VISUAL&PRODUCT
JJNE’S PORTFOLIO
“Like a chameleon”
Ver 1.5
INTRO PROFILE Name Joon-hyun Kim
Birth 11. 08. 1984
E-mail mrcalburn@hotmail.com
Mobile 82) 10 - 9377 - 7287
Education Pukyong National University Depart of Visual Design
DESIGN W H AT I T H I N K
Skills Photoshop, Iillustration, Flash, Premiare, 3ds max(& V-ray) Rhino 4.0, Ms Office, Keyshot, Namo webeditor
Design is the communication without talking. When we try to communicate without talking, Design can share my idea even I don't talk about my thinking. Of course, It's my part to study the way how to coomunicate for making an exception of misunderstanding. This is my design philosophy. Someone can crticize it. But, It is me. Someone will crticize it, I will never change.
Experience Design Membership Korea design membership (KDM) 2010. 3 ~ 2012. 1
Exhbition
Internship
Human Plus Design Exhibition (in Busan Design center) 2010. 6
Velvet in Estonia 2012. 8 - 2012. 10 (3month)
Division of Design Graduation Exhibition (in Pukyong National University) 2010. 11
Workshop
Design Week(Thanks Day) Eco Exhibition (in Busan Design center) 2010. 11
CDFNY (In NY SVA) 2011. 7 ~ 2011. 8
Award Visual 4th Advertisment Contest of Mersilon Grand Prize (2007) 3th International Eco Poster Contest Speical Choice(2007) 10th International Love Earth ContestSpecial Prize of President of Korea Forest Service(2010) Product Haus & Design International On-Line design contest winners(2010) Danahan Design contest winners(2011) Busan Industrial Design compettition Special Prize(2011)
ABILITY Value of skilled tools
2D
Good Very good
Not bad Normal
Bad
Tool is just tool. But, I think experienced using tools means There is no limit to express what i want For that reason, I’ve made an effort to improve. Now, I’m sure that these are my strong points when I do design
3D
Good Very good
Not bad Normal
Bad
To Visual designer, 3D could not be important. But, I think It could be strong weapon. Sometime, We need to show more detal view to the client for their understanding. Sometimes, we are supposed to make some object that we can’t take a photo in the world. That is the reason why I learned 3D tools. Even, I am Visual designer.
Contents Things what I did
1 2 3 4
5 6
Art Work The Velvet Destroy your fixed Idea Have you ever seen the Heaven Creative Splash HAITI(We need your help) For dream(Run to make your own way)
Book design KDM with SVA New York Diary
Branding
E TC
Popkooripidu Nuri sunshine Sweat morning Pann’D
A d ve r t i sm e n t We are same Alma Keep the safe pink line Earth would be different in 2050
Pr o d u c t d e s i g n Bangle Books Rolling Bag Spring Bin Change Pliers Electricity bridge Lighting mushroom
Art work
Designer needs mind of a poet, hands of engineer and heart of marathoner - Designer Gangchul Go
Chapter. 01
Things to show who I am and what I think
The Velvet Destroy your fixed Idea Have you ever seen the Heaven Creative Splash HAITI(We need your help) For dream(Run to make your own way)
2012. 08
Art work
Chapter. 01
Things to show what I think
Source
The Velvet This work is for the present to The Velvet which gave me a chance to participate in the internship. They didn’t have any 3D logo, so I wanted to give the present as an art work for giving the chance. The yellow rose means their symbol and I wanted to make it very powerful like thier the passion of design.
Detail
Present For The Velvet
2009. 01
Art work
Chapter. 01
Things to show what I think
Source
Destroy your fixed idea Many people have a fixed idea. But if you want to design something which is better than before. You should throw it out. It must be discouragement when you make something creatively. So, I made it to show my message as poster.
Detail
Fixed Idea we have to throw it away
2009. 01
Art work
Chapter. 01
Things to show what I think
Source
Have you ever seen the heaven? We have never seen the heaven. But, we always say there is the heaven at end of our life. I also think there is the heaven. Sometime I imagine how it would be like that. This is my think about the heaven, if It exists...
Detail
Present For The Velvet
Art work
Chapter. 01
Things to show what I think
Source
Creative splash When we design something, we are confronted with a hard problem. The source of our imagination has been exhausted. In this situation, I usually say the idea falls from the sky. This art work was made by my wish. Maybe, it would represent your thinking as me!
Detail
Idea The pain by creative
2009. 03
Art work
Chapter. 01
Things to show what I think
Source
Haiti, we need your help Date 01. 12. 2010, When I watched News from TV, I really suprised about the Haiti earthquake. It was terrible. Many people died and starved. After the earthquke, they were dying because of starving. So, I wanted to do something for them. So, I made it with involved my mind.
Detail
Help For their life
2009. 01
Art work
Chapter. 01
Things to show what I think
Source
For Dream Sometime, I thought it is right to keep going on doing design. It is really hard to make a conclusion. Design makes me happy and smile. But, sometime when I meet the person who designs doing better than me even the person younger than me, I doubt “I really have the sense to design?� But, I have realized it does not matter. Because, there is no correct answer in our life.
Detail
The way Make your own way
2009. 04
The workers who are supposed to think creatively would be pained by creative work until resignation- J Branding
Chapter. 02
Things to show who I am and what I think
Popkooripidu Nuri sunshine Sweet morning Pann’D
1
Chapter. 02
The brand identity Mot
ive
C : 51 M : 14 Y : 97 K:0 C : 62 M : 39 Y : 100 K : 0.5
C : 66 M : 81 Y : 98 K : 57
Popkooripidu (in Estonia) Branding
Popkooripidu is one of the bigest concert in Estonia. The Client wanted to change everything about the concert identity. So, i made the logo more linked symbol than before. A Swallow represent Estonia and forsest is also famous to represent.
Detail guide line
Sub symbols
to represent Estonia
POP KOORI PIDU
POP KOORI PIDU
Color Guide
ESTONIAN NATURE
C : 76 M : 28 Y:0 K:0
C : 49 M : 8.5 Y : 99 K:0
SUNSET
CLASSIC
C : 8.5 M : 52 Y : 94 K:0
C : 66 M : 81 Y : 98 K : 57
1
Chapter. 02
Popkooripidu (in Estonia)
The brand identity
Graphic application
T-shirts
Poster
Eco bag
1
Chapter. 02
The brand identity
Popkooripidu (in Estonia)
Music Cover
Band type USB
POP KOORI PIDU
POP KOORI PIDU
2
Chapter. 02
Team work
The brand identity
warm [달콤한 아침]
Sweat morning? The only thing the client needed was a logo would be warm Morning Sun
Freshly baked bread
Sweet morning Branding
The project was started in design volunteer activity. the client would run a bakery with bakers of breadmaking institue by community groups, there are the difficulties of capital. So, we tried to be helpful to the revitalization of the local economy in the KDM.
e tiv Mo
C : 51 M : 14 Y : 97 K:0
C : 62 M : 39 Y : 100 K : 0.5
Package set
C : 75 M : 69 Y : 72 K : 37
Chapter. 02
3
The brand identity
Mot
ive
C : 62 M : 30 Y : 6.2 K:0
ra p
hy
C : 45 M : 9 Y : 4 K : 0
ca
llig
C : 46 M : 6 Y : 74 K : 0 C : 5 M : 26 Y : 73 K : 0 C : 9.5 M : 55 Y : 72 K : 0
C : 13 M : 77 Y : 73 K:0
C:0 M:0 Y:0 K : 100
Nuri-shunshine Branding
The project was started in design volunteer activity. the client would run a bakery with bakers of breadmaking institue by community groups, there are the difficulties of capital. So, we tried to be helpful to the revitalization of the local economy in the KDM.
Even they are little bit different, they have big potential.
Document application with business card
4
Chapter. 02
The brand identity
Noti
on
판디 [판디 : 판다의 사투리]
Design Gallery
C : 6.5 M : 51 Y : 93 K:0 C : 42 M : 5.9 Y : 97 K:0
Pann’D
C : 66 M : 81 Y : 98 K : 57
(for Korea designers)
Branding
I made it for making better the situation of design area in Korea. There are so many designers who have a lot of potential to be a star designer in Korea. But, It is reality there are no many famous people in designer field as Korea designers. So, I researched what a problem is and how to make it better. PANN`D would be the solution or not. But, it is sure we have to do something for improving the situation of design filed for our next generation designers.
1,000,000 The number of cumulative designer
= 2%
2 percent of the population who work in design field
Need to improve the value of the designers for making a Korea star designer, not the change of design field
It is not impossible this huge number of designers do not have potentials to be strar designer. This is caused the problem of Korea design filed. Even, Major companies which are in Korea design field do not enforce design real-name financial transaction system to prevent making a stardesigner because the companies do not like premium paying to a star designer. So, I thought the solution to make it better by PANN’D
Change the condition of Design
Lead the change by goverment and companies
methodical and creative education
Realistic Limit
conclusion
Reason why there is no star designer in Korea
4
Chapter. 02
The brand identity
The reference to solve this problem Structure of Art Gallery
bridge between artist and collector
distribution gallery
marketing and sales artist management support production cost make infrastructure(network)
make the artist’s value improve
The suggestion of Design gallery Structure of Art Gallery Market
producer artist transfer of ownership
pricing
consumer collector
distribution gallery
puechase
Direction of Design gallery BENCHMARKING | Art gallery
NETWORK
MANAGEMENT
There is two point to refer from structure of art gallery. One thing is network system each artist and gallery and another thing is management. Design gallery is running by using network and management.
Function of design gallery shopping -mall design real-name financial transaction system value creation
Square form sense of closeness Experiential design space
Gallery rise awareness management improve design value
4
Chapter. 02
The brand identity
PROMOTION POSTER
4
Chapter. 02
The brand identity
Promtion type
BROCHURE
Annual exhbition scheldule
4
Chapter. 02
The brand identity
Exterior
Cafe
Teras
Exhbition Room
Front Desk
Chapter. 03
Advertisement to give a message
We are same Keep your health with Alma Keep the safe pink line The globe would be different in 2050
Design is thinking made visual - Saul Bass
Advertisment
1
Chapter. 03
Advertisement to give a messege
Motive
Inspiration
Advertisment
We are same
Today, there are many people who live in another country to make money. But, there is remained raical discrmination even we are same. When we buy an egg, we don’t think about the color of eggs. Because we know the color of eggs are just color. we have to change our mind skin color is just skin color.
2
Chapter. 03
Advertisement to give a messege
Motive
Source
Advertisment
Keep your health with Alma
When I paricipated in internship, I worked for Tolm stuido which was one of the studio at the Velvet. They were in the middle of making animation with advertisment. So, they wanted to make a poster for their project. The client needed to make the poser as looks fresh yogurt. So, I made dropping yogurt with cow surfing.
4th Advertisment Contest of Mersilon (2007)
Grand Prize
Chapter. 03
Advertisement to give a messege
3
Advertisment
Keep the safe pink line
This is made for the contest. the topic of the contest was to notice using contraceptive made you safe from the relationship. So, I expressed it indirectly because exposing the words about related sex was like taboo in korea. It appears when you use the pill, it help you prevent pregnancy as the subway safe line and I changed the color of the line to Pink because the products color was pink. It showed directly the product identity.
Main Color
?
How to expose? Exposing the words about related sex is taboo in Korea
Solution
10th International Love Earth Contest (2011)
Special Prize From President of Korea Forest Service
Chapter. 03
Advertisement to give a messege
4 Global warming
Result of Global warming
Warming temperatures caused temperatures anormales
Factors
The problems what we have been making
The globe could show directly our future, if we do nothing
The globe would be different in 2050 The global warming have came to the fore since several years ago. It causes many porblems such as a risse sea level and temperatures. Even, we know why it happened, we do not recognize seriously. We must recognize the global warmingthreatens our life. So, I made it to show directly. the globe is one of the item what the earth is and people realize easily. If we do nothing for the earth, how it would be.
Chapter. 04
The memory about NY
Book Design
The essential part of creativity is not being afraid to fail - Edwin Land
KDM with SVA
New York 케이디엠 뉴욕일기
Diary
Book Design
Chapter. 04
the memory about NY
The Book / - Mmemory about NY About this 2011 0709 29 SEP 08
Intro & contents
Report
NewYork diary This book was made to remember the
Hangul Diary
memory when KDM was in NY. The book is like a diary about The program CDFNY which was held from School of Visual ART(SVA). This book be composed three type chapter. First
English Diary
chapter is our reports style what we thought about whole things about NY Second chapter is a Korea diary. I intended the book looks like travel book. Last chapter is also a diary which is made up of english. This chapter was intended the book looks like real diary which is wirtten by young girl.
Book Design
The Book / - Mmemory about NY
Chapter. 04
the memory about NY
Intro & contents
About this
Intro & contents
Report
Hangul Diary
English Diary
NewYork diary
The Book / - Mmemory about NY
Book Design
Chapter. 04
the memory about NY
Report
About this
Intro & contents
Report
Korea Diary
English Diary
NewYork diary
This chapter are reports about NY. What we felt and thought during the CDFNY. Someon wrote their culture, someon wrote thier design enviroment. Each poerson wrote reports by each sight about NY.
The Book / - Mmemory about NY
Book Design
Chapter. 04
the memory about NY
Hangul Diary
About this
Intro & contents
Report
Hangul Diary
English Diary
NewYork diary
This chapter are Hangul Diary. We particpated in various class. Drwaing, Packgage, Idea and english class. This chapter focused on class and clture of NY.
The Book / - Mmemory about NY
Book Design
Chapter. 04
the memory about NY
English Diary
About this
Intro & contents
Report
Hangul Diary
English Diary
NewYork diary
This chapter are English diary. After class, we experienced many things like food, art, cliture and so on. Almost the stroy is about our travle. I intend to make it look like real dairy by attaching picture and stamp.
Chapter. 05
The works which are my another interest
Bangle books Triangler Spring bin Change pliers Electricity bridge Lighting mushroom
Design creates culture. Culture shapes values. Values determine the future - Rober L. Peters
Chapter. 05 The works which are my another interest Turn Ur Books!
team 02
Bangle books Many book shelves are high to children and the disabled, because they are made to focus on practicality not user. So, they can’t reach to take a book from some book shelves. I thought the way how to solve this problem. Finally, I found the solution from the wheel. When I designed this, I try to make it kind and harmony with enviroment.
Problem
Solution
How to operate
Detail view
Side
Front
Top
Perspective
Chapter. 05 The works which are my another interest
Triangler Wherever to gowith the Triangler
team 02
Triangler All people go to travel and take a baggage The baggage hold our stuff during our travle. It is a convenient thing. But, it change a inconvenient thing when we go up the stairs 'the Triangler' can be a solution to make up for the bag's fault . It can be the perfect bag 'the Triangler' has a new type wheels. So, everyone go up the stairs easlily by the 3 wheels. Now, you don't have to lift your bag when you go up the stairs anymore. Let's enjoy our travel with 'the Triangler'
Problem
!
Solution
We ususally use a travel bag when we have a travel. This bag has wheels because of the weight of the bag to move easily. But, normal bags are considered to move flat ground. So, we have to lif t the bag to go up or down stair. Especially, Women, the old and infirm are hard to lif t the bag. It is the weakness of the travel bag.
How to operate ‘Triangler’ can move the stairs easily by use of triangle structure. ‘Triangler’ moving on flat ground by use of two wheels. When going up the stairs, triangle and 3wheels rotate upon an axis. It makes ‘Triangler’ move naturally between the stair
Arrival ! move foward move up
move up When moving on the plains (Use of two wheels)
rotate
Chapter. 05 The works which are my another interest Why do I have to do it?
Problem
single 01
We usually press down the trash which is in plastic bag to knot the bag or use full of space, but there are some problems such as you get dirty from some trash or the plastic bag is torn, So We suggest the spring bin to solve the problem.
Spring Bin It is of practical use and convenient because it is spring type bin. It means when You press the bin to reduce the space You don’t have to get dirty anymore and It can make the person press the bin without any additional action the foot put on the bug symbol.
The symbol for inducement to press the bin Center of power focuses on the part of the bug side
Full use of
Chapter. 05 The works which are my another interest
team 04
Change Pliers We have some plier tools in home. When we use the tool, have you ever thought why the front part of the tools are made differently, although the tools have same hilt. If we change the front part of the tools as inerchangeable dreivers, It weill be convinient to use. So, we suggest 'Change pliers' which can change the front part of the tools by a simple method.
Pliers type
How to replace
Structure
Chapter. 05 The works which are my another interest
team 04
Electricity bridge People always use portable equipments such as a cell phone. Sometimes, We experience the situation that a battery of the equipment is almost dead When We don't have an extra battery, we face the situation that we have to use the equipment occasionally but we can't do anything. Is There nothing to do for the situation?
Electricity Bridge
Concept
We thought sharing energy to solve this situation and We designed 'Electricity Bridge' 'Electricity Bridge' can give energy to other people who's battery has gone dead and take energy from other people Now, Let's share engergy each other with smile
Oh!! No
?
Chapter. 05 The works which are my another interest
team 03
Lighting mushroom We designed 'Lighting mushroom' to offer better life to the people. During the day time, sunlight come through the PET bottle and water reflect the light dispersedly. Water in the PET bottle helps the light reflects more and spread the light deep inside of the house. During daytime, solar panel, at the top, saves solar heat into the discharged mobile phone battery. Then, it can be used during the night time. Discharged mobile phone battery saves solar energy.
Background
Problem
By developing of electricity, human being has light. Nowadays, we cannot imagine living without light. But, 1.5billion people still live without light day and night. Cause, they cannot use electricity. In some developing countries and Third world, people use kerosene lamp. Its smoke is not only harmful for health and but also it generates environmental pollution. In addition, it is also uneconomical.
CDS
Charge
SOLAR
1.5 Billion 7 Billion
Approximately, 1.5billion in 7billion people can not use electricity in the world. Li-ion Convert
2billion mobile phones are produced every year. 400million mobile phones are discharged every year. 0.4 Billion 2 Billion
LED
Around 22billion PET bottles are used every year. Among those, 15.4billion PET bottles are discharged without collecting. 15.4 Million 22 Billion
Spread
Water Bleaching agent
Recycle
Solar Energy
Lighting Mushroom Benefit
Lighting
Education
Saving money
Health
Chapter. 05 The works which are my another interest The battery is charged by solar energy during the daytime. Sunlight goes through the PET bottle, which is full of water and a bit of bleach, and light in the house without electricity.
team 03 CHARGING SU
NL
IG
D TE C E FL E R
HT
HT G I L
CDS The sensor which controls the switch to turn on/off automatically by amount of light
LED
D LE
HT G I L
At the night time, the PET bottle will be lit by the solar energy which is saved at the disposal mobile battery during the daytime.
Non finished story These are all about my works that I want to show U just for the heck of it
the things are composed web invitation package icon illustration
Chapter. 06 The works just for the heck of it
ETC
2009, The Lasvegas Project The invitation was made for the Lasvegas Project. The Lasvegas Project is one of the exhibition about Fashion Brand. The Dream Control is also fashion brand they make premium hats and cap,
Pebble Story We have made effort to hold the nature into our things Natural inspired us to have made it
FREE-瞎-UP
Mi-ryu Korea traditional alchol bottle design HOLD THE NATURE INTO YOUR SKIN LIKE THE OCEAN
Pebble story Woongin cosmetic package design
Chapter. 06 The works just for the heck of it
ETC
Character design
Gold fish illustration
Interior design
THANK YOU FOR READING
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