3
Small Business Festival 2017
Victoria’s vibrant and innovative small businesses play a crucial role in keeping our economy strong and the Andrews Labor Government is working harder than ever to help them succeed. One of the great privileges of my job is that I get to meet so many small businesses and see first-hand how hard they work and how important they are to their local communities. This government deeply values the contribution small businesses make to our economy and our society. Victoria has more than 556,000 small businesses which deliver nearly half of the state’s private sector jobs and contribute a third of the state’s output in goods and services. That is why we are getting on with the job of lowering taxes, cutting red tape, creating the right conditions for growth and making sure small businesses get a fair go. We have brought forward payroll tax cuts, strengthened the Victorian Small Business Commissioner’s remit to resolve disputes and introduced a Fair Payment Code to address the issue of late payments.
Small Business Festival Victoria is a celebration of this great sector and a great chance to share new ideas and skills and make sure small business owners and entrepreneurs have the resources they need to be successful. This year’s festival is bigger and better than ever with more than 500 events spread across regional Victoria and metroMelbourne covering topics ranging from business planning to marketing, to social media, networking and financial management. A real focus of this year’s festival will be how emerging technologies are affecting small businesses and how we can harness them to improve productivity and open up new opportunities. Another new initiative is a week-long celebration of the fantastic contribution women in business make to the sector.
One of the great strengths of Victoria is that we are an open, globally connected and diverse society. This year’s festival will celebrate the rich diversity of Victoria’s multicultural business community and there will be sessions on how we can tap into international networks to track business trends and access new markets. Nearly 30,000 people attend the festival each year and it is a great chance for small businesses to network, to learn about the range of government services available year-round and to hear inspiring stories from successful business leaders. Whether you are running a small business or thinking about starting one, I encourage you to get involved in this year’s festival and look forward to meeting many of you there. The Hon. Philip Dalidakis, MP Minister for Small Business, Innovation and Trade
Principal partner / Major partners
4
Commonwealth Bank of Australia At CommBank, we believe the future is an exciting place to do business. Whether you are starting, buying, growing or managing a business of today, we know that change is a constant and brands need to be future-fit. We are delighted to partner with the Victorian Government to deliver the Small Business Festival, and provide a place for small business to be inspired, connect with other businesses and take-away practical tips and tactics, and we invite everyone along to join in on the conversations, opinions, thoughts and ideas of some of the brightest minds from Victoria and abroad.
insights, intelligence and interactive experiences to provoke different thinking and uncover big ideas.
We will be opening the doors to our Pop Up Innovation Lab in the Melbourne CBD during the festival, taking businesses behind the scenes to access
The Pop Up Innovation Lab is more than informative – it’s inspirational. And we can’t wait to have Small Business Festival visitors come innovate with us!
In an action packed month, we will be running thought leadership events, innovation workshops and discovery tours within the space for visitors to witness the stages of the innovation process as they happen, from idea to execution.
commbank.com.au/business/ business.html
5
Small Business Festival 2017
Australia Post Australia Post has partnered with small business for over 200 years Advocating for small business – helping to go online, grow their business and sell overseas – Australia Post supports entrepreneurship as part of its purpose of helping everyone, everywhere, every day. Delivering to 11.5 million addresses and maintaining over 4,000 post offices, the largest network in the country, Australia
Post is uniquely placed to help small business connect to advice, opportunities, customers, other small businesses and communities. Australia Post continues to innovate and invest in new solutions to help small business with online selling, international sending and making business simpler.
auspost.com.au/small-business
Vodafone Vodafone is proud to be a major partner of the Small Business Festival, and to be a supporter of small businesses Over 80% of small businesses believe exploiting mobile will be crucial to their business, yet only 22% believe their current systems deliver the flexibility and responsiveness they need.
Vodafone wants to change this, which is why we offer personalised plans and support to make technology easy. We can’t wait to connect with you at one of our events during the Festival.
vodafone.com.au/business
Partners / How to find events
6
Digital partner
Media partners
SmartCompany.com.au is Australia’s one-stop shop for SMEs and entrepreneurs, featuring news, advice and insights relevant to those working in the fast-paced world of small business. SmartCompany’s archive of news, feature articles, entrepreneur interviews and webinars covers the gamut of business content, including finance, advertising and marketing, startups, growing a business, superannuation, HR, tax and more.
Hosted by Ricardo Goncalves, find out the secrets to running a successful Australian business each week on Small Business Secrets. Sundays at 5pm on SBS and on SBS On Demand. sbs.com.au/news/ small-business-secrets
Melbourne’s own 3AW 693 offers hard hitting, honest, entertaining radio that empowers listeners. We strive to deliver content as diverse as the city we broadcast to, and proudly call our own. Openline 96 900 693. 3aw.com.au
smartcompany.com.au
Supporting partners
Working for yourself needn’t mean working by yourself. We exist to support those going it alone in business and our 100,000+ community are simply the friendliest group of likeminded individuals around. Membership brings a host of professional development tools, promotional benefits and more. We’d love you to join us! flyingsolo.com.au
HerBusiness trains women business owners how to market, operate and grow their business so that their results line up with their vision. HerBusiness is for YOU if you want to: »» Grow your business »» Make connections »» Promote your business »» Get new skills »» Become confident »» Get a mentor herbusiness.com
Netregistry is Australia’s most trusted online provider. We offer all the services you need to grow online, from domain names, web hosting, and intuitive DIY options, to fully managed online marketing and web design solutions – all designed to help you succeed online while saving time and money. netregistry.com.au
Ministerial message
03
Principal partner
04
Major partners
05
Festival partners
06
How to find events
08
Feature events
09
Festival Roadshow
09
Small Business BIG Ideas
11
Events Hub
13
Digital Innovation Festival
16
Webinars 17 Small Business Bus
20
Spotlight Events
21
Women in Business Week
23
Featured events by region
25
Melbourne CBD
25
Eastern Metropolitan
27
Northern Metropolitan
29
Western Metropolitan
30
Mornington Peninsula & Frankston
31
Ballarat 32 Bendigo 34 Geelong & surrounds
35
Gippsland 36 Shepparton & surrounds
37
Mildura & surrounds
38
North East Victoria
39
Great South Coast
40
Western & Central Victoria
41
Western Wimmera Southern Mallee
42
Podcasts
43
What is the Small Business Festival? Australia’s largest small business festival provides information, ideas and inspiration to people who are starting or growing a business
festival.business.vic.gov.au
The Small Business Festival website has detailed descriptions of 500+ events across the state. You can search the full program and filter events by topic, date and location. Book events online through the website or by phone on 13 22 15.
The annual five-week Small Business Festival takes place during August and September and features more than 500 events, workshops and seminars across metropolitan and regional Victoria.
The Victorian Government coordinates the popular event through Small Business Victoria and collaborates with industry groups, private organisations and agencies across three levels of government to deliver the program.
We are confident you will gain valuable knowledge and skills to help your business prosper. Enjoy the Festival!
Webinars 17
Geelong & surrounds
Melbourne CBD
25
Gippsland 36
Eastern Metropolitan
27
Shepparton & surrounds
37
Northern Metropolitan
29
Mildura & surrounds
38
Featured events for each region are listed in this guide, but for a full list of 500+ events, visit:
Western Metropolitan
30
North East Victoria
39
Great South Coast
40
Western & Central Victoria
41
festival.business.vic.gov.au
Ballarat 32
Western Wimmera Southern Mallee
42
How to find your events
Mornington Peninsula & Frankston
31
Bendigo 34
Topics and areas of interest
»» Business development »» Business planning
»» Exporting and importing »» Digital business and technology »» Financial management »» Franchising »» Sustainable practices »» Innovation »» Managing risk »» Marketing and social media »» Networking »» Sales »» Starting a business »» Workplace health and safety »» Home-based business »» Grants and assistance
»» Employing and managing people
»» Customer service
Festival events fall into the broad topics listed below. There are hundreds of additional events on the festival website, so be sure to check online. You can also filter your online search by topic, making it easy to find events matching your areas of interest.
35
How to book Online: festival.business.vic.gov.au Phone: 13 22 15
Ticket prices Adult pricing is shown in this guide. Member, concession and early-bird offers may also be available, so be sure to check our website for details.
9
Small Business Festival 2017
Want your business to soar? Meet Lydia Lassila OAM Lydia Lassila is an Olympic gold medalist, mother and successful businesswoman who will inspire you with her story of how she turned adversity into advantage. The aerial skier, who is training for her fifth Winter Olympics next year in South Korea, founded BodyICE in 2006 after suffering a career-threatening injury. While jumping in the semi-finals of her second Winter Olympics in 2006, Lydia landed badly and ruptured her knee. Frustrated with the inefficiency of the cold therapy products available during rehabilitation, Lydia set her sights on designing and developing a product to fulfil her needs.
BodyICE – a range of travelsmart icepacks – was born. Since having children, Lydia has also expanded the range to include remedial maternal and child-friendly cold and heat packs that are sold around the world. Join Lydia for dinner and learn how having a clear, unwavering vision means you can not only achieve your goals, but take your business to new heights.
The Festival Roadshow travels through Bendigo, Geelong, Warrnambool, Wangaratta, Ballarat and Traralgon. See overleaf for a location near you.
Festival Roadshow continued / Small Business BIG Ideas
10
Festival Roadshow with Lydia Lassila, OAM Visit the website for special offers and secure your place today
Event ID: E19039
Event ID: E19062
Event ID: E19069
When: 2 August, 6pm – 8.30pm
When: 15 August, 6pm – 8.30pm
When: 16 August, 6pm – 8.30pm
Where: Ulumbarra Theatre, Gaol Road, Bendigo
Where: Truffleduck, 66 Hyland Street (Hamilton Highway) Fyansford, Geelong
Where: Lighthouse Theatre, 185 Timor Street, Warrnambool
Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow
Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow
Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow
Event ID: E19171
Event ID: E19172
Event ID: E19173
When: 29 August, 6pm – 8.30pm
When: 30 August, 6pm – 8.30pm
When: 31 August, 6pm – 8.30pm
Where: Wangaratta Performing Arts Centre, 33-37 Ford Street, Wangaratta
Where: Mercure Ballarat Hotel and Convention Centre, 613 Main Road, Ballarat
Where: Premiere Function Centre, 29 Grey Street, Traralgon
Cost: Early Bird $45 Full Price $60 (includes two course dinner)
Cost: Early Bird $45 Full Price $60 (includes two course dinner)
Cost: Early Bird $45 Full Price $60 (includes two course dinner)
Bookings: festival.business.vic.gov.au/ roadshow
Bookings: festival.business.vic.gov.au/ roadshow
Bookings: festival.business.vic.gov.au/ roadshow
11
Small Business Festival 2017
Small Business BIG Ideas is Small Business Festival’s premier event. Discover the latest developments in technology, innovation and marketing – and how you can use them to drive success in your business. Small Business BIG Ideas examines your whole business landscape, with a focus on innovation and technology. Marketing remains a key focus of this headline event, but this year we also look at how new trends – such as digital disruption – need to form part of your strategy. As a small business owner, you’ll learn how technology is driving opportunity and upheaval, plus the tips and traps for getting ahead in your market.
Just $45 (Early Bird)
Event ID: E19025 Date: Monday 4 September Time: 9am – 3pm
Six great reasons to come along Whether you want to start, grow or manage a small business, you’ll find plenty of practical advice and amazing inspiration at our 2017 event: 01
04
Learn from the experiences of world-class presenters.
Get the lowdown on the latest marketing trends and techniques.
02
05
Grow your perspective by hearing from thought leaders. Understand global shifts in how to successfully do business.
Get out there and meet people. You’ll pick up contacts and great tips at the Small Business Services Exhibition and the dedicated networking session.
03
Work out how to navigate the technologies that underpin the future.
Where: Melbourne Convention and Exhibition Centre, Plenary 3 (Doors 9 & 10), 1 Convention Centre Place, South Wharf
06
Pick the brains of small business experts with one-on-one opportunities on offer.
Cost: $45 Early Bird, $60 Full Price Bookings: festival.business.vic.gov.au/big
BIG Ideas speakers / Events hub
12
Keynote speakers
Gus Balbontin
Dr. Amantha Imber
Yvonne Adele
Startup founder, investor and advisor and former Executive Director and CTO of Lonely Planet
Creativity and innovation psychologist and founder of innovation consultancy Inventium
Technology expert and business consultant
Gus led Lonely Planet’s large global restructure which reinstated the company’s financial health and strengthened its ability to manage future disruption. Gus is a talented entrepreneur who is heavily involved with the startup scene and is the current Entrepreneur in Residence at Victoria University.
With a PhD in organisational psychology, Amantha has helped companies such as Google, Coca-Cola, Disney, LEGO, Red Bull, American Express, Virgin Australia, Commonwealth Bank and many others innovate more successfully. Amantha brings practical, science-based tools that you can use to immediately get your brain unstuck, get the creative juices flowing and uncover great ideas that will lead to business growth.
Yvonne returns this year as your MC and networking expert. As well as an accomplished speaker, business consultant and author Yvonne has helped thousands of Australians to embrace new technology as the Today Show’s IT Reporter – Ms Megabyte.
He will take us behind the scenes of the massive digital transformations that have affected all industries in the past two decades and share stories about companies who have mishandled this change and how business leaders can capitalise on the disruption that is still happening today.
A columnist for Women’s Day, Women’s Weekly and author of Conquer your Computer and PCs for Dummies, Yvonne now works with small businesses on creative thinking and social media marketing. Join Yvonne in the foyer for a pre-event networking session to ensure you get the most out the connections you make.
13
Small Business Festival 2017
Donkey Wheel House Are you in need of an effective content strategy? Does your social media need some scrubbing up? Is exporting on your horizon? Or maybe you just need to find some financial freedom?
When: 8 – 25 August Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Varied (either free or low cost)
You’ll get expert advice on all this and more at our popular Events Hub.
Bookings: festival.business.vic.gov.au/hub
All under one roof, these high-quality, affordable events will help you boost your business profile, manage risks and achieve more with less. Many events are free, but get in quick as places are limited.
Events Hub Series: Week 1 Title
Event ID Date
Start
End
Presented by
Cost
Write copy people actually read
E19185
8 August
10am
11.30am
Rachel Kurzyp
$15
How to start, build and grow your business online
E18877
8 August
1pm
3pm
Netregistry
$15
How to manage stress in your small business E18943
8 August
4pm
5pm
Experiential Mindfulness Melbourne
$15
How to leverage Facebook for business
E18884
9 August
9.30am
11.30am
Netregistry
$15
Creating a mentally healthy workplace
E19032
9 August
12.30pm
2.30pm
Victorian Small Business Commissioner
Free
Build a business with purpose and thrive
E19046
9 August
4pm
5pm
Do It Diff
$13
How artificial intelligence can save your business thousands
E19427
9 August
6pm
7.30pm
Quantum Business Consulting
Free
Meet the regulators
E18932
10 August
1.30pm
3.30pm
Australian Taxation Office
Free
Five things I wish I knew starting out
E18699
10 August
5pm
6pm
Melbourne Osteopathy Sports Injury Centre
$10
Writing a hi-fi marketing communications brief
E18817
11 August
9.30am
11.30am
Writers Victoria
$30
Plan, prepare, protect and prosper. Practical SME tips
E18615
11 August
12.30pm
2pm
Victorian Innovation Centre Ltd. (INNOVIC)
Free
Events hub continued
14
Events Hub Series: Week 2 Title
Event ID Date
Start
End
Presented by
Cost
How to disrupt your industry with influential leadership
E18517
14 August
10am
12pm
Federico Re
$35– $45
Your website performance health check
E19088
14 August
1.30pm
3.30pm
Arrow Digital
$25– $29
Shifting to self-employment for professional women
E18842
15 August
11am
1pm
13th Beach Marketing Services
$15
Meeting demands of customers in a new era of ecommerce
E19298
15 August
2.30pm
4.30pm
Vodafone
Free
Taking the leap: women in business panel discussion
E18876
15 August
6pm
8pm
Of Kin
$40– $50
LinkedIn business brand booster blueprint for women
E18933
16 August
11am
12.30pm
Newcomers Network
Free
Achieve more by doing less
E18951
16 August
2pm
4pm
Jeff Podbury – Maximum Impact Training & Development
$15
Women in small business networking evening E19285
16 August
5.30pm
7.30pm
Australia Post
Free
How to maximise your networking investment E18608
17 August
10.30am
12.30pm
Your Time Matters
$40
The innovation exchange
E18477
17 August
2pm
4pm
BKindred
$59– $69
Empowering financial freedom for women
E18709
17 August
5.30pm
7.30pm
Sofcorp Financial Services
$35
Sustainable social enterprise, capitalism and money
E18931
18 August
7.30am
9am
The School of Life
Free
Establishing a new product pipeline
E18958
18 August
10am
12pm
What Your Customers Want $25
Life design for startups and business leaders E19137
18 August
1.30pm
3pm
Now to Next
$27.50 –$33
Starting a podcast for your business
19 August
10am
12pm
Impactiv8
$30– $40
E18751
Events Hub Series: Week 3 Title
Event ID Date
Start
End
Presented by
Cost
Attracting customers and cashflow to small businesses
E19226
21 August
10am
11.30am
Your Business Network
$15
Mobile web secrets for your business
E18497
21 August
1pm
2pm
Red Pants Mobile Websites $19
How to develop an effective content strategy E18887
21 August
3.30pm
5pm
Avion Communications
$25
OHS for SMEs
E18606
22 August
10am
11am
Action OHS Consulting
Free
Exporting overseas? Mind your intellectual property
E19065
22 August
12pm
1pm
MDP Law
$15
Marketing for small business
E18960
22 August
2pm
4pm
Ross Pepper
$15
Simple smartphone video marketing
E19286
22 August
5.30pm
7.30pm
Zoe Hollingsworth Zebrafish Digital Media
$29
Small business 101: marketing, legal, accounting
E19379
23 August
1.30pm
3.30pm
Marketing Entourage
Free
Get connected and grow your business through networking
E18622
23 August
5.30pm
7.30pm
Melbourne Business Network
$25
Be a GoodSmith: bring social purpose to everyday business
E19246
24 August
9am
6pm
GoodSmiths
$20– $90*
Keeping your startup culture compliant for entrepreneurs
E18796
25 August
10.30am
11.30am
Learning Seat
Free
* session dependent
15
Small Business Festival 2017
Digital Innovation Festival / Webinars
16
Digital innovation events run throughout the five-week Festival, but from 23 August to 6 September we will showcase Victoria and Australia’s best and brightest digital talent Join in and celebrate the ‘Victorian Difference’ that drives industry, entrepreneurs and students to not only be different, but make a difference through digital technology.
Experience an exciting variety of crowdsourced, curated and free Digital Innovation Festival (DIF) events held across the state. Meet up with like-minded people at the DIF Hubs from Melbourne CBD to regional Victoria.
celebrate the economic and social benefits that innovation and technology deliver. Discover how diversity of gender and ideas is central to success, as is the growth of partnerships between sectors and within networks.
Digital Innovation Festival will showcase Australia’s talent through the iAwards and will
Join Us, go to: vic.gov.au/digitalinnovation
Festival of artificial intelligence
GCUC global coworking conference
National iAwards gala dinner
Presented by IJCAI 2017
Presented by Hub Australia
Presented by AIIA
Connect with local and national innovators, thought leaders, technologists, startups, digital natives, entrepreneurs, students, educators and industry partners.
Event ID: E19626
Event ID: E19267
Event ID: E19627
When: 19 – 25 August
When: 24 – 25 August 9am – 5pm
When: 30 August, 6pm – 11pm
Cost: $100 Student $200 Early Bird $300 Full Price
Cost: AIIA members $250, Non-members $320
Cost: Free Where: Various locations Bookings: ijcai-17.org
Where: Hub Southern Cross
Where: MCEC Bookings: iawards.com.au
17
Presented by KBB Digital
Kochie and his experts unveil the newest digital marketing trends. Drive past your competitors with the inside knowledge of the opportunities available in the next six months. Best known as one of the hosts of Seven Network’s breakfast program Sunrise, David Koch (aka Kochie)’s company, KBB Digital, specialises in digital marketing solutions for clients across Australia.
Getting Started: What I wish I knew!
Presented by Flying Solo
There’s rarely a shortage of passion and excitement when you’re starting a business, but without careful design, positive sentiments can quickly turn to pressure and confusion. In this webinar we hear from members of the Flying Solo community as they share what they learned, what they know now, and what they wish they’d known at the start.
How to name your brand or product Presented by Amey Lee, Heart Content Still scratching your head about a good name for your business? (After all, who would have thought naming a business “Apple” was a good idea!) Find out what makes a good name, and what you need to get right before you even start thinking about it and how can you protect that name from competitors. Discover where to start and all the tips and tricks behind choosing a name.
Webinar: Shattering glass ceilings and the status quo Presented by Private Media Talk of gender equality in the workplace is not new. March figures reveal the pay gap is alive and well, with full-time Australian women paid, on average, 16 per cent less than men. Inside ASX 200 companies, just nine women were CEOs and only 10 were chairing boards. There are women, however, who are breaking though glass ceilings and becoming champions to those coming up the ranks. Find out what success can look like for women in the modern workplace and what it really means to shatter that ceiling in this webinar.
Event ID: E19264 When: 23 August, 1pm – 2pm Cost: Free Bookings: kbbdigital.com.au/sbv
Event ID: E19253 When: 2 August, 10am – 11am Cost: Free Bookings: flyingsolo.com.au/SBFV
How to find your ideal mentor Presented by Experienced Mentors and Mentees Do you often wish you had a sounding board for your ideas? If you’re ready to ditch the feeling of being “overwhelmed”, ready to have more clarity and ready for more support in your business, then a mentor could be right for you! Discover how to get your very own mentor and what to look for.
Event ID: E19387
Event ID: E18814
Event ID: E19388
When: 3 August, 11am – 12pm
When: 4 August, 12.30pm – 1.15pm
When: 10 August, 11am – 12pm
Cost: Free
Cost: Free
Cost: Free
Bookings: herbusiness.com/ name-your-product
Bookings: smartcompany.com. au/partner-content/webinars/ webinar-shattering-glassceilings-challenging-statusquo-4-august/
Bookings: herbusiness.com/ find-your-mentor
Small Business Festival 2017
Kochie’s expert panel: Stay ahead of the curve
Webinars continued
18
Getting traction: Attract customers, accelerate success Presented by Flying Solo So there you are with a great website, cool logo and a snappy profile, but things are a little quieter than you’d like. All too often the frenzy of launch can be followed by a period where time seems to stand still. Fear not – it happens to all of us and there’s a community here to help you get past the dips and move onwards into a thriving business. In preparation for this session, we invited established soloists to think back to their early days and let us in on their secrets to accelerate success. The outcome is a webinar brimming with learned wisdom gold.
How to succeed in email marketing Presented by Michelle Falzon, We Are Content Are your email subscribers not opening your emails? Or maybe when they do, they’re not that interested? Perhaps you feel unsure about where to send your list? If you struggle to send anything at all, or you’ve fallen into the trap of sending everything to everyone, discover the easiest and fastest ways to send better emails – and get better results.
Kochie’s expert panel: Business growth Presented by KBB Digital Best known as one of the hosts of Seven Network’s breakfast program Sunrise, David Koch (aka Kochie)’s company, KBB Digital, specialises in digital marketing solutions for clients across Australia. Join Kochie and his expert panel as they reveal their top digital marketing secrets during this live webinar. Get the tools and techniques that will deliver the most effective outcomes and give you more bang for buck.
Event ID: E19254
Event ID: E19389
Event ID: E19263
When: 16 August, 10am – 11am
When: 17 August, 11am – 12pm
When: 15 August, 1pm – 2pm
Cost: Free
Cost: Free
Cost: Free
Bookings: flyingsolo.com.au/sbfv
Bookings: herbusiness.com/ success-email
Bookings: kbbdigital.com.au/sbv
How I got started
Getting organised: Do more with less
Boomers to millennials – why diversity matters
Presented by HerBusiness
Presented by Flying Solo
Presented by Private Media
Life as a startup can be a rollercoaster ride – but you don’t have to ride it alone. You’re in good company with thousands of Australians who start businesses every day. Find out from their experiences what it takes to make a great business. What challenges will you need to overcome and how do you stay true to your purpose in the face of difficulties? Plus, how can the right technology get your small business on the right track to success, faster? Get answers to all these questions and more at this ‘How I got started’ webinar.
Keeping busy in a small business is rarely a problem. But staying motivated and maintaining focus on the issues that really matter presents more of a challenge. Research, observation and discussion confirms that being overwhelmed is a rapidly growing concern at the small end of town – there is so much to do and so little time. Happily, our supportive community has again provided ready answers to help you create a sustainable and profitable venture in this informative webinar of tried-and-tested wisdom.
The benefits to be gained from hiring an age-diverse workforce are immeasurable. Combining the value of experience with the skills and insights from a younger generation can keep your business relevant for decades to come. This webinar delves into the benefits of hiring from the whole age spectrum – from experienced baby boomers to millennials and everyone in between. Discover why diversity in the workplace matters, how to avoid unconscious bias and how to hire for potential.
Event ID: E18815 Event ID: E18819
Event ID: E19255
When: 28 August, 11am – 12.30pm
When: 30 August, 10am – 11am
Cost: Free
Cost: Free
Bookings: herbusiness.com/ how-i-got-started-2017
Bookings: flyingsolo.com.au/sbfv
When: 30 August, 12.30pm – 1.15pm Cost: Free Bookings: smartcompany.com. au/partner-content/webinars/ webinar-boomers-millennialsimportant-age-diversitybusiness-31-august/
19
Small Business Festival 2017
Small Business Bus / Spotlight events
20
The Small Business Bus will visit locations across Victoria throughout the Festival
Venue suburb
Event ID
First session start date
Venue suburb
Event ID
First session start date
Bendigo
E19390
1 August
Ocean Grove
E19408
17 August
Tallangatta
E19393
1 August
Cowes
E19409
21 August
Wodonga
E19394
2 August
Bairnsdale
E19413
21 August
Bendigo
E19391
2 August
Sale
E19414
22 August
Beechworth
E19395
3 August
Pakenham
E19410
22 August
Book a free mentoring session on board for specialist advice on starting or growing your business, or drop by to speak to an Information Officer about small business programs and services that can help you. The bus will be on site each day from 10am to 4pm.
Ararat
E19392
3 August
Traralgon
E19415
23 August
Bright
E19396
4 August
Cranbourne
E19411
23 August
Broadmeadows E19399
7 August
Mirboo North
E19416
24 August
Box Hill
E19400
8 August
Frankston
E19412
24 August
Mildura
E19397
8 August
Horsham
E19417
28 August
Mildura
E19398
9 August
Hamilton
E19419
29 August
Footscray
E19401
9 August
Wangaratta
E19422
29 August
For details, go to business.vic.gov.au/sbb or call 13 22 15
Portland
E19402
14 August
Ballarat
E19420
30 August
Port Fairy
E19403
15 August
Benalla
E19423
30 August
Geelong
E19406
15 August
Kialla
E19424
31 August
Geelong
E19407
16 August
Ballarat
E19421
31 August
Warrnambool
E19404
16 August
Seymour
E19425
1 September
Camperdown
E19405
17 August
21
Presented by Netregistry
Create awareness, drive traffic and generate leads for your business from the valuable business intelligence Facebook puts at your fingertips. Just over 65% of the Australian population actively use Facebook, making it one of the most efficient digital marketing tools for businesses for anyone wanting to target the right audience at a relatively low cost and easily measure return on investment. Find out how to work smarter with effective use of Facebook data to engage customers, stay on top of consumer trends and one step ahead of your competitors.
Event ID: E18884 When: 9 August, 9.30am – 11.30am Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: $15 Bookings: eventbrite.com.au/e/ melb-how-to-leverage-facebookfor-business-facebook-adstickets-34059342410
Reed Gift Fair (Trade event only)
Meeting demands of customers in a new era of ecommerce
Women in Small Business Networking Evening
Presented by Reed Exhibitions
Presented by Vodafone
Presented by Australia Post
“Prepare yourself for the Christmas rush. Be the first to uncover the latest innovations and stay one step ahead of your competitors as you source thousands of trending pieces and favourite products across eight distinct categories at the Reed Gift Fair. Attend industry-leading education sessions at this trade-only fair that will bring together 800 brand new and returning exhibitors across two enormous venues (MCEC & Melbourne Showgrounds). Please note; Reed Gift Fairs is a trade-only event and admission is free upon validation of the necessary trade credentials and completion of the registration process.
We live in a culture of instant gratification that is both exciting and helpful. But for small businesses, customer expectations of rapid and personalised service can create a demand that is challenging to meet – particularly when you’re up against large companies already delivering it. This session will share strategies to thrive in this non-stop economy that small-business owners can apply straight away: from making your business smartphone friendly, to hiring staff whose job it is to rapidly respond to customers.
The number of Australian women operating their own businesses has steadily increased over the past 20 years. Celebrate their inspirational stories at this free event hosted by Australia Post that champions the accomplishments of women in small business. Share practical knowledge and experience, tips and helpful ideas from small business owners guest speakers. A strong network is a key step to success. Network with like-minded women afterwards and take advantage of this chance to build some wonderful business connections, while learning how to improve and grow your small business. For anyone already in business or those aspiring to start one.
Event ID: E19298 Event ID: E19437 When: 5 August, 9am – 6pm Where: MCEC & Melbourne Showgrounds, Doors 1-6 / 2 Clarendon Street, Southbank Cost: Free Bookings: reedgiftfairs.com.au/ melbourne-august/
When: 15 August, 2.30pm – 4.30pm Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Free Bookings: eventbrite.com/e/ successful-women-intechnology-how-to-bring-yoursmall-business-onlinetickets-34265314478
Event ID: E19285 When: 16 August, 5.30pm – 7.30pm Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Free Bookings: auspost.com.au/sbevents
Small Business Festival 2017
How to leverage Facebook for business
Women in Business Week 22
23
Small Business Festival 2017
Celebrating women in business with Melbourne Business Network
Empowering financial freedom for women
Smart women: How to succeed in small business
Presented by Melbourne Business Network
Presented by Sofcorp Financial Services
Presented by Private Media
Be inspired by a panel of successful women who have faced and conquered the challenges that can hold women back from achieving in the business world. Hear their success stories and how they not only broke through these barriers but inspired others to follow. Learn, be inspired, meet other women and build your knowledge of how others have made an impact on their business to achieve success.
Prepare yourself to achieve financial freedom and achieve your goals. Women’s financial independence has not only changed personal lives, it has paved the advancement of women in society. Understand the importance of financial freedom and the role it has played in how far women have come. Learn how to achieve wealth creation from specific examples and take your own steps towards furthering your own financial education and literacy. Learn, grow and develop yourself, your team and your business at this workshop delivered by business, professional and entrepreneur of the year Tracey Sofra.
Three women who grew incredible small businesses from scratch share their recipes for success. Hear from Smart50 Award Kate Morris (founder of Adore Beauty), Danielle Michaels (co-founder of b.box for kids) and Karen Justice (founder of Just for Pets). SmartCompany’s flagship event, the Smart50 Awards, recognises businesses with three years of demonstrable growth and highlights excellence in categories including exporting, community focus and retail, among others. Coinciding with Women In Business Week, this event is not just for women, but for everyone navigating the water of small business with their eye on success.
Event ID: E18621
Event ID: E18708
Event ID: E18813
When: 17 August, 5pm – 7.30pm
When: 16 August, 5.30pm – 8pm
When: 17 August, 6pm – 9pm
Where: The Cluster, Level 20, 31 Queen Street, Melbourne
Where: The Carrington, 505 Wyndham Street, Shepparton
Where: Further details available online
Cost: $35
Cost: $35
Bookings: celebrating-womenin-business2017.eventbrite.com.au
Bookings: eventbrite.com.au/e/ empowering-financial-freedomfor-women-tickets-34643151599
Cost: $20 Bookings: eventbrite.com.au/e/ smart-women-what-it-takes-tosucceed-in-small-businesstickets- 33844909034
Women in Business Week continued / Melbourne CBD
24
Women in Business: Schedule of Events Title
Event ID Date
Start
End
Presented by
Cost
Networking for Northside creative women
E18515
14 August
6pm
9pm
Northside Events
$35
Surviving and thriving mumpreneurs
E18821
14 August
7pm
8.30pm
City of Maribyrnong
Free
Dynamic local leadership
E18972
14 August
7.15am
9am
Destiny Pursuit Coaching & Training
$35
How to be a mumpreneur and have it all
E18989
14 August
6pm
8pm
Geelong Women In Business
$20
Sisters doing it for themselves
E19114
14 August
6pm
8.30pm
AP Marketing Works
$25– $35
Modern leadership for the modern woman
E19372
14 August
7.30pm
9pm
Motivational Leadership
$20
Global sisters: Women In Business standing tall
E18828
15 August
9.30am
2.30pm
Global Sisters
Free
The female advantage to better business
E18840
15 August
9.30am
11.30am
Brimbank City Council
$20
Shifting to self-employment for professional women
E18842
15 August
11am
1pm
13th Beach Marketing Services Pty Ltd
$15
Taking the leap: Women In Business panel discussion
E18876
15 August
6pm
8pm
Of Kin
$40– $50
Women In Business networking breakfast
E18891
15 August
7am
9.30am
City of Maribyrnong
Free
Transitioning your idea into a business
E19004
15 August
7pm
8.30pm
UPTURN Business Advisory
Free
Women In Business: Strategies for success
E19239
15 August
12pm
2pm
Be Brilliant Now
$52
Productivity formula for Women In Business
E19373
15 August
7.30pm
9pm
Motivational Leadership
$20
Women Who Startup
E19385
15 August
5pm
6.30pm
RMIT
Free
Women In Business
E18627
16 August
11am
2pm
Whitehorse City Council
$65
Empowering financial freedom for women
E18708
16 August
5.30pm
8pm
Sofcorp Financial Services
$35
Women In Business lunch: Breaking workplace barriers
E18838
16 August
11.30am
2pm
Brimbank City Council
$45
LinkedIn business brand booster blueprint for women
E18933
16 August
11am
12.30pm
Newcomers Network
Free
Women in Small Business Networking Evening
E19285
16 August
5.30pm
7.30pm
Australia Post
Free
Women In Business: Engaging your team for success
E19374
16 August
7.30pm
9pm
Motivational Leadership
$20
Tactics for collaboration success
E18477
17 August
2pm
4pm
BKindred Pty Ltd
$59– $69
I made it work: Women in small business
E18590
17 August
6pm
8pm
BEC@Kangan
$20
Celebrating Women In Business with Melbourne Business Network
E18621
17 August
5pm
7.30pm
Melbourne Business Network
$25
Empowering financial freedom for women
E18709
17 August
5.30pm
7.30pm
Sofcorp Financial Services
$35
Leading mindfully
E18731
17 August
3pm
5pm
Leadership Ballarat & Western Region
$25– $35
Project startup: The ultimate guide for women
E18801
17 August
10am
12pm
City of Maribyrnong
Free
Smart women: How to succeed in small business
E18813
17 August
6pm
9am
Private Media
$20
Global sisters: Women In Business standing tall
E18829
17 August
9.30am
2.30pm
Global Sisters Pty Ltd
Free
Women in Front Networking lunch with Dr Susan Carland
E18845
17 August
12pm
2.30pm
Hume City Council
$65
Women In Business: Meeting the challenge
E18969
17 August
12.30pm
2pm
City of Boroondara
$15
How to be the employer of choice for women
E19371
17 August
5.15pm
7pm
OFRM Pty Ltd
Free
Global sisters: Women In Business standing tall
E18827
18 August
9.30am
2.30pm
Global Sisters
Free
Rendezvous with inspirational Women In Business
E19123
18 August
5.45pm
8pm
Women in Leadership TV
$50– $75
Four ways for women to use LinkedIn for business E19335
18 August
10am
11am
Think Bespoke Pty Ltd
$27
Work from home and actually make money!
19 August
9.30am
12pm
Augustus Media
$25
E18997
25
Small Business Festival 2017
LGBT Small business owners networking evening
Event ID: E19133
Presented by Gay and Lesbian Organisation of Business and Enterprise (GLOBE)
When: 16 August, 6.30pm – 8pm
Come along for an evening of networking with other LGBT small business owners and hear from two inspiring guest speakers. The evening will provide an opportunity to meet other LGBT small business members, swap ideas and war stories and hear about available support. Guest speakers include one of the owners of the iconic Hares & Hyenas bookstore who will speak about their experience starting and running a small business; and Mark Kukanesan, Vice-President of GLOBE Melbourne, on the support available for LGBT small business members.
Cost: Member – Free Non-member $17
Where: Hare Hole, Hares & Hyenas, 63 Johnston St, Fitzroy
Bookings: eventbrite.com.au/e/ lgbt-small-business-ownersnetworking-evening-tickets34312405328
Funding your startup
GCUC co-working conference
Vodafone national small business summit 2017
Presented by RMIT University
Presented by Hub Australia
Presented by Council of Small Business Australia
If you have an idea, project or business to fund, there are plenty of ways to raise the money to get it started. Crowd funding, angel investment, loans and funding schemes, discover all the options available from a panel of experts and get tips on how to make successful applications, bids, pitches and campaigns.
Everything you ever wanted to know about the world of co-working – where solo practitioners, at-home professionals and independent contractors choose to work beneath the umbrella of a shared workplace. It’s a way of working that can open doors to invaluable opportunities to collaborate, share resources, knowledge and values. The GCUC Australia Co-working Conference presents a two-day program of events, resources and information for the curious, those already enjoying the benefits of co-working and anyone weighing it up.
Meet face to face with government leaders and add your voice to the small business sector’s input into policy development and review. The Vodafone National Small Business Summit aims to: » Promote and support the development of small businesses in Australia » Advocate to advance the interests of small business in Australia, including through policy change and regulatory reform.
Event ID: E19367 When: 23 August, 5pm – 6.30pm Where: RMIT Building 16 / Storey Hall, 336-348 Swanston Street, Melbourne Cost: Free Bookings: eventbrite.com.au/e/ funding-your-startuptickets-33882014016
Event ID: E19267 When: 24 August, 9am – 5pm Where: Hub Australia, 696 Bourke Street, Melbourne Cost: $100 Student, $200 Early Bird, $300 Full Price Bookings: au.gcuc.co
Event ID: E19170 When: 23-25 August, 8am – 5pm Where: Events Centre – Collins Square, 727 Collins St, Melbourne Cost: $890 Bookings: cosboansbs.com.au/ welcome
Eastern Metropolitan 26
27
Small Business Festival 2017
Casey Cardinia women’s business lunch: creativity for business success
Economic and investment breakfast
Being influential in business
Presented by Casey Cardinia Region
Presented by Whitehorse City Council
Presented by City of Boroondara
Proudly hosted by the Casey Cardinia Region, this lunch will provide you with the perfect opportunity to network with other local business women (and men), enjoy a beautiful two course lunch, along with a glass of bubbly on arrival. Join us for lunch to hear from ARIA Award winning musician, Logie nominated actress, founder of Big Hearted Business, and ABC Radio Melbourne presenter Clare Bowditch.
Get a window into the future with Bernard Salt. His leading work in demographics for KPMG Australia delivers vital insights into societal changes that impact decision making. Bernard’s work has predicted major trends, including the baby boomer ‘sea change’, ‘Gen-Y career and lifestyle expectations’ and the ‘man drought’. His recent theory about the impact of smashed avocado on Gen-Y property aspirations went viral. Discover what demographic trends tell us about the bigger picture and how that will impact our tomorrow. Widely regarded as one of Australia’s leading social commentators, Bernard’s presentation is not to be missed.
We are all unique, each with our own way of doing and behaving in different situations. Learn how to identify and appreciate these differences in those you meet, improve your communication and become more effective. Discover the four main energy types and how they can help you to understand and communicate with everyone you meet. Learn the characteristics of each type and apply them to yourself, your friends and work colleagues. Then learn how to hit the right buttons with your behaviour and communication style so you can be more effective in influencing them.
Event ID: E18770 When: 4 August, 11.30am – 2pm Where: Cardinia Cultural Centre, Lakeside Drive, Pakenham Cost: $90 Bookings: caseycardinia.com. au/businesslunch
Event ID: E18783
Event ID: E18970
When: 17 August, 7.30am – 9am
When: 24 August, 6pm – 8.30pm
Where: Whitehorse City Council, The Point, Level 1, Building BC, 221 Burwood Highway, Burwood
Where: The Boroondara Room, 4 Inglesby Road, Camberwell
Cost: $55 Bookings: wbiz.com.au
Cost: $20 Bookings: trybooking.com/PTJN
Northern Metropolitan 28
29
Small Business Festival 2017
Grow your business through online marketing
Women in Front Networking lunch with Dr Susan Carland
Instajam: Strategies to grow your business on instagram
Presented by FAB Marketing
Presented by Hume City Council
Presented by Nell Casey Creative
Billions of people search products and services online. So how do you stay front of mind and ensure your customers and prospects choose you when they are ready to buy? Join this workshop to learn how to simplify your approach and walk away with easy-to implement tactics to put your marketing on auto-pilot, and grow your business.
Author, academic and social commentator Dr Susan Carland will speak on feminism, leadership and diversity at this year’s Women in Front Networking Lunch. Named on the 20 Most Influential Australian Female Voices list by The Age in 2012, Susan regularly appears online, on radio, on television and in print writing about contemporary Australia. She is the author of recently published Fighting Hislam, Women, Faith and Sexism; has a PhD from Monash University’s School of Social Sciences and is a lecturer and researcher at Monash University’s National Centre for Australian Studies.
Forget about posting pictures of your lunch on Instagram. Find out how to take full advantage of this amazing platform for small businesses to connect with their customers and increase sales. This practical workshop will have you posting, hashtagging and making valuable connections with ease. Gain the skills to capitalise on this active and engaging social media platform to grow your business.
Event ID: E19129
Event ID: E18845
Event ID: E19047
When: 14 August, 10am – 2pm
When: 17 August, 12pm – 2.30pm
When: 11 August, 10am – 1pm
Where: The Cowork Collective, 421 Lygon Street, Brunswick East
Where: Melrose Melbourne, Corner Melrose & Carrick Drive, Tullamarine
Where: The Cowork Collective, 421 Lygon Street, Brunswick East
Cost: $30 Bookings: eventbrite.com/e/ grow-your-business-throughonline-marketingtickets-34058582136
Cost: $65 Bookings: womeninfront. eventbrite.com.au
Cost: $55 Bookings: eventbrite.com.au/e/ instajam-strategies-to-growyour-business-on-instagram2017-tickets-34060823841
Western Metropolitan / Mornginton Peninsula & Frankston
30
NBN and cloud apps
Office hours at Inspire9 Footscray
Marketing muckups and how to avoid them
Presented by FLYONIT
Presented by City of Maribyrnong
Presented by AP Marketing Works
The cloud. What is it, where is it and how does it work? Collect answers to all these questions and pick up innovative cloud solutions to improve you and your business performance. Discover how cloud technology is taking business to next level, improving service delivery, speeding up response times and delivering greater satisfaction to clients. Prepare yourself for the great change the NBN is bringing to the way business operates.
Do you have a business or social impact idea? Sit down with Conrad Tracey from Inspire9 for a FREE 30-minute session. Conrad will be happy to listen to your idea, give you feedback and help you to develop the idea to its full potential.
Mucking up your marketing costs not only takes time and money, but the missed opportunity of new customers. Learn from the marketing mistakes of others so you can skip past them and jump straight into a more efficient and successful approach. Small business marketing expert Ailsa Page shares common and costly marketing mistakes and how you can avoid them in this fun and engaging workshop. Whether experienced or startup, take away marketing gold that you can immediately apply to your business.
Event ID: E18966
Event ID: E18793
Event ID: E19108
When: 2 August, 9.30am – 10.30am
When: 3 August, 12pm – 3pm
When: 8 August, 8am – 10am
Where: Laverton Community Hub, 95-105 Railway Avenue, Laverton
Where: Dream Factory 90 Maribyrnong Street, Footscray
Where: Newport Community Hub, 13-15 Mason Street, Newport
Cost: Free
Cost: Free
Bookings: eventbrite.com. au/e/nbn-and-cloud-appstickets-34168694485
Bookings: eventbrite.com.au/ myevent?eid=33693074894
Cost: $20 Early Bird, $30 Full Price Bookings: eventbrite.com/e/ marketing-muckupstickets-33982156545
31
Small Business Festival 2017
Peninsula connect
PeninsulaHack
Guerrilla marketing: The art of grabbing attention
Presented by Peninsula Business Networking
Presented by Frankston City Council
Presented by Zeemo
Celebrate the Small Business Festival, connect with like-minded professionals and toast future success in a relaxing environment at this event hosted by Peninsula Business Networking. Includes a glass of wine on arrival and light refreshments.
Mornington Peninsula’s inaugural Hackathon brings together the region’s best creative, business and technical problem-solvers to fix the specific challenges facing the region. Kicking off with a Friday morning business breakfast featuring special guest speakers in the startup scene, the event continues with parallel streams of open lectures and workshops on business and technology.
Is your business struggling to stand out? Brainstorm clever, low-cost marketing ideas for your small business at this interactive workshop. Learn to surprise your audience when they least expect it, evoke curiosity about your product or service and generate that all-important word-of-mouth. If you find yourself using the same advertising techniques year after year, consider this alternative advertising style that uses creative techniques to deliver maximum impact on a small budget. Breakfast provided to get your creative juices flowing.
Event ID: E19470 When: 1 August, 6pm – 7.30pm Where: Brooklands of Mornington, 99 Tanti Avenue, Mornington Cost: $22 Early Bird, $29 Full Price Bookings: peninsulabusinessnetwork.org. au/content.aspx?page_ id=87&club_id=705616&item_ id=663509
Event ID: E18913
Event ID: E18787
When: 11 August, 7am – 5pm
When: 15 August, 7.30am – 9am
Where: Frankston Foundry, 1 Keys Street, Frankston
Where: Zeemo, Building 1 / Ground Floor Suite 2 / 66 Victor Crescent, Narre Warren
Cost: $60 breakfast, free Hackathon Bookings: peninsulahack.org/ register
Cost: $25 Bookings: guerrilla-marketingthe-art-of-grabbing-attention. eventbrite.com.au
Ballarat
32
BisNet breakfast: Susan Alberti
Setting your business up to grow
Young professionals network: Coffee catch up
Presented by Commerce Ballarat
Presented by Harwood Andrews
Presented by Commerce Ballarat
Start the day with breakfast inspiration from businesswoman, philanthropist and passionate champion for women’s AFL, Susan. Former Western Bulldogs Vice President and National Women’s League Advisory Group Director, Susan Alberti is also a tireless advocate for the prevention, treatment and cure of Type1 diabetes. Susan’s achievement saw her appointed a Companion of the Order of Australia in 2016 for eminent service to the community for philanthropic and fundraising support for a range of medical research, education and sporting organisations, as an advocate for improved healthcare services for the disadvantaged and as role model and mentor to young women.
Give your business the best chance of success and get up to speed with all the legal essentials for diversifying or setting up your business for growth. Learn what company structure is right for your business and how best to protect your personal assets from business risk. If you’re increasing staff, diversifying products or services, moving online or entering a new market, this is the session for you. Presented by Harwood Andrews principal, and accredited Specialist in business law Rod Payne and lawyer Stephen Kirby.
Pop in for a quick chat and coffee before work, or feel free to stay longer. Take a break from your usual routine to catch up and network with like-minded young professionals in a relaxed setting.
Event ID: E18462
Event ID: E18710
Event ID: E18944
When: 1 August, 7am – 8.45am
When: 23 August, 9am – 11am
When: 31 August, 7.30am – 9am
Where: North Ballarat Sports Club, 725 Creswick Road, Ballarat
Where: Provincial Hotel – The Ivy Room, 121 Lydiard Street North, Ballarat
Where: Eclectic Tastes Café & Pantry, 2 Burnbank Street, Ballarat
Cost: $30 Member, $45 Non-member
Cost: Free
Cost: Free
Bookings: harwoodandrews. com.au/b31-business-growth
Bookings: commerceballarat.com.au
Bookings: commerceballarat. com.au/cb_pages/event_ details.php?mevent_id=4016
33
Small Business Festival 2017
Bendigo / Geeling & surrounds
34
Regional womens’ business week
How to price your product & service
Pitch perfect: 100 words to success
Presented by Centre Management
Presented by Finance Academy Australia
Presented by Words on a Page
The Regional Womens’ Business Market will showcase products and services by businesswomen in business. Applicants of the Regional Womens’ Business Awards will be invited to have a stall at the Regional Womens’ Business Market at Bendigo Marketplace from the 10th – 13th August. We invite you to come along and see what’s on offer from businesses run by women in our region. The Regional Womens’ Business Awards are a Bendigo Marketplace community-driven awards program, designed to celebrate, support and empower women. No booking necessary.
Little or no financial background can lead people in business to implement pricing strategies that fail from a customer perspective. If you’ve ever felt nervous about putting up your prices or confused when asked for a discount, then this seminar is for you.
Forget the social media hoopla for just a second. One of the biggest tools you have are the words coming out of your mouth. What do you really say when someone asks what you do? Can you deliver a perfect pitch in the 60-second limelight of a network meeting? Find out how to master your message, nail your narrative and get your pitch perfect at this interactive workshop presented by Natalie J. Dowling.
Gain insights about: »» Critical things to consider when setting a price »» Factors that affect pricing »» How to bundle and package »» Developing a value-based pricing model for your business.
Event ID: E19090 Event ID: E19463
Event ID: E18657
When: 10-13 August, 10am – 4pm
When: 11 August, 6pm – 8pm
Where: Bendigo Marketplace, 116–120 Mitchell street, Bendigo
Where: All Seasons Bendigo, 171/183 McIvor Road, Bendigo
Where: Bendigo Library, Activity Room 1, 251–259 Hargreaves Street, Bendigo
Cost: $20
Cost: $24.50
Bookings: eventbrite.com. au/e/how-to-price-yourproduct-service-bendigotickets-33952460724
Bookings: eventbrite.com. au/e/pitch-perfect-100words-to-successtickets-33748895856
Cost: Free Bookings: bendigomarketplace.com.au
When: 22 August, 5.30pm – 7pm
35
Small Business Festival 2017
My jagged line to success with Carolyn Creswell
Simple energy and $ savings for your business
Presented by City of Greater Geelong
Presented by City of Greater Geelong
Meet muesli mogul Carolyn Creswell and be inspired by the remarkable story of how she grew her business, Carman’s, into a highly successful multinational company with an investment of just $1000.
Do you want to reduce your energy bills? Not sure where to start? This event will provide answers to your questions. Come and learn about how to cut your energy bills, the availability of energy assessment grants and financing options for initiatives. Local service providers to help you put it all into action will be available to provide advice. This event will be an expo style networking event with short presentations and displays detailing real case study results from local businesses who have saved energy and $$. Tea coffee and light breakfast refreshments available.
Build a better brain for business Presented by City of Greater Geelong and Small Business Smart Business Discover how to lead your team towards the innovative thinking that will help them to manage the complexities of business – not just today but into the future. Building a business requires both creative and linear thinking as well as the ability to collaborate and build rapport quickly. Throw in the use of technology and it’s no wonder you and your team feel overwhelmed. Relax over dinner and find out how to bring innovation into your working life. Fiona Kerr is a prominent thought leader in the fields of social cognitive neuroscience and human connectivity who speaks regularly on the neuroscience of leadership, collaboration and innovation.
Event ID: E18700
Event ID: E18883
Event ID: E18702
When: 3 August, 6pm – 8.30pm
When: 22 August, 8.30am – 11.15am
When: 31 August, 5.45pm – 8.30pm
Where: Truffleduck, 66 Hyland Street, Fyansford, Geelong
Where: City of Greater Geelong, City Hall, 30 Geringhap Street, Geelong
Where: Truffleduck, 66 Hyland Street, Fyansford, Geelong
Cost: $55
Cost: Free
Cost: $50
Bookings: geelongaustralia. com.au/ct/forms/form. aspx?form_id=20271
Bookings: geelongaustralia. com.au/ct/forms/form. aspx?form_id=20270
Bookings: trybooking.com/PWPT
Gippsland / Shepparton & Surrounds
36
Why creativity matters: Dee Madigan Award-winning creative director and ABC TV Gruen Transfer panelist, Dee Madigan understands the power of creativity to persuade an audience and that effective messages are always based on brand truths
Don’t miss this opportunity to share what Dee knows about developing and rolling out a truly integrated campaign, from TV ads and traditional media, through to digital and social media.
Event ID: E18830
Event ID: E18850
Event ID: E18962
When: 28 August, 7am – 9am
When: 28 August, 6.30pm – 8.30pm
When: 29 August, 7am – 9am
Where: East Gippsland Shire Council Main Hotel, 270 Main Street, Bairnsdale
Where: Criterion Hotel, 90 MacAlister Steet, Sale
Where: Momo, 103 Seymour Street, Traralgon
Cost: $35
Cost: $25
Bookings: trybooking.com/247277
Bookings: deemadiganwellington. eventbrite.com.au
Bookings: deemadiganlatrobe. eventbrite.com.au
Event ID: E18858
Event ID: E18847
Event ID: E18825
When: 29 August, 6.30pm – 8.30pm
When: 30 August, 7am – 9am
When: 30 August, 12pm – 2pm
Where: Djinta Djinta, Stevens Road, Kardella South
Where: Phillip Island RSL, 225 Thompson Avenue, Cowes
Cost: $35
Cost: $25
Where: Warragul Country Club, 41 Sutton Street, Warragul
Bookings: deemadigansouthgippsland. eventbrite.com.au
Bookings: deemadiganbasscoast. eventbrite.com.au
Cost: $25
Cost: $30 Bookings: eventbrite.com. au/e/why-creativity-mattersin-marketing-tickets33693212305?utm_ term=eventurl_text
37
Small Business Festival 2017
Master the secrets of a LinkedIn Ninja Presented by Shepparton Chamber of Commerce and Industry Many people and organisations have a presence on LinkedIn, but the magic lies in how you use it. Learn tips and tricks from the Asia Pacific region’s only certified LinkedIn Ninja, Jillian Bullock. Discover how to make the most of your personal profile and your company page on LinkedIn. Hear how you can create a healthy workplace and healthy connections by using LinkedIn to generate new business leads and recruit staff. What works, what doesn’t – come along and find out.
Empowering financial freedom for women
Schnitz founder Roman Dyduk
Presented by Sofcorp Financial Services
Presented by GV BRaIN
Workshop style presentation outlining the importance of financial independence given the changes to society and how far we have come as women. Tracey Sofra will help you focus on gaining financial education and literacy with specific examples of how to achieve clarity, confidence and the ability to manage your own money.
Meet the name and the business brain behind Schnitz. Schnitz began its business journey in 2007 when Roman opened with a single restaurant. The Polish-born schnitzel expert had been at the helm of restaurants in the past, all featuring his signature schnitzel on the menu. But this was different. This time, Roman and his sons, Andrew and Tom, had a single-minded focus to perfect the art of schnitzel making. The Schnitz way is not a production line, but a perfection line – with each schnitzel made to order. Since those humble but dedicated beginnings, Schnitz has grown from one restaurant to more than 60. To continue being the benchmark in schnitzel making is their sole aim, combining culinary tradition with modern methods and the freshest ingredients Australia has to offer.
Event ID: E19055
Event ID: E18708
When: 2 August, 6pm – 8pm
When: 16 August, 5.30pm – 8pm
Event ID: E19241
Where: The Hotel Australia (The Aussie), 73 Fryers Street, Shepparton
Where: The Carrington, 505 Wyndham Street, Shepparton
When: 30 August, 6pm – 9.30pm
Cost: $35
Where: The Woolshed @ Emerald Bank, 7719 Goulburn Valley Hwy, Kialla
Cost: $10 Bookings: eventbrite.com.au/e/ master-the-secrets-of-alinkedin-ninja-tickets33978419367
Bookings: eventbrite.com.au /e/empowering-financialfreedom-for-womentickets-34643151599
Cost: $75 Bookings: riverlinksvenues.com.au
Mildura & surrounds / North East Victoria
38
ANZ Mildura presents: #womenempoweringwomen
The art of listening
Future Crunch networking luncheon
Presented by Mildura Regional Development
Presented by Mildura Regional Development
Presented by Mildura Regional Development
Join us at this truly inspiring evening as our female panel share their insights, stories and the key tips that have helped to carry and sustain each of them along their professional and personal journeys. Be energised and empowered by the life-changing experiences of others as you network with like-minded women.
No wonder it’s hard to pay attention. The average person spends nearly half their time ‘mind wandering’ – that is, doing one thing but thinking about something else. According to American Advertising Association estimates, consumers receive 3,000 marketing messages per day, all competing for their attention. Neurologists studying this phenomenon have found people are overwhelmed, easily distracted and ‘shutting down’. In this noisy and fast-paced world, the ability to listen with focus and clarity has become a must-have skill. Come along to this fascinating presentation and discover what the art of listening can add to your business and personal life.
Get an unexpected perspective on what the future looks like from Dr Angus Hervey and Tané Hunter, the dynamic duo better known as Future Crunch. Together they deliver mind-blowing presentations to generate optimism, shift perceptions and create new and better ways of doing things in the 21st Century. Future Crunch is a collective of innovative brains who combine expertise in economics, coding, politics and data analytics, with design, art and music. Each Future Crunch experience is a rich fusion of customised research designed to ‘crunch’ your particular industry’s future. This presentation includes a two-course meal and drinks at bar prices.
Event ID: E19162
Event ID: E19165
Event ID: E19169
When: 3 August, 6pm – 8.30pm
When: 14 August, 9.30am – 1.30pm
When: 31 August, 12pm – 2.30pm
Where: Mildura Arts Centre, Cureton Avenue, Mildura
Where: Quest Mildura, 15 Madden Avenue, Mildura
Cost: $10
Cost: $10
Where: Quality Hotel Mildura Grand, Seventh Street, Mildura
Bookings: localtickets.com. au/whats-on?term= Mildura&date=
Bookings: localtickets.com. au/whats-on?term= Mildura&date=
Cost: $50 Bookings: localtickets.com. au/whats-on?term= Mildura&date=
39
Small Business Festival 2017
The power of small business: It’s a team sport
Creating your visual voice
Online sales strategies: James Hunter
Presented by Benalla Rural City Council
Presented Rural City of Wangaratta
Presented by Rural City of Wangaratta
Unleash the power of small. Whether you’re a solo operator or employ up to 20 staff, whether you’re home based or have a shopfront, all successful businesses need to surround themselves with a strong support team. Join Rod Fraser and Ellyn Martin from Wodonga’s Business Growth Strategies to ensure you’re on track to create your dream team for small business success. Discover your business purpose at this insightful discussion over lunch. Join us to kick off the 2017 Small Business Festival with the first of 44 free or low-cost events held across North East Victoria in August.
Learn how to create your visual voice at this two-hour combined presentation / workshop. Join Simon Duncan from 3rd Man Films as he takes you through the hows and whys of creating an online video presence. Starting with 45 minute presentation about the online video market, this session will be followed by a one and a quarter hour practical workshop as Simon takes out the techno-babble to explain the ins and outs of creating a video marketing strategy for your business.
Small businesses confront the daunting reality of online business every day. Learn simple sales strategies that work and practical ways to harness social media to extract the best outcomes. Co-founder of cycling apparel brand Hunter Bros Cycling, James Hunter draws on his experience in senior sales roles with some of Australia’s best-known consumer brands to outline a simple, stepped approach to growing sales in an online environment. After growing up in North East Victoria, James is now based between Collingwood and the Kiewa Valley. For further information please check out James on Redbank & Hunter and Hunter Bros Cycling.
Event ID: E19194
Event ID: E19223
Event ID: E19195
When: 1 August, 12pm – 1.30pm
When: 3 August, 5.30pm – 7.30pm
When: 17 August, 10am – 11.30am
Where: Serendipity Cafe, 3 Bridge Street East, Benalla
Where: Rural City of Wangaratta, 62-68 Ovens Street, Wangaratta
Where: Rural City of Wangaratta, 62-68 Ovens Street, Wangaratta
Cost: $20
Cost: $20
Bookings: eventbrite.com.au/e/ creating-your-visual-voicetickets-34312662096
Bookings: eventbrite.com.au/e/ online-sales-strategiestickets-34312808534
Cost: $15 Bookings: eventbrite.com.au/ edit?eid=34275967341
Great South Coast / Western & Central Victoria
40
State of the city: Warrnambool’s economic perspective
Moyne: Strategic direction and economic snapshot
Great South Coast infrastructure update
Presented by Warrnambool City Council
Presented by Moyne Shire Council
Presented by GSC Group of Councils
Business owners and community members are invited to hear the recent findings of the 2017 Warrnambool Business Survey first-hand and find out the very latest on Warrnambool’s current economic conditions.
Familiarise yourself with the economic landscape of the Barwon South West region and get the latest on Moyne Shire Council’s strategic direction to 2021. This snapshot presentation will have you forewarned and forearmed to futureproof your business plans. Light refreshments provided.
Find out about the opportunities for your business created by the range of infrastructure projects proposed for Victoria’s Great South Coast region. Includes presentations from the Shires of Corangamite, Moyne and Southern Grampians and the City of Warrnambool, who represent the region’s key cities and towns, including Warrnambool, Port Fairy, Camperdown and Hamilton.
Event ID: E18512
Event ID: E18839
Event ID: E18882
When: 15 August, 12pm – 2pm
When: 23 August, 7pm – 9pm
When: 30 August, 6pm – 7.30pm
Where: Lady Bay Resort, 2 Pertobe Road, Warrnambool
Where: Grasmere Hall, Grasmere Road, Grasmere
Where: SWTafe, Timor Street, Warrnambool
Cost: Free
Cost: Free
Bookings: moyne.vic.gov.au
Bookings: moyne.vic.gov.au
Cost: Free Bookings: business. warrnambool.vic.gov.au
41
Small Business Festival 2017
Maximising your online presence Presented by Central Goldfields Business Group Join us for an energizing 90 minutes that will help you work through the ever changing maze of having an ‘online presence’, presented by awardwinning BOUNCE Australia. As local demographics change and the shopping preferences of your target audience shift, you too will need to consider ways to engage the growing online market while staying relevant to your traditional customer base.
Get your big girls pants on: Business lunch
How to price your product or service
Presented by Leigh Tomkinson
Presented by Finance Academy Australia
Recharge over lunch with fellow professional women at this inspiring networking event hosted by the Macedon Ranges Business Networking Group. Hear from Nicky Buckley, Ambassador for Ovarian Cancer Australia and Rodan and Fields Consultant and take part in a panel discussion that will provide practical insights from leading Central Victorian professional women. Lunch (including glass of sparkling on arrival, two-course shared table menu, tea and coffee) provided.
Get to grips with pricing and how to calculate what to charge. If you’ve ever felt your product or service is worth more than what you’re charging but are confused about the numbers, this commonsense seminar will strip the jargon from the business finance essentials that everyone needs to use when pricing.
Event ID: E19213
Event ID: E19056
Event ID: E18655
When: 4 August, 6pm – 7.30pm
When: 16 August, 12pm – 2.30pm
When: 28 August, 6pm – 8pm
Where: Bounce Consulting Australia, 62 Sutton Road, Maryborough
Where: Macedon Wine Room, 652 Black Forest Drive, Macedon
Where: Central Springs Inn, 6 Camp Street, Daylesford
Cost: $25
Cost: $69
Bookings: goldfieldsbusiness. com.au/events/
Bookings: womeninbusiness lunchcentralvictoria. eventbrite.com.au
Cost: $20 Bookings: eventbrite.com. au/e/how-to-price-yourproduct-service-hepburnshire-tickets-33952820801
Western Wimmera & Southern Mallee / Podcasts
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Customer service Presented by Horsham Rural City Council trading as Wimmera Business Centre Are you a service-industry small business or retailer? Discover how you can establish higher customer services standards and boost your customer rapport at this engaging 2 hour seminar.
Handling your own PR Presented by Jules Brooke
Get help to promote your products, whether online or within a bricks and mortar retailer. If you are in a muddle about the media and the part they play in the PR merry-go-round, this session will guide you through the whole PR process, from writing a media release that will get results to the best way to send it out to the media. Come away with a kit bag chockfull of the tricks of the trade that will help you to score free media coverage.
How to build a high profit marketing campaign Presented by Horsham Rural City Council trading as Wimmera Business Centre Enjoy the festival launch over dinner as you discover the secrets to planning a high profit marketing campaign. Learn how to set a budget, execute a strategy and reap the rewards in sales and growth. Ticket price includes dinner.
Event ID: E19305
Event ID: E19303
Event ID: E19302
When: 2 August, 6pm – 8pm
When: 8 August, 6pm – 8pm
When: 15 August, 5.30pm – 8.30pm
Where: Kaniva Link, 50 Commerical Street, Kavina
Where: Council Chambers Nhill, 92 Nelson Street, Nhill
Cost: $20
Cost: $20
Where: Horsham Sports and Community Club, 177-179 Baillie Street, Horsham
Bookings: eventbrite.com.au/e/ customer-servicetickets-34222131316
Bookings: eventbrite.com. au/e/handling-your-ownpr-tickets-34097650992
Cost: $45 Bookings: eventbrite.com.au/e/ how-to-build-a-high-profitmarketing-campaigntickets-34305474598
Launches 1 August For more information visit festival.business.vic.gov.au/ podcasts Episode #1 Humanising work
movers and shakers, are women. This podcast explores why women become entrepreneurs, the challenges and the benefits and the stories of those who’ve done it.
Episode #3 Taking the leap: delve into the mind of a startup
It’s easy to get lost in the constant busyness of doing everything in your startup. But as your businesses’ #1 asset, how will you find the balance between work and well-being?
What makes a person take the leap from employee to entrepreneur?
Episode #2 The women of small business
Victoria is on the cusp of a social enterprise startup boom, with businesses from all industries taking up the mantle of social
In Victoria, a huge number of small business owners, starters,
Episode #4 Social enterprises: doing business for a purpose
Faces of Small Business
A digital exhibition A showcase of small businesses with big ideas in Metro & Regional Victoria.
Visit faces.business.vic.gov.au Or festival.business.vic.gov.au
good and community activism. We talk with founders building businesses for social good.
Episode #5 Innovation: the nuts & bolts behind the buzzword It’s the business buzzword that has everyone talking, but what exactly does it mean to be innovative?
Episode #6 Beyond the leap: growing your business So you’ve been up and running for a few years... Now what?
43
Small Business Festival 2017
Get business tips and inspiration on the go with our special podcast series! Presented by Kylie Lewis, our Festival Podcast Series delves into the latest on key topics in Victoria’s business space.