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TALKPOINT
Raj Sabhlok
President of ManageEngine
A COMPREHENSIVE FOCUS ManageEngine, the IT management division of Zoho Corporation hosted its ninth Middle East User Conference in Dubai earlier this year where it also unveiled its new product for Privileged Session Management. Raj Sabhlok, president of ManageEngine discusses the focus areas of the company
— By R. Narayan
How have the annual customer conferences been received? They have been quite useful for our customers. IT demands a need for continued learning as new technologies evolve. The event is great for customers for come back and learn about what’s new and the new tools that they could implement. A lot of customers come here to get re-certified,get the badge of expertise and honor as part of your whole set of certifications. Are there overlaps in terms of product lines and market focus between ManageEngine and Zoho? The focus is well defined and well-inSMARTSMB / April 2020
tegrated for both Zoho and ManageEngine. At Zoho, we look at Businesses in terms of departments and one of them is IT. IT tools from Zoho have been typically developed by Manage Engine for Zoho. ServiceDesk Plus, which is our IT service management solution is marketed by Zoho in the IT category. There is no overlap in the sense of product development, so it is not that what Zoho is developing, ManageEngine is also developing. Rather, there is a lot of cross marketing. Conversely, we also take the analytics tools from Zoho and we market them under ManageEngine for our audience. Zoho has a low-code no-code tool on the IT side and we market that as well. There are more synergies than overlaps between Zoho and ManageEngine.
How different are markets of focus? Both divisions target horizontal markets. In the adoption curve, Zoho’s sweet spots are in the small and medium size Business segment whereas ManageEngine has certainly catered to the SME segment along the way but finds now the larger companies globally using ManageEngine tools pretty regularly. We probably have the broadest suite of IT management tools today. I strongly believe that we have comfortably surpassed our traditional competitors along the way. What would be the size of Business for the company globally? While I cannot give an exact figure,
