Breaking the glass ceiling for women in marketing
My journey from Head of Marketing to Managing Director
A LOOK AT THE LANDSCAPE 01
Women remain underrepresented in senior roles in marketing.
Despite making up 60% of the workforce, they only 25% hold executive positions.
CURRENT STATE OF WOMEN IN MARKETING
COMMON CHALLENGES FACED BY Women in marketing
Career stagnation
A general misunderstanding of the role of marketing in business
The proverbial WLB question
THE BIGGEST CHALLENGE BY FAR
Gender stereotypes/bias
A BIT ABOUT MY JOURNEY 02
DIFFERENT STAGES
AGENCY
AD/BRAND MANAGER
HOD
BUSINESS
OWNER/ BOARD MEMBER
Media and creative strategies for brand growth
Teamwork, budgets, stakeholder relations
Strategy development, managing teams, research, customer experience, senior management experience, stakeholder management
Strategic management, corporate governance, financial management, stakeholder management
“If you are sitting around the table but you say nothing, that’s a lost opportunity. Move beyond that and say something about what you have to offer. The reason you’re there is because you have something valuable that can be added.’’
Ursula Burns, Former ceo, xerox
“I NEVER DREAMED ABOUT SUCCESS. I WORKED FOR IT.”
Estee Lauder
THANKS!
Any questions?
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