CONTENTS

Cables up to speed

Sakkeer Hussain, Director of Sales and Marketing, D-Link Middle East and Africa discusses the need for structured cabling in the midst of digital transformation.

Please elaborate on the outlook of network cabling. What are the growth drivers? Increasing focus on the optimization of IT infrastructure and growing demand for higher bandwidth applications are the primary factors driving the market growth. Besides, the emergence of internet of things (IoT) for automation, integrated building management system and the need for simplified cable management are propelling the demand for structured cabling across the world.

What are the challenges to the market? Copper is the primary raw material that constitute a structured cabling system. Volatile raw materials price is one of the challenges and several other factors such as inflation, availability, and production influence the prices of these raw materials.

How does adoption of 5G impact demand for cabling? 5G application is mainly for Enhanced mobile broadband, IoT and High-reliability, low-latency networks. We don’t think this is going to have a direct impact on our market segments like enterprise networks, datacenter, commercial and residential markets for the fixed network connectivity. On the other hand we are looking at it as an opportunity rather than challenge by developing a specialized high speed multicore fiber optic cables to 5G base station.

Discuss how wired networks still hold their own in the face of new wireless technologies that are available? Since dial-up access, the manner in which office workers access data and

Sakkeer Hussain Director, Sales & Marketing, D-Link MEA

applications has drastically changed with inception of new technologies and faster Internet connections. Although wireless connectivity and mobility represent a new trend for accessing information, there are still many that are skeptical about the security and functionality of wireless networks. The advantages of using the wired network are reliability and stability, visibility, speed, security and cost.

Wired networks are reliable is because the signal is not influenced by other connections.

Wired networks are not visible by additional wired networks. This means there is no interference with the connection. Wired networks are generally much faster than wireless networks. Data speeds have continually improved with the inception of Gigabit routers and other new technologies.

How does IoT and smart technologies impact the cabling market? Increasing end-to-end connectivity across network components and technological advancements in IT equipment are expected to drive structured cabling market growth. Cloud connectivity, IoT technology, and automation are some of the major technological trends, which are experiencing high adoption in several sectors. With a rise in the adoption of these advanced technologies in industrial segments, cabling infrastructure of the IT devices is becoming more complex. Centralized solutions are being developed for the effective management of these IT assets. The demand for these solutions is growing at a rapid pace with the rising adoption of software technologies that are providing an efficient platform to operators for managing the network & connectivity of devices. Massive data generation & storage requirements in these industrial sectors will drive the need for effective cable management technologies and provide an impetus to overall industry growth.

Briefly discuss your cabling solutions range and focus in this market D-Link carry a complete end to end cabling solution ranging from copper cables, accessories, Fiber cables, accessories along with the network enclosures to complete. We are introducing a new range of Altranet solutions with fast termination series of products and associated accessories to support high power 4PPoE applications for future smart technologies. We also would enter the datacenter market with our Cat8 cabling solutions.

GO WHERE THE GAME TAKES YOU.

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