Guide to Success How would you like to have a proven strategy for building your business that will deliver: • • • •
A never-ending list of excited, grateful prospects A supercharger for your income potential A momentum builder providing you with powerful leverage Easily repeatable results
The “2-a-Day, 20-in-Play” system is a very simple yet extremely powerful strategy that will supercharge your business and your income potential! Follow the easy steps outlined below and you will consistently see your sales and income go through the roof. The guidelines documented below are a goldmine for your future, yet are simple and natural to follow. The strategy revolves around Smart Media Magazine being the centrepiece. We have given our members two options by delivering both a physical hard copy and a digital copy for computers and mobile devices.
The 5-step success formula for “2 a Day, 20 in Play”. 1. Take the time to absorb Smart Media Magazine from cover to cover because every article in the magazine is designed for one audience or another and every article is designed to hit a homerun with that audience. This may require pulling the curtains and shutting off the telephone to let you focus on the great articles. The articles have topics ranging from “...making a better world” to “...a revolution in education.” As you read the articles we think you will find something for everyone. 2. Invite at least 2 prospects every day to give feedback and comments on a particular article and the overall issue as you give them a copy of Smart Media Magazine. “Hello [First Name], I came across an interesting article and I immediately thought I had to share it with you! I would love to get your thoughts on it. Do you have a minute now?” If they say “yes”, hand them the physical copy of the magazine or give them the link to the digital copy with the name and page number of the article. If they say “no”, say, “when would you have a few minutes to read it?” Then you need to establish a timeline to create a sense of urgency. Whatever time they say you could respond with:
“Excellent, I will call you... [insert the agreed time] I am really interested to hear your thoughts.” Adjust your timeline to the prospect’s needs, but establish a firm commitment of when you can check back. In order to maintain your momentum and for it still to be in their mind, it is optimal to check back within 24 to 72 hours. Congratulations! Now you have started your journey to success. 3. It is very important to track and monitor your business. Each day, after you have given out two (or more) magazines, enter the names and information of each prospect into your “2-a-Day, 20-in-Play Worksheet” Details on how to do this are listed in the TOOLS section below. 4. You may have heard the true adage, “The fortune is in the follow up.” Call your prospects “in Play”. At the assigned times, call each of the prospects on your “2-aDay, 20-in-Play Worksheet” “Hi [Name], did you get a chance to read that article in the magazine? I am very interested to hear your thoughts.” YES: They did read the magazine, you might follow with... “Great! What did you like best about the article?” Let them respond - perhaps discuss the article for a brief time. “What else did you like in the magazine? Did you read any other articles?” (Again just a natural discussion...) “Which did you like better, the articles about the free membership to Home Page Pays or the articles about Smart Media as an opportunity?” You then could direct them to the appropriate link so they can get more information on what is more important to them... or you could even go to that link with them and share it while they are online. If their interest was towards the free members, give your personal Home Page Pays link: http://YOURUSERNAME.HomePagePays.com and be SURE to replace “YOURUSERNAME” with your personal username. If their interest was towards the paid members, give your personal GoSmartMedia.com link: http://YOURUSERNAME.GoSmartMedia.com and be SURE to replace “YOURUSERNAME” with your personal username that you chose when you registered.
Additionally, you could invite them to a free live online webinars. If the answer was YES then you can proceed to step number 5, otherwise... If the answer was NO, they did not read the magazine... “No problem, I am just interested to hear your thoughts. When do you think you will have time to read it? I promise it will only take a couple of minutes.” Once the conversation is concluded, don’t forget to update your “2-a-Day, 20-in-Play Worksheet” and this prospect is still considered “...in Play.” Do not proceed to step 5, in this case. 5. Take “Out of Play”. Once you have a “YES” (that they read the magazine) and have directed them to appropriate video or webinar, it is time to update your “2-a-Day, 20-in-Play Worksheet” and move this prospect into either Your Free Member list for future contact or your Paid Member List. The goal is that you should try to keep at least 20 prospects “in Play” on your sheet at all time. You will find by just giving away two magazines a day and following the system, it is easy to keep “20 in Play” all the time. REALITY: 95% of the people who read this magazine will find value in this magazine. If you are serious about your success, follow this guide. To be really effective, we strongly recommend that you have at least 20 physical copies of the Magazine in addition to the digital copy of the magazine. Each copy of the magazine has the potential to turn into one or more new paid members. Imagine if you gave out 3 magazines and 2 of the people did nothing but one did and brought in 3 members who each brought in two or three members which turned into hundreds or thousands of new paid members within your organisation! Would that be worth it to you? Yes, many times over! Here is an example: Even if it cost you $5.00 for the hard copy magazine and $5.00 to mail it, that would be $10.00 (extreme costing example). What if those 20 copies, working for you 24/7, produced 14 Super Value Product purchases? You would earn $150 from each package, a total of $2100 and you would qualify for Matching Bonus Level 3, producing an ongoing residual income. We suggest a minimum of 20 hard copies of the magazine because we believe, when these are used effectively following this system, they will get your business off to a flying start and give you a solid foundation to a long-lasting business that provides you with ongoing residual income..
TIPS for increased success! 1. Always ask for referrals - if you get a NO or not interested response, ask the quick question, “Who do you know who... • • • • • • • • • •
Uses the Internet? Plays games online? Uses the Social Networks? Is furthering their education? Needs more money? Has lost their job? Is involved in MLM or Direct sales? Has a small business they may like to promote? Has gone out of business? Is fundraising for a school, sporting club or any non-profit organisation?
If they respond with, “Why do you ask?”, respond by saying, “Well, I believe they would get great value from this magazine.” Whenever someone gives you a referral name, write it down and ask who else do they know. Keep going until they have no more people to refer! Referrals are the lifeblood of your business and if you treat people respectfully, they will give you referrals even when they are not interested themselves. You can follow up your referrals by saying, “A good friend of yours, John Smith, (insert name of person who gave you the referral) suggested I contact you. My name is (your name). [Name] thought you would get some great value from this FREE Smart Media magazine. Do you prefer to read online or hard copy?” The “Who Do You Know Approach” can also be used as an initial approach to get more leads. In this case, you can imagine the person will be curious to know your reason for asking the question, so you use the same response. They are also likely to be curious and wish to see it themselves. This “third party approach can be very effective. 2. Here are some ideas on where the magazine can create the most impact for your business match people to articles (when appropriate) to intrigue and interest them: • Network & Affiliate Marketers... Smart Media Advertising and Branding, A Revolution in advertising, Money is in the list, 1 to 1001+ and Never Give Up!) • Non-profit or charitable organizations (Smart Media Embraces Cause-based Marketing, Smart Media’s Vision of the Future, Embracing Critical Causes)
• Work at Home Mums & Dads... (Why Do We Need a Plan “B”?, The Edutainment Revolution, Will People Think Less of Me?, Never Give Up!)) • Educational institutions... (Smart Media Embraces Critical Causes, Smart Media’s Vision of the Future, Embracing Critical Causes, Edutainment Revolution) • Sporting clubs... (Smart Media Embraces Cause-based Marketing, Introducing Home Page Pays 2.0, Embracing Critical Causes) • Hairdressing and beauty salons... (Why Do We Need a Plan “B”?, Smart Points Rewards Store, Will People Think Less of Me?) This would be a perfect place to leave magazines for their clients to read. • Business owners/entrepreneurs... (Why Do We Need a Plan “B”?, Smart Media’s Vision of the Future, Smart Media Values - Social Responsibility & Code of Conduct) • Doctors / Naturopaths / Dentists / Chiropractors... (Social Responsibility & Code of Conduct, Why Do We Need a Plan “B”?, A Revolution in Advertising, The Worth of 20 Minutes of Advertising) This would be a perfect place to leave magazines for their clients to read. • Fairs and Festivals... (Embracing Critical Causes, Introducing Home Page Pays 2.0, Smart Media Games - Entertainment that Brings Families Together) • Parents everywhere... (Why Do We Need a Plan “B”?, Introducing Home Page Pays 2.0, Smart Media Games - Entertainment that Brings Families Together, Will People Think Less of Me?, Edutainment Revolution) • Anywhere that they have magazines... (Why Do We Need a Plan “B”?, Introducing Home Page Pays 2.0, Smart Media’s Vision of the Future) Here is an example story on how powerful it can be to matching an article to a prospect. You know a networker who has a large successful global nutritional network. You write them a personal note that could read something like this: Hi John, I was reading a very interesting article in this Smart Media Magazine and I immediately thought of you. I hope you don’t mind, I have enclosed the magazine as a gift and would love to hear what you think of the articles: “A Revolution in Advertising” and “Smart Media Advertising and Branding”. You might also like “The Money is in the list”. I trust you find them of value for your business.” What if John reads the article and very quickly realises how the Super Value Package could be a great asset to his network. He immediately buys one and sets up the branding for his business. He also sees the leverage he could create by letting all of his leaders know. He sends them the digital version of the magazine along with his link to show how the branding is set up. They become excited and join. Now you have hundreds or even thousands of new mem-
bers in your business because you took a few minutes to write a personal note matching an article to a prospect. Every magazine has the potential to turn into one new member or many new members. 3. Use the tools and your support line for help. 3-way calls with your support line can be extremely valuable during the follow-up. Smart Media is providing you with such simple to use business building tools to give you the greatest opportunity for vast success. The motto we follow is: You don’t have to understand everything. You don’t need to explain anything and frankly, you never should. Just let the tools do all the explaining for you!�