SMART SOCIAL
Disrupting the social advertising market
At SmartFocus we recognise that consumers are more connected than ever, and brands need new ways to interact, engage and reach their audience but also identify potential new customers. Smart Social consolidates 1st and 3rd party data so you can communicate the right message, to the right people, at the right time through social channels such as Facebook. With Smart Social you can combine your CRM data with Facebook, enabling you to instantly find and acquire new customers similar to current ones. With our lookalikes functionality, acquiring new customers through social acquisition has never been easier.
Using Smart Social as part of your social advertising campaigns means you can: ✓✓ Instantly match your CRM data to custom audiences tool, avoiding the time taken to select through millions of Facebook targeting criteria ✓✓ Increase your existing CRM reach by 77% through access to the world’s largest social platform ✓✓ Increase your targeting qualities by creating lookalike audiences from your existing profitable customer segments ✓✓ Reach people at the perfect time with the right content and increase engagement rates by at least 26% ✓✓ Reduce your cost per lead by at least 56% as the algorithms are fuelled by the data you already have ✓✓ Trust algorithms to deliver the right message allowing to you send hundreds more campaigns than before ✓✓ Tell a true story to your customers and increase conversion rates and lifetime value by doing so ✓✓ Re-target your existing email database giving your CRM program even more reach
When reached with Facebook adverts, email openers are 22% more likely to purchase Facebook adverts extend email campaign reach by 77% 1.49bn people visit Facebook every month – people visit it 14x per day on average 1 of only 3 partners in the world can sync with Facebook faster than any other provider
smartfocus.com
SMART SOCIAL
Close the 360° social advertising and acquisition loop and create truly powerful marketing campaigns with Smart Social. You can now target and grow your existing customers and instantly acquire and retain brand new profitable customers through lookalikes that scale. Automate Facebook lookalikes at scale to drive new customers
Custom audience sync for extending email CRM to Facebook
Brand communication
The 360˚ social advertising loop Facebook lead ads to build contacts
Smart Social allows you to:
Choose The Message Cloud:
• Instantly map your CRM data to Facebook’s Custom Audiences tool
Everything in one place – that’s the way of the world. At SmartFocus we know that. The Message Cloud is one platform giving everything you need to make sure every time your customer comes into contact with your brand, whatever the device, whatever the channel, it’s a personalised and unforgettable experience.
• Build custom audiences to increase targeting quality • Deliver relevant and contextualised messaging to create truly personalised social stories • Use contextual real-world data to send weather and location-based advertisements • Drive further engagement by including user generated content • Attribute online marketing activity to offline conversions • Market faster to customers with a seamless data synchronisation between CRM and Facebook, so you can send campaigns based on the most up-to-date information • Turn your social content into conversions with clear call to actions • Create efficiency by planning your social activity directly within your wider Message Cloud strategy
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One powerful platform
Context-aware marketing, as standard The Message Cloud doesn’t just individually target each customer, it targets each moment. The time of day, weather, location – all these things affect a customer’s changing needs. By taking these details into account we guarantee every message we deliver is relevant to the here and now and much more likely to capture the customer’s attention. At the top of our game for 15 years At SmartFocus we pride ourselves on innovation. We’ve gone from an industry-leading email marketing platform to the world’s first omnichannel, personalised Message Cloud with clients including Mercedes-Benz, Macy’s and House of Fraser. And we’re not done yet. We believe the more experience and expertise we have, the more we can help you drive your marketing forward. The perfect team.
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