Sme Advisor Media pack 2014

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Media Pack 2014

SME Advisor Middle East Now Including Trade & Export Middle East

A catalyst for the SME sector - the world of SME Advisor SME Advisor has built its peerless reputation on the ability to get in front of SME decision-makers, speaking frankly and directly to the movers and shakers and the aspirational senior managers. Providing a trustworthy conduit that’s evolved for nearly a decade and created one of the region’s best-known ‘how to’ blueprints for everyone looking to build a prosperous SME agenda. SME Advisor works closely with valued sponsors and advertisers who are committed to the world of the SME - and who together produce a golden synergy that enables the publication to be widely viewed as the roadmap of the SME territory in 2014.

Presenting partner

ISSUE 100 strategic SME partner

BUSINESS CHAMPION An SME masterclass with NBAD’s Abdulla Al Otaiba

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TH

ISSUE

CELEBRATING THE SME SECTOR WITH PRESENTING PARTNER NBAD

KEY FACTS

35,000 Monthly circulation

www.smeadvisor.com www.tradeandexportme.com

150,500 Readers every month

Readership by country UAE 68% KSA 8% Other 7% Qatar 4% Egypt 3% Oman 3% Levant 3% Kuwait 2% Bahrain 2%

Readership Profile Owner/ Chairman/ MD 57% C-level executive 10% GM/Division head 10% Other 10% Product/ Department head 9% Senior/Regional manager 4%

Why SME Advisor Middle East? Content that empowers growth and extends reach SME Advisor exists in order to help business owners and investors do a better job. So it tackles the fundamental operational tasks that make all the difference between failure and success, spelling out the ‘nuts and bolts’ of what needs to be done and how best to do it. It also prides itself on having a selection of VIP interviews in each and every issue, talking to the captains of industry who ride the economic waves of change, the personalities behind the SME success stories and the representatives of government who are planning the shape of tomorrow’s industries today.

EDITORIAL

70% of readers consider the editorial to be great Over 35% of the readers consider the editorial to be excellent Over 85% of readers consider the editorial to be as good or better than that of other publications within the sector

RELEVANCE

Over 85% of readers agree that SME Advisor is relevant to their business

RECOMMENDATIONS

Over 80% of readers would recommend SME Advisor to their business associates

Readership by sector Chemicals (incl. fuels & plastics) 28% Metals 23% Commodities 16% Wood 10% Food & Beverage 6% Paper 5% Textiles 4% Others 8%

PURCHASING DECISIONS

55% of readers often use SME Advisor to make purchasing decisions based on its editorial and advertising content 15% of readers rely solely on the editorial and advertising content of SME Advisor to make purchasing decisions 90% of SMEs recently surveyed are committed to investing in and growing their businesses These highly influential people, these catalysts for the region, these pockets of growth in a slowed global economy - these are the readers of SME Advisor www.smeadvisor.com www.tradeandexportme.com

Now including Trade and Export Middle East – and offering exceptional combined market value During the course of more than eight years, SME Advisor has built up an unrivalled reach into the general business and trade community – it targets more company owners and decision-makers than any other title in its sector. Because 87 per cent of trading businesses are SMEs, CPI Media Group has chosen to combine Trade & Export with SME Advisor to give valued sponsors and advertisers the best possible reach into their chosen markets. Another important factor for the move was the clear strategic alignment between the two titles in terms of their editorial direction – and now, the new Trade & Export section will be able to focus on key operational issues in more detail than was possible before, giving trading entities practical and relevant guidance that can be the basis of their day-to-day success. Recognizing that the online market is growing in the region and with its continued success, The Trade & Export website, weekly editor’s e-newsletters and e-blast access to the organically grown database of key contacts, will remain as standalone advertising platforms.

www.tradeandexportme.com

www.smeadvisor.com www.tradeandexportme.com

• Global meets local - reviewing key, topical trading opportunities • Country focus - a close-up look at a particular import or export market, with strong financial data. • Pipeline - a new section focusing on the opportunities of Expo 2020. • Event spotlight - a review and preview of key T&E sponsored events. • Risk - a section dedicated to insurance, risk management, quality benchmarking, etc. • Industry watch - a spotlight on innovations, new services and other providers. • Strategy - the section contributed by Dr. Mahate of Dubai Exports • Financial outlook - the section on economic trends contributed by Western Union.

Why Trade and Export Middle East?

Readership Profile Senior Regional Managers 4% Others 10%

Product/Department Heads 9%

Trade and Export Middle East is the only discussion forum that focuses on the vital trade segment and highlights opportunities in the domestic and international markets for existing as well as potential traders.

Owners 10%

By providing single source access to pertinent information and prospective trade partners, it guides traders and investors to enhance their production capabilities, industrial knowledge and, most importantly, overseas competency.

C-level Executives 10% Chairman/MDs 13%

Divisional Heads 44%

There is a strong focus on issues related to legal regulations in the Middle East and its trade partners, finance, free zones and logistics. We also regularly talk to the different country representatives to know about the latest developments in their country, with the aim to highlight trade and investment opportunities.

Readership by Sector Paper 5%

Textiles 4%

The magazine aims to be the voice of the trading community – both local and international by providing business intelligence for doing trade in a cost and time effective manner. Others 8%

Readership by country

Food & Beverage 6%

Chemicals (incl. fuels & plastics) 28%

Wood 10% Commodities 16%

Through its events, social media and monthly issues, Trade and Export Middle East brings together the most dynamic businesses of the region with key traders, industry and governmental bodies, consultants and academics.

Metals 23%

UAE 68% KSA 8% Other 7% Qatar 4% Egypt 3% Oman 3% Levant 3% Kuwait 2% Bahrain 2% www.smeadvisor.com www.tradeandexportme.com

MANAGING RISK

GETTING FINANCE

VIP INTERVIEW

Ready, Set,

VIP INTERVIEW

“WE BELIEVE IN DOING THINGS BETTER, QUICKER AND SMARTER.�

Better safe than sorry

Steven Speter, Managing Director, 36 Strategies

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s with any review of the risks facing a business, the best place to start is by trying to remove the risk in the first place. So, unless you are in the retail sector, or have to pay salaries in cash early the next day, why would you be keeping large amounts of cash on the premises overnight? It’s important to ensure that any sum larger than AED5,000 is automatically banked after the day’s business. Staff need to be trained to build the ‘bank visit’ into their daily agendas until it becomes a simple part of the daily routine. Take the sums off the premises and you immediately take away a major element of the risks facing you at night - which is after all the peak danger time, when the business premises are deserted and thieves have unlimited time to break in. Another basic strategy is to ensure that the cash office (or any areas where sums of cash are held) is not easily accessible to casual visitors and opportunistic thieves. This means ensuring that the cash office is at the heart of the premises, not adjacent to reception - or for that matter, not immediately next to fire exits and points of easy access. Bear in mind, too, that the cash office itself shouldn’t have features such as large sliding glass doors and open-

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It is imperative that cash-handling areas are kept safe and sound behind a closed door at all times. plan access to communal or public areas such as common rooms or corridors leading to wash rooms, etc. Nor should there be any signage telling visitors where the cash office is located - this is a plain invitation to opportunistic thieves. Protecting valuables and staff

It is imperative that cash-handling areas are kept safe and sound behind a closed door at all times. If it is necessary for the door to have any glazed areas, this should only involve safety glass wired with a high quality steel mesh and conforming to safety standard DIN EN 356. Similarly, if there is a ‘hatch’ where cash sums are issued to staff and customers, this should be protected with a same-specification glass panel. Any transactions will take place through a five centimeter aperture at the bottom of the panel, with money and documents passed via a recessed metal tray.

The reality is that, procurement is likely the second highest operating cost component for any business and using traditional procurement methods, it will cost about AED 275.00 to raise a single Purchase Order – this equates to AED 16,500 a day for the average SME in the Middle East! A classic example of time and money being wasted. Plus, the speed, cost and effectiveness of the procurement model you’re using will effect – ‡ <RXU DELOLW\ WR VHFXUH WKH NH\ LWHPV the business needs to execute its core tasks successfully. ‡ <RXU EXVLQHVVœ SURILWDELOLW\ DQG running costs. ‡ ,WV DELOLW\ WR UHWDLQ FXVWRPHUV DQG effectively service key project work.

The cash office door should be selfclosing and self-locking. Staff will require a key or swipecard to return through the door after exiting. This ensures that there are no vulnerable moments and no unwelcome temptations when cash sums are publicly on display. The door itself should be of steel construction, confirming to safety standard DIN EN 1627F. The added bonus with steel construction is that it is intrinsically fireproof, typically withstanding even major fires for a duration of at least one hour. If there is no cash office facility - or sums typically do not exceed AED10,000 - you may feel there is no need for a dedicated cash office, and can opt instead for a reinforced steel desk or cabinet with fitted cash trays. Desks and cashboxes must conform to DIN ISO 12914 1999, which will give them good break-in security against all but the bestequipped professional thieves. Note, though, that if you are using a cashbox, it’s a good idea to chain it to a strong immoveable object, so that the frustrated thief can’t simply pick it up and carry it away. Another non-negotiable practical step is to ensure that keys to the cash office, desk or cashbox are not kept in plain sight in a keybox hanging on the wall. Rather, these should be held by named staff members with an impeccable record of trust - and copied only on written authorisation of the CO or CFO.

December 2013

YOU HAVE TO REVIEW AND ADJUST YOUR PROCUREMENT POLICIES TO SUPPORT THE BUSINESS, NOT KEEP PROCEDURES IN PLACE JUST FOR THE SAKE OF THEM.

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THIS IS THE POWERFUL AND PRACTICAL MANTRA OF STEVEN SPETER, MANAGING DIRECTOR OF PROCUREMENT SPECIALISTS 36 STRATEGIES. THE FACT IS THAT EFFECTIVE AND STREAMLINED PROCUREMENT IS A POWERFUL TOOL FOR SUPERCHARGING BUSINESS PERFORMANCE - NOT TO MENTION SAVING MONEY AND TIME - AND IT’S A DISCIPLINE THAT CAN HELP YOU BUILD A FIRM FOUNDATION FOR YOUR GOVERNANCE AND QUALITY CONTROLS. TRADE & EXPORT SPOKE TO THE EXPERTS ABOUT THE BENEFITS OF PUTTING THE RIGHT PROCUREMENT STRUCTURE IN PLACE. 70

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<HW PRVW EXVLQHVVHV NQRZ DW OHDVW a percentage of these challenges all too well. So what are the alternatives for securing a better-aligned and cost-efficient procurement model? Steven Speter comments that: “Our company - 36 Strategies - was founded with the specific intention of helping businesses optimise their procurement model and then capitalise on the financial rewards that it will bring. We work with companies in two (related) ways: either we can effectively become their procurement department, or we can provide a fresh, comprehensive model that makes the procurement path relevant and cost-effective.

“The services we provide follow internationally-recognised quality standards and benchmarking: for example, we use the ‘Six Sigma’ methodology and provide solutions XVLQJ ,62 FHUWLILHG FRPSRQHQWV How does it help to have a procurement process that follows a Six Sigma methodology? Because it allows you to understand and put a cost to every single part of the procurement process - simple as that. But how many businesses can say categorically that this is what they are leveraging at the moment? 36S practice what they preach working with their business partners on a ‘pay as you go’ model, so you don’t waste any money if something isn’t helping streamline your operations in the way you might wish. The overall goal of our service is to give you the benefit of a comprehensive overview and understanding of your business. That means you will have all the tools you need to make informed and effective business decisions.â€? The  reality: +LGGHQ FRVWV DQG LQḢFLHQFLHV in  the  procurement  pipeline Steven Speter believes that one of the core issues with procurement is that very few managers are actually aware of how complex their own company’s procurement structures are - and how much time and effort they’re currently wasting. “One of the worst aspects of this over-complexity is that

it can easily lead to a lack of trust in the supply chain and the belief that, whatever you need, it probably won’t be delivered in time. This then results in people turning to petty cash and maverick spending which leaves WKH FRPSDQ\ OHDNLQJ FRVWV ,WÂśV QRW uncommon to find petty cash losses, incurred in this way, running to tens of thousands of dirhams, for example. All of which is a response to the fact that many internal processes include unnecessary tie-up of resources, which in themselves not only cost a good deal of money, but also increase lead time and the risk of out-of-stock situations. “Moreover, the macro view here is that one of the key issues when it comes to procurement in the Middle East and GCC is the fact that it can be extremely challenging ensuring that all the operational procedures, guidelines and policies which exist in theory are actually executed. And if those policies do not support the real business needs you only amplify the problem. <RX KDYH WR UHYLHZ DQG DGMXVW \RXU procurement policies to support the business, not keep procedures in place just for the sake of them. “Tackling that dilemma can make a huge difference to the efficiency - and above all, the effectiveness with which a company works. For example, if we look at the whole procurement cycle - from when the purchase requisition is first made, right through to when the purchase

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2014 Editorial calendar FEATURES JANUARY

Innovative strategies with Mark Batey

FEBRUARY

Risk Management special | The role of the woman entrepreneur – Raja Al Gurg | The launch of the new VC firm: Emerge Ventures

MARCH

BYOD for SMEs – the peaks and pitfalls | SME initiatives by the government – Khalifa Fund and Dubai SME profile/interview | UAE Academy feature | Dubai SME introduces Dubai Entrepreneurship Academy

APRIL

Health and safety in the summer months | Review of the legal changes affecting SMEs | Corporate Governance

MAY

Preparing for an IPO | Entrepreneur profile: Kay Braganza | Mergers and acquisitions

JUNE

Summer housekeeping: preparing for VC finance | Strata law and how it affects SMEs | Safeguard your vehicles before you leave for summer

JULY

Ramadan business opportunities

AUGUST

Building a branch network | Doing business overseas | Key person insurance | Financial forecasting

SEPTEMBER

Role of social media | Engagement with your website | Cyber security | International trade

OCTOBER

Profiles of leading free zones in the region | Office accommodation in Dubai World Central (DWC) | Sustainable technologies

NOVEMBER

Review of the SME financial scene in Abu Dhabi

DECEMBER

Stars of Business Awards 2014

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WORKSPACE

GETTING FINANCE

INNOVATION

GETTING FINANCE

COSTING IT IN...

Security for startups and small businesses – part of the plan, not an after-thought

WE ALL SURELY AGREE THAT THE PRIME MOTIVATOR FOR DOING BUSINESS IS PROFIT. TRADITIONALLY, PROFIT HAS TWO CRUCIAL ELEMENTS – REVENUE AND COST. IN FACT, THE STANDARD EQUATION TO ASCERTAIN THE PROFIT OF YOUR BUSINESS IS

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PROFIT = TOTAL REVENUES – TOTAL COSTS

B Without an accurate measure of your costs or revenues, it is impossible to ascertain where your business stands. This is where the concept of FRVW DFFRXQWLQJ FDQ SOD\ D VLJQLÂżFDQW role in managing your SME. While

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y the time a very small business decides to address IT security, it’s typically because they have already become a victim of cybercrime, or because the business owner saw a news report about malware stealing credit cards from business and panicked while wondering if this could happen to his own business. In either scenario, IT security then becomes an urgent priority while employees scramble to find the right solution. Also, if a small business waits until a malware infection forces it to properly address security, it may already be too late. If malware causes a small business to shut down, or even prevents it from operating properly for even a day or two, the lost revenue opportunities and costs of cleaning up the infection can equal tens of thousands of dollars. In many cases, this could be enough to drive the business to bankruptcy.

it is highly recommended for every SME to hire an experienced and TXDOLÂżHG DFFRXQWDQW KDYLQJ D EDVLF understanding of how costs work can be of tremendous help in the day-today operations of a business.

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SPECIAL FEATURES

Risk Management Special

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hen we think of an innovative company, we usually focus on those businesses operating in the technology sector. Yet today more than ever, all companies need to innovate to survive and grow. Strategies’ that were previously successful are proving to be ineffective and the ability of potential customers to use the social media to understand the market place means that business

Step one: Take inventory

New businesses almost certainly won’t have an in-house IT expert, but at least their IT inventory

January 2014

JANUARY 2014 TO DECEMBER 2014 * Details are subject to change

The Innovation Imperative

By adding basic IT security measures into the startup plan, entrepreneurs can save themselves time, money, and aggravation down the line, and protect themselves from malware that could cause enough damage to drive the company out of business. Kaspersky Lab experts give some guidelines to follow when first setting up the IT network of a “very small business,� which is usually defined as a business with fewer than 25 employees. Employee education is essential while special products such as Kaspersky Small Office Security, designed to meet the specific needs of very small businesses, accounts for most of these suggestions by default and makes it easy to get a new business up and running securely.

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owners have to continually embrace innovative ways of meeting these needs. So how should business owners operate in this new world? The answer is that their businesses need to create strategies that put the delivery of a product or service to their customers in a consistent and sustainable way at the heart of everything they do and then they need to implement that strategy by looking at innovative ways

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In every issue SETUP AND GROWTH

Workspace Top tips on handling day-to- day operations, increasing employee productivity and enhancing business efficiency. The next level The people, companies and ideas leading change and transformation.

FINANCE Summer Special

Ramadan Special – business opportunities for Iftar, commerce and hospitality Business Planning Special Online Special Free Zone Special Abu Dhabi Special

Finance focus The latest financing opportunities for SMEs and allied financial services. Getting finance Expert advice on everything you need to know about finance – where to get it and how to manage it. Business banking Our banking professionals suggest simple strategies that can help boost your bottom line.

MOVERS AND SHAKERS Entrepreneurs and industry leaders share their success stories.

TECHNOLOGY FOR BUSINESS IT trends and tools that are reshaping business in the region. www.smeadvisor.com www.tradeandexportme.com

SME Print Advertising Rates POSITION

SINGLE ISSUE

SIX SERIES PRICE

TWELVE SERIES

Double Page Spread

$8,800

$8,000

$6,900

Full Page

$5,800

$4,900

$3,800

Half Page Horizontal

$3,500

$2,800

$1,700

Half Page Vertical

$3,500

$2,800

$1,700

Bottom Page Strip

$2,800

$2,000

$1,200

Inside Front Cover

$7,500

$6,600

$5,600

Inside Back Cover

$6,500

$5,800

$4,600

Outside Back Cover

$8,500

$7,700

$6,600

Full Page Advertorial

$7,500

$6,800

$5,600

STANDARD ADVERTISING

SPECIAL POSITIONS

Belly Band Cover Mount Inside Front/Back Cover Gatefold Inserts

$7,500

$6,800

$5,600

Price on application

N/A

N/A

Price on application

N/A

N/A

5,520 up to 4 grams 4 grams+ price on application

N/A

N/A

+ 10%

N/A

N/A

Guaranteed Position

PAGE SPECIFICATIONS

20.7cm x 27cm (.4cm bleed)

41.4cm x 27cm (.4cm bleed)

9.5cm x 27cm 20.7cm x 12.5cm 20.7cm x 6cm

Full page (FP)

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Double-page spread (DPS)

Half Page Horiontal

Half Page Vertical

Bottom Page Strip

SME Online Advertising Rates TYPE

FORMAT

DIMENSIONS

RATE/MONTH

1. Top Leader Board Banner

GIF, JPEG

728 x 90

$6,000

2. Bottom Leader Board Banner

GIF, JPEG

728 x 90

$5,000

3. MPU Banner 1

GIF, JPEG

336 x 280

$8,000

4. MPU Banner 2

GIF, JPEG

336 x 280

$7,000

Eyeblaster Banner

GIF, JPEG

640 x 480

$7,000

Page Peel Banner

GIF, JPEG

640 x 480

$6,000

Floating Banner

GIF, JPEG

160 x 600

$6,000

Text Width can be reduced or increased (up to 640px)

300 CPM

E-NEWSLETTER AND WEB BANNERS

SPECIAL BANNERS

DEDICATED E-MARKETING E-mail Shots (Database 39,000+)

GIF, JPEG, HTML

ONLINE SPECIFICATIONS All artwork should be supplied in either GIF or JPEG formats (in case of animation) along with the links Maximum file-size for all these banners should not exceed 40kb If flash banner, then maximum animation time to be 15 secs and embedded link should be set with target ="_BLANK" attribute (i.e. the link opens in a new browser window)

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Trade & Export Online Advertising Rates TYPE

FORMAT

DIMENSIONS

RATE/MONTH

1. Top Leader Board Banner

GIF, JPEG

728 x 90

$6,000

2. Bottom Leader Board Banner

GIF, JPEG

728 x 90

$5,000

3. MPU Banner 1

GIF, JPEG

336 x 280

$8,000

4. MPU Banner 2

GIF, JPEG

336 x 280

$7,000

Eyeblaster Banner

GIF, JPEG

640 x 480

$7,000

Page Peel Banner

GIF, JPEG

640 x 480

$6,000

Floating Banner

GIF, JPEG

160 x 600

$6,000

Text Width can be reduced or increased (up to 640px)

300 CPM

E-NEWSLETTER AND WEB BANNERS

SPECIAL BANNERS

DEDICATED E-MARKETING E-mail Shots

GIF, JPEG, HTML

ONLINE SPECIFICATIONS All artwork should be supplied in either GIF or JPEG formats (in case of animation) along with the links Maximum file-size for all these banners should not exceed 40kb If flash banner, then maximum animation time to be 15 secs and embedded link should be set with target ="_BLANK" attribute (i.e. the link opens in a new browser window)

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CPI Media Group Events CPI Events and conferences supercharges the ability of SMEs, larger corporates and government entities to reach valued markets and access their chosen keynote prospects. With a span and scope encompassing the major GCC markets, CPI events also provides keynote sponsors the opportunity to foreground their image and reputation to the targeted audiences who matter most.

CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up

Creating events that range in scale from round tables with 10-12 industry experts through to some of the largest gala functions in the Middle East, CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up. This includes and is not limited to major stage furnishing and back-drop; high quality sound and light systems videography services. Key marketing and branding elements, a complete on-line and social media campaign to deliver on the objectives of the event.

CREATING CONTENT – ADDING VALUE Importantly, CPI provides expert content management for every scale of event, providing title, contents and agenda and the ability to provide VIP speakers across diverse industry sectors. Delivering a full ‘one-stop’ service of this kind also involves the ability to source delegates fully in line with demographic requirements, working with leading database specialists to ensure the application of rigorous selection criteria. All events can then be promoted through the raft of relevant CPI publications and on-line media, reaching a highly specific, preselected target audience.

Some of our valued clients

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SME Advisor Events

SME BEYOND BORDERS SUMMIT GLOBAL MODELS FOR SUCCESS

Dubai, UAE | November 30 - December 1

STARS OF BUSINESS AWARDS 2014 Dubai, UAE | November 30

The benchmark for business awards in the GCC.

Glittering. Unique. Spectacular. SME Beyond Borders is a powerful summit conference that makes business history in the UAE. It’s the first time that any event in the region has celebrated the global SME sector - the vibrant thread empowering commerce around the world. Assessing the impact of international trends on the local SME scene, It crystallizes the topics that business owners need to know - and it relates these to the local level, asking the questions the really matter. A two-day event, it examines the global/local theme via four key modules, each led by a world-class speaker and then discussed in depth by an expert panel. Hosted by presenting partner NBAD, SME Beyond Borders transforms the scale and impact of SME debate in the region – and the gravity and prestige of the event is reflected in the choice of setting: the fabulous Arena, Madinat Jumeirah - a natural home of great occasions.

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The evening of November 30 sees the sumptuous gala awards spectacle that is the Stars of Business. This is the glittering, flamboyant occasion where 800 guests acclaim the winners of 26 SME business categories. An evening of first-class live entertainment, dramatic setting and top keynote speakers. Above all, an evening where business excellence is honoured - awarding the stellar SMEs emerging top of their categories after the most exhaustive competition and judging process in the GCC. In 2013, Stars of Business attracted 4,974 entries - the largest entry catchment of any kind in the region. There is a three-month entry window, with entries from across the GCC and MENA regions. The competition is universally regarded as the foremost contest in the SME sector - as well as being scrupulously fair and conveying significant kudos and credibility for the winners.

OMAN SUMMIT & AWARDS 2015 February 2015

This is a major keynote event dedicated especially to the requirements of the rapidly-growing SME sector in Oman. The Summit is a one-day conference addressing the critical issues within the SME community and evaluating factors such as current trends, relationships with the larger international markets, procedures for start-ups, and the availability of secondary and tertiary finance. It will feature speakers who are Champions of the SME sector in Oman, as well as figures from other nations who are well-known for their innovative and challenging views. Meanwhile, the Awards – to be held on the evening of the Summit – honour SME achievements across eight business categories, using a systematic and highly objective judging process. This glittering gala evening is set to become a highlight in the region’s annual business calendar.

SME SUCCESS SERIES

(2014) September 9, 15, October 19 (2015) January 28, April 16, June 26 These are highly interactive roadshows designed to give SMEs inspiration, insight and flair across a spectrum of key business topics. Every occasion follows a seminar or ‘expert workshop’ format with a number of key themes each lead by recognized world-class practitioners. The objective is to impart real, usable knowledge, with each event set in a convenient and classic business hub. Attendees benefit from a highly accessible ‘round table’ format, with ample opportunity to find real answers to their own operational and strategic needs. Be sure not to miss this year’s three benchmark occasions.

BESPOKE NETWORKING EVENINGS The CPI Business Networking Evenings bring together an exclusive list of business owners and senior management, providing the ideal opportunity for one-onone consultations and a perfect social environment to secure strategic business alliances. Every event also features fantastic prize draws - so don’t forget to bring those business cards!

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Trade and Export Events

TRADE EXCELLENCE AWARDS Dubai, UAE | 25th February

The Trade and Export Middle East Awards aim to honour the best in the field of trade. These awards are given to organisations that help make trade simpler, faster and easier. With close to 20 awards in 5 categories – logistics, finance, legal, business support services and free zones, the Awards are the only trade awards in the region. With an attendance of close to 300 people, this event provides a platform to network and be a part of the dynamic trading community.

COUNTRY FOCUS Capturing trade opportunities. This is a powerful and engaging series of events, each dedicated to the import/export opportunities of a particular nation. The occasion brings the country’s key trade bodies to the UAE, along with a selection of businesses committed to fostering effective trade links. Plus, the event itself is held in connection with Dubai Exports. The day also features a short, targeted conference programme, bringing together a selection of the key trade success stories, all in a highly practical and helpful business format. Previous events included a highly successful focus on Central Asia, which resulted in a number of fresh two-way trading initiatives – effectively broadening the horizons of the UAE’s key importers and exporters. Future events include a keynote occasion dedicated to trade gateways across the GCC: this promises to be a highly popular and informative Country Focus benchmark.

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MANAGEMENT Dominic De Sousa Chairman Nadeem Hood Group CEO Georgina O’Hara Group COO EDITORIAL Group Director of Editorial Paul Godfrey paul.godfrey@cpimediagroup.com +971 4 440 9105 Group Managing Editor Melanie Mingas melanie.mingas@cpimediagroup.com +971 4 440 9152 Sub Editor Rushika Bhatia rushika.bhatia@cpimediagroup.com +971 4 440 9115 ADVERTISING Group Director of Sales Carol Owen carol.owen@cpimediagroup.com +971 4 440 9110 Commercial Director - Business Division Chris Stevenson chris.stevenson@cpimediagroup.com +971 4 440 9138 Sales Manager Jason Bowman jason.bowman@cpimediagroup.com +971 4 440 9154 Media Sales Executive Emma Hughes emma.hughes@ cpimediagroup.com +971 4 440 9120 Event Sponsorship Manager Gill Fairclough gill.fairclough@ cpimediagroup.com +971 4 440 9120 MARKETING Head of Marketing and Events Julia Jagiello julia.jagiello@cpimediagroup.com +971 04 440 9131 DESIGN Head of Design Glenn Roxas Senior Graphic Designer Froilan Cosgafa IV Production Manager James Tharian Distribution Manager Rochelle Almeida Data Manager Rajeesh Melath

About CPI Media Group For two decades, Dubai-based CPI Media Group has published magazines and guides, organised events and run successful marketing campaigns across the GCC. From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market. Privately owned by its founder, Dominic De Sousa, CPI Media Group has grown organically from a single title to its current stable of over 25 titles, over 20 web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years. Proud of its multinational staff mix, CPI Media Group is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences. CPI Media Group is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions. CPI Media Group has enjoyed several long term partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI Media Group over competing publishers because of our innovation and understanding of the regional market. Importantly, CPI Media Group never stands still or takes its past successes for granted.

www.cpimediagroup.com

Head Office PO Box 13700, Dubai, UAE Tel: +971 (0) 4 440 9100 Fax: +971 (0) 4 447 2409

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