the
advertising contract 2009-2010
Advertiser: Contact/Title: Billing Address: Phone:
Fax:
E-mail:
Salesperson: Advertiser’s signature:
The Harbinger Online www.smeharbinger.net General
Reference
For a complete list of dates, please visit the site and click ‘Calendar’ in the left sidebar.
Sponsorship
Video Commercial
-announcement of business’s -frequently thanked during live broadcasts -Video embedded in site -linked color image in sidebars -Inserted in every anchored broadcast slogan or service summary -image placed beneath video on site -Inserted within every live broadcast over purchased duration -complimentary live reference -announced at live broadcasts -slogan overlayed on video -Cannot be student designed
$25/mo. $120/6 mo. $180/yr. $15/mo. $75/6 mo. $125/yr.
$50/game. $100/3 games.
Starting Date
___/____/____ Online Ad Total
$40/mo. $180/6 mo. $300/yr.
Publication Dates Select dates you desire to run an ad. Ads are due approximately 10 days before publication date. Sept. 8 (AUG. 28)
Nov. 2 (OCT. 23)
Jan. 19 (JAN. 8)
March 29 (MARCH 5)
Sept. 21 (SEPT. 11)
Nov. 16 (NOV. 6)
Feb. 1 (JAN. 22)
April 12 (APRIL 2)
Oct. 6 (SEPT. 25)
Nov. 30 (NOV. 20)
Feb. 16 (FEB. 5)
April 26 (APRIL 16)
Dec. 14 (DEC. 4)
March 1 (FEB. 19)
May 10 (APRIL 30)
WINTER BREAK: DEC. 23-JAN. 1
SPRING BREAK: MAR. 15-19
GRADUATION: MAY 18
HOMECOMING: OCT. 3
Oct. 19 (OCT. 9)
SWEETHEART: FEB. 20
PROM: MAY 8
UPPERCASE DATES represent the dates which all ads must be in to run in the desired issue.
Size*/Cost:
+
Color:
No. Issues:
x
(
)=
Print Ad Total:
busi1.75x2 ness (Approx. $15 B/W: no cost card-sized) How many times 2x2 $20 Color: $50 will the ad run? 2x4 $40 Year (30%) Half-Year or any 8 (15%) Quarter or any 4 (5%) 2.5x6 (Quart. Page) $75 Print/Online Ads Concurrent (10% off total purchase) 4x4 $90 5x4 $100 Design: Advertiser Attached File Location Staff 5x6 (Half Page) $120 Full-page inserts $150 per issue Payment Method: Check Now 5x12 (Full Page) $180 (Advertiser provides inserts) (Circle two) Cash Later ___x___ $___
Discounts:
*Sizes in Column Inch x Inch
Extras: Total:Print ad total
+
Online ad total
-
Discounts
=
Refunds or additional ad printing will be made if the staff or the printer is responsible for an error in the printed ad copy. In no event will The Harbinger be liable beyond the cost of an individual ad or insertion. The Harbinger has the right to reject, edit or cancel any advertisement at any time. If the business has paid in advance and The Harbinger decides to cancel the ad, money will be refunded for the remaining ads. The Harbinger will accept no ads for products or groups that are racist, sexist, illegal for high school students or that violate other standard journalistic principles (libel, obscenity, invasion of privacy or disruption). Ads that The Harbinger accepts are not endorsed by the staff, adviser or administration.
Shawnee Mission East / Phone: 913.993.6688 / Fax: 913.993.6798 / smeharbinger@gmail.com
START
AD AD(VICE)
2 3
-A Harbie’s How-to in a loose reference web guide
1
Find an Advertiser-Business
-Call local shops and restaurants -Call old ad contacts -Ask business-owning parents of friends
show the ad to the advertiser before you submit it as final -Talk to the advertiser about their design. If they insist on using their own design, then don’t push it. But...
YOU SHOULD DESIGN IT
-It’s a good way to ask to a dance (Holla Slogan) -Sky’s the limit, as long as it isn’t profane -Classifieds -Birthdays
UPSELL
Give Advertiser Recipt, Turn in Harbie Copy
-Make sure they have a copy of the contract they signed -Turn in white copy of the contract to the “Ads Completed” box by the door to Rm. 520 -Attatch design by paperclip or note the file location on the completed form
REMEMBER
2
Deliver Proof to Advertiser and Collect Payment
-Checks to SME Journalism -Cash is very, very welcome -Credit cards not accepted
Buy Online Ads
(Especially mention the concurrent print ad discount-15%)
Buy Larger Sizes Buy More Issues
Discounts Availible
3
No Reply?
-Call them again in 2-3 days. Don’t let them slip away.
-The ad contract lists sizes in column inch x inch (2 column inches = 1 inch) -Be clear -DISCOUNTS -Larger sizes are attention grabbers; they stand out on the page against smaller sizes (see examples) -Need help? Call Tim, Phoebe, or Morgan (Numbers listed at bottom of diagram)
Find an Advertiser-Personal
-Contract: jData>NP 09-10>Ads>Ad Contract.pdf -Journalism fax- (913) 993-6798 -Journalism Room-(913) 993-6688
-Pen, pencil, ad contract, paper -Contact Information -Appropriate attire
REMEMBER
-Be friendly, but not too casual Once you’ve entered nego- -Upsell tiations, think big. Don’t be -Make eye contact agressive, but don’t leave -Our online edition is a boon with colored empty-handed. and linked ads in infinite ad space Finalize the design, submit -Our student audience is 2,000 deepyour paperwork, pick up the pocketed kids green and do it all over again. -Upsell
Fax/Email Buyer Ad Contract
Go to the Advertiser’s Business Prepared
A d Design -If you design, be sure to
1
Make some friends, shake some hands - then get straight to business.
No Luck?
-Sorry, it just wasn’t meant to be. But before you go back to start, find out WHY they DON’t want to advertise with us.
Give Payment or Anything Else You have/Don’t Need To
-Tate -Phoebe (913-787-5191) -Tim (913-375-6015) -Morgan (913-231-6981)
sell for the Customer, not the Harbinger
the
7500 Mission Road Prairie Village, KS 66208
a publication of shawnee mission east high school
billing invoice
Dear ___________ of ________________________: Thank you for advertising with the Shawnee Mission East Harbinger. When you purchased the ad, you requested that we bill you. Our records show that you owe $___.___ for your ad in Issues ______ on ___________________________. Please send either cash or check (made out to “SME Harbinger�) to our paper.
Journalism Room (521), SME High School 7500 Mission Road Prairie Village, KS 66208
If you have any questions, please either call at (913) 993-6688 or at smeharbinger@gmail.com. Thank you for doing business with us, please think of us the next time that you want to advertise. Sincerely, Anne Wilman Ads Manager Shawnee Mission East / Phone: 913.993.6688 / Fax: 913.993.6798 / smeharbinger@gmail.com
heatingup
PAGE 31 SPORTS / ISSUE FIVE
with the end of the fall sports season approaching, the Harbinger sports section puts your teams on the front burner, showing you who has the best chance to boil over and who will simmer out
Football
The boys have had a rough season and went in to their Oct. 23 match up with Shawnee Mission Northwest fresh off a rivalry win against Shawnee Mission North. It’s going to take a late-season turnaround for the 3-4 Lancers to make a push at state despite great contributions from individual players all season long.
Gymnastics
Since Coach Mische’s first season last year, the girls have improved from their 5th place finish at state in 2007 despite more injuries than expected. Last year’s second place finisher in the All-Around, junior Hannah Quillec, is back and strong. Except a high finish from her and the rest of her teammates.
Cross Country Senior Allie Marquis has been touted as one of the top female runners in Kansas all season long. State is this Saturday morning at Rim Rock Farm in Lawrence. The boys have struggled to take the top spot at a meet all season but seniors Patrick Mayfield and Brian Simpson led a young team with a bright future.
Volleyball
Though the volleyball team has yet to experience some of the success they’ve had in the past, seniors Paige Kuklenski and Sydney Danner are four-year starters who can capitalize late in the season. 2007’s Sunflower League champs have played strong all year, so a title could be in the making.
Boys’ Soccer Teams with the best fans win, and in this case it could come true. The soccer team is 9-4 and has knocked off some of the top teams in the state. Despite competition from the teams out west, the Lancers should be able to hold their own if the seniors continue to step up and score goals.
// ANDYALLEN
PAGE 5 NEWS / ISSUE NINE
Math and science test scores in the U.S. still fall behind European and Asian countries // BERNADETTEMYERS
After testing students worldwide, American students continue to exceed the international average on math and science tests, but are still well behind their counterparts in several Asian nations and trail a few European countries. The results, which were released on Dec. 15, are part of an ongoing assessment conducted by The Trends in International Mathematics and Science Study, or TIMS. The program is sponsored by the International Association for the Evaluation of Educational Achievement and is meant to generate discussion about the effort in U.S. schools to improve instruction and learning material in the subjects. For students and teachers at East, however, math is still seen as a strong point. Senior Michael Smythe, a differential equations student, feels that overall, math at East is a strong subject. “We have very challenging math and science programs that really help people push beyond their limits,” Smythe said. “I don’t feel like they could get any better.” Science teachers Steve Appier and Cole Ogden also feel that the results are not a good judge between the different education systems. “It’s like comparing apples to oranges,” Appier said. “In
Europe, students that aren’t good at math and science just don’t do it so they aren’t testing everyone there like we are.” According to Appier, before changes are made to the programs, the test would have to be normalized. While Smythe, Appier and Ogden don’t see the need for an adjustment at East, Ina Mullis, an executive director of the TIMSS & PIRLS International Study Center at Boston College feels that the U.S. needs to improve the math and science programs overall. “It’s a good-news, bad-news kind of story. In mathematics, the U.S. is making steady progress, and since 1999, has significantly improved,” said Mullis. “However, the gap between the U.S. and top-performing Asian countries is huge, just enormous.” The actual scores state that United States students improved on the math assessment since it was last given in 2003. They scored 529 points on a 1000-point scale, which is 11 points higher than the last assessment. That group scored 539 points on the science test, statistically the same as several years ago. Singapore, Taiwan, South Korea and Japan outscored the U.S. students on both math and science tests. Several
developing Eastern European countries—the Czech Republic, Hungary, Latvia, Russia, and Slovenia—outscored the United States in some areas. For students like senior Young Hou, a native to China, these results don’t bother him. “I just work hard in all my classes and while I like math and science, there are other interesting and competitive subjects,” Hou said. While school reform efforts have increasingly focused on improving instruction and teacher training in math and science, some experts say those efforts are wholly inadequate. Francis Q. Eberle, the executive director of the National Science Teachers Association feels that results shouldn’t be surprising. “For the last 10 years, we’ve seen many reports that say we need to be investing more in science education, yet very little filtered down into the classroom,” said Eberle. “What’s important about TIMSS is that we can learn how we’re doing as a country relative to other countries, and where we need to be focusing on. So until this country decides that science is important, results like this shouldn’t be surprising.”
Shawnee Mission East
PAGE 8 ELECTION / NOV. 10, 2008
LOOKING BACK, FORWARD // TAYLORHAVILAND
NICKPARIS Government teacher
REASONS OBAMA WON
“Obama won because he represents the 21st century. Americans are ready to move on. He has captured the imagination of the electors.”
PREDICTION
WHILE VOTING
IF PRESIDENT, I WOULD
REACTION
Within the first year of his presidency, [Obama] will concentrate on the financial crisis, recession and the withdrawal of troops from Iraq. “Watch the movie ‘Dave.”
SENIOR
LIBBYJANDL John McCain supporter PREDICTION
While spending 65 minutes waiting to vote, Paris discussed issues with a SM South Alumnus. They shared different points of view, “I enjoy listening to other people’s ideas, but in this case it did not affect who I voted for.” “I was excited for the country, but apprehensive. After hearing his initiation speech I truly believed in him.”
REASONS OBAMA WON
“Americans want to socialize health care to cover everyone. They would also like an immediate withdrawal from Iraq.”
WHILE VOTING
Jandl believed that both Obama and McCain were quali“In Obama’s first year he will be working to lower taxes and fied candidates, yet voted for McCain in the school electo pull troops out of Iraq.” tion. “Both candidates have issues I disagree with, but I do not have any doubts about McCain.”
IF PRESIDENT, I WOULD “Look for the President’s secret book.”
REACTION
“I expected it, so it wasn’t dramatic. I was a little sad though because I wanted McCain to win.”
SENIOR
CHELSEAHALL Barack Obama supporter
PREDICTION
REASONS OBAMA WON
“He went through what 90 perecent of Americans have been through and he knows what we want and need. He grew up struggling, so he can relate to us.”
WHILE VOTING
“Either candidate will be working on the financial crisis, In Hall’s mind their was no doubt about Obama, her only Obama will at least start a proposal to get the troops home thoughts were anticipating the win and being apart of this in the next year. He will also help the foreclosure issues by year’s election. freezing them for 90 days, helping struggling Americans.”
IF PRESIDENT, I WOULD “Slowly brings troops home from Iraq.”
REACTION
“I was shocked at first and I got this really happy feeling. I was with some people and we were all screaming.”
HOW STATES VOTED KEY: Republican (R) Democrat (D) Not called (N) Alabama (R) Kentucky (R) N. Dakota (R) Alaska (R) Louisiana (R) Ohio (D) Arizona (R) Maine (D) Oklahoma (R) Arkansas (R) Maryland (D) Oregon (D) California (D) Massachusetts (D) Pennsylvania (D) Colorado (D) Michigan (D) Rhode Island (D) Connecticut (D) Minnesota (D) S. Carolina (R) Delaware (D) Mississippi (R) S. Dakota (R) Tennessee (R) Florida (D) Missouri (N) Georgia (R) Montana (R) Texas (R) Hawaii (D) Nebraska (R) Utah (R) Idaho (R) Nevada (D) Vermont (D) Illinois (D) New Hampshire (D) Virginia (D) Indiana (D) New Jersey (D) Washington (D) Iowa (D) New Mexico (D) W. Virginia (R) Kansas (R) New York (D) Wisconsin (D) N. Carolina (N) Wyoming (R)
CANDIDATE REACTIONS
President-elect Obama
“The road ahead will be long. Our climb will be steep. We may not get there in one year or even in one term. But, America, I have never been more hopeful than I am tonight that we will get there. I promise you, we as a people will get there.”
Sen. McCain
“Senator Obama and I have had and argued our differences, and he has prevailed. No doubt many of those differences remain. These are difficult times for our country, and I pledge to him tonight to do all in my power to help him lead us through the many challenges we face.”
Go Shawnee Mission East!
Kevin Euston
6955 Tomahawk Rd. Prairie Village, KS 66208 Tel (913) 262-6737 Fax (913) 262-1405
A teacher, a Republican and a Democrat reflect on their reactions on election night and make their predictions for the next eight years
On Nov. 12 from 2-8 p.m. to help the Lancer Dancers get to Nationals! 3832 W. 95th Street Leawood, KS 66206 (913) 383-3667
November is National Novel Writing Month
Village Hairstyling (Prairie Village Shopping Center) 3919 Prairie Lane Behind Shell Station 71st & Tomahawk Road (913) 831-9597 Hours: 8 a.m.-6 p.m.Tues.-Fri. 8 a.m.-4 p.m. Sat.
PAGE 9 FEATURES / ISSUE EIGHT
Where there’s Jane, there’s Sophomore masters the art of Poi and experiments with her hair
// NIRTOBER
// KATHLEENIRELAND
SOPHOMORE Jane Turner practices Poi in her front yard. Poi was created many years ago as a means for Maori people to increase strength and flexibility in their hands and arms and to also help with coordination. // MACKENZIEWYLIE
Supports The Dancing Lions Tamblyn
Rogers
Johnson
Wassamer
Cox
Heying
Penner
Creidenberg
Busey
Chertoff
11 Mac Tamblyn 1 Matt Creidenberg 8 Alex Cox 10 Will Chertoff 7 Parker Heying 3 Brian Rogers 5 Jacob Johnson 6 Nick Wassmer 4 Will Penner 9 Zach Busey
Sophomore Jane Turner has been practicing and performing the art of Poi since just this past summer but has been watching her 21-year-old sister, Abby Turner, perform for the past two and a half years. Poi, along with her blue spiked hair and a love for uplifting smile signs, has helped to set Jane Turner apart. It began with two rugby socks filled with tennis balls. They were a gift from Abby at the beginning of summer. They were to help her practice moves before she was ready to move onto fire. “With practice Pois it’s okay to hit yourself,” Jane said. “You can do it with fire but it’s a harsher lesson.” One now-faded scar came about from scolding 18 inch long metal Poi chains that got wrapped around her wrists. Another from hitting herself in the face with the lit Pois resulted in burnt off eyebrows. Jane has learned some moves from watching her sister who got involved because one of her close friends was as well. But most of her skills are self taught, like her current struggle with the behind the back weave. Her sister does help to point out techniques she might be doing wrong for constructive criticism. The fire creates a more dramatic effect than plain practice Pois do. Jane demonstrates her skills to the public for money sometimes but mainly for their entertainment. She tries to perform in busy areas like the Plaza and at First Fridays with the largest audiences. On a given night she might get $30 which is split amongst the other performers with her. It helps to cover the cost of fuel and the $50 required for each Kevlar wick every six months. “It’s not as much about the money as it is about making others happy and making them say, ‘Wow that’s really cool!’,” Jane said. She trains with her practice pois wherever she can, in her back yard, during First Fridays, and even on the courtyard during lunch. Poi isn’t in season during the winter months so the aerobics floor at the YMCA becomes the ideal spot for practicing new moves. “I like how the mirrored walls help me see what I’m doing wrong so I can correct any mistakes,” Jane said. She must be aware at all times where the ball ends are going, to prevent injury, and anyone who has seen Jane knows she has another distraction to be aware of. Her hair. Her sister’s left-over hair bleach inspired eight-year-old Jane’s first hair experiment. White patches streaking her naturally brunette hair helped identify her amongst the other third graders at Belinder Elementary. Seventh grade was a step up with her anime style haircut and magenta chops. Freshman year was the first year she ever dyed all of her hair blue. Semi-permanent blue hair dye from Sally Beauty Supply does the trick every three weeks or so. But liberty spikes are what attract people’s attention from the other side of the hall. She uses a combination of Aqua Net hair spray and Elmer’s glue to hold the spikes in place. It washes out but the concoction also takes some of the dye out with it. “I know you can use egg whites too, and I know some people with longer hair even have to use wood glue to hold everything up, but I’ve never had to do that,” Jane said. Three fluffed pillows on every side of her head are vital sleeping aides, with her face down in the middle to keep the shape intact. Riding to school becomes a much more uncomfortable ordeal for Jane with spikes towering nine inches above her head. In the passenger seat, she forces her head down and to one side every morning on her ride to school. But school calls for a constant pin-straight position. “It makes it hard to snooze in class, but it’s awesome for your posture,” Jane said. She washes her spikes out whenever she performs Poi, at risk of the hair spray catching on fire and being unable to move. Jeans, a cotton shirt, and a bandana with her hair in a ponytail prepares her for a routine. “I want people to be happy and I hope they smile,” Jane said. “But whenever people react badly all I can think is, ‘I win,’ because being angry helps no one.”
PAGE 9 OPINION / ISSUE 14
Staffer criticizes recent national proposal to Soaking up some controversy reduce summer to frequent breaks an opinion of
/ KENNEDYBURGESS
Just thinking of those complacent summer days gives me that refreshing feeling of relaxation. Oh, how I love those days of sitting pool side as I take in the smell of chlorine and sunscreen alloyed in the balmy summer air, the sun’s rays turning my peach complexion into a tomato-like tint. I can’t imagine what my life would be like without that three month break when I can travel on vacations to places I’ve never been to, go to camp, meet new people or participate in sports like swimming and tennis. To me, that’s what summer is all about. When I saw a recent report during a Feb. 22 press interview with the new Federal Chief of Education Arne Duncan, I started to think what my teenage days would be like without those never ending, sunny afternoons. Duncan is considering taking summer away. Not only did he propose to the nation’s Board of Education the idea of shortening summer even more than it has been in the past years, but he is considering the idea of eliminating a full summer completely. I understand Duncan’s concern with kids
these days getting enough education, but with year-round school will come inconsistency and frustration. Students would have the same number of school days, as well as break days. The only difference is breaks are spread throughout the year, which doesn’t benefit or change anything in terms of curriculum. It could actually affect students in a negative way. California is one state where year-round school isn’t out of the ordinary. “Simply, we need a year-round school year,� Duncan said. “As we talk about fighting the status quo, there is no greater example of an inexplicable, counterproductive anachronism than taking youths out of an educational setting for two to three months every summer.� In the 1920s, when the nation was more agricultural because most people worked on farms, summer was a way for teens and younger kids to take the time off from school to help their family with labor on the farm. According to a recent study by Ohio State University, year-round school doesn’t improve students’ abilities to learn or their test scores. The study showed that students’ test scores stayed the same. “We found that students in year-round schools learn more during the summer, when others are on vacation, but they seem to learn less than other children during the rest of the year,� said author of the study and research statistician in sociology at Ohio State Paul von Hippel.
One disadvantage of year-round schooling is a large majority of teenagers take up the responsibility of having a summer job. A summer job is just as educational as going to school, except you get paid with actual money instead of an A+. A lot of teenagers don’t have time during the school year to apply for jobs, as juggling school and a job just becomes too much to handle. So, if we eliminate summer, many teenagers will not get the chance to experience earning their own money, which is valuable in the long run. Once students graduate from college, they are no longer students. They must find their own career and venture out into the real world to find a job or career. Experiencing this earlier on in life would be useful for when they no longer have their parents to support them with money. The money they earn from summer jobs helps to pay for college as well. Another con of year-round school is the cost. Los Angeles Times states that it costs $4.2 million a year to operate year-round schools in California. That is too much money in my book. This cost is because the school building would be climate controlled year-round and more students would be accommodated. Teachers’ salaries would also be higher since they would be working more. In the end parents would have to pay more than they already are. I also think it’s better that teens have that time to review at the beginning of the year instead of teachers continually cramming
Discover A Better Way To Make Acne Disappear.
new knowledge into their brains. I learn better at a slower pace and if I have more time to process the new material I learn, then it stays with me longer. According to an Illinois State University study, year-round school has yet to be proven more academically efficient than traditional schooling. The school year would seem so repetitive without a long break to relax. I find it nice after I come back to school from summer break because I am eager to learn since I’ve been away from school for so long. If yearround school was put into action, I would feel unmotivated to learn. These conflicting and varied breaks wouldn’t allow kids to participate in essential, beneficial summer activities. Year-round school seems somewhat illogical in solving the nation’s educational issues because the tests and studies show there is no major difference in curriculum between year-round and traditional school years. Changing the nation’s school systems would just be an extensive hassle for absolutely nothing. Summer gives students something to look forward to during the school year. It’s something familiar. Students also need time to just sit back and relax without constantly being judged by teachers. I wouldn’t want to be in school when I could be sitting by the pool, just soaking up the sun.
When you’re ready for serious acne solutions, think Clear Skin Spa. Clear Skin Spa is a true medical spa developed and supervised by dermatologists from Midwest Medical Specialists—one of Kansas Clear Skin Special! City’s leading derm practices. Forget foo-foo creams. Under our professional care, you’ll on a Microderm receive clinical strength or Chemical acne treatments—and go Peel* home armed with powerful You pay just $45! zit-zapping products sold *Offer expires 5/15/09 – only by professionals. First time clients only The coolest part? You can walk right in for care. Check out our hours below. Our South office is minutes from school. Or call us at 913-831-4880.
Save $30
CSS NORTH (Inside Midwest Medical Specialists) 'SJ 8"-, */4 QN t 4BU 8"-, */4 BN "QQUT QN /PSUI 0BL 5SBĂłDXBZ t ,BOTBT $JUZ .0
CSS SOUTH (Inside Midwest Medical Specialists) 5VF 8"-, */4 QN t 4BU Hours coming Soon! 8 UI 4U t 0WFSMBOE 1BSL ,4