ABOUT US We are an Integrated Marketing agency. We help brands to communicate their values across the online and offline channels. We focus on your presence moving forwards, delivering results for your business.
SWITCH ON Keep it simple. Focusing on our clients results.
RESEARCH STRATEGY CONTENT DEVELOPMENT IMPLEMENTATION PROMOTE MEASURE & OPTMISE
SURROUNDING
SEO
SOCIAL MEDIA
INTEGRATED MARKETING
ONLINE AD
MOBILE
VIDEO
SEO How many times do you search for something online in a day? ANNUAL NUMBER OF GOOGLE SEARCHES 2 000 000 000 000 1 500 000 000 000 1 000 000 000 000 500 000 000 000
2007
2008
85% of consumers
are looking
to buy online
2009
2010
2011
42% of searches are
for products and services
SOCIAL MEDIA Sociability is the new media. SOCIAL NETWORKS GROWTH OVER THE YEARS Facebook Twitter
712%
consumers trust
Growth
Google +
7 out of 10
online reviews
in 7 years
as much as personal
1 000 000 000
recommendations
800 000 000 600 000 000
5 out of 10
400 000 000 200 000 000
consumers use business
2006
2007
2008
2009
2010
2011
2012
that has a positive online reputation
INTEGRATED MARKETING Use offline media to drive online engagement. SEAMLESS
OFFLINE ND A BR E S EA R C IN
ON I T NI G CO E R
&
CE N RIE E XP E ER M TO S CU
+
PLAYFULL
ONLINE
ONLINE ADVERTISING It’s a numbers game. DIFFERENT INDUSTRIES ADVERTISING CONVERSION RATE
Shopping
12.1 Million Clicks
Internet & Telecom Completed Sales
434 000
Million Clicks
Jobs & Education
6.27%
11.3 6.09%
Business & Industrial Million Clicks
Convers. Rate
690 000
706 000
9.81
Million Clicks
Completed Sales
Completed Sales
Convers. Rate
Convers. Rate
3.58%
11.3
Convers. Rate
Completed Sales
415 000
4.23%
MOBILE
Phones
1.82
NUMBER OF WEB-ENABLED DEVICES IN USE (IN BILLIONS OF UNITS)
2 Desktops
1.78
1 0
2005
2006
2007
2008
2009
2010
2011
2012
2013
By the end of 2013 mobile devices will overtake desktop as the device to search the web. 9/10
9 out of 10 mobile searches lead to an action and over 50% lead to a purchase.
50%
VIDEO If a picture is worth 1000 words, 1 minute of video is worth 1Million words. VIDEO GROWTH IN TERABYTES 50 000 000 40 000 000 30 000 000 20 000 000 10 000 000
2010
2011
+
2012
2013
Video in Email Marketing
increase CTR by
2014
2015
96%
CONTENT IS KEY The key to success is for your content to be timely delivered and relevant to your target audience. Once this is strategically defined and implemented you should expect an increase in brand awareness, customer retention and lead generation. So, in marketing it’s a fact: Who has the most engaging content wins.
THE FACT IS 85%
63%
of consumers are looking to buy online
of businesses doesn’t have a website
25%
of businesses don’t show up on search results
“
“
THE INTERNET IS BECOMING THE TOWN SQUARE FOR THE GLOBAL VILLAGE OF TOMORROW. Bill Gates
CLIENTS Some of the brands we embrace.
THE TEAM Guilherme Nunes Almeida CEO
Ricardo Rodrigues Creative Director
Carlos Esc贸rcio Web Developer
Fabian Duarte Motion Grapher
GET IN TOUCH +351 218 284 542 +351 917 607 131 info@smartkiss.net www.smart-kiss.com Amoreiras TORRE 2 Piso 3 - Sala 6 1070-103 Lisboa
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