TOP 10 TOOLS FOR BULLETPROOF SEO CONTENT STRATEGIES
Today every Search Engine Optimization (SEO) specialist needs some arsenal tools to support their day to day activities. Just like Technical SEO tools help us to optimize technical keywords and the content tools help to identify the key factors for content optimization. With content optimization, you can easily identify the opportunity but the right tool shows the second main thing about content optimization is understanding the content. Choosing the right tool fully depends on how you intend to use your data.
Want to know about the bulletproof SEO content strategies? Before that learn to identify the type of data and the tool to use. In this article, you will understand how to identify the type of data you need and the best tool to choose for that. UNDERSTAND THE LEVEL OF OPPORTUNITY The below tools provides the data which will help you to know the level of Opportunity : 1. BrightEdge Data Cube- SERP Features, Keyword Research, Competitors Research 2. Advanced Web Ranking (AWR)- SERP visibility and share of voice 3. SEMrush- Quick and Comprehensive Organic overview 4. Keywords Planner- keyword research 5. Ahrefs- Competitive content gap
SUPPORTING EVIDENCE TO STRENGTHEN INSIGHTS The below-given resources act as supporting to strengthen insights . 1. Google Trends- It helps you to search for trends and identify their behavior. 2. BuzzSumo- It will help you to get updates with the latest trends relevant to your firm. 3. Mintel- Helps you to analyze the consumer and company insights. 4. eMarketers- helps you to know the fluctuations of non-organic search results. 5. Think With Google- Data points and Market research insights. TYPE OF DATA YOU NEED Before getting into tools, analyze what is the data you need? You may think that is this very important? Yes, else you will spend a lot of time on the weeds. It’s quite a simple process you don’t need to spend hours into the rabbit hole. Just ask two questions: Do I need Discovery Data? Discovering data will help you to analyze the opportunity through keywords, competitor analysis, and site performance. If you are finding the targeted factors, site performance, and competitive space evaluation start from here. Do I need Supporting Data? Of course yes, The supporting data strengthen insights found in the description of additional contents of your targeted audience. If you are clear with the type of data you need then it will be easy for you to know where you have to go. Now it's time to know about the 10 tools without which we can’t live in the SEO content age. TOOLS FOR DISCOVERY 1. BrightEdge Data Cube 2. Advanced Web Ranking (AWR) 3. SEMrush 4. Keywords Planner 5. Ahrefs BRIGHTEDGE DATA CUBE
If you were not sure about what content you have to develop, how to start then the “BrightEdge Data Cube” tool is the best. It is one of the favorite comprehensive SEO tools for keyword research, competitor analysis, and SERP analysis. Use relevant URLs that might be yours or your close competitor to begin this and once you plugin you can see the right keywords, keyword ranking, performance data, content opportunity, and SERP features. Key Features: 1. Competitors Analysis 2. Bulk Keyword Research 3. SERP Feature Analysis The super feature of Bright Edge Data Cube is the Content Strategies tab where you can see the performance of the content for different types of SERP features like images, text, videos, questions, polls. ADVANCED WEB RANKING (AWR) Advanced Web Ranking has an advantage of the share of voice to schedule crawls of the SERP at a different location from different searching engines in various devices. It can easily measure the content changes over time. Key Features 1. SERP visibility 2. Share of voice With the help of AWR you can easily group keywords and monitor crawls of SERP ranking changes for the listed items. This automated monitoring reduces the working pressure and time for you to maintain the share of voice and SERP visibility. SEMRUSH SEMrush is another best tool to analyze the performance of your’s and compare it with your competitors. Looking for fast competitor analysis then putting up you domain in SEMrush is the best. Key Features 1. Quick and Comprehensive Organic overview 2. Keyword Research and performance The domain view tab provides a summary of the organic search section and the overall high-level views in the landscape. The next key feature is keyword research, the SEMrush is the key Gap Toolkit where you can find the perfect keywords and review it in a competitive landscape. You can easily identify the ● Weakest keyword area ● Competitor overlap
● Device type ● Position Filter ● Search volume ● Competitors comparison ● Terms to include or exclude Keywords Planner If you have access to Google Ads, the keyword planner is the game-changing one when it comes to keyword research. The API undergoes a lot of work, cleans up the keywords, and provide a perfect one related to your business. Key Feature 1. keyword research Another feature of keywords planner when it comes to content workflow it gives 12-month access to search volume in addition to the monthly search volume rate. This gives a better way for content planning. Ahrefs Ahrefs is always preferred for its backlink capabilities but also it has a secret of quick competitive Content gap analysis. With this, you can easily able to identify for which your competitors get ranked and where you failed that helps you to understand and rectify those things. Key Features 1. Competitive content gap Based on your competitor selection you can easily able to perform content gap analysis and if you want a specialized content gap you can analyze competitor subfolders. TOOLS FOR SUPPORTING EVIDENCE 1. Google Trends 2. BuzzSumo 3. Mintel 4. eMarketer 5. Think With Google GOOGLE TRENDS Google trends are the number one support discovery insight industry resource. It's the best tool for understanding the fluctuations in the user's search interest. Key features 1. Search Trends and Identify Search Behaviour
The Google trends API is very basic at first but when you go deeper and deeper you can see some hidden gems of opportunity. Also, it gives you the report to understand the different periods of high interest and low interest in the same time period. BUZZSUMO SEO is not only about understanding the trending topics or viral events it's all about shaping content strategies based on search data. That’s why we always choose social media for updated trends. BuzzSumo helps you to understand certain topics from different perspectives. Key features 1. Trending Social Topics. 2. Questions 3. Related Content BuzzSumo allows you to identify the messaging type, content, and what are the relevant topics that are trending and the scope of the information. MINTEL Mintel is a Market research company that helps you to understand the trends, reports and insights by publishing it. This helps you to understand your targeted audience. Key features 1. Consumer and Industry Insight Mintel provides industry insight by undergoing heavy research, analyzing and producing reports also it offers the data to highlight the market, consumers and key trends. eMARKETER eMarketer is an industry research publisher they used to provide insights that helps you to improve your business branding. Key features 1. Impact on organic search and explain fluctuations in non-organic factors. Being an organic search industry it is very difficult to understand the digital world and the factors that affect performance even outside of the organic channel. In order to avoid these fluctuations and to predict future trends the prominent uses of eMarketer during the holiday season. THINK WITH GOOGLE
It is one of the most favorite Market research tools where the news reports were constantly published and the people were able to be aware of the latest news. Key features 1. Market research insight 2. Data points The most important feature about Think with Google is, it collects data from all industry and marketing channels so it is easier to prepare an integrated strategy.