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ZOOMING IN ON THE REMOTE WORKPLACE Phil Perry, Head of UK and Ireland, Zoom discusses why video conferencing is crucial to building 21st century organizations longer defines a traditional work setting, the connotation of going to work is drifting. With people opting to go to co-working spaces, coffee shops, to stay at home, or even go outdoors – more places are deemed acceptable “workspaces”, so long as the process works for individuals and the job gets done effectively. However, this flexible concept of the workspace is no longer a ‘nice to have’. Being able to work remotely is business critical. And businesses are having to adapt and rethink their dayto-day operations to ensure they can successfully continue. Our vision is to ensure video communications can empower people to acWith governments around the world mandating millions of people to work from home to avoid potential infection, businesses are having to quickly adapt to managing remote teams and successfully transforming their organisations into fully remote operations almost overnight. However, managing that type of workplace isn’t always easy without faceto-face communication. The answer lies in video conferencing as it gives people the ability to collaborate using the devices they already have and provides multiple channels of communication.
A new age In fact, Covid-19 has completely broadened what it means to be a video communications technology provider in times of need. Ultimately, we have a responsibility to do everything in our SMARTSMB / May 2020
"What is interesting is that even before the pandemic, advances in technology, interwoven with the new generation of the workforce, meant that workplace culture was already experiencing a paradigm shift. " power to support those impacted by the coronavirus outbreak by committing reliable technology, expanded access, and agile customer service.
complish more and create a connected culture. With that in mind, there are three elements that will impact the way business leaders run their organisations by using video conferencing during this challenging time.
What is interesting is that even before the pandemic, advances in technolSimon Fisher ogy, interwoven with the new genThe breakdown of geographVice President Gulf, ACE Group eration Executive of the workforce, meant- that ical barriers workplace culture was already experiencing a paradigm shift. When you With everyone working from home, consider the term ‘workspace’ – it has businesses will see that one of the somewhat lost its true meaning. It no
