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MARKETING ETHICS
Nigerian marketers discuss business sustainability in a tech-driven world
Nigerian institute’s 2022 marketing conference examines how to embrace data and technology to design an outstanding customer journey.
THE NATIONAL INSTITUTE of Marketing of Nigeria (NIMN) recently held its 2022 Marketing Conference at the Eko Hotels and Suites, Lagos. The hybrid event attracted over 200 marketing professionals, entrepreneurs and business leaders who listened to a number of industry experts sharing their experience, insights and perspectives.
This year’s conference theme was ‘Driving Business Sustainability in the Age of Data and Technology’ and featured a keynote speaker and two panel sessions.
The keynote speaker was Mr Kolawole Oyeyemi, Chief Executive Officer of Axiom Intel Limited – a technology-led commercial strategy and solutions company. The panel sessions focused on Disruptive Marketing and The Future of Marketing in a Tech-Driven World.
MUST FOCUS ON CUSTOMER JOURNEY BEFORE PRODUCT AND SOLUTION DESIGN
Mr Oyeyemi said organisations should embrace data and technology to enhance business-performance fundamentals and asserted that one of the most powerful strategies for achieving this is to deliver an excellent customer experience. This, he noted, is a deliberate strategy that focuses on customer-journey design ahead of product, service or solution design.
According to the NIMN, the rationale for this year’s conference theme was based on the belief that the customer is a critical factor in driving business sustainability and, therefore, it was appropriate for the Institute to gather high-achieving industry players to share with the audience how they have leveraged data and technology to drive meaningful customer engagement and deliver outstanding customer experience.
“The conference afforded participants the opportunity to gain new knowledge on contemporary marketing issues, network and exchange ideas,” the NIMN said in a media statement.
The institute’s Annual General Meeting was held concurrently with the conference. Two new office bearers were elected to VP positions: Professor Micheal Ikupolati emerged as the 1st Vice President and Mrs Ebisan Onyema emerged as the newly elected 2nd Vice President.
PHOTOS: COURTESY OF NIMN
