come and learn at the "START-UP NOW WORKSHOP" how to understand the mysteries of launching a business. You will learn the specifics that every entrepreneur needs to know to avoid critical failures during the launch of your new business. It is a must attend for new and existing businesses under $1 Million in revenue. You will learn the key ingredients that every business owner needs to know to win! In addition you will understand how to position yourself to get financing, understand the mystery of financial reports and discover key ratio's for your business. As a great final point you will learn how to put together a solid plan to obtain funding & great partners for your new venture.
3:30pm – 4:15pm
What does the largest property company in America, the D.C. United Stadium, and the Shaw Brew Pub & Kitchen have in common? All of them use a new, legislatively-enabled tool to fund energy and water projects. Whether you rent or you own your building, if you operate in the D.C., Maryland, or Arlington, VA area you can use this tool to get project financing with interest rates from 6% to 8% and terms up to 25 years from reputable capital providers across the country. This workshop presents the pros and cons, and provides a roadmap to use the tool. Come for the first 5 minutes. You’ll like what you hear.
3:30pm – 4:15pm
W Franchising 101 - How to Succeed in Franchise Ownership Speakers: Nick Neonakis
Workshop Room 3
#1 Bestselling author of The Franchise MBA and CEO of The Franchise Consulting Company shares his 20 years of experience in how to analyze franchise concepts for profitability.
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AGENDA & WORKSHOP DESCRIPTIONS 3:30pm – 4:15pm
W How to Get More Leads & Sales Using Radio, Print & Social Media Speakers: Angel Tuccy
Workshop Room 5
Being interviewed on the radio, podcasts and traditional media opens new doors of opportunity, creates credibility and expands your influence. Angel has broadcasted over 2000 radio shows and she will teach you the steps to attracting journalists, writing a compelling pitch, and most importantly, how to turn your radio interviews into ongoing marketing campaigns to attract more leads and make more money. Let’s turn you into a media celebrity!
3:30pm – 4:15pm
W How to Leverage the Power of Your Personal Brand on Social Media Speakers: Rey Perez
Workshop Room 10
With over a decade of sales and marketing experience Rey Perez will teach you 5 proven strategies to sell more with less resistance and help you build an even more successful business. You will learn how to create a highly effective personal brand, gain massive exposure, leverage the power of social media, increase your lead flow, and lastly, convert more sales.
3:30pm – 4:15pm
W How To Speak And Sell Your Own Products From The Stage Speakers: Brian Nieves
Workshop Room 9
W Strategic Planning for Small Businesses in the Post-Tax Reform Era Speakers: James L. Hicks
Workshop Room 6
Come & Learn the key SECRETS on how to utilize public speaking to generate more leads and build your business. Our guest speaker will also share how to sell from the stage and turn what you are passionate about into a successful public speaker business. It is a must attend for authors, coaches and consultants as well as anyone that is seriously interested in making money as a public speaker.
3:30pm – 4:15pm
Knowledge is the key to a successful financial future. Our background, experience and commitment to providing you with the resources you need to make financial decisions, can help make your financial future as successful as you need it to be. We pride ourselves in getting to know each client so that we can understand their individual needs and what matters most to them. This helps us to recommend products and strategies designed to meet their current needs, and more importantly, their future needs. We provide total financial needs analysis through a network of experienced professionals with expertise in: Advisory services Retirement analysis and programs Estate strategies Employee benefit and retention services Business continuation strategies Trust services We provide these services, along with a broad portfolio of top-quality financial products to individuals, families, businesses, and non-profit organizations
3:30pm – 4:30pm
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Beer & Biz Happy Hour
4:30pm – 6:00pm
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MAIN STAGE: Success Dynamics: The 7 Keys To Build An Unstoppable Business! Speakers: Bill Walsh
Walter E. Washington Convention Center (801 Mt Vernon Pl NW, Washington, DC 20001)
Enjoy complimentary beer during our Exclusive Happy Hour from 3:30 PM - 4:30 PM on the Exhibitor Floor (directly before our Final Main Stage Presentation). For our VIP Attendees (Gold, Platinum, Titanium & Exhibitor Badge Holders) there is a special VIP Bar just for you. (Upgrades available in the Registration Area). Drinks are first come, first served. Limited availability. You must be 21+ years of age to consume alcohol.
Main Stage
• Turn Your Passion into Cash Flow • How to 10X Your Leads & Sales • Social Media & Internet Marketing Secrets • How to Attract Powerful Partners • How to Build Million Dollar Daily Habits
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MAIN STAGE PRESENTATIONS 945 AM - 1015 AM
VIP Expert Panel
by Bill Walsh & Friends Come & Learn from top Business and Philanthropic Global Leaders on the specifics required to create Success. Each panelist will share priceless concepts on what it takes to break through your biggest challenges & achieve your biggest goals! A must attend!
1030 AM - 1130 AM
Intro To Online Marketing
by Randi Penfil, Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.
1130 AM - 1230 PM
by Armando Montelongo, Real Estate Expert & Celebrity TV Star • How to Create Instant & Passive Income
• How to Get FUNDING
• How to FIND Big Profit Deals
• 3 Keys to FLIP in Less Than 30 Days
130 PM - 230 PM
How To Find, Fund & Flip Houses In Your Area For Big Profits!
Intro To Online Marketing
by Randi Penfil, Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.
230 PM - 330 PM
Public Speaking Master Class - Speak Your Way To Success
by Bill Walsh, Founder & CEO, • How to Get Over the Fear of Public Speaking
• How to Build a List of Super High Quality Leads
• How to Get Booked & Paid to Speak
• How to Create & Sell Your Own Digital Products
• Convert your Content into your Legacy
430 PM - 600 PM
Success Dynamics - The 7 Keys To Build An Unstoppable Business!
by Bill Walsh, Founder & CEO, • Turn your Passion into Cash Flow
• How to Attract Powerful Partners
• How To 10x your Leads & Sales
• How to Build Million Dollar Daily Habits
• Social Media & Internet Marketing Services
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FONTELLA VAN CAMP Allstate Agency Owner Glendale, AZ
Be more than just an agent. Earn equity in the business you build as an Allstate Agency Owner. Own an economic interest in the business Earn repeat revenue Pay no franchise or royalty fees Be a leader in the community
Get started today. To learn more, call 877-470-8130 or visit allstateagent.com
Subject to the terms of the Allstate Agency Agreements and Exclusive Agency program materials. OTR721 Š2017 Allstate Insurance Company, 2775 Sanders Road, Northbrook, IL 60062 6/17
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We’re in the business of protecting yours. Keep your business moving ahead of the competition with a GEICO commercial insurance policy. We cover vehicles for specialty services like towing, landscaping and construction. Plus we can help find coverage for your business operations and property, tailored to your company’s unique needs. When it comes to your company’s vehicles, operations and property, you can’t take any chances. Let GEICO protect your business. We can help you with: • Coverage for your commercial vehicles • General Liability • And more!
• Workers Compensation • Business Owners Policies
Get a free commercial insurance quote today.
geico.com/commercial | 1-877-844-4892 Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. Commercial auto coverage is underwritten by Government Employees Insurance Company. In some cases commercial auto coverage is provided through GEICO Insurance Agency, Inc., either under an arrangement with National Indemnity Company (NICO), a Berkshire Hathaway affiliate, or with non-affiliated insurers. Business operations and property coverages are written through non-affiliated insurers and are secured through GEICO Insurance Agency, Inc. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. GEICO Gecko Image © 1999-2015. © 2015 GEICO
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Moving your business in the right direction. You know where you’d like your business to go. But you may not know the next steps to take. BB&T is here to support businesses of all sizes by sharing the financial knowledge we’ve gained over more than 145 years. Our consultative approach allows us to understand your business and provide insights to drive the performance of your business forward. Let’s get started today. BBT.com
B A N K I N G
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I N S U R A N C E
.
I N V E S T M E N T S
Member FDIC. Only deposit products are FDIC insured. BBT.com © 2018, Branch Banking and Trust Company. All rights reserved.
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Unlimited rewards. Unlimited potential. You could start putting thousands of dollars back into your business with a Spark BusinessÂŽ credit card.
Free Employee Cards $0 Fraud Liability
Applying online is fast, easy and secure at www.capitalone.com/sparkpromo.
Credit approval required. Offered by Capital One Bank (USA), N.A. Š 2018 Capital One. 59538
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NEWS
BizTalkNews wants to feature your business as part of our Discovery feature!
BizTalk Discovery highlights businesses that are not yet known nationally, but offer products or services that benefit BizTV viewers.
BizTV is the only national TV network that focuses on entrepreneurs, small business owners and people looking to manage their assets. Available in over 40 markets on broadcast TV and online via BizTVClub.com, BizTV wants to help get the word out about your business.
@
If you are interested in having your business featured on a future episode of BizTalk Discovery, email us at discovery@biztv.com and one of our associate producers will contact you to see if your business qualifies.
BizTV.com
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BizTalkRadio.com
BizTVClub.com
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Strategic Planning for Small Businesses in the Post-Tax Reform Era
Presented by
James L. Hicks CFP®, ChFC®, ChSNC®, MBA
Ed Bortnick CPA, CVA, CFD, MAFF, CFF
Knowledge is the key to a successful financial future. Our background, experience and commitment to providing you with the resources you need to make financial decisions, can help make your financial future as successful as you need it to be. We pride ourselves in getting to know each client so that we can understand their individual needs and what matters most to them. This helps us to recommend products and strategies designed to meet their current needs, and more importantly, their future needs. We provide total financial needs analysis through a network of experienced professionals with expertise in: • Advisory services
• Employee benefit and retention services
• Retirement analysis and programs
• Business continuation strategies
• Estate strategies
• Trust services
We provide these services, along with a broad portfolio of top-quality financial products to individuals, families, businesses, and non-profit organizations.
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45-Minute Workshop Description
“Strategic Planning for Small Businesses in the Post-Tax Reform Era” The 2017 Tax Reconciliation Act was signed into law by President Trump on December 22, 2017. The Act will subsequently necessitate changes to many of the common tax and strategic planning decisions that small business owners will make. After attending this workshop, many small business owners will want to reconsider their long term strategic plans for the future. The format will be a panel discussion led by James L. Hicks, CFP® of Capitol Financial Partners in Tysons Corner, VA and will focus on the following key strategic planning concerns for small business owners: • Will the Estate Tax Changes in the Act
• Succession/Continuation Planning
actually help Small Business Owners?
Opportunities: Tax-free retirement
• Brief overview of the Qualified Business
income portfolios for outgoing owners
Income Deduction for Pass-Through
coupled with tax-free legacy wealth
Entities (i.e. Partnerships and S-Corps)
transfer to the next generation of
and Specified Service Business
business ownership.
Classifications, Exclusions, and Taxable Income Limits.
SOC6884 318
CRN000000-000000
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Technology Done Differently. Every Service. Every State. One Provider. Backed by a team of experts committed to exceeding every customer expectation, Comstar delivers every business solution you need, from one provider you can trust. Visit Us Today At Booth 121 !
VOICE
DATA
INFRASTRUCTURE
• Hosted VoIP Phone Systems
• Network Infrastructure
• CCTV ( Security Cameras)
• Carrier Services Consultation
• Cyber Security
• Access Control
• Maintenance & Support Contracts
• Backup & Disaster Recovery
• Intrusion Systems
• End-User and Admin Training
• Cloud Services
• Cabling
• Premise-Based Phone Systems
888-441-8444 | info@comstar-usa.com
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• Managed Services
• Audio/Video
Comstar-USA.com
Send great looking emails that drive big results.
Powerful Stuff.
Everything we do, we do to help our customers succeed. That’s why we built our online marketing tools to be easy-to-use, yet so powerful. And that’s also why we offer the kind of live expert marketing advice—totally free—you won’t find anywhere else.
Learn more at booth #228.
Start your free trial at ConstantContact.com 31
______________________________
With Corsica Tech’s managed IT solutions, you’ll get timely support 24/7, fewer dis peace of mind that the heart of your business is protected, and dedicated account m notch team of friendly professionals. You know good IT management is important
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___________
sruptions to everyday operations, management support from our top– let us make it a priority.
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BECOME AN EXHIBITOR AT
CELEBRATING 10 SUCCESSFUL YEARS! THOUSANDS OF SMALL BUSINESSES SHOPPING FOR PRODUCTS & SERVICES
JUST LIKE YOURS! Do you have a product or service geared towards small businesses? Does your company provide a “must have” for business owners? When was the last time you had access to thousands of potential clients in one day?
VISIT OUR REGISTRATION AREA TO GET MORE INFO ABOUT EXHIBITING IN ONE OF OUR 15 CITIES! 34
An!l N. Livas
Author | Speaker | CEO | Philanthropist
Millennial Media & Branding Expert ANGEL LIVAS is an Award-Winning Storyteller and the host of “The Woman Behind The Business” Talk Show; a new program that promotes unapologetically honest dialogues to advance the woman entrepreneur. With nearly two decades of media experience, Angel believes in sharing her wealth of multi-media expertise to help propel the success of others. Her new book "Brand Reppin' 101" is a how-to-guide to social media modeling and online brand building. In the book, she takes you on her journey of introducing her children to "Brand Reppin'".
Order Your Copy Of Brand Reppin’ 101, Today! AngelnLivas.com | 202-930-3262 | Booking@AngelNLivas.com
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FREE MAGAZINE SUBSCRIPTION Your dream opportunity is one touch away!
DiversityComm is proud to sponsor The Small Business Expo Visit
www.DiversityComm.net/smallbusinessexpo Join the Conversation!
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Tech Solutions Designed for you Eagle tech helps your company make the right IT decisions with the right technology. We focus on end-to-end solutions that raise the levels of efficiency and profitability within your business. Through our services, we help your company stay secure, integrated, well managed, unified through the very latest communication tools, and up to date with the latest technology.
Our Services
Cybersecurity
Help desk
Unified communications
Virtualization
Managed Services
IT consulting
Back up & disaster recovery
cloud services
For more information visit EagleTechCorp.com or call us at +1 703 672 0084
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Truly Independent. Balanced Perspectives. The Epoch Times is a print newspaper and digital news outlet dedicated to seeking the truth through independent and insightful journalism. Founded in 2003 for the public benefit, The Epoch Times is committed to being responsible to our readers by remaining independent of external influence. We cover the news with integrity and report on the most critical topics, providing factbased analysis and information on U.S. politics, U.S.–China relations, and world affairs.
Awards & Accolades
T HEEP OCH T IME S.COM
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THE OPPORTUNITY TO LEAD CONTINUES AS A FARMERS AGENCY OWNER
You have the talent. We’ll provide the support. You know what it takes to lead. Your natural talent and entrepreneurial spirit helps make the transition to a Farmers agency owner a natural one. If you want the opportunity to continue to serve the community while experiencing professional growth, becoming a Farmers® small business owner is a smart choice. You’ll have your own business and be in control of your destiny. Plus, you’ll be backed by a winning team of 25,000 Farmers employees who’ve made Farmers a smart business choice for more than 85 years. Call or visit today to get your Farmers business up and running.
COMMUNITY INVOLVEMENT
Farmers agency owners make a difference locally, and their actions don't go unnoticed. They support their local schools, little leagues, sports teams and charity organizations, and are well known within their local communities.
443.613.8366
Maryland/Virginia Territory Office Your Local Agent 8330 Boone Blvd, Suite 220 Vienna , VA 22182 christopher.cagnolatti@farmersinsurance.com http://www.beafarmersagent.com
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A GREAT ORGANIZATION
DESERVES GREAT APPS When Oxfam America needed help to build a mobile app to organize volunteers to do outreach to Congress in support of Foreign Aid, who did they turn to? Fifth Tribe. We’re proud to help businesses, non-profits, and government agencies solve big problems through product development, interactive experiences, and digital marketing.
If you want to go fast, go alone. If you want to go far, go with a tribe.
www.fifthtribe.com 40
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EVERY SMALL BUSINESS STARTS WITH A BIG DREAM. IT’S NEVER JUST BUSINESS
At HSBC, we help nurture your business by understanding your needs and tailoring solutions to meet them. With our global reach, local knowledge, and range of financial resources, our Business Banking Team can help you open doors to new possibilities and opportunities. It’s our goal to help you go further — as far as your dreams can take you. Ask how we can help your business today.
www.us.hsbc.com/business-banking
Deposit products are offered in the U.S. by HSBC Bank USA, N.A. Member FDIC. ©2018 HSBC Bank USA, N.A. Member FDIC.
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MKT2570_2017_04
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Get Out of Debt Are You 100% Sure You Will Have a Good Life After Retirement?
Or Do You Have Doubt? What If we could show you how to GET OUT of Debt in 9 years
or less (including mortgage and student loans) without spending any additional money than you are spending right now?
Let Us Show You at our Get Out of Debt Workshop!
6401 Golden Triangle Dr. #115 Greenbelt, MD 20770
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Phone: 301-220-3555 Largofinancialservices.com
Visit Booth 327 for Free Give-Aways
Designed With Your Business In Mind End-to-end networking solutions serving the needs of small and medium businesses. Switches – WiFi – Data Storage
netgear.com/business 45
Marketing Your Business ____
How to market your business On-line ____
Is your Web-site Responsive, SEO ?
WIN A FREE SEO REPORT VIST US AT BOOTH 428
OR REGESTER FOR OUR FREE WORKSHOP TO WIN 50% OFF NEW WEB-SITE HOW TO MARKET YOUR BUSINESS
We help build products from idea to launch. We're experts at Web & mobile design, branding, iOS development & frontend. Search Engine Optimization, Social Media Advertising and Reputation Management, Print Marketing.
____
Search Engine Optimization key to your business success ____
Social Media Marketing and Reputation Management NU-DIGITAL MARKETING AGENCY 930 Tahoe Blvd. Ste. 802-615 Incline Village, Nv 89451 916-560-1051 http://nudigitalmarketing.com
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Navigating Legal LandminesTM is Attorney Nancy Greene’s Specialty
Let’s meet: I’m in Booth 432 Comprehensive legal support in all areas of business and employment law.
Author of the #1 Amazon Best Seller: Navigating Legal Landmines
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Protect your business with Nancy Greene’s Corporate Shield Save time, money and eliminate worry & doubt knowing that your legal records are up to date WE HELP BUSINESSES: • Maintain their corporate records • Consolidate corporate documents • Reduce the risk of late penalties • Stay in good standing everywhere they do business • File required paperwork on time • Streamline operations
Let’s meet: I’m in Booth 432
And So much more!
All for just
$1,297
Get complete details at AttorneyNancyGreene.com
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SOFTWARE
DEVELOPMENT & QUALITY ASSURANCE SPECIALISTS
Why choose us? PROFESSIONAL KNOWLEDGE
ON TIME, ON BUDGET DELI VERY
Over the years, our colleagues have obtained a deep understanding of a variety of business elds. In our development, we balance functionality with long-term usability when selecting technologies for you.
Time is money as the saying goes! We will draw on our extensive experience in and knowledge of various technologies and the development life cycle to help you save both.
DYNAMIC TEAMS
MANAGEMENT
Teams are built with an eye towards development needs and time constraints. These factors inuence the number of team members, the level of expertise and the nature and composition of project management.
Many of our managers have received PMI training. We are also versed in agile methodologies and employ a variety of professional project management tools to keep you informed of the status of development.
DEDIC ATED WORK ENV IRONMENT
AT TENTION TO QUALIT Y
Our colleagues work in spacious, well-equipped ofces and have the option to work from home. Teams also have the opportunity to work and share knowledge in several collective development spaces.
This is not just an expression, but our business. Much or our experience lies in regulated solutions for eHealth where quality assurance protocols are not only legally required, but necessary to prevent serious injuries or death.
hello@synthesis-net.com
www.synthesis-net.com
CHECK US OU T AT BOOT H 329, MEE T OUR NE W U.S. A FFIL I AT E A ND SEE HOW OUR CU T T ING EDG E SOLU T IONS C A N M A KE YOUR BUSINESS BE T T ER.
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Lead to invoice, one application, 360° view of your customer. B2 B
ss
2C /B e-
e merc com
Cust om er Su cc e
Marketing
ip
Sa
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/ CR
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V ISIT US @ BOO TH
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Systum is a cloud-based operating system for your business.
Finance, e-commerce, marketing, inventory management and CRM all built on one database. Real-time answers on anything from inventory turns to conversions. Manage your social media, marketing campaigns and e-commerce store fronts and get a true 360° view of your customer. All of this is available for one low subscription rate that scales with your business. Ask for a demo today.
www.systum.com | 1-877-467-9788
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Mastering the 4 essentials steps to owning a franchise.
Stop by our booth for your complimentary copy of the #1 best selling book in the US on how to investigate franchises.
.e World’s Leading Franchise Experts
www..eFranchiseMBA.com 52
THOMAS “TJ� LOFTIN
Celebrity Car Builder | Business and Real Estate Guru
BOOTH 638 COACHING ÂŚ TRAININGS ÂŚ WEBINARS Business and Real Estate Investments ÂŚ Auto Industry
021(7,=,1* *(175,),&$7,21 7285 021(7,=,1* *(175,),&$7,21 7285
Tickets at
THOMASTJLOFTIN.COM
goo.gl/C3udGh
TJ@ThomasTJLoftin.com
***More dates TBA*** Washington, DC New York, NY
310.619.3954
4/20 5/3 53
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Xero simplifies and automates your business accounting needs. Now you can focus on what you love: your business. Start your free 30-day trial at xero.com
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22307 7.5x10 4c
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Smart planning moves your business forward, faster You’ve got a lot to think about as a small business owner — managing cash flow, funding business plan, and marketing your services. You’ll find the guidance and solutions you need to start, grow, or run your business better at wellsfargoworks.com. Let’s get started. Visit your local branch or find a time that works for you at wellsfargo.com/appointments. Come visit us at booth #424.
© 2018 Wells Fargo Bank, N.A. All rights reserved. IHA-22307
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HOURLY HR SUPPORT CUSTOMIZED FOR YOUR COMPANY
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BARKER HR CAN MAKE YOUR WORK LIFE EASIER Barker HR Consulting provides business owners in the DC Metro area access to expert HR support at affordable hourly rates. We give small
business employers the customized big-time support they need, when they need it, and at the level of experience it takes to keep them
compliant and on track to meet strategic and day-to-day business objectives and you only pay for what you use: no retainers.
START WITH A FREE ANALYSIS OF YOUR HR NEEDS The Barker HR Consulting partnership starts with a free, no obligation, two-hour assessment of HR practices and policies. This assessment covers three general categories:
COMPLIANCE RISK CULTURE (includes benefits, compensation, performance feedback and development)
WWW.BARKERHR.COM ! HELP@BARKERHR.COM 61
TAKE A LEAP BOOK YOUR NEXT BUSINESS TRIP
ON UPSIDE.COM UPSIDE IS THE FIRST ONLINE TRAVEL SERVICE BUILT JUST FOR BUSINESS TRAVELERS. We know when it’s your business trip, everything is mission critical. Here’s how you can take one giant leap for business travel with Upside today:
WE’VE GOT YOUR BACK ANYTIME DAY OR NIGHT Our team of experts is looking out for you 24/7 – at no extra cost.
EASY BOOKING AND COMPETITIVE PRICES All your travel plans in one place makes them easy to track and change.
EXTRA SAVINGS AND REWARDS Bundle your plans for one price to get unpublished discounts and gift card rewards.
MISSION CONTROL FOR TODAY’S BUSINESS TRAVELER Ready to be treated like a hero? Use promo code THEDISTRICT to get $100 in gift cards with your first purchase on Upside.com*. * Valid on first time, pre-tax purchases of $600+ on Upside.com by 6/30/18.
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