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1
LIMIT YOUR TYPEFACES
Use easy-to-read fonts for simple and effective graphic design.
2
DON’T BE SCARED OF THE SCALE
Apply scale to type, shapes, or compositional features that need proportionate emphasis.
3
RESPECT THE SPACE OF OTHER ELEMENTS
Use letter spacing to fill dead space, align text, or condense words that take up too much space
4
USE A SMALL COLOR SCHEME
Use different tones of the same color for consistency by adjusting brightness for contrast
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