Significant Communication by significantcommunication

w w w.sigc o m m.net significant communication

thoughtFUL graphics + words / g o o d B U S I N E S S D E S I G N 2 0 591 middlebur y stre et ashburn virginia 2 0147

70 3 726 9 928

SPECIALIZING IN…

Creative communication to STAND OUT in the crowd & to build STRONG brands

DESIG N:

MORE: copywriting

brand-building

identity

creative slogan writing

marketing consulting

logos

print broker

business drumming campaigns

stationery sets

photo editing

forms

web design with google analytics

dialed into and assisting with online social sites: twitter, facebook, google profiles

brochures publications catalogues newsletters magazines postcards flyers advertising design signs banners posters custom artwork trade show exhibit collateral websites banner advertising email design

PHILOSOPHY: »» First and foremost — always design for the end-audience & the communication goals. »» Significant Communication selects appropriate top-quality typefaces, colors, images, papers and printers to speak LOUDLY to the target audience while listening to the project budget. »» Customers can count on me to be their graphics “vault” — an archive they can call upon — a graphics guru when in need. Like having a good mechanic. »» I aim to help my customers look and stay looking their best. That means whenever possible I provide design elements and pieces to allow my customers to improve their own communication. I am part graphics coach and communication advisor. I design the bigger stuff and coach my customers to run with it. »» There’s a lot of messy information out there. Feels good to clean it up.

GR APHICS GURU

You Y

We’ve got the help you need if you’re ready to quit tobacco.

BREATHE DEEPER. TASTE BREATHE DEEPER. can YOUR FAVORITE FOOD. TASTE learn aFOOD. lot SMELL THEYOUR ROSES. SAVE SMELL THE ROSES. MONEY. LIVE LONGER.

To learn more about the program, call the toll-free number on your ID card between 8 a.m. and midnight ET. FC.LUM.1106

With the Great American Smokeout coming up on November 16, 2006, now is a great time to break free of tobacco products. Your Lumenos plan can help with the Free & Clear® Tobacco Treatment program — a personalized approach to quitting that can help you end your unhealthy relationship with tobacco, once and for all.

about health from

SAVE MONEY. our Founding LIVE LONGER. Fathers.

Help is available — the Free and Clear® Tobacco Treatment Program helps you develop a personalized quit plan.

PAID

PERMIT NO. 13 WASHINGTON, D.C.

1801 N. Beauregard Street, Suite 10 Alexandria, VA 22311

Your Lumenos plan covers 100% of all personalized counseling services, educational materials and any nicotine replacement products (gum or patch) provided under the Free & Clear program.

Live Longer, Live Healthier

Finding a reason to quit smoking is easy… but quitting isn’t.

PRESORTED FIRST CLASS U.S. POSTAGE

It’s not easy to end a long-term relationship.

Health Secrets from Colonial America and Today

And we can learn

Want to learn more? Call toll-free 1-800-793-1548, between 7 a.m. and 11 p.m. CT.

A Special Presentation for Lumenos Consumers

1801 North Beauregard Street, Suite 10 Alexandria, VA 22311

a lot from you…

www.lumenos.com Mxxxxxxxxxxx Cover image Courtesy of the Mount Vernon Ladies’ Association. West front of Mount Vernon, Edward Savage, c. 1792.

Lumenos Presents…

The

Step Up to Fitness CHALLENGE

e a guest ar You and

Now you can walk your way to better health — and set the pace for your fellow Lumens Sign up a team of 2 Lumens by May 31 for a chance to WIN $100! The “Step Up to Fitness” Challenge allows you to walk your way to better health. Have fun with the support of your Lumenos community in the “Step Up to Fitness” Challenge. STEP 1: Complete the form below and return it by 5:00pm ET, May 31st to be eligible. Submissions not received on time will be rejected. STEP 2: Submit the enrollment form:

RSV P

Dinner nsumers’ althier” Co er, Live He “Live Long Inn rnon er 5th Mount Ve sday, Octob NA ME ., Wedne 6:30 p.m by Lumenos Sponsored AD DR ESS sentation pre r ne Special din rkinson, ichael Pa r, Lumenos E-M AIL by Dr. M dical Office PH ON E, h and Me ll alt wi He nd ief Ch to respo consumers st. Lumenos bring a gue NA ME 50 t can EST firs GU you d Only the ner. end — an nce to att for the din your guest have the cha u orC_FC_postcard_Nov07_BCBS_Inc.qxd 10/18/07 cost to yo There's no

Our FREE weight management program is a treat you can savor all year.

nd. I will atte . not attend sorry I will CO MPAN

Chances are, you’ll be offered lots of goodies over the next few weeks. If you’re carrying some extra pounds, that makes it a particularly difficult time of year. Here’s a sweet deal to brighten your holidays. A Call to Change ... Healthy Lifestyles, Healthy Weight® is available to you and covered family members age 18 or older with a Body Mass Index (BMI) of 25 or higher. It includes telephone counseling on healthy eating, physical activity, stress management and more.

Registered Marks Blue Cross and Blue Shield Association.

Anthem Blue Cross and Blue Shield is the trade name for the following: In Connecticut: Anthem Health Plans, Inc. In Colorado, Rocky Mountain Hospital and Medical Service, Inc. In Indiana: Anthem Insurance Companies, Inc. In Kentucky: Anthem Health Plans of Kentucky. In Maine: Anthem Health Plans of Maine, Inc. In Nevada: Rocky Mountain Hospital and Medical Service, Inc. In New Hampshire: Anthem Health Plans of New Hampshire, Inc. In Ohio: Community Insurance Company. In Virginia: Anthem Health Plans of Virginia, Inc. In Missouri: RightCHOICE® Managed Care, Inc. (RIT), Healthy Alliance® Life Insurance Company (HALIC), and HMO Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. Life and disability products are underwritten by Anthem Life Insurance Company (ALIC). RIT and certain affiliates only provide administrative services for self-funded plans and do not underwrite benefits. In Wisconsin: Blue Cross Blue Shield of Wisconsin ("BCBSWi") underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation ("Compcare") underwrites or administers the HMO policies; and Compcare and BCBSWi collectively underwrite or administer the POS policies. Serving residents and businesses in Indiana, Kentucky, Ohio, Colorado, Nevada, Connecticut, Maine, New Hampshire, Virginia (excluding the city of Fairfax, the town of Vienna and the area east of State Route 123), Missouri (excluding 30 counties in the Kansas City area) and Wisconsin. In New York: Empire Blue Cross Blue Shield is the trade name of Empire HealthChoice Assurance, Inc and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc. ® Independent licensees of the Blue Cross and Bl ue Shield Association. Blue Cross of California and BC Life & Health Insurance Company are independent licensees of the Blue Cross Association. Blue Cross and Blue Shield of Georgia and Blue Cross Blue Shield Healthcare Plan of Georgia are independent licensees of the Blue Cross and Blue Shield Association.

HW.BCBS.1106

WHAT’S YOUR BMI?

Find out by logging in to www.lumenos.com. Go to My Health, then click on Health Quizzes and take the Body Mass Index quiz.

1801 N. Beauregard Street, Suite 10 Alexandria, VA 22311

PRESORTED FIRST CLASS U.S. POSTAGE

PAID

PERMIT NO. 13 WASHINGTON, D.C.

Your Lumenos plan covers 100% of the cost of counseling calls, educational materials and even a pedometer.

AD DR ESS

Here’s One Holiday Treat You Shouldn’t Pass Up. To learn more, call the number on your ID card Monday through Thursday between 9 a.m. and 9 p.m. ET or Friday between 9 a.m. and 7 p.m. ET.

4:33 PM

Page 1

a) Scan and e-mail a completed form to: dloyden@lumenos.com b) Fax a completed form to: Attn: Deb Loyden at 703-236-6510 c) Submit a completed form to: Deb Loyden, 5th floor, 2001 building STEP 3: Make sure you both have pedometers and a log book to keep track of your weekly steps. If you’ve lost or broken your pedometer, additional ones are available from People Management. STEP 4: Start Walking on June 5th!

FIRST NAME

LAST NAME

STREET ADDRESS

CITY

MOBILE #

Ready to set the date? STATE

ZIP

E-MAIL ADDRESS

TEAM NAME

TEAM MEMBER 1 (TEAM CAPTAIN)

TEAM MEMBER 2

CLIENT: consumer / health care

JOB: various numerous collateral — direct mail, flyers, brochures, invitations...

SCOPE: layout, design and production, html e-mail layout

NICE + NEAT

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CLIENT: consumer / health care significant communication

JOB: design templates

SCOPE: layout and design based on branding guidelines; tables set-up, numerous versions; intricate data

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3 DESIGN MAT TERS

Benefits Guide

JOB: makeover 28+ paged employee benefit brochures

SCOPE: design to coordinate with current company styles, layout for ease of comprehension; create

NICE + NEAT

four versions for different company groups, style and update intricate tables, critical data

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TImE SENSITIvE mATERIAl

Pinnacle Airlines Corp. Employee Benefits P.o. Box 1568 Windermere, Fl 34786-1568

TImE SENSITIvE mATERIAl

PRESORTED FIRST-CLASS MAIL U S POSTAGE PAID MID-FL FL PERMIT NO. 392

How do i enroll and Make cHanGeS?

Welcome to the 2011 Health and Welfare Open Enrollment Season! The Open Enrollment period for the 2011 plan year begins on Monday, October 25th and ends on Friday, November 19th. Please take a moment to review the important benefits information included in this packet. If you have not made your benefit elections by November 19th, you will not have benefits for the 2011 plan year.

Please visit our employee benefits website at www.mypinnaclebenefits.com

ACTION REQUIRED! Open Promptly

Pinnacle Airlines Corp. Employee Benefits P.o. Box 1568 Windermere, Fl 34786-1568

From: People Benefits Department To: All Pinnacle Employees DaTe: October 13, 2010 regarDing: Open Enrollment for 2011 Employee Benefits

Your benefits are an important part of your overall compensation. Pinnacle is proud to offer our simple, convenient online benefits enrollment system that will make enrollment faster and easier than ever before!

Once inside, you will find important information such as benefit summaries, forms, summary plan descriptions, provider search directories, frequently asked questions, health and wellness resources and much more.

TIP: If you are enrolling your spouse and/or children, have their

Medical: The current Blue Medical Plan will no longer be offered. Pinnacle will now be offering the Gold Medical Plan and a new High Deductible / Health Reimbursement Account (HRA) option. Due to healthcare reform legislation, the following changes will be effective January 1, 2011: • All Pinnacle plans will have an unlimited lifetime maximum. • Coverage is available to eligible dependents up to age 26 regardless of student status. • Employee contributions will increase due to the rate increases for new healthcare reform provisions and large increases in healthcare claims year over year. Pinnacle’s overall healthcare expense has risen from $9 million dollars in 2007 to over $20 million dollars in 2010.

1) To begin, click the “Enroll and Make Changes” button on the Home Screen. You are

dates of birth and

now entering the secure, employee-interactive portion of your benefits website and will need additional log-in information as instructed below. 2 ) Your User ID is the first 4 letters of your last name, then the 4 digit year of your birth. (For example: Joan Smith born on 9/30/1970 = Smit1970). 3 ) SSN: Please entire your 9-digit social security #, click the Employee Usage Agreement box and click Continue.

social security numbers readily accessible before you begin the

ACTION REQUIRED!

wHat iS cHanGinG For 2011?

GettinG Started

enrollment process.

1) Once inside, you will go through a series of screens — each screen takes only a few

moments to complete. 2 ) Personal and Dependent Information — please verify that all the information is

QueStionS?

category.

NoN - Pilots

information, benefit summaries and website links. 5 ) Please remember to update your beneficiary information! 6 ) Benefit Confirmation Statement: The final step will allow you to review your benefit

choices. If you wish to make changes to your selections, click on the ‘edit information’ button to update your information. Once you have completed your review, click on “Finish and Print.” Keep a copy of this statement for your records.

wHat iS tHe 2011 MontHly coSt?

beneFitS inForMation

Pinnacle will continue to offer lower rates for employees who go online and take the CIGNA Health Risk Assessment. If you have already taken the CIGNA Health Risk Assessment, you do not need to take it again. Remember that each person covered under the plan who is 18 years of age or older must take the HRA in order to qualify for the reduced rates.

takinG your ciGna online HealtH riSk aSSeSSMent (Hra)

Reduced Rates foR employees who haVe taken the health Risk assessment

GettinG Started — Step by Step inStructionS:

2011 open enrollMent

beneFitS inForMation

2011 Monthly Rates

For the 2011 plan

2) On the welcome screen, click on the “Health Risk Assessment” link. You will now be

year, you have until November 19 th to

3) Under “New Users,” click on “Register Now.”

complete the Health

4) At the bottom of this screen, you will be asked, “What is your relationship to the

Risk Assessment

policyholder?” If you are the employee, click “Policyholder.” If you are the spouse or child of the employee, click “Spouse or Dependent.” 5) Once the above registration is complete, click on “Take My Health Assessment” to begin.

and make any benefits changes.

6) After you complete the assessment, you may view and print your wellness scores and

generate a report.

NoN-Pilots 2011 BeNefits at a GlaNce Gold Plan

medical overview

out of network

in network

out of network

$500 Single $1,000 Family

$1,000 Single $2,000 Family

$1,500 Single $3,000 Family

$3,000 Single $6,000 Family

None

Company HRA Reimbursement

$2,500 Single $5,000 Family

Out of Pocket Maximum (Excludes deductible)

Lifetime Maximum Coinsurance

(Percentage of the employee’s responsibility)

services

You pay 40% after satisfying the deductible

You pay 10% after satisfying the deductible

You pay 40% after satisfying the deductible

out of network

in network

out of network

40% after deductible

10% after deductible

40% after deductible

Covered 100%

40% after deductible

Covered 100%

40% after deductible

$20 copay

40% after deductible

10% after deductible

40% after deductible

Urgent Care

$35 copay

Emergency Room

40% after deductible

$175 copay

10% after deductible

40% after deductible

(Waived if admitted within 24 hours)

(If true emergency, claim will be paid as “in network”)

10% after deductible

40% after deductible

20% after deductible

40% after deductible

10% after deductible

40% after deductible

(Notification required if visit results in an Inpatient stay)

Outpatient Surgery

20% after deductible

40% after deductible

10% after deductible

40% after deductible

Inpatient Surgery

$250 copay, then 20% after deductible

$250 copay, then 40% after deductible

10% after deductible

40% after deductible

Rehabilitative Services: 90 days maximum per year

$20 copay

40% after deductible

10% after deductible

40% after deductible

$20 copay

40% after deductible

10% after deductible

40% after deductible

Mental Health / Substance Abuse: INPATIENT

$250 copay, then 20% after deductible

$250 copay, then 40% after deductible

10% after deductible

40% after deductible

Enrollment is mandatory this year. All employees must

Mental Health / Substance Abuse: OUTPATIENT

$20 copay

40% after deductible

10% after deductible

enroll online by November 30 th for your 2011 benefits!

PrescriPtion

(Includes physical, speech, occupational, pulmonary and cognitive therapy)

Chiropractic Care

24 days maximum per year

Annual Maximum for Classes I, II & III

$10 Generic $30 Formulary $50 Non-Formulary

Mail Order Up to 90 day supply

$20 Generic $60 Formulary $100 Non-Formulary

Basic Life and AD&D

(Not available to part-time employees)

Long Term Disability

(Not available to part-time employees)

significant communication

Covered 100% No deductible 20% after deductible

Class III: Major

50% after deductible

40% after deductible

Class IV: Orthodontia

Pinnacle Pays 100% of the Premium for these benefits — there is no cost to you!

Employee Assistance Plan (EAP)

$1,500 Per Member

Covered 100% No deductible

No Orthodontia Benefits

50% No deductible $1,500 Lifetime Maximum Per Covered Person

There are no deductibles, claim forms, maximums or waiting periods. Most diagnostic / preventive care is covered 100%. You pay fixed copay for most other dental services with discounts ranging from 30 – 60% off “retail” dental fees. A $5 office visit applies. Visit www.mypinnaclebenefits.com for a complete fee schedule and list of participating DMO dentists.

The employee pays 100% of The premium

Flexible Spending Account (FSA)

• The EAP Plan provides confidential counseling for employees and dependents. • The EAP provides unlimited telephonic counseling and up to four face-to-face visits per year. • 1X salary to a max of $250,000 — minimum of $10,000. Benefits reduce at age 65. • After 180 day elimination period, LTD benefits pay 60% of your salary up to $10,000 monthly maximum.

• Employees can contribute up to $5,000 for Health Care FSA and /or $5,000 for Dependent Care. • The plan year runs from January 1st through December 31st.

Voluntary Vision

• Exams are covered once every 12 months for a $10 copay. • Lenses and Contacts (in lieu of frames) are covered once every 12 months for a $10 copay. • Frames are covered once every 24 months at $130 retail value. • If you go out of network, however, you will be reimbursed for a portion of your expenses.

Critical Illness

• For Employees: Increments of $10,000 up to $50,000 • For Spouses: $5,000 up to $25,000 • For Child(ren): They are automatically covered for 25% of the employee’s benefit.

Short Term Disability

Supplemental Term Life Insurance

(Not available to part-time employees)

Retail Pharmacy Up to 31 day supply

$1,000 Per Member

CiGnaPlan Dmo DMO

The DMO plan works like an HMO. You select a Primary Care Dentist (PCD) from the list of participating CIGNA DMO dentists. You may NOT go out of network.

Voluntary Benefits

40% after deductible

in network only (after deductible)

$50 Single $100 Family

20% after deductible

(Not available to part-time employees)

in network only

Blue plan Blue Plan

$75 Single $150 Family

Class II: Basic

Class I: Preventive

$6,000 Single $12,000 Family

$20 copay

GolD plan Gold Plan

Annual Deductible

Unlimited

in network

Convenience Care Center

Labs and X-rays

$3,000 Single $6,000 Family

You pay 20% after satisfying the deductible

Preventive Care

FOR MESABA AIRLINES E M P L O Y E E S

$5,000 Single $10,000 Family

DenTal Dental

Pinnacle will fund the first $500 for a Single and $1,000 for an Employee + Family of the deductible

Unlimited

Office Visits

OPEN ENROLLMENT

HRA PlAn

in network

Annual Deductible

Gold Medical

hRa Medical

$134.00

$103.00

$274.00

$211.00

$15.00

$55.00

$6.30

$15.03

$269.00

$207.00

$15.00

$55.00

$6.30

$15.03

Employee Only

1) Go to www.mypinnaclebenefits.com and click on “Non-Pilots Benefits and Enrollment.”

linked directly to the CIGNA HRA website.

I N S I D E > > >

benefits for 2011.

New for 2011 — Voluntary Accident Benefits: AFLAC offers additional benefits to cover the unanticipated expenses associated with non-occupational accidents including the costs for emergency room, casts, stitches, ambulance ride, wheelchairs, surgery, anesthesia and more.

As mentioned you will benefit from significantly lower premium costs if you choose to take the Online CIGNA Health Risk Assessment (HRA). The HRA is easy to complete and only takes 15 minutes. In order to complete your HRA, go to your Pinnacle Benefits Website and click on the Non-Pilots button.

NoN - Pilots

everyone MUST go online and re-elect

Life and Disability: Pinnacle will partner with Unum for Life and Disability benefits. Note that Unum is offering a special open enrollment period for Supplemental Employee and Spouse Term Life Insurance (not available to part-time employees). This year only, Unum will allow all employees to be automatically approved for up to $200,000 for themselves and $50,000 for their spouse. If you are already approved for an amount greater than that, your benefits will be grandfathered in.

4 ) At anytime during the enrollment process, please see the side menu for plan

2011 open enrollMent

Mandatory open enrollMent and

Critical Illness & Cancer Benefits: Pinnacle will partner with AFLAC instead of Colonial Life for critical illness and cancer benefits. The benefits are richer and rates are less expensive than the current plan offerings.

accurate. 3 ) Proceed through the remaining screens and make your selections for each benefit

If at any point you have questions, please call the Pinnacle Benefits Hotline at (888) 401-3204.

elections will NOT be carried into 2011. This is a

Flexible Spending Account: Due to healthcare reform, The cost of over-the-counter medicines will NOT be eligible for reimbursement unless obtained with a prescription. Remember that you must re-enroll for the FSA each year. 2010 elections will NOT automatically carry over into 2011 unless you actively re-elect coverage.

ready, Set, enroll!

Open Promptly

NOTE! Your current

EE + Spouse EE + Child(ren)

$339.00

EE + Family

2011 Monthly Rates

Gold Medical

hRa Medical

$15.00

Gold dental

Vision Plan

$2.10

$55.00

$5.91

$6.30

Blue dental

$15.03

dMo dental

Vision Plan

$269.00

$206.00

$5.00

$20.00

$2.10

$5.91

EE + Spouse

$549.00

$422.00

$15.00

$55.00

$6.30

$15.03

EE + Child(ren)

$539.00

$414.00

$15.00

$55.00

$6.30

$15.03

EE + Family

$679.00

$522.00

$15.00

$55.00

$6.30

$15.03

FreQuently aSked QueStionS HealtH reiMburSeMent account (Hra) For non pilotS QUeSTion: What is a Health Reimbursement Account? anSWer: An HRA is a health reimbursement arrangement whereby the employer funds the first $500 for a Single and $1,000 for a Family towards the deductible. This reimburses employees for qualified medical care expenses incurred by the employee, the employee’s spouse or qualified dependents. Then, the employee must satisfy the remaining amount of the deductible before additional benefits are paid except as outlined on the Benefits at a Glance page. QUeSTion: Will I need to submit a separate claim form? anSWer: No — the claims process is automatic. When your provider submits claims to CIGNA HealthCare, the claims system will automatically process both the employer-paid HRA contribution without you filing a separate claim. You will see the claim detail on your Explanation of Benefits (EOB). QUeSTion: What are the differences between a Flexible Spending Account (FSA) and a Health Reimbursement Account (HRA)? anSWer: The primary difference between an FSA and an HRA is the source in which it is funded: » A Flexible Spending Account (FSA) is an employee-funded benefit that allows employees to set aside pre-tax funds to pay for medical expenses. The funds are contributed through salary-reduction, and the amount is determined each year by the participating employee. » A Health Reimbursement Account (HRA) is company-funded and the amount is determined by the employer.

• After a 14 day waiting period, benefits will be paid at 60% of your salary to a maximum of $1,000 per week.

» With an FSA, you must use all funds within the plan year; any unused funds will be forfeited (use it or lost it).

• For Employees: Increments of $10,000 up to $500,000 • For Spouses: Increments of $5,000 up to $250,000, not to exceed 50% of the EE amount • For Child(ren): $10,000

» With an HRA, unused funds may be carried over from year to year as long as the employee remains in the plan. The maximum accumulation is $2,000 for a Single and $4,000 for a Family.

Changes to health and welfare benefit elections are permitted only once a year during the Open Enrollment period and will become effective on January 1, 2011. You cannot change your coverage options at any time other than during the Open Enrollment period unless you experience a “Qualifying Event,” which includes: • Marriage • Divorce or legal separation • Child no longer satisfies the definition of eligible dependent

dMo dental

$20.00

Employee Only

• Birth or adoption of a child • Spouse changes coverage due to change in employment

QUeSTion: Which plan is right for me and my family? anSWer: The decision is always personal, and depends on your anticipated medical expenses for 2011 — to the extent that you can budget in advance. The below chart, however, illustrates the total cost of your premium deductions (assuming you take the Health Risk Assessment) and the “In-Network” deductible calculations. GolD

hra Plan

Single

$1,608

EE + Spouse

$3,288

$2,532

EE + Child(ren)

$3,228

$2,484

EE + Family

$1,236

$4,068

$3,132

$500 then 20%

$1,500 then 10%

$1,000 then 20%

$3,000 then 10%

in netwoRk deductiBle

Employee Only Employee + Family coMPany ReiMBuRseMent

Employee Only

$500

Employee + Family

$1,000

PayRoll deductions + deductiBle less coMPany ReiMBuRseMent

Single

$2,108 then 20%

EE + Spouse

$4,288 then 20%

$4,532 then 10%

EE + Child(ren)

$4,228 then 20%

$4,484 then 10%

$2,236 then 10%

EE + Family

$5,068 then 20%

$5,132 then 10%

Learn more at one of our upcoming OPEN ENROLLMENT Webinars: Wednesday, October 27 @ 2:00 PM CST Wednesday, November 3 @ 2:00 PM CST

If you have a “Qualifying Event,” you must make the appropriate changes in the Online Enrollment system within 30 days if you wish to change the status of your insurance coverage or change your covered dependents. If the change is not submitted within 30 days of the event with the appropriate documentation, you will not be able to make changes to your benefit elections until the next Open Enrollment period.

JOB: design self-mailer brochures and coordinating pieces for benefits roll-out

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

Blue dental

$5.00

higheR Rates foR employees who haVe not taken the health Risk assessment

SCOPE: layout/design using estabished style precedent (fonts, colors); information design for data

heavy content

$261.00

Gold dental

Wednesday, November 10 @ 2:00 PM CST Wednesday, November 17 @ 2:00 PM CST

www.mypinnaclebenefits.com (866) 365-4406 >>> ACCEss CoDE: 9091136

Go to CAll

5 DESIGN MAT TERS

JOB: redesign and

graphics rebranding: logo & complete identity package SCOPE: creative direction, copywriting, design, editing and production

908 King Street, Suite 100, Alexandria Virginia 22314 Phone 703-683-5900 Fax 703-683-2564 JohnR@ACConline.org www.ACConline.org

John B. Reynolds C oordinator of C ommuniC at ions

…bringing experts together

BEFORE LOG O

significant communication

ACC_letterhead.10_vF3.indd 1

DESIGN MAT TERS

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

4/27/10 3:49 PM

JOB: membership kit,

overview brochure and other collateral SCOPE: marketing consulting, creative direction, copywriting, design, editing and production, PowerPoint layouts, forms design

7 A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

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NICE + NEAT

Winter 2010/11

Consulting

A Quarterly Publication of the Airport Consultants Council

GoinG Global A primer to entering ov e rs e A s Av i At i o n m A r K e t s Summer 2010

Consulting

By Vinayak “Vinnie” Khera, Harris Miller Miller & Hanson, Inc.

viation is a global industry. India, China, the MiddleEast and Europe are continuing to experience growth and are positioning themselves in anticipation of passenger, cargo and operations demand increases. For some countries, such as India and China, this means expansion of existing infrastructure, new terminals, new runways and additional taxiways, amounting to a curb-to-runway redesign. In cases where the redesign of existing facilities is not deemed sufficient, entirely new airports are being planned, designed and constructed. This amounts to one thing for small and large aviation firms alike — global opportunities.

While these emerging markets can provide good growth potential and an invaluable opportunity to diversify business, a variety of factors must be carefully considered to avoid making costly mistakes. The complexities arising from cultural differences, unfamiliar client expectations, political realities and contractual issues are just a few of the market insights that are essential if firms are going to be able to successfully complete projects for foreign clients and work effectively and profitably in the global arena. Once a market is better understood, it is then vital to evaluate the potential sales opportunities versus risks associated with the region and with specific projects.

Emerging Aviation Markets According to the International Civil Aviation Organization (ICAO), world-wide growth during the next three years is expected to be approximately 5.7 percent. Projected growth in the Middle-East and Asia-Pacific are even greater (10.7 percent and 6.73 percent, respectively). The Middle-East holds a geographical advantage over Asia-Pacific as it can provide global service to many destinations with a single stop. There are important details relevant to making market entry decisions in these regions:

A Quarterly Publication of the Airport Consultants Council

CHANgEs iN AttituDE

• The ten leading Middle-East airports will be investing over $33.7 billion in new capacity by 2012. Several others

Keys to suCCessful P r o j e C t PA r t n e r s h i P s

See GOING GLOBAL on page 16

page 4

page 6

page 13

sPeCiAl FeAture: A seCret weAPon in AirPort PrivAtizAtion

ConsultAnt PersPeCtive: PAssengers wAnt more selF serviCe

Preview: AirPort PlAnning, Design & ConstruCtion symPosium

Is it just a coincidence that Jimmy Buffet uses images and metaphors about airports and airplanes in his song

Fe bruary 2 3 – 2 5, 2011 SHERATON DENVER DOWNTOWN HOTEL // Denver , CO PLENARY SESSION A: Wake Up and Smell the Reality, Folks! The Financial and Funding Challenges of the Future (AIP Authorization, P3 Initiatives and Privatization) TRACK A // PlAnning

H o s t: Marc Champigny, The Louis Berger Group, Inc.

»» From»Paper»to»Electronic:»How»Technology»is»Transforming» Airport»Planning »» Safety...SMS,»SRM,»SRMD:»What»Does»It»All»Mean»for» Planning? »» The»Future»of»Airports:»Capacity,»Expansion»&»Creativity »» Airport»Land»Use:»A»Generational»Issue»or»a»Near»Term» Solution? »» Wildlife»Management:»How»Has»the»Game»Changed?

TRACK C // AiRside/engineeRing H o s t: Tom Mackie, Woolpert, Inc.

»» Protect»Your»Airport,»Your»Crew»&»Your»Operations:»» Make»Safety»a»Priority »» “Pavement,»Get»Your»Pavement»Here!”»» Pavement»Design»and»Pavement»Management»Systems »» Covering»Your»Assets:»Asset»Management,»Inventory»&» Opportunities»for»Improved»Facility»Management »» Weaving»the»Geospatial»AC’s»with»Your»Design/Construction» Work»Flow:»AC»150/5300-16,»-17»and»-18»Discussion »» Squeezing»the»Blood»Out»of»the»Design/Construction»Turnip

TRACK e // susTAinAbiliTy

PLENARY SESSION B: The Future of Aviation: Where Do We Go From Here? TRACK b // TeRminAl/lAndside

»» Grey»Skies»to»Green:»How»Climate»Change»Is»Affecting»the» Aviation»Industry »» Sustainable»Buildings:»Policy»to»Practice:»Practical» Applications»&»Challenges»of»Sustainable»Building» Components »» Plug»the»Tug:»Efficiency»of»Sustainable»Airport»Equipment:» Myth»or»Miracle? »» $ustainanomics:»Greening»the»Bottom»Line» The»Money»Side»of»Sustainability »» SMS:»The»Secret»Ingredient»to»Making»Sustainability»Work

»» Landside/Terminal»Integration:»Future»Access»and»Amenities »» BIM:»Implications»for»the»Terminal»Design»Process» A»First»Hand»Look»at»BIM»Projects »» New»Trends»in»Terminal»Design »» Terminal»Terminals:»Renovate»or»Start»Over? »» What»Do»Aircraft»Have»to»Do»with»Terminal»Design?

H o s t: David Hanson, Walbridge

»» Alternative»Project»Delivery»—»Trends»&»Challenges »» The»Future»of»IPD:»Failure»to»Launch»or»Sky’s»the»Limit?»A»Look» at»How»to»Get»Started»with»Integrated»Project»Delivery »» Demystifying»BHS»Projects:»What»Works»Best»and»for»Whom? »» Delivery»of»IT»Systems»in»Large»Airport:»Construction»Projects »» Onerous»Contract»Terms—»Friend»or»Foe?

suPeRTRACKs

»» Airport»Procurement»Processes»and»Design»Fee» Negotiations:»The»Good,»the»Bad»and»the»Ugly »» Sustainability»Master»Plans»/Sustainable»Airport» Master»Plans

For registration and hotel inFormation

Contact Brian Snyder, CMP, AAAE, at (703) 824-0500, Ext. 174, or e-mail brian.snyder@aaae.org.

membership magazine/ newsletter; 20 – 24 pages SCOPE: creative direction, layout, design, editing and production management since 1993

use of aPDs (alternative Project Delivery systems) in

Benjamin R. DeCosta, Department of aviation general manager for Hartsfield-Jackson International airport, has been selected as recipient of the aCC 2010 aviation award of excellence. DeCosta won the award amid well-qualified nominees for his leadership and commitment to interaction and cooperation with the industry during extensive development at the world’s largest airport.

and make no mistake — the successful use of aPDs does require a “change in attitude” to get full value from all of the participants and to make sure that all points of view get a fair and reasonable hearing as projects come together.

DeCosta led Hartsfield-Jackson’s $6 billion-plus capital improvement program, which awarded 38 percent of contracts to female- and minorityowned businesses.

See aPDs on page 16

See DeCosta on page 16

constructing projects at the nation’s airports?

FOR REGISTRATION AND MORE INFO:

ww.ACConline.org • www.aaaemeetings.org

For exhibit and sponsorship inFormation

ACC_AIAD_Nov10_v2.indd 1

“changes in attitudes” are so necessary to the successful

A Quarterly Publication of the Airport Consultants Council Much has been written about the how, the why and the benefits of utilizing aPDs methods, such as Construction Management at Risk and Design Build, to successfully accomplish difficult and challenging projects. But often the interpersonal relationships and collaborative attitudes required to make projects run smoothly are overshadowed by the discussion of contracts, procurement, schedule, etc.

Be sure to join your colleagues at the preeminent airport technical event of the year.

Contact Natalie Fleet, AAAE, at (703) 824-0500, Ext. 132, or e-mail natalie.fleet@aaae.org.

JOB: Q uarterly

Award to be presented at the ACC Annual Conference in Ponte Vedra Beach, FL on November 9, 2010

trying to lead us in the direction of understanding why

Consulting

TRACK d // COnsTRuCTiOn / PROgRAm mAnAgemenT

For program inFormation

Contact T.J. Schulz, ACC, at (703) 683-5900, or e-mail tjs@ACConline.org.

Fall 2010 “Changes in Latitudes, Changes in attitudes,” or was he

By David B. Hanson, Walbridge and Thomas P. Darwmody, HOK

H o s t: Marion White, AIA, NCARB, LEED AP, Gensler

H o s t: William Keller, AICP, LEED AP+, RS&H

Hartsfield-Jackson Leader DeCosta Named ACC 2010 Aviation Award of Excellence Recipient

10/22/10 11:50 AM

Enhancing FrEight Mobility and a rEgional EconoMy page 4

page 6

page 10

Special Feature:

coNSultaNt perSpective:

out & about WitH acc: WitH Faa aDmiNiStrator babbitt

NextGeN For airportS: Near-term perSpective

SuStaiNability at pDx

A n A i r p o r t/ r A i l r o A d C A S E S t U d Y By Robin C. Chapman, Norfolk Southern Corporation

Airports and railroad yards are completely different animals, but plans are afoot in Charlotte, N.C., to make them stable mates. Charlotte Douglas International Airport, owned by the City of Charlotte, serves seven domestic, six regional and two foreign carriers, is a major regional hub for US Airways, and handles 643 departures per day. In 2009, it not only handled almost 35 million passengers but also 120,000 tons of freight. In terms of operations, it is the eighth largest airport in the U.S. In the late 1990s, the city, anticipating continued traffic growth at the airport, decided to expand it by adding a new runway to the west, paralleling its two existing main runways.

At the same time, Norfolk Southern, a major Eastern freight railroad, was also feeling cramped. Norfolk Southern’s intermodal terminal near downtown Charlotte needed to expand, but it was hemmed in on all sides by industrial and residential property. These two disparate transportation entities in need of expansion converged to create an unusual partnership that will reap benefits to both, while adding tremendous economic and mobility benefits to the region and the state.

Mutual Opportunities Charlotte is a major intermodal hub for Norfolk Southern on the Crescent Corridor, a rail network stretching from New Jersey to Memphis and New Orleans. About 95 percent of the truckload freight in those markets moves exclusively over the highways, so the potential for intermodal traffic growth on the corridor is enormous. But to reach that potential, Norfolk Southern must upgrade capacity on the corridor by See CASE STUDY on page 16

page 4

page 6

page 12

sPECiAl FEAtuRE: ‘viRtuAlly’ tRAnsFoRming thE Common usE PARAdigm

ConsultAnt PERsPECtivE: whAt EmPloyEEs nEEd to BE EngAgEd

ACC EvEnts Photo REviEw summER woRkshoP sERiEs

acc mEmbErs

On the Move New Members EXECUTIVE MEMBERS

ASSoCIATE MEMBERS

DEcoStA conSultInG llc mr. Benjamin r. DeCosta 1343 Cascade Falls Ct. sw, Atlanta, gA 30311 tel: (404) 697-3287 email: BenDeCosta@gmail.com

SIMIo, llc mr. rich ritchie, vice President, sales & marketing 541 e. erie st., suite 414, milwaukee, wi 53202 tel: (262) 292-4730, Fax: (412) 253-9378 email: rritchie@simio.com web: www.simio.com

With a foundation of over 40 years of diverse professional experience including 16 years as CEO of large hub U.S. airports, the last 12 years as the leader of the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport, Ben DeCosta, the principal of DeCosta Consulting, LLC, provides professional advice on business strategy, development, negotiations, problem solving, customer service, public affairs, management and leadership practices as well as human resource issues to businesses providing products and services to the aviation industry.

FEDErAl ADvocAtES, Inc. mr. A. Bradley mims, Partner 10007 welshire Drive, upper marlboro, mD 20772 tel: (301) 599-8989 email: bmims@federaladvocates.com web: www.federaladvocates.com Federal Advocates, Inc. is a Washington, D.C.-based governmental relations consultancy. We assist public and private sector clients in devising and executing advocacy strategies to successfully achieve their goals in Washington, D.C. and across the country. We combine superior messaging with the legislative and regulatory processes to achieve success on behalf of our clients. Our team of experienced government professionals helps our clients understand and navigate the complex government process, as well as solve any resulting legislative or procurement issues which may stem from working with and selling to the government marketplace. We offer a one-stop shop for organizations to achieve their government sector goals and utilize all components of the government process to do so.

aCC Updates

Between September 2010

Planners now have power of simulation in Simio 3D to test planned facilities fast, under various conditions, to understand different tradeoffs. Deliver signs well suited to customers’ needs which can be expanded as traffic increases. Model groundside, terminal and airside sector systems accurately while communicating improvement ideas of entire system.

ZoEFtIG ms. laura Klarfeld, international regional sales manager 28446 evergreen lane, saugus, CA 91390 tel: (661) 977-2231, Fax: (407) 333-8008 email: lKlarfeld@zoeftig.com web: www.zoeftig.com Zoeftig have been a market-leading international supplier of contract furniture for over 40 years, with major installations of its products on all continents. We are design-led, market-driven manufacturers of public seating, with strong emphasis on the passenger terminal market and public waiting areas. All products are of the highest possible quality, rigorously researched and are both designed and manufactured with due weight given to our environmental responsibilities. Services include space-planning, material recommendation, project planning and delivery. Based in North America (Chicago, Illinois) and Europe (Bude, England), with regional representation globally, equips us well to offer clients and specifiers alike assistance and advice with their seating requirements.

Legislative News ln 10-06 (OCtOBeR 1, 2010)

• Congress passes 16th FAA authorization extension through Dec. 31

and November 2010, ACC released email supplements to this publication. These supplements are also available at www.ACConline.org.

Regulatory News

PAM BEll has joined Ross & Baruzzini as a Senior Technology Consultant. She will

be working with the Los Angeles World Airports IT Program Management Office based in Los Angeles, California. Ms. Bell joins the firm with 30+ years of experience in engineering and information technology in aviation. In her most recent role, Ms. Bell served as a Principal/Technology Consultant for Arup Americas. She has also served as the IT Systems Director for the Anchorage International Airport. Her areas of expertise include IT Master Planning, airport technology planning, airport systems integration, common use facilities, air traffic control facilities and program management. Ms. Bell’s experience in project management, strategic planning and skills in research and experiment design add unique capabilities to the firm. roBErt DElAny has joined Ross & Baruzzini as Senior Information Technology Program Manager. He will be working with the Los Angeles World Airports IT Program Management Office based in Los Angeles, California. Mr. Delany joins the firm with over 25 years of experience in project management and information technology. He is committed to business transformation through process consistency, achievable pragmatic parameters and continuous service quality improvement. Mr. Delany has a thorough understanding of initiation, development, implementation and operating strategies for Project Management Office processes and governance. MS. lAurA KlArFElD is the new International Regional Sales Manager, North & South America for Zoeftig Inc. Zoeftig Inc is headquartered in Chicago and Zoeftig Ltd, the parent company, is headquartered in Bude, Cornwall in the UK. Laura will be based in the Los Angeles area office overseeing all business development, strategic management and corporate relations for the transportation markets in North and South America. She has worked in both FF&E and Passenger Processing for over 16 years providing solutions for the transportation market, including airports and airlines in North America. StEPhEn D. vAn BEEK, Ph.D. joined LeighFisher as Chief of Policy and Strategy. In this newly created position, Dr. Van Beek will have the responsibility for coordinating policy, strategy, and regulatory advice to clients across all modes and will help President Nick Davidson and the Executive Management Team launch LeighFisher’s new surface transportation practice. Dr. Van Beek has worked in a variety of private, non-profit, and governmental positions in transportation, including most recently leading the Eno Transportation Foundation — a private foundation focusing on transportation policy, professional development, and research. Dr. Van Beek will work out of LeighFisher’s Washington, DC area office located in Reston, Virginia.

Rn 10-01 (OCtOBeR 7, 2010)

And the Winner Is… GrEShAM, SMIth AnD PArtnErS completed

a Land Use and Development Options Plan (LUDOP) for Dayton International Airport (DAY). Assessing approximately 650-acres of airport property, the plan identifies opportunities and restrictions associated with both Aeronautical and non-Aeronautical related development, dividing the property into three distinct areas. Within the context of the plan, GS&P conducted a regional market assessment, a target industry analysis and a supply chain analysis. GS&P also conducted an update to the DAY Environmental Inventory to identify potential environmental concerns. The purpose of the inventory was to assist in preparation of an environmental impact statement by identifying the National Environmental Policy Act (NEPA) impacts that may need to be addressed. GS&P conducted field analysis, historical records reviews, airport staff and regulatory interviews to determine the potential for airport development to cause environmental impacts that would require NEPA work in several areas including but not limited to the following categories: air quality, energy supplies, natural resources and sustainable design, social impacts and water quality. In addition to work with DAY, GS&P’s Land Planning division was recently awarded Outstanding Plan — Large Jurisdiction by the Kentucky Chapter of the American Planning Association (KAPA). KAPA recognized Louisville Metro Government and their consultant team, led by GS&P, for their work on the River Road Scenic Byway Corridor Management Plan (CMP) which lays out a broad range of strategies and actions to protect and enhance the state designated Scenic Byway corridor.

• NPRM for Safety Management Systems (SMS) at Certified Airports Published

significant communication

DESIGN MAT TERS

Consulting, Winter 2010/11

www.ACConline.org

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

JOB: event collateral

design SCOPE: creative direction

for cohesive event materials; design, and production

PowerPoint templates

A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

w w w. s i g c o m m . n e t

NICE + NEAT

11941 Grand Commons Avenue Fairfax, Virginia 22030 e for our Tim

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PSRST STD US Postage PAID Permit # XXXX Woodbridge, VA

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ons Avenue 11941 Grand Comm Fairfax, Virginia 22030

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…side tables…

M-S 10-9, Sun 12-6

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11941 Grand Commons Avenue Fairfax, Virginia 22030 shopthenestegg.com

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ust as a bird builds its nest, we’ve searched

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are receiving a special gift today, we

10 Ordered wrong item 50 Item defective appreciate the opportunity to provide you with 20 Item not as pictured/described 60 Item damaged in transit (please e-mail if you would something that we hope us makes you like feela replacement) good 30 Changed mind 70 Other 40 Price

appreciate the opportunity to provide you with something that we hope makes you feel good

11941 Grand Commons Avenue Fairfax, Virginia 2

high and low to bring you the perfect

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appreciate the opportunity to provide you with something that we hope makes you feel good

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inside.

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for your patronage and look forward to hearing

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telephone 703-988-0944 faxshopping. 703-988-9820 your holiday mobile 703-624-6330 Visit The Nest Egg for a pleasantly different shoppingsean@shopthenestegg.com experience. Locally

candles by Votivo & Seda France; serving pieces by Gail Pittman & Tracy Porter; throws by 525 America; frames by Bella Fiore & Dolce Mia; florals & topiaries by NDI; artwork by Kolene Spicher; clocks by Timeworks and so much more in store. Gift certificates available.

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PRESORT First Class US Postage PAID Permit #1112 Merriﬁeld, VA

owned and operated, our merchandise has been carefully selected from more than 100 vendors including these favorites:

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telephone 703-98 fax 703-988-9820 mobile 703-624-6 sean@shopthenest shopthenestegg.co

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telephone 703-988-0944 fax 703-988-9820 The Nest Egg 11941 Grand Commons Avenue mobile 703-624-6330 Fairfax, Virginia 22030 sean@shopthenestegg.com Retail Store Phone: 703-988-0944 shopthenestegg.com Online Order Inquiries E-mail: orders@shopTheNestEgg.com

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NICE + NEAT

ends April 30

ust as a bird builds its nest, we’ve searched

inside.

…even more!

telephone 703-988-0944 fax 703-988-9820 mobile 703-624-6330 e-mail sean@shopthenestegg.com begins April 17

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telephone 703-988-0944 fax 703-988-9820 mobile 703-624-6330 e-mail sean@shopthenestegg.com

Order Number

e-maiL address

R EaSOn COdE

…lamps and pillows and vases…

To make room for new merchandise, we’re cleaning up our nest with an irresistible SALE. Furniture, lamps, artwork, mirrors & lots of accessories (including floral arrangements, pillows, throws, vases, rugs and more)—are marked down to move out with savings of up to 50 percent! Hurry on by—when April is over, so is the SALE.

QuestiONs?

returN FOrm

…artwork and cabinets…

Spring Cleaning SALE

Virgin ia ons Avenue , Fairfax, 11941 Grand Comm enesteg g.com 703-98 8-0944 | shopth

Please fasten this label securely to your package.

The Nest Egg 11941 Grand Commons Avenue Fairfax, Virginia 22030

Retail Store Phone: 703-988-0944

Online Order Inquiries E-mail:

Website: www.shopTheNestEgg.com

orders@shopTheNestEgg.com

M-S 10-9, Sun 12-6 703-988-0944 | shopthenestegg.com

Fairfax Corner Center — next to Chipotle | M-S 10-9, Sun 12-6

Fairfax Corner — near P.F. Chang’s | M-S 10-9, Sun 12-6

11941 Grand Commons Avenue, Fairfax, Virginia | 703-988-0944 | shopthenestegg.com

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SCOPE: the works — creative concepts + direction, layout, design & writing and production, html email

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

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A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m CMYK bright = 0 24 94 0 doc = 89 100 0 0 Cards = 30 43 0 0

w w w. s i g c o m m . n e t

NICE + NEAT

Trade show exhibit â&#x20AC;&#x201D; banner designs (Only top half visible behind the exhibit counter).

CLIENT: business-to-business / technology industry

JOB: logo & identity for new product family; trade show exhibit design and sales sheets in Microsoft Word

SCOPE: marketing consulting, creative direction, layout, design

NICE + NEAT

A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

w w w. s i g c o m m . n e t

Digital Signage

An amenity your guests will remember

Your guests view live, continuously updated airport departures and arrivals

Convenience to your guests Provide your guests the convenience of viewing the live airport arrival/departure screens.

BEFORE …

Cities, flight numbers, scheduled and actual arrival/departure times, airline logos, and gates are displayed – just like at the airport. Flights sorted by city names allow guests to quickly check their flights and identify alternative flights. Flight information for multiple airports is displayed for cities served by more than one airport, allowing your guests to select the airport offering flights that best suit their schedule. Examples include: Chicago’s O’Hare and Midway; and New York’s Kennedy, LaGuardia, and Newark.

Convenience to the hotelier Flyte Systems works with your digital signage provider to get FlyteChannel up-and-running – quickly and smoothly.

Convenience to the digital signage TV provider FlyteChannel is delivered in the format compatible with your digital signage provider’s system, making the addition of your airport screens easy.

Current and reliable Your FlyteChannel is continuously remotely monitored and managed by Flyte Systems. Any problems automatically notify Flyte Systems technical staff – who promptly initiate troubleshooting procedures and the required remote, or on-site response. FlightChannel continuously adapts to changes at your airport – gates, airlines, logos are automatically updated.

Cost-effective and Convenient Flyte Systems offers multi-property discounts and discounts on other Flyte Systems products (FlyteBoard and FlytePass). Contact Flyte Systems or your digital signage provider to request FlyteChannel for your hotel.

3515 Martens Street Franklin Park, IL 60131 877-GO-FLYTE www.flytesystems.com

significant communication

JOB: S ales sheets designed and delivered to client in Microsoft Word for easy updating in-house.

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

15 DESIGN MAT TERS

Trade show exhibit design

16 NICE + NEAT

CLIENT: business-to-business / direct mail fulfillment house

JOB: rebranding: logo & identity, trade show exhibit design and portfolio with insert set

SCOPE: creative direction, layout, design and production management

A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

w w w. s i g c o m m . n e t

CLIENT: business-to-business / commercial facility maintenance significant communication

JOB: rebranding: Identity, overview brochure, postcards, portfolio with insert set

SCOPE: creative direction, layout, design and production management

A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

17 DESIGN MAT TERS

The Willard

1455 Pennsylvania Ave., NW Suite 400 Washington, DC 20004

IDENTIT Y SYSTEM

O FFICE 202 349 714 4 CE LL 703 798 9511 FA X 202 315 3197

john@ rusciolellifinancial.com www. rusciolellifinancial.com

John Rusciolelli

CLU, ChFC

Securities and investments advisory services offered through H. Beck, Inc. — Member, FINRA/SIPC. Rusciolelli Financial is not affiliated with H. Beck, Inc.

MONEY M AT T E R S

CLIENT: independent

financial advisor JOB: log & complete branding system SCOPE: all creative — design & writing, marketing consulting, print production management and website design

significant communication

DESIGN MAT TERS

A L L W O R K C O N TA I N E D W I T H I N © 2 010 sig c o m m

CLIENT: retail

JOB: logo & complete

branding system SCOPE: creative direction

design, slogan writing, all copywriting, print production management and website design

19 A L L W O R K C O N TA I N E D W I T H I N ÂŠ 2 010 sig c o m m

w w w. s i g c o m m . n e t

NICE + NEAT

LOG OS

+ SOME SLOGANS

Cari Hicks Marketing and Membership Coordinator

client: date: project: version:

908 King Street Suite 100 Alexandria Virginia 22314 Phone 703-683-5900 Fax 703-683-2564 CariH@ACConline.org www.ACConline.org

John Stoltz PO Box 22 Lorraine Kansas 67459 785.472.3464 785.472.5699 john@oldschoolseals.com oldschoolseals.com

Casa Diaz 11.12.07 logo / ID round 2; color

HONEST + CLEAN thoughtful marketing, graphics & production

= corporate color 0 0 0

99 66 33

r = 99 g = 33 b = 33

CB 99 66

99 33 33

r = CC g = 99 b = 66

66 66 33

66 66 66

r = 66 g = 66 b = 66 Dena Stoltz Head honcho

66 33 66

99 99 66

99 66 33

66 33 33

CC CC 99

33 33 66

PO Box 22 Lorraine Kansas 67459 PHONE 785 472 3464 FAX 785 472 5699

john@oldschoolseals.com www.oldschoolseals.com

Dena Stoltz

Head honcho

r=0 g=0 b=0

PO Box 22 Lorraine Kansas 67459 PHONE 785 472 3464 FAX 785 472 5699 john@oldschoolseals.com www.oldschoolseals.com

client: Old School Seals date: 05.6.03 project: l/h and bcard version: a (round 1)

VACATION AT HOME IN PUERTO RICO

ALL DESIGNS ©

significant communication

DESIGN MAT TERS

design sample

notes: Logos submitted for initial consideration for Goodwill Industries International. The logo is for an annual event and the client requested some logo options with a location theme.

4810 Upton Street, Northwest Version " c" was the winning design. All conference collateral will be designed around this logo. Washington, D.C.

20016

COMMITMENT to QUALITY

Maximizing Opportunities D) 2004

Tel: 202.806.8994 Fax: 202.806.8995 maryritchey@ritcheyfineart.com

C onference of E xecutives | San Antonio, T exas

Mary B. Ritchey Art Consultant

EN T TO Q UA

TI E

I ZI

TY LI

E) M

TM MI

N G OPPOR T

S AN AN TO N IO

T E X A S

CONFERENCE OF EXECUTIVES w w w. s i g c o m m . n e t

NICE + NEAT

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AD DESIG N SAMPLES HomElem.Snug.WklyPln_12.7

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Pentagon Opens Feb 2001

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Rockville 301.881.6081

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22 NICE + NEAT

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Rockville 301 . 881 . 6081

Gaithersburg 301. 948 . 1521

Columbia 410 . 872 . 0122

Pikesville 410 . 486 . 2005

Towson 410 . 296 . 0020

Springfield Clearance Store 703 . 451 . 7693

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Opening soon Mon-Sat 10-9

Fairfax 703 . 691 . 7693 Gaithersburg 301. 948 . 1521

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Sun 12-6

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Virginia . Maryland . Louisiana . Florida . Tennessee . Michigan

and coming soon everywhere else!

www.homelements.com

Pikesville 410 . 486 . 2005

Towson 410 . 296 . 0020

Annapolis Opening Oct 2000

Virginia . Maryland . Louisiana . Florida . Tennessee . Michigan

*Product shown for representation only. Selection may differ in stores. Not valid with other discounts. Prior sales excluded. Offer expires 9/4/00.

SCOPE: creative direction, copywriting + layout, design and production

w w w. s i g c o m m . n e t

HomElem_WP_Fine_mag_9.17

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Fine, flavorful, full-bodied. . .

tock In St our se! a ehou r Wa

Carson Sleeper

Was $1,240. Now only $990! Yes, this is a sleeper. And now this handsome Carson Sleeper is perfectly priced to keep the family peace during the holidays. You get the sofa you’ve always wanted without leaving the in-laws on the street. But hurry – like the in-laws, this sale won’t stay around long.

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Nashville • 1701 Mallory Lane • 615 . 221 . 9696 I-65, exit at Moores Lane. Left on Mallory Lane. Next to Barnes & Noble. Mon-Sat 10-9 Tysons Corner 703 . 821 . 7693

Fairfax 703 . 691 . 7693

Bailey’s Crossroads 703 . 845 . 7693

Leesburg Clearance Store – Opens Oct 2000

Rockville 301 . 881 . 6081

Gaithersburg 301. 948 . 1521

Columbia 410 . 872 . 0122

Pikesville 410 . 486 . 2005

Towson 410 . 296 . 0020

Sun 12-6

www.homelements.com

Virginia . Maryland . Louisiana . Florida . Tennessee . Michigan

Annapolis – Opens Oct 2000

Virginia . Maryland . Louisiana . Florida . Tennessee . Michigan w w w. h o m e l e m e n t s . c o m

significant communication

and coming soon everywhere else!

23 DESIGN MAT TERS

Watson Wyatt

MORE SAMPLES

in Korea

Korea 2004 ™

Asia-Paciﬁc Employee Attitude Survey Watson Wyatt

in Malaysia

Malaysia 2004

State-of-the-Art Intellectual Property Rights Protection

Opportunities for American Farmers and Ranchers

Taking Our Alliance to

Watson Wyatt

the Next Level

in Singapore

Singapore 2004 ™

Asia-Paciﬁc Employee Attitude Survey The Korea-U.S. FTA provides state-of-the-art protection

Korea is the 6th largest market for U.S. agricultural goods.

of intellectual property rights (IPR), making it a model

Total U.S. agricultural exports to Korea have recently

for future FTAs. It provides a comprehensive set of

averaged $3 billion annually. The average tariff applied

strengthened protection measures for trademarks,

by Korea on agriculture imports is 52% — nearly four

Watson Source: Wyatt U.S. Census Bureau

in Taiwan

Taiwan 2004

Every U.S. state has a stake in the Korea-U.S. trade and

copyrighted works, and patents.

times that of the United States.

Some of the key features of the IPR chapter are:

With the implementation of KORUS FTA, tariffs will be imme-

CopyrighTed work proTeCTion • Extension of the term of protection for copyrighted works to life of the author plus 70 years

diately eliminated on almost two-thirds of U.S. agricultural

the East and West Coasts, the “Manufacturing Belt”

exports, worth over $1.9 billion. These include wheat, corn,

Watson Wyatt and Midwest, and the North and South. Korea ranks in

soybeans for crushing, hides and skins, cotton, almonds,

• Protection of temporary copies of copyrighted work (music, movies, text, etc.) on the Internet

cherries, frozen french fries, fresh asparagus, eggplants,

Makes California, Idaho, Maine, Missouri, Oregon, Texas, Vermont, Taiwanese Employees Tick

investment relationship. Trade and investment activity

paTenT proTeCTion • Extension of patent terms for undue delays in granting the original patent Trademark proTeCTion • Sound and scent marks receive trademark protection

in addition, the KoRus fta will be the first fta that the Asia-Paciﬁc Employee united Attitude Survey states concludes in Northeast asia. Given the

with Korea is spread around the country. It includes

in Thailand the top 5 as an export destination for 9 states The Keys to(Alaska, What

pistachios, bourbon whiskey, wine, raisins, grape juice, fresh

Washington) and is in the top 25 for 49 states.

celery, cucumbers, spinach, and tomato paste.

3/6/01

2:48 PM

Thailand 2004 ™

“The Agreement will also further enhance the strong United States-Korea partnership, which has served as a force for stability and prosperity in Asia.”

Asia-Paciﬁc Employee Attitude Survey

Given such robust and sound economic relationship, In addition, the Korean market will further open up to a

the KORUS FTA promises to provide numerous exciting

whole array of key U.S. products. A sample list of such

Watson Wyatt opportunities for the United States.

— 2007.6.30. Remarks by President Bush on KORUS FTA

in Thailand

products include beef, pork, poultry, avocados, lemons,

China 2004

dried prunes, sunflower seeds, dried mushrooms,

™

chocolate and chocolate confectionary, breads and

Embassy of thE REpublic of KoREa

2450 massachusetts avenue, N.W., Washington D.c. 20008

pastry, and grapefruit. HomElem_10%off_Balt

economic as well as geo-political interests at stake, the W W W W A T S O N u.s. W Ypresence A T T . CinOthis M region importance of. strengthening cannot be overemphasized.

Fresh Vision of a DYnAMiC ALLiAnCe

Th e ™ STr aTeg ic Dynam ic:

Asia-Paciﬁc Employee Attitude Survey Trade with the United States, 2006

THE FACTS about the Korea-U.S. FTA

telephone: (202) 939-5600, fax: (202) 387-0402 Asia-Paciﬁc Employee SurveyWebsite: www.koreaembassyusa.org E-mail:Attitude economicusa@mofat.go.kr

Page 2

Th e STr aTeg ic Dynam ic:

New Arrivals Now Departing at Ten Percent Off! Towson • 1 East Joppa HomElem_10%off_Balt Road 410.296.0020 • Towson Circle next to Barnes & Noble

First Class US Postage PAID Permit #6445 Merrifield, VA

1650 Tysons Blvd., Suite 560 McLean, VA 22102 3/6/01

2:48 PM

State-of-the-Art Intellectual Property Rights Protection

Opportunities for American Farmers and Ranchers

The Korea-U.S. FTA provides state-of-the-art protection

Korea is the 6th largest market for U.S. agricultural goods.

of intellectual property rights (IPR), making it a model

Total U.S. agricultural exports to Korea have recently

for future FTAs. It provides a comprehensive set of

averaged $3 billion annually. The average tariff applied

strengthened protection measures for trademarks,

by Korea on agriculture imports is 52% — nearly four

Trade with the United States, 2006

the Next Level

2000

Page 1

Pikesville • 1809 Reisterstown Road 410.486.2005 • Festival Woodholme next to Sutton Place Gourmet

New Arrivals Now Departing at Ten Percent Off!

Columbia • 6131 Columbia Crossing Circle 410.872.0122 • at Columbia Crossing near Target

Source: U.S. Census Bureau

Every U.S. state has a stake in the Korea-U.S. trade and

copyrighted works, and patents.

times that of the United States.

Annapolis • 2536 Solomon’s Island Road 410.266.1345 • at Harbour Center next to Old Navy

Some of the key features of the IPR chapter are:

With the implementation of KORUS FTA, tariffs will be imme-

with Korea is spread around the country. It includes the East and West Coasts, the “Manufacturing Belt”

Mon-Sat 10-9 Sun 12-6

CopyrighTed work proTeCTion • Extension of the term of protection for copyrighted works to life of the author plus 70 years

diately eliminated on almost two-thirds of U.S. agricultural

investment relationship. Trade and investment activity

Virginia . Maryland . Louisiana . Florida . Tennessee . Michigan www.homelements.com

* Product shown for representation only. Selection varies in stores. Not in combination with other offers.

• Protection of temporary copies of copyrighted work (music, movies, text, etc.) on the Internet

And there’s nothing plane about these new arrivals — from chic and sophisticated to casual and fun. Take-off ten percent* on all new pieces through April 1st.

paTenT proTeCTion • Extension of patent terms for undue delays in granting the original patent Trademark proTeCTion • Sound and scent marks receive trademark protection

exports, worth over $1.9 billion. These include wheat, corn,

NICE + NEAT

and Midwest, and the North and South. Korea ranks in

soybeans for crushing, hides and skins, cotton, almonds,

the top 5 as an export destination for 9 states (Alaska,

pistachios, bourbon whiskey, wine, raisins, grape juice, fresh

California, Idaho, Maine, Missouri, Oregon, Texas, Vermont,

cherries, frozen french fries, fresh asparagus, eggplants,

Washington) and is in the top 25 for 49 states.

celery, cucumbers, spinach, and tomato paste. Given such robust and sound economic relationship, In addition, the Korean market will further open up to a

the KORUS FTA promises to provide numerous exciting

whole array of key U.S. products. A sample list of such

opportunities for the United States.

the robust economic relationship that Korea and the united states share is embedded in a solid alliance built upon shared values in democracy, the principle of open and free markets, and human rights. a free trade agreement will take the Korea-u.s. relationship to the next level, so that our two countries will be ready to meet the challenges of the new century in Northeast asia. in addition, the KoRus fta will be the first fta that the united states concludes in Northeast asia. Given the economic as well as geo-political interests at stake, the importance of strengthening u.s. presence in this region cannot be overemphasized. “The Agreement will also further enhance the strong United States-Korea partnership, which has served as a force for stability and prosperity in Asia.” — 2007.6.30. Remarks by President Bush on KORUS FTA

products include beef, pork, poultry, avocados, lemons, dried prunes, sunflower seeds, dried mushrooms, chocolate and chocolate confectionary, breads and pastry, and grapefruit.

Taking Our Alliance to

Embassy of thE REpublic of KoREa

2450 massachusetts avenue, N.W., Washington D.c. 20008 telephone: (202) 939-5600, fax: (202) 387-0402 E-mail: economicusa@mofat.go.kr Website: www.koreaembassyusa.org

SCOPE: creative direction, copywriting + layout, design and production

w w w. s i g c o m m . n e t

> self-mailer

Performing Proactive Carpet Maintenance Programs for Commercial Buildings

W W W. E B C U S A .C O M

back at Delaware Park!

Baltimore

Norfolk

Philadelphia

Richmond

Virginia Beach

Washington D.C.

Wilmington

PHONE 800-486-3221

We’re glad to have boxing

print ad

poster > CLIENT: 11+ years; commercial facility maintenance cleaner significant communication

JOB: direct mail, print ads, signage, email design, website layout…

SCOPE: creative direction, design and copywriting

25 DESIGN MAT TERS

ALL DESIGNS

w w w.sigc o m m.net significant communication

thoughtFUL graphics + words / g o o d B U S I N E S S D E S I G N 20591 middlebur y street ashburn virginia 20147 703 726 9928

“ My

job is to make your job easier ” — s i g n y r o b e r t s / / o w n e r, d e s i g n e r, o f f i c e c l e a n e r

M o s t s i g n i f i c a n t l y, I a m p r o u d t o h ave b e e n a b l e t o d o n a t e a t i d y, m e a n i n g f u l c h u n k o ’ p r o f i t s s i n c e I h av e b e e n i n b u s i n e s s { s i n c e 19 9 9 ! } I t r y t o h e l p o u t va r i o u s ch a r i t i e s e a ch ye a r — fro m l o c a l h o m e l e s s shelters to Habit at for Humanit y and small do - go od o r g a n i z a t i o n s a r o u n d t h e w o r l d. T h i s i s w h e r e d e s i g n i s m o r e t h a n d e s i g n. I t i s S I G n i f i c a n t C O M M u n i c a t i o n.

thank you for your interest + your consideration

h ave a h a p py d ay