&
Product
CATALOG
& EXCITE MENT EXERCISE
PLAY INTERACTION HUNT INDEPENDENCE
3
23
35
7
5
31
39
47
CONTENTS 1
About the Brands: who we are
3
Our Promise: safety & satisfaction guarantee
4
Eco Advantages速: environmental features & benefits
5
CompleteNeeds速 System: the organizing principle of our brands
7
Play: electronic, catnip, independent play & interactive cat toys
23
Scratch: posts, floor & hanging cat scratchers
31
Wellness: cat treats & catnip
35
Retreat: privacy & catnip cat beds
39
Rest: cuddle & sprawl dog beds
47
Animal Charities: deserving organizations
SmartyKat and TrustyPup give pet parents the best of all worlds: innovative products, stylish designs, environmental responsibility and exceptional value all in one place.
1 About the Brands
& Driven by our talented internal design teams and based on our extensive knowledge of consumer insights, market analysis and industry trends, we constantly work to evolve our product offerings through unique, innovative and proprietary product designs that connect in meaningful ways to how pets and people live and play together.
About the Brands brands 2
OUR PROMISE We proudly display this seal on all our packaging, declaring to consumers the principles that form the foundation of everything we do: pet safety, customer satisfaction and environmental responsibility.
SAFE FOR PETS
All our products are designed to meet or exceed child safety standards. They are then tested against those standards to ensure they meet our strict quality and safety requirements. Only then can they be considered a SmartyKat or TrustyPup product.
SATISFACTION GUARANTEE
If a consumer is dissatisfied with a product for any reason, we’ll replace it or refund their money. No questions asked.
3 Our Promise
ECO ADVANTAGES®
We pioneered using recycled, reclaimed, organic and sustainable materials and continue to use them whenever possible to produce the attractive, affordable and high quality products that SmartyKat and TrustyPup are known for. RECYCLED PLASTIC Our bedding and soft toys contain fiberfill made from post-consumer recycled plastic bottles. We convert other types of recycled plastics into sleek and durable toys and accessories.
RECYCLED CARDBOARD & PAPER We transform recycled cardboard into a satisfying corrugated scratching surface that’s also recyclable. A percentage of the paper used in our packaging also comes from post-consumer recycled sources.
RECLAIMED FOAM Shredded remnants of memory and conventional foam leftover from the production of human products like beds and pillows are transformed into comfortable, therapeutic pet bed filling materials.
SOY FOAM BeneFoam™ is our soybean-based convoluted foam. This resilient and comfortable foam replaces a percentage of the petrochemical-based materials typically used in pet bedding with a natural and sustainable substitute.
ORGANIC CATNIP SmartyKat catnip has been organic since long before the recent organic trend. We’ve always known that catnip that is grown, processed and packed without chemicals and pesticides is better for pets, people and the planet.
Re
Re
c y c l e d P l a stic
Re
cyc
le d C a r d
boa
rd
c la i m e d F oa m
Soy Foa m Or
g a n ic C a t nip
® 4 About Eco Advantages the brands
EXCITE MENT
CISE
CompleteNeeds® System Prominently placed on all SmartyKat and TrustyPup packaging, the color-coded CompleteNeeds System educates consumers about their pet’s needs and easily identifies the products that help meet those needs.
PLAY INTERACTION
NT INDEPENDENCE
5 CompleteNeeds® System
CompleteNeeds provides a built-in merchandising system for your store. Needs based merchandising guides your consumer through a clean and organized assortment, encouraging them to buy multiple products and generating repeat purchases.
#1
SmartyKat is the brand of cat toys, scratchers and catnip in the US! PLAY
SCRATCH
Sources: IRI year ending 7-13-14 / Total US Multi-Outlet (MULO) and selected pet specialty – Includes Food, Drug, Mass + selected Club, Dollar, and Military & IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product.
RATCH
PLAY
RATCH
Excitement PLAY
GIENE
Exercise WELLNESS HUnt
independence
GIENE
interaction
RETREAT
LITTER
RETREAT ZZ
LITTER REST Z ZZ
Clean-up
rest
CUDDLE
organize
privacy
SPRAWL
contain
perch
FUNCTIONAL
TREAT
LITTER
ZZ
JUTE
WELLNESS
LITTER
ZZ
PLAYstimulation SISAL WELLNESSnutrition HYGIENE LITTER RETREAT Z security CARPET Z Z treats SEAGRASS
CORRUGATED SCRATCH
HYGIENE
WELLNESS
TREAT Z
SCRATCHHYGIENEPLAYWELLNESS
Z
DETERRENTS
ZZ
Z
Z
deodorize
REJUVENATE
® System CompleteNeeds About the brands 6
Play SmartyKat offers a variety of toys to meet a cat’s need for hunting, exercise, excitement, interaction, independence and fun!
ECO-Advantages SmartyKat toys are made with pure and pesticide-free organic catnip, recycled fiberfill and hard plastics from recycled sources.
7
Play
The CompleteNeeds® System exercise Exercise is important to keep cats mentally alert, physically fit and at a healthy weight. Laser pointers, light and motion toys provide vigorous activity while keeping them entertained.
independence Domestic cats have few outlets for their independent natures. Tossing and batting floor toys and exploring crackly depths of a tunnel help satisfy their instinct for solo activity.
excitement Catnip is a safe and natural herb that revs up feline activity levels, increasing excitement and enjoyment. Catnip toys attract cats and prompt them to frolic, romp and play.
interaction Cats love interacting with their favorite people. Wands and dangling toys with feathers or crinkle sounds enhance the bond between you and your cat.
hunt Cats are natural hunters. Toys with feathers or realistic sounds trigger a cat’s hunting instinct and help satisfy this natural desire with kinder “prey.”
SmartyKat toys come in a variety of packaging styles to maximize sales and minimize footprint in your store.
Play
8
Electronic Toys
SmartyKat’s electronic collection offers a full range of innovative toys that fascinate and delight. LIGHT
Sound
MOTION
Whether chasing a blinking ball or stalking the elusive red dot from a laser pointer, light toys mesmerize cats and provide endless entertainment.
Natural animal sounds spark a cat’s hunting instinct, triggering them to stalk, chase and pounce.
Toys that mimic the erratic movements of prey with whirling, jittery and spinning motions inspire even the most sedentary cats to move.
Cruzin’ Critter™
electronic motion toy • motorized crawling action • encourages healthy activity • replaceable batteries included item# sub-need
09820 EXERCISE
motion madness™
electronic motion toy • motorized bird with soft fleece body • moves erratically • natural feathers drive cats wild item# sub-need
09368 EXERCISE
9
Play
Electronic cat toys continue to gain market share! Source: IRI year ending 12-29-14 / Total US Multi-Outlet
Last Year
Feline Flash™
electronic laser pointer • interactive fun for two or more • promotes increased activity • replaceable batteries included, plus a free bonus set!
This Year 60%
75% 40%
25%
item# sub-need
09814 EXERCISE
n Electronic n Non-Electronic Loco! Laser™ color
electronic laser pointer • irresistible fun for two or more • replaceable batteries included • mixed case includes silver and purple mice
Flicker Buddy™
electronic light toy • touch-activated lights and catnip drive cats wild • refillable catnip pocket in tail and SmartyKat Organic Catnip included • mixed case includes bird and squirrel designs
item# sub-need
09752 EXERCISE
item# sub-need
09817 EXCITEMENT
refill catnip included
Play Play22 22
Flicker BalL™ color
electronic light toy • touch-activated lights captivate cats • encourages cats to chase and run • mixed case includes blue and pink balls item# sub-need
10080 EXERCISE
Play 10
SmartyKat is the
#1 cat toy brand, with 23% of the market share.
Source: IRI year ending 7-13-14 / Total US Multi-Outlet (MULO) and selected pet specialty – Includes Food, Drug, Mass + selected Club, Dollar, and Military.
Loco! motion™ color
Electronic motion toy • cats can’t resist the erratically spinning feathers • adjustable speed • hours of fun item# sub-need
32001 EXERCISE
String Fling™
Electronic spinning string toy • string tail spins wildly • encourages activity even in sedentary cats • replaceable batteries included
Hot Pursuit™
Electronic concealed motion toy • replicates the mesmerizing movement of hidden prey • four speeds let you customize the action • includes two wand attachments for playtime variety item# sub-need
32002 EXERCISE
11
Play
item# sub-need
09369 EXERCISE
Feather Whirl
™
DRTV Success Story!
The Feather Whirl was the fastest growing cat toy of 2014 and is poised to spin, flick and dance its way to the top of 2015 as well. That’s because cats love the constantly changing play pattern that eliminates boredom and pet parents love the durable, BPA-free plastic and easy one-button control. With its unpredictably wobbly twirling feathers, the Feather Whirl not only captivates and entertains cats, but also encourages exercise and healthy activity even in sedentary cats. Source: IRI year ending 12-28-14 / Total US MULO + selected Pet Specialty / based on $ Sales.
Feather whirl™
electronic motion toy • erratically spinning feather drives cats wild • whisper quiet motor • weighted base creates wobbling movements as feather spins item# sub-need
09621 EXERCISE
Play 12
Chit Chatter™
electronic sound toy • touch-activated realistic cheeps and chirps • sounds and feathers excite cats • mixed case includes chipmunk and bird designs
ChicKadee Chirp™ electronic sound toy • intriguing real bird sounds • life-like size cats love • packed with potent catnip item# sub-need
39334 HUNT
item# sub-need
09815 HUNT
Chirpy Ball™ color
electronic sound ball toy • intriguing realistic bird sounds activated with the touch of a paw • encourages cats to chase and play • mixed case includes blue and yellow balls item# sub-need
09367 HUNT
Flutter Nest™
electronic sound toy • soft canary bursts into happy song • intriguing touch-activated bird sounds • real feathers excite cats item# sub-need
32008 Hunt
13
Play
Crick It™
electronic sound toy • exciting realistic cricket sounds • activated with the touch of a paw • contains pure and potent catnip item# sub-need
09379 Hunt
Cats are nocturnal, but your customers are not! Help cat parents catch some shuteye by offering Twinkle Bug™
electronic light toy • touch-activated lights flicker and flash • perfectly sized for batting and carrying • mixed case includes blue and pink bugs item# sub-need
an alternative to noisy toys with these
Twinkle Time
quiet light up toys specifically designed to be played with after dark.
09808 INDEPENDENCE
Sweet Dreamer™
electronic light toy • touch-activated violet lights • cozy fabrics perfect for cuddling • mixed case includes sheep and owl designs item# sub-need
09806 INDEPENDENCE
Twinkle Tipper™
electronic light-up BALANCE toy • touch-activated lights twinkle and blink • self-righting ball rocks with every swat • mixed case includes pink owl with feathers and blue moon with ribbons and stars item# sub-need
09809 INDEPENDENCE
Cloud Kicker™
electronic light toy • touch-activated lights glow at night • perfectly sized to kick and wrestle • mixed case includes cow and sheep designs item# sub-need
09811 INDEPENDENCE
Play 14
Catnip Toys
Catnip toys are by far the most popular type of cat toys. Whether they’re packed with catnip, refillable or made of compressed catnip, these toys never fail to attract and excite cats. Skitter Critters™ color
Flutter Drops™
feathery catnip ball 2-pack • catnip and feathers drive cats wild • includes pure and pesticide-free catnip • perfectly sized to bat and carry item# sub-need
09933 excitement
Smarty Stash™
variety toy value pack • 13 toys in one package — a great starter pack to find out what cats like to play with • lightweight toys perfect to bat and chase • contains balls, mesh flingers, raffia teasers, SmartyKat catnip and more item# sub-need
09768 excitement
15
Play
catnip included
catnip mice 3-pack • a tantalizing toy trio • contains pure and potent catnip • perfectly sized to bat and carry item# sub-need
39384 excitement
fish flop™ design
catnip crinkle toy 2-pack • floppy fishy fun • cats love the crinkle sound • packed with potent catnip item# sub-need
09785 excitement
Fuzz Bugs™ color
catnip toy 2-pack • two cute, colorful bugs with a unique texture • ideal size to swat and chase • contains pure and potent catnip item# sub-need
10066 excitement
Rat Pack™
jumbo catnip toy • large size perfect to kick and wrestle • packed with potent catnip • mixed case includes gray and white styles item# sub-need
09788 excitement
CATNIP stix™
catnip toy 3-PACK • 100% catnip-filled, stuffing-free • packed with potent and pesticide-free catnip • lightweight and perfectly pounce-able item# sub-need
09620 excitement
Play 16
Refillable Catnip Toys SmartyKat refillable catnip toys each include a tube or bag of SmartyKat Organic Catnip. The stay-fresh tube or resealable bag make it easy for consumers to refresh their cat’s toys and contain enough catnip for multiple refills.
Small Stuff™
refillable catnip toy • refillable catnip pocket and SmartyKat Organic Catnip included • ideally sized to bat and carry • mixed case includes fox and bird designs item# sub-need
09384 excitement
Squeezy Nip™
refillable catnip diffuser toy • refillable for endless fun • includes SmartyKat Organic Catnip • mixed case includes bird and octopus designs item# sub-need
09846 excitement
refill catnip included
Madcap mouse™
Kicked Creeper™
jumbo refillable catnip toy • refillable catnip pocket and SmartyKat Organic Catnip included • large size perfect to kick and wrestle • mixed case includes caterpillar and eel designs item# sub-need
09841 excitement
17
Play
refill catnip included
refill catnip included
color
refillable catnip toy • refillable catnip pocket and SmartyKat Organic Catnip included • catnip attracts cats like a magnet • mixed case includes gray and brown mice item# sub-need
09366 excitement
refill catnip included
CATNIP CHASE™
COMPRESSED catnip toy • compressed catnip in durable plastic ball • all the fun of catnip without the mess • mixed case includes green and orange balls item# sub-need
09604 excitement
STAR STRUNG™
ZIP NIP™
item# sub-need
item# sub-need
Compressed catnip and feather toy • combines a cat’s favorites — catnip and feathers • concentrated catnip power • all the fun of catnip without the mess 09851 excitement
Compressed Catnip Toys Compressed catnip toys take the SmartyKat catnip your consumers love and squeeze it into whimsical shapes that cats can bat and chase. Packed in stay-fresh clear plastic
COMPRESSED catnip toy • compressed catnip toy with rope teasers • concentrated catnip power • all the fun of catnip without the mess 09605 excitement
CATNIP KISS™
COMPRESSED catnip toy • compressed catnip for playtime fun • concentrated catnip power • all the fun of a catnip without the mess item# sub-need
09351 excitement
blisters, compressed catnip toys provide the familiar burst of catnip-fueled energy without the mess. Play 18
A COMMITMENT TO SAFETY Kids and pets are both important parts of our families, so SmartyKat toys are tested to child safety standards, and we’re the only pet company we know that does. We inspect and test every product to guarantee safety —no bells, long strings or sharp edges allowed! And if a consumer is dissatisfied with a toy for any reason, we’ll replace it or refund their money.
19
Play
Independent Play Toys
Dancin’ Delight™
wall mounted dangler toy • erratically bobbing toy entertains cats • easily attach to a wall or window and remove cleanly with damage-free Command™ adhesive strips • mixed case includes bird and butterfly designs item# sub-need
09843 INDEPENDENCE
Flutter Balls™ color
feather Catnip ball 2-pack • real feathers excite cats • contains pure and potent catnip • wildly entertaining item# sub-need
39341 HUNT
purrfect play ™
activity mat • an entire playground in a single mat • includes bird toy, catnip, feathers and crinkle sounds • a variety of textures and soft plush to play with and cozy up to item# sub-need
09372 INDEPENDENCE
crackle chute™
collapsible tunnel toy • hidden crackle material intrigues cats • cats can’t resist exploring mysterious interior • pops up in an instant for portable fun item# sub-need
09939 INDEPENDENCE
Krackle Sak™
Crinkle Sack Toy • cozy bag with mysterious crackle sounds • feathery bird toy on elastic string drives cats wild • hidden pure and potent catnip in lining item# sub-need
09629 INDEPENDENCE
Play 20
Interactive Toys
Interactive toys put the fun in your hands! Wiggle, bounce and drag them to create the unpredictable motions cats love.
Feather Swirl™
Tall Tipper™
refillable bungee catnip toy • refillable catnip pocket and SmartyKat Organic Catnip included • bouncy fun for two • mixed case includes skunk and turtle designs item# sub-need
09830 Interaction
refill catnip included
color
Interactive Wand • fluttery feathers and dangling ribbons drive cats wild • create erratic movements with the touch of a finger • mixed case includes green feathers with blue ribbons and yellow feathers with orange ribbons item# sub-need
09794 Interaction
Bouncin’ Buddies™
bungee catnip toy • cute critters bounce and bob unpredictably • contains pure and pesticide free catnip • mixed case includes fox and seahorse designs item# sub-need
09828 Interaction
21
Play
Whistle Wand™
sound wand • shake up some fun — whistle sounds drive cats batty with every shake • no batteries needed • mixed case includes bird and fish designs item# sub-need
09825 Interaction
Bouncy Mouse™ color
bungee cat toy • playful mouse bobs and bounces unpredictably • interactive fun for two • mixed case includes gray mouse with blue accents and cream mouse with yellow accents item# sub-need
39386 Interaction
Frisky Flyer™
FEATHER wand TOY • real feathers excite cats • mimics the gliding movements of a real bird • long, two-piece wand detaches for easy storage item# sub-need
09602 Interaction
Drag’n Play™
CRINKLY FEATHER WAND • soft plush tail with feathers delights cats • crinkle sounds drive cats wild • mixed case contains cream and gray colors item# sub-need
09632 Interaction
Play 22
Scratch
A cat’s desire to scratch is a hard-wired instinct, not a behavioral problem. SmartyKat provides products with various combinations of scratch surfaces and angles to please the most finicky cats and redirect scratching away from furnishings.
ECO-Advantages SmartyKat cat scratchers are made with recycled corrugated cardboard, quick growing natural materials like seagrass and sisal, recycled plastic fiberfill and most include organic catnip.
23
Scratch
The CompleteNeedsÂŽ System Corrugated
Sisal
Carpet
Seagrass
Jute
Deterrents
Corrugated cardboard scratching pads simulate the roughness of tree bark, a surface cats often scratch in nature.
Seagrass is made from naturally occurring fibers that are made into durable surfaces that cats enjoy scratching.
Sisal, a naturally durable material, is made into rough textures that cats love to scratch at any angle.
Natural jute is made into durable scratch surfaces with rough textures that cats love to scratch.
Carpeted scratchers come in a variety of styles to suit your cat’s scratching preferences.
Scratching is normal behavior for cats. Help prevent scratching on furnishings by using a deterrent spray or tape on the furniture your cat likes to scratch.
SmartyKat scratchers come in a variety of packaging styles to maximize sales and minimize footprint in your store.
Scratch 24
Floor Scratchers
#1
SmartyKat is the scratcher brand in the US, with a 42% share of the segment. Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product
Super Scratcher® design
corrugated scratcher with catnip • corrugate mimics texture cats scratch in nature • use as a flat or incline scratcher and flip over when worn for double the scratching • includes SmartyKat Organic Catnip item# size
09305 4.75" x 19" x 1.75"
sub-need
corrugated
catnip included
2 squares
Peel and stick
4 squares on corner
Super Scratcher+®
Super Scratcher Squared 2-Pack ™
design
Build-your-own corrugated scratcher with catnip • use separately or connect together to make a customized scratching surface • flip over for double the scratching • includes SmartyKat Organic Catnip item#
size
assembled size
sub-need
09856 3.625" x 9.625" x 10.5" 9.44" x 18.5" x 1.375" corrugated
25
Scratch
catnip included
double-wide corrugated scratcher with catnip • corrugate mimics texture cats scratch in nature • use as a flat or incline scratcher and flip over when worn for double the scratching • includes SmartyKat Organic Catnip item# size
09325 9.5" x 19" x 1.75"
sub-need
corrugated
catnip included
The SmartyKat Super Scratcher+ is the best selling scratcher in the US! And now it’s even better!!
Offer your customers scratching solutions for doors & floors with a full assortment of SmartyKat corrugated scratchers. Popular and highly consumable, corrugated scratchers drive repeat purchases.
Updated full color packaging
Bonus bag of organic catnip helps cross sell other SmartyKat catnip products
Use flat or with sturdy and secure incline
Corrugated surface visible at retail
Flip pad
over when worn for
double the
scratching
Full back catches cardboard dust created as cats scratch
Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product
If you’re short on space, add the
Super Scratcher Squared
to your shelves. It’s half the footprint of a double wide scratcher with the same amount of scratching surface.
Scratch 26
CARRYIN’ COVE is the ultimate in
scratching, hideout and cat carrier. Regular use acclimates cats to the space, reducing travel stress when it’s converted to a carrier.
CARRIER
HIDEOUT HOUSE
Carryin’ Cove™
Consumers can replace the scratch pad with a SUPER SCRATCHER+, driving repeat sales. 27
Scratch
Packaging and display tray with full color photos help tell the story and make the sale!
item# size cat carrier, hideout and scratcher 09865 2.25" x 18.125" x 11" • helps reduce travel stress assembled: 9.875" x 18.125" x 17" • converts from hideout to carrier in seconds • replace worn scratcher with Super Scratcher+ scratching pad
sub-need
corrugated corrugated
Cat Chaise™
Scratch nip™
corrugated scratcher WITH CATNIP • unique design offers multiple scratching angles • does double-duty as scratcher and lounger • includes SmartyKat Organic Catnip
sisal scratch mat with catnip • durable sisal surface that cats love to scratch • includes feather toy and SmartyKat Organic Catnip • mixed case includes gray and taupe colors item# size
09331 14" x 18"
sub-need
sisal
item# size catnip included
09332 15.25" x 7" x 7”
sisal
corrugated
catnip included
multi-surface scratcher • a mix of feel-good scratching surfaces and angles • does double-duty as a hangout with a fun feather toy • mixed case includes gray and taupe colors
sisal incline scratcher with catnip • sisal scratch surface on a strong and stable wooden structure • includes SmartyKat Organic Catnip • mixed case includes gray and taupe colors sub-need
sub-need
Scratch Scroll™
Sisal Angle™
item# size
09765 9.2" x 17.12" x 3.87"
item# size catnip included
10076 17.75" x 11" x 6.5"
sub-need
CARPET SISAL
Scratch 28
Scratch ’N Spin: A better scratch post by design Cat-driven motion adds play value
Posts SmartyKat has branched out… literally! Our new Scratch ’N Spin post has two replaceable wands with dangling feather toys.
Scratch ‘N Spin™
Ribbons and boa
feathers attract
carpet post with spinning toys • dangling toys attract cats to play and scratch • wands spin freely with the flick of a paw • easy to assemble post cats love to scratch • L-shaped open box with small footprint maximizes shelf space item# size
09928 11" x 11" x 20"
sub-need
carpet
cats
High quality, durable looped carpet Stable base won’t tip
simply scratch™
scratch post • one-stop scratch playground • catnip toy adds to the fun • mixed case includes carpet and sisal posts in gray and taupe • L-shaped open box with small footprint maximizes shelf space item# size
09279 11.5" x 11" x 17.75"
29
Scratch
sub-need
CARPET SISAL
Hanging Scratch Up
uses minimal shelf space and drives high unit sales.
Scratch Up™ design
hanging corrugateD scratcher with catnip • corrugate mimics textures cats scratch in nature • use as a floor or hanging scratcher • includes SmartyKat Organic Catnip item# size
09296 4.75" x 19.75" x 1.375"
sub-need
corrugated
catnip included
Deterrents
Scratch Not ™ tape
scratch deterrent barrier tape • easily rolls onto home furnishings • safe and effective scratching barrier • invisible and easy to remove item# size
Carpet Relief™
09897 18 ft x 2 in
hanging carpet scratcher with catnip • for carpet and catnip loving cats • includes dangling feather toy and SmartyKat Organic Catnip in refillable pouch • mixed case includes gray and taupe colors item# size
09913 5" x 14.75"
sub-need
carpet
sub-need
deterrents
Scratch Not ™ spray catnip included
scratch deterrent training spray • helps protect home furnishings • spray on furniture, drapes and carpets to deter cats from scratching • safe for cats item# size
09896 13.5 fl oz
sub-need
deterrents
Scratch 30
Wellness
Catnip and treats offer cats a stimulating diversion from the everyday routine. Catnip provides a focused burst of fun and energy while easy-togrow greens are a healthy and delicious treat
ECO-Advantages SmartyKat organic catnip products and grass seeds are grown, processed and packed without potentially harmful chemicals and pesticides.
31
Wellness
The CompleteNeeds® System stimulation
treats
Catnip is a natural, non-addictive herb related to mint. In most cats, it stimulates a burst of energy followed by a mellow period. Catnip attracts cats to beds, scratchers and almost anything you want them to use or play with.
Cat treats can help modify your cat’s behavior or simply say “I love you.” Many veterinarians believe cats crave a grassy treat because it adds roughage to their diets. Naturally nutritious and simple-to-grow grass sprouts are safer than houseplants and chemically treated lawns.
nutrition
security
For pets and people, good nutrition is the foundation for a healthy and happy life. Whether your cat is a growing kitten, an active adult, a senior kitty or perhaps has put on a few too many pounds, make sure he gets the nourishment he needs to lead a long, healthful life.
The safety of our pets is any pet parent’s number one priority. The world can be a dangerous place for our feline friends but you can help ensure your cat’s safety with breakaway collars, strong harnesses and secure carriers.
sweet greens® Kit
cat grass kit • healthy greens cats crave • a certified organic treat • just add water — sprouts in days item# sub-need
09700 treats
SmartyKat catnip and seeds are exclusively from certified organic sources. We even have our own organic catnip farms to ensure it always lives up to our strict quality standards.
Wellness 32
Catnip
#1
SmartyKat is the catnip brand, with a 60% share of the market. Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product
Organic CatniP
SmartyKat’s
canister • 100% certified organic • convenient pour or shake canister • safe, pure and potent
#1 Catnip item drives 40% of the market’s sales.
item# size
sub-need
09345 2 oz
stimulation
Offer consumers a trial size and when they discover how potent and pure it is, it’s bound to drive repeat purchases of our full-size products.
Organic CatniP
stand-up pouch • 100% certified organic • a burst of energetic fun for cats • safe, pure and potent item# size
sub-need
item# size
sub-need
09343 1 oz
09342 0.5 oz
stimulation stimulation
Source: IRI year ending 07/13/14; Total US Multi-Outlet (MULO) Includes Food, Drug, Mass + selected Club, Dollar, and Military
33
Wellness
Organic CatniP
tube • 100% certified organic • tube makes it quick and easy to refill catnip toys • case contains 40 units in PDQ item# size
09911 0.07 oz
sub-need
stimulation
SmartyKat’s catnip is greener and has less stems and leaves than most brands of catnip. This means it works better and it looks better on the shelf, attracting higher sales!
Bubble Nip™
catnip bubbles • catnip infused bubble solution • safe and non-toxic • case contains 40 units in PDQ item# size
09912 0.6 oz
sub-need
stimulation
Catnip Mist ™
catnip-infused spray • all the benefits of catnip in a convenient spray • attracts cats to toys, beds and scratchers
item# size
09832 0.5 oz
sub-need
stimulation
item# size
10070 7 oz
sub-need
stimulation
case contains 40 units in PDQ
Wellness 34
Retreat
Cats can clock up to 18 hours of dozing time a day depending upon age, activity level and living conditions. SmartyKat beds are not only a cozy spot to rest, but also offer uniquely stylish designs and features that attract cats.
ECO-Advantages SmartyKat cat beds contain EcoRest速 fiber fill, which is made from recycled plastic bottles. Many of our cat beds also include SmartyKat Organic Catnip which is grown and processed without chemicals and pesticides.
35
ZZ
Z
Retreat
The CompleteNeeds速 System rest Cats need their own rest spot as an escape from an active household. Beds and mats offer comfort and warmth, while placing a throw on the furniture your cat frequents helps contain loose fur.
privacy Cats crave privacy because it taps into their innate need to observe the world from a place they feel secure. Products that create a private space provide cats with a quiet retreat and a safe place to watch the world.
perch Cats are instinctually drawn to the height of raised perches. Perches give them a break from other pets and small children and serve as an ideal lookout for curious felines.
SmartyKat bedding includes full-color packaging calling out our unique features and benefits.
Retreat AboutZZthe brands 36 Z
Rest Kitty Canyon™
high-walled catnip bed • deep, comfy cat bed with easy-access front opening • includes SmartyKat catnip in refillable pouch • machine washable item# size
09975 17” x 17” x 9”
catnip included
sub-need
rest
Textured Scallop Mint
Catnip Curlup™
deep catnip bed • plush, high walls for extra privacy • includes SmartyKat catnip in refillable pouch • machine washable item# size
09977 17” x 17” x 9”
item# size
09978 17” x 17” x 9”
item# size
09979 17” x 17” x 9”
catnip included
item# size
09976 17” x 17” x 9”
rest
sub-need
rest
Triangle Mosaic Cream
Catnip Corral™
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rest
Triangle Mosaic Brown
Catnip in a secure, hidden pocket makes these beds irresistible to cats. Z
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Textured Scallop Plum
Triangle Mosaic Gray
catnip bed • soft and cozy spot to curl up • includes SmartyKat catnip in refillable pouch • machine washable
60662 19" x 18" x 6"
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sub-need
item# size
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sub-need
item# size
60663 19" x 18" x 6"
catnip included
sub-need
rest
Brown Stripe
sub-need
rest
Blue Stripe
Privacy Bamboo Bunk™
modern cat condo with feather toy and sherpa pillow • cradles your cat in comfort and style • easy assembly — no tools required • cozy, washable sherpa pillow item# size
09526 17" x 16.25" 14"
sub-need
privacy
Catnap Convertible™
2-in-1 cat bed • pop-up for peek-a-boo privacy and fold down for a traditional sleeper • soft plush interior • mixed case includes green and brown beds item# size
10324 15" x 13" 12"
Green
Brown
sub-need
privacy
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Rest
TrustyPup beds offer rest and comfort regardless of a dog’s size, age or sleep style. They are home décor inspired and coordinate with any style.
ECO-Advantages TrustyPup beds are filled with materials like EcoRest® fiber fill, made from recycled plastic bottles, MemoryMix™ reclaimed memory foam, made from remnant foam from the production of human products, and BeneFoam™ soy foam, which replaces a percentage of oil-based chemicals with natural, sustainable material.
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The CompleteNeeds速 System cuddle
sprawl
Many dogs instinctually sleep curled-up because their ancestors needed to keep warm and protect themselves from predators. Bolstered and high-walled beds recreate this feeling of safety and warmth.
Dogs sleep sprawled out when they feel safe and secure. Pillow-style and gusseted beds that offer plenty of space to stretch out are a favorite of sprawling sleepers.
functional
rejuvenate
Our active lifestyles demand bedding products that are functional, comfortable and cozy! Crate mats do double duty as comfy crate cushioning and attractive, low-profile beds.
Beds that include memory foam, gel foam or convoluted foam can help rejuvenate your dog while he rests. All of these materials provide therapeutic benefits by evenly distributing weight to recuperate tired, aching muscles and help relieve joint pain.
TrustyPup bedding is available with hang cards or sleeves to best display in store and maximize sales.
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Cuddle
Couch comfort™
medium couch-style pet bed • cozy comfort • structured sides create a built-in pillow • machine washable item# size
60176 26" x 19" x 8"
Blue
sub-need
cuddle
Purple Stripe
Lazy Loveseat™ color
DELUXE oval pet bed • plush cushion and bolstered sidewalls offer softness and security • subdued colors coordinate with any home décor • machine washable item# size
60639 36" x 26" x 8"
item# size
60640 36" x 26" x 8"
41 About the brands ZZ Rest Z
sub-need
cuddle
Curling Stitch Quilt Gray
sub-need
cuddle
Curling Stitch Quilt Olive
EcoRest
®
CONVERTING BOTTLES TO BEDS EcoRest is a high-performance fiberfill made from post consumer plastic that is spun into a fluffy, high-loft filling
Nuzzle Bucket ™
round bolster pet bed • soft cushion and deep sidewalls cradle resting pets • home décor inspired comfort • machine washable item# size
60653 19" x 19" x 7"
item# size
60654 19" x 19" x 7"
item# size
60655 19" x 19" x 7"
item# size
60656 19" x 19" x 7"
material. Providing unmatched cushioning, resilience and insulation, EcoRest keeps the equivalent of millions of recyclable bottles out
sub-need
cuddle
Tile Grid Ikat Mint
of landfills each year.
sub-need
cuddle
Tile Grid Ikat Plum
sub-need
cuddle
Botanical Spiral Brown
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cuddle
Botanical Spiral Stone
Dream Luxe ™ medium color
BOLSTERED pet bed • luxuriously plush inner fabric • fashionable patterns complement a variety of home environments • machine washable item# size
60598 25" x 21" x 8"
item# size
60599 25" x 21" x 8"
item# size
60600 25" x 21" x 8"
sub-need
cuddle
Two-Tone Medallion Blush
sub-need
cuddle
Two-Tone Medallion Gray
sub-need
cuddle
Two-Tone Medallion Blue
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#1
We are the manufacturer of dog and cat bedding in the US with 33% of the market share! Source: IRI year ending 12-28-14 / Total US MULO + selected Pet Specialty / based on $ Sales
Cuddle Couch™ color
Snuggle Mutt ™
small couch-style pet bed • home furnishing-inspired comfort • supportive sidewalls filled with high-loft fiber • machine washable item# size
60594 19" x 15" x 7"
item# size
60595 19" x 15" x 7"
item# size
60596 19" x 15" x 7"
item# size
60597 19" x 15" x 7"
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oval cuddler pet bed • soft and supportive bolsters cuddle sleeping pets • easy access low front entry • machine washable
sub-need
cuddle
item# size Grated Lattice Almond
sub-need
cuddle
item# size Grated Lattice Ocean
sub-need
cuddle
60660 32" x 24" x 9"
item# size Watercolor Leaves Blue
sub-need
cuddle
60659 32" x 24" x 9"
Watercolor Leaves Brown
60661 32" x 24" x 9"
sub-need
cuddle
Sweeping Stripe Blue
sub-need
cuddle
Sweeping Stripe Stone
sub-need
cuddle
Sweeping Stripe Brown
Sensa Snoozer™
Memory Dreamer™
memory foam pet bed • memory foam cushion conforms to body contours, easing achy joints • thick, supportive sidewalls filled with high-loft fiber • machine washable item# size
60668 35" x 27" x 8"
sub-need
rejuvenate
deluxe memory foam pet bed • memory foam cushion provides relief for painful joints and achy muscles • substantial bolster filled with high-loft fiber • machine washable cover item# size Grated Watercolor Lattice Taupe
60657 36" x 26" x 9"
item# size
60658 36" x 26" x 9"
sub-need
rejuvenate
Quatre Tiny Clover Plum
sub-need
rejuvenate
Quatre Tiny Clover Slate
Visco-elastic foam, commonly called memory foam, is well known for its therapeutic benefits. It evenly distributes weight, helping relieve joint pain while providing superior comfort and cushioning. Our MemoryMix™ shredded memory foam fill gives new life to remnants of foam that are leftover from the manufacturing of human products. ZZ
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Sprawl
The TrustyPup Large Luxury Liner is the best selling dog bed in the US! Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product
Luxury Liner™
item#
size: EXTRA - SMALL
sub-need
item#
size: SMALL
sub-need
item#
size: MEDIUM
sub-need
item#
size: LARGE
sub-need
60319 16.5" x 9.5" x 3"
crate cushion • use with crates, kennels or as a stand-alone bed • padded perimeter cushions and protects • machine washable
60316 20" x 14.5" x 3" 60317 28.5" x 18" x 3" 60318 36.5" x 23.5" x 3"
Natural
Tuft Love™
deluxe crate mat • deep, mattress-like tufted cushion • designed to fit standard-sized crates • machine washable item# size
60580 30" x 21" x 3.75"
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sub-need
functional
Dune
functional functional functional functional
Tender Care ™ color
Pet Bed
therapeutic foam pet bed • extra-thick, double orthopedic foam cushions joints and relieves pressure points • soft and cozy plush paired with home décor inspired fabrics • machine washable cover item# 60612
size: MEDIUM
item# 60602
size: MEDIUM
item# 60637
size: LARGE
item# 60638
35" x 25" x 4"
35" x 25" x 4"
40" x 30" x 4"
size: LARGE
40" x 30" x 4"
color
item# size
60129 29" x 36"
sub-need
rejuvenate
Dog pillow • resilient, high-loft fill for long-lasting comfort • machine washable cover • mixed case includes gray and taupe beds
Gray
sub-need
sprawl
Taupe
Knit Lattice Green
sub-need
rejuvenate
Knit Lattice Slate
sub-need
rejuvenate
Knit Lattice Green
sub-need
rejuvenate
Knit Lattice Slate
Your customers want easy-care bedding, so all TrustyPup beds are made with machine washable fabrics and many are entirely machine washable – filling and all! Designed for durability, they’ll look great even after many trips through the wash cycle. ZZ
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47 Animal Charities
We love what we do but nothing is as rewarding as our work with local animal charities.
Animal Rescue Foundation ARF’s core mission is the rescue of dogs and cats who have run out of time at public shelters, giving them a chance at life until a new home can be found. ARF couples this focus with innovative programs strengthening the human-animal bond for children, seniors, veterans, and people in disadvantaged circumstances.
Learn more about ARF at
www.arflife.org
We’re proud that our position as leaders in the pet industry enables us to help support these organizations through product donations, sponsorship of their events and assistance spreading the word about their important work and fundraising efforts.
Dogs 4 Diabetics The Mission of Dogs 4 Diabetics is to provide quality medical alert assistance dogs to insulin-dependent diabetics through programs of training, placement, and follow-up services and to develop, promote and advocate standards of quality, performance, support and disclosure for all medical assistance dog teams.
Learn more about D4D at
www.dogs4diabetics.com Cat Town Café Oakland, California’s Cat Town Café is the first cat café opened in the US and is also the only one run as a non-profit with the express mission of finding permanent homes for cats from Oakland’s overburdened municipal shelter. Founded as an expansion of Cat Town’s successful foster-based adoption program, the café enables people to interact with adoptable cats in an open, fun environment far away from the cages of a typical shelter. Learn more about Cat Town Café at
www.cattowncafe.com
Animal Charities 48
www.smartykat.com
Worldwise, Inc. Email sales@worldwise.com Phone 1-800-967-5394 Fax 415-721-7418
www.trustypup.com