PPC Advertising: Your Complete Guide to Google AdWords

Menu ≡

PPC Advertising: Your Complete Guide to Google AdWords June 24, 2019

No Comments

adword, Pay Per Click, ppc

Pay-per-click (PPC) advertising, as the name suggests, is a marketing strategy where a business pays for

About us and this blog

every click their advertisement

We are a digital

receives.

marketing company with a

It is increasingly gaining popularity

focus on

with marketers as it allows

helping our

businesses to advertise on the ﬁrst page of search engines and attract a large volume of potential customers.

customers achieve great results across several key areas.

Why Should You Choose PPC Advertising?

 Learn more about us

 Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in

Highly SpeciďŹ c: PPC offers you a lot of targeting options, allowing you to choose your audience effectively. Your ad can be displayed to the right buyer at the right time with the right keywords. Cost-effective: As you pay for every click you

order to compete for the highest rankings even when it comes to highly competitive keywords.

î&#x20AC;¨ Contact now

receive, you can evaluate where your money is going and manage your budget better. With PPC, the costper-click (CPC) is also lower if you use targeted single keyword ad groups (SKAGs). High Conversion Rate:

Subscribe to our newsletter! Name

Studies have shown that PPC advertising techniques such as

Email

Google Ads have a conversion rate of between 2.7 to 5 percent. This is relatively higher than conversion rates for other forms of advertising such as display ads. Google AdWords Google Ads or Google AdWords campaigns are by far the most effective method of PPC advertising.

Subscribe

With Google Ads, a business can appear at the top of search results in, usually above organic search results. The AdWords campaign does this by using a variety of strategies such as geo-targeting, keywords, audience demographics, and consumer behavior. In order to take full advantage of Google Ads, you need to master the AdWords platform.

Auctioning for Google AdWords You will take part in a bidding process with hundreds of other buyers. Here, you submit your bid in dollars and the price you can pay for each click your ad receives. If you win the bid for an audience and position, Google will automatically display your ad when a person uses your keywords in a search. However, winning a bid doesn’t just depend on money. Google also factors in your ad quality, relevance and landing page to determine if you deserve that top spot. Make sure the information you provide is useful and helps conversions for your business, too. This becomes more important as you start getting more clicks— more clicks mean you’ll have to pay more in the long run.

How to Set Up Your Google AdWords Account Call us at Smash Interactive Agency and get started today. Then, Google will request you to ﬁll out the information for your campaign, including your email address and website URL. You will then be asked to select your campaign type from these options: Search Display Shopping Video Universal App Keep the basics in mind: Select your target audience carefully. You can use Google’s targeting options for this. Using the right keywords. Make use of Google’s Keyword Planner for this. Writing a short and concise call to action (CTA) for your customers. Writing a killer bio and introduction about your business. Using relevant images for your ads. For more information on how to reﬁne your local Miami PPC advertising campaign, visit Google’s support resources.

Ashley Mcnairy

Google Ads, google adwords, how to set up Google AdWords account, Pay Per Click, PPC Advertising, why should you choose PPC